20demayo Page 145
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Universal Technology understands gamers best.
Huanyu Technology has reached point card cooperation with most Internet cafes in China.
In the end it was only one drink away.
If it is to acquire a beverage factory, from the above point of view, the probability of success is very high.
How on earth do you get gamers to come and drink, though?
Although complex, it is also simple.
Just thinking about it, Chen Yu thought of it.
【Drink, send gold coins, send equipment, send point cards, send props...】
Of course, a lottery can also be arranged.
There are everything in the lottery, including rare equipment and advanced skill books.
Of course, settings can be made here, and generally only some small equipment will be sent.
If you buy a bottle of drink, you will get a dragon-slaying sword. Even if the drink is sold out, their game is dead.
Of course, it can't be all small things, there must be the excitement and anticipation of winning a big prize.
However, how to let players drink drinks to get a lottery?
Yes, redemption code.
As long as the code formulated by Huanyu Technology is printed on the bottle cap and input into the special NPC in the game, you can get a chance to draw a lottery.
No, no, not enough.
Having a redemption code allows players to buy drinks to redeem for lucky draw opportunities.
However, that's not quite the drink's name.
Why don't you organize an activity to kill monsters and pop drinks?
With a clever idea in his mind, Chen Yu felt that this idea was very good.
If a bottle of drink exploded out of the blame, then the drink's reputation would really be known.
After thinking about it, Chen Yu wrote down the monster-killing drink on the document again.
And there is also a setting for popping drinks.
There are many kinds of drinks that burst.
There are magic defense drinks.
There are physical anti-drinks.
There is a blood recovery drink.
There is also a $999 drink, which is only valid for monsters.
And it has a duration.
Of course, the player can use the drink to exchange the drink code to get a bottle of drink from the owner of the Internet cafe.
In addition, there is time for activities, and drinks will be discarded if they are not used for a period of time.
After all, it is an additional prop and cannot affect the balance of the game.
One night, Chen Yu planned the drinks.
After taking a nap in the morning, Chen Yu found Magistrate Lan in the afternoon.
"Chen Yu, it's great that you're here, I was just about to find you, come and sit down."
Mayor Lan invited Chen Yu to the office and said, "Did Director Shi accompany you to the Duoyuan Beverage Factory yesterday?"
"Looked at it first."
"How about it, it's okay."
Magistrate Lan looked at Chen Yu expectantly.
"Here, Magistrate Lan, do you want me to tell the truth or lie?"
"Nonsense, of course it is the truth."
"The truth is, I bought the Duoyuan Beverage Factory for my Daxinfeng folks."
"Great."
Hearing Chen Yu's nod, Magistrate Lan said hello.
"Chen Yu, I knew you would agree."
"Hehe, Magistrate Lan, how did you know I would agree?"
Chen Yu smiled and said, "Do you think I'm very caring?"
"Love didn't see it."
County Magistrate Lan shook his head: "But Guijiling saw it."
Magistrate Lan didn't believe Chen Yu's words just now for the sake of Xinfeng's father and fellow villagers.
In business talk business, although county magistrate Lan knew that Chen Yu had acquired money, he also knew that Chen Yu was not a philanthropist.
And not only is he not a philanthropist, this kid is also stingy.
Just like paying taxes, every time I try my best to think about whether I can pay less taxes.
If it wasn't for this kid's cowardice, he must have evaded taxes.
He was able to acquire Duoyuan Beverage Factory not because of love, but because he had some good idea.
"Magistrate Lan really knows me so well."
Chen Yu was not embarrassed either, and said, "However, Magistrate Lan, I have a request?"
"any request?"
"Although I bought Duoyuan Beverage Factory, my main energy is still in Huanyu Technology. I don't have much time to take care of this beverage factory. I need a helper."
"You want to ask Director Shi to help you?"
"Magistrate Lan, do you know all this?"
"Director Shi is a high-achieving student from the Agricultural University. She is very capable in all aspects. Being an ordinary civil servant actually wronged her. I will tell her, but whether she wants to go to your place or not depends on her personal wishes."
"It's enough if you have the words of county magistrate Lan."
Chen Yu nodded.
In the afternoon, together with the county magistrate Lan, signed the acquisition of Duoyuan Beverage Factory.
As for the price, it is still 1000 million.
Because no one started the auction, only Chen Yu wanted it, and it could only be sold for 1000 million yuan.
Chapter 172: Playing games, just drink as much as you can (subscription required)
"Mr. Chen, this time you really became Mr. Chen."
"Director Shi, hehe, it looks like you're unwilling."
"Well, I used to be an iron rice bowl, but now I am an employee of a company, and I am worried about being fired."
"Don't worry, I didn't say anything, who would dare to fire you."
Mayor Lan was very efficient in his work, and the next day, Director Shi went to Huanyu Technology to report.
Of course, this was not ordered by County Magistrate Lan. The main reason was that Shi Lanfang didn't just want to be an ordinary civil servant.As for why I took the civil service exam before, I didn't think about it after graduating from university.
"By the way, Director Shi, how much is the salary at the Agricultural Bureau?"
"The salary is 700, plus 1000, it's probably a little more than [-]."
"Uh, so few, you are the director."
"There are not many directors. What is the director? Well, Mr. Chen, I am not the director now, so don't call me Director Shi."
"Uh, that's true. You are older than me. I usually call you Sister Shi, and when I'm on business, I call you Manager Shi."
Chen Yu nodded: "Well, Duoyuan Beverage Factory has been acquired by Huanyu Technology, and Duoyuan Beverage is also a subsidiary of Huanyu Technology. You belong to the Agricultural Bureau and graduated from an agricultural university. One piece is better than I know. At present, Duoyuan Beverage Factory lacks a factory director, so you should be the current factory director first. The salary is the same as that of the heads of various departments of Huanyu Technology. How about the holidays according to national holidays and overtime pay for overtime work?"
"Okay, it's all up to Mr. Chen."
Shi Lanfang was shocked by what Chen Yu said about the salary and benefits.
The monthly salary of 5000 is already five times her original salary, plus bonuses, performance, and five social insurances and one housing fund.
This kind of welfare treatment, I'm afraid county magistrate Lan is no more than that.
"Okay, let's talk about the future of Duoyuan Beverage Factory."
Chen Yu opened the notes he had written before, and said: "The name of the factory and the name of the drink will not be changed for the time being, but the packaging of the more oranges will need to be changed."
Originally, Chen Yu considered changing the name of the factory and the name of the drink.
I just thought about it later, and there is no need to replace it.
Although the name Duochengduo is not particularly famous, it is not bad to get it.
In fact, Chen Yu still pays more attention to the name Fresh Orange. After all, he also liked Fresh Orange in his previous life. The taste of Duo Orange is somewhat similar to Fresh Orange. They are also orange juice drinks.It was only later that I saw that Orange Duo was actually registered by Uni-President. It is estimated that Orange Duo may be introduced to the market in the next few years, and finally it will not change its name.
"Mr. Chen, I also think that the packaging of the more oranges needs to be changed."
Shi Lanfang nodded: "The previous packaging was too simple."
"Not only is it simple, but it's too low. The packaging of a beverage is actually the same as that of mineral water."
Chen Yu also convinced the boss of this factory: "There are still 24 bottles in a box, no, it is too much, and I will replace it with 12 bottles in a box later."
The wholesale price of a box of 24 bottles is only 12 yuan, and each bottle is only 5 cents.
Excluding costs, transportation, and labor, it is estimated that you can only earn 1 cents per bottle.
Is this still a drink?
The current mineral water is estimated to be more profitable than this drink.
"The wholesale price is 20 yuan per box."
"The wholesale price of 12 bottles is 20 yuan per case?"
"Correct."
"Mr. Chen, is it too expensive?"
Shi Lanfang said: "12 bottles are 20 yuan per box, the wholesale price is about 2 yuan per bottle, and the retail price is at least 2.5-3 yuan, basically maybe 3 yuan, which is already the price of high-end drinks. In China, only Coca-Cola and Pepsi can sell at this price.”
"This is normal. Our Duo Orange Duo itself is a high-end drink."
Chen Yu said: "The cost of juice drinks is significantly higher than that of carbonated drinks, and they are also healthier. Pepsi and Coca-Cola can sell such prices, why can't we?"
"But before, the wholesale price of our oranges and oranges was only 5 cents a bottle."
"This world is like this. The cheaper you sell, the less people will buy it. The more expensive you sell, it will be sold out at once. It's like clothes. You will never buy clothes that cost 100 yuan on the street stall outside. , even 50 yuan is too expensive for you. But if you put it in a specialty store for 100 yuan, I’m afraid others will rush to buy it.”
"So, it depends on our packaging. The reason why Coca-Cola and Pepsi can sell so well and sell so expensive is not unrelated to their packaging. Everyday advertising bombing, celebrity endorsements, and various sponsorship activities, such Once packaged, the price of the drink will naturally go up."
"Should we also advertise on TV like Coca-Cola?"
"Not for now."
Chen Yu shook his head: "I can consider it in the future, but I don't invite it for the time being. This is too expensive, and there is no money in the factory. In addition, there is a great risk of smashing advertisements like this. However, I have also thought about the specific advertisements." , I will associate Duo Orange with online games, as long as you play games, you can drink Duo Orange."
Speaking of this, Chen Yu clapped: "Yes, just drink as much orange as you play games. This can be used as our advertising slogan."
Although Chen Yu had already thought about Duo Orange Duo's positioning before, it was tied to the game.
But Chen Yu didn't think about the advertisement.
Just now, as soon as he explained to Shi Lanfang that when playing games, he would drink more oranges, and Chen Yu immediately regarded him as an advertisement for more oranges.This is simply a stroke of genius, and it is the same as the advertising slogan of later generations [If you are afraid of getting angry, drink Wanglaoji], it is clearly positioned and easy to remember.
Moreover, in the future, this advertisement can be developed to the outside world, and it can also let everyone know more clearly the positioning of Duo Orange and Duo Orange, and the sales group of Duo Orange.In particular, this can also make playing games more intimate, this is a drink specially produced for gamers like them.
"Drink as much as you want while playing games, Mr. Chen, this ad is good."
Shi Lanfang was full of praise for this advertisement, and said: "I looked at it, and there are too many people playing games now. There are usually many people in Internet cafes, and even more people on weekends."