Rebirth of the Cyber ​​Hegemony

Page 146

"It's okay now, more to come."

In 2002, the game population was only a few tens of millions.

In later generations, the game population will definitely blow out, reaching hundreds of millions.

If you can catch this group of people, you will not have to worry about the sales of many oranges.

Not only is it not worrying, if this part is really opened up, I am afraid that Duoyuan Beverage Factory will have to expand by 10 times, or even more.

"By the way, in addition to the box packaging, we also have to change the outer wrapping paper of the beverage."

"Mr. Chen, do you need to find a design company to redesign a package that looks more atmospheric?"

"No, we at Universal Technology have PS talents in this area."

Chen Yu shook his head: "I've already figured it out. The first package to be put on the market will add the character patterns of our legendary world. At the same time, Duo Orange Duo will also be bound to our legendary world. In this way, players who play the legendary world will definitely be the first Discovering such a drink in a short time, and drinking the drink can be used for game lottery, we can occupy the market in the first place.”

This kind of idea is not Chen Yu's original creation, nor is it Chen Yu's whimsical idea.

Coca-Cola has cooperated with World of Warcraft in later generations, and the effect is very good.

"Mr. Chen, this method is very good, but what if Pepsi also finds a game company to cooperate with?"

Although Shi Lanfang didn't know much about games, he also put forward his own opinions.

This made Chen Yu nod secretly, and it turned out that Shi Lanfang was right: "So we have to contact Netease, Shanda, Ninetowns, Jinshan...they before launching our game packaging. You don't have to worry about this, Netease, Shanda, Jinshan, Ninetowns... and other game companies have cooperated with us before, and the relationship has been handled well. It is not a big problem to cooperate again. When we bind these game companies first, Pepsi and the others want to enter this market. There is no way."

This is why Chen Yu dared to enter the beverage market.

Chapter 173: Ask a Celebrity to Endorse Online Games

"I injected 500 million into the company's account. The 500 million will first settle the wages of the workers, and the other hundreds of thousands in arrears will also be settled."

If there is no acquisition, it is said that there is no acquisition. Now that Duoyuan Beverage Factory has been acquired, Chen Yu dare not give them other benefits for the time being, but Chen Yu still has to settle the wages owed to the workers.

"Ok."

Shi Lanfang wrote down all of Chen Yu's requests just now in his notebook.

I don't know if my boss can start a beverage factory, but this attitude still has the image of a big boss.Of course, Shi Lanfang was willing to follow Chen Yu, and it was Chen Yu's involvement in navel oranges that she remembered in her heart.She felt that Chen Yu was not like some other bosses.In particular, Chen Yu can break the inertial thinking of many people, has a long-term vision and is not limited. She is also willing to follow Chen Yu to enter a more exciting world.

However, the plan Chen Yu mentioned just now cannot be put into the market immediately.

One is that Huanyu Technology has to reach beverage contracts with major game companies.

The other is also a multi-source beverage factory that has to replace the packing boxes and wrapping paper.

There is another one, that is, the closed beta of Legendary World is almost over, and advertisements cannot be put into the market for the time being.

In itself, there is only one month, and the number of people in the closed beta is definitely not as good as the public beta.It is not conducive to the promotion of more oranges and more when it is put on the market all at once.

However, it's also fast.

After the internal test, a series of BUGs will be modified, and the data will be re-optimized, and the public test can begin immediately.

"Zou Tao, the closed beta has been hard for a while."

"Mr. Chen, what are you talking about? It's not hard. Our entire game department has been very energetic this month."

"It's good to be vigorous, and the next public beta should be even more vigorous."

Chen Yu came to the game department.

A few days ago, he dealt with some beverage factory matters, but what Chen Yu values ​​most at the moment is games.

Who made games the most important money-making business of Universal Technology?

The promotion of various businesses in the future cannot be separated from the game business as a strong support.

Although the internal test has achieved a good result, the internal test is an internal test.

The beta is still free.

Although Huanyu Technology also launched a recharge and rebate activity during the internal test, and many people have recharged.

But after all, there are still many people who did not charge.

Some may think that recharging is troublesome.

There are also some who want to wait for the public beta to recharge.

Perhaps some of them have already purchased game point cards during the closed beta.

Of course, there are still people who don’t want to recharge. No matter how fun your game is, if I don’t recharge, you can’t help it.

As for the ratio in this, it is not clear yet, everything can only wait for the public beta.

The official fee for the public beta is the best touchstone to test the strength of a game.

"Zou Tao, how many people do you expect us to be online at the same time in the public beta?"

"It should break 30 in the first month, and after half a year of operation, it should reach 40, or even 50."

"Do you dare to compete with Shanda?"

Chen Yu said.

"dare."

Zou Tao nodded: "Just now I have issued an order to the department. Once the public beta starts, our goal is to compete with Shanda."

This is something Zou Tao never dared to think about before.

This is something that many game companies dare not even think about.

Miracle mu, who performed so well, still failed to PK Shanda in the end.

However, the legendary world is different.

"it is good."

Chen Yu called out: "However, courage alone is not enough. Shanda's Legend of Blood has already exceeded 50 simultaneous online, and may even exceed 60 simultaneous online. This is only the number of simultaneous online. If the number of registered members , it is reported that it has reached more than 2000 million."

"Everyone, do you know what 2000 million registered members represent? Last year, the Ministry of Industry and Information Technology announced that the number of Internet users in my country at the end of 2001 was more than 3900 million. Let's count him as 4000 million. The number of registered members of 2000 million is equivalent to every two players. There must be one playing Legend."

Of course, there is some exaggeration in this.

2000 million registered members does not mean that there are 2000 million players, some people will register multiple accounts.

It's like instant messaging.

But there are 2000 million registrations, which has proved the horror of Shanda Legend of Blood.

This is also the reason why many games cannot compete with Shanda.

Not to mention the gameplay, you are far inferior to others in terms of the number of registrations.

The number of registration bases is directly proportional to the number of players who actually play the game.

The larger the registration base, the more people will play, even if the game is charged.

The smaller the registration base, the fewer people will play it, even if the game is free.

"Mr. Chen, don't worry, we are ready."

Regarding the 2000 million registrations, although Zou Tao also felt the pressure.However, Zou Tao was not overwhelmed by the pressure, and said, "Mr. Chen, we have already made a public beta plan."

"Tell me."

Chen Yu nodded.

Yes, Zou Tao deserves to come from such a big company as Jinshan.

Even under such pressure, he is still extremely firm.

"First, let's talk about the content first. After the public beta, we will develop more gameplays. These gameplays are not only mentioned in our internal beta, but we also have several gameplays later. Like grabbing the sky prison, seizing the sky... ... wait for the event."

"Second, we will optimize the economic system of the internal test more reasonably during the public test. Fully considering the needs of RMB players and ordinary players, we will create a more balanced, most reasonable and more diversified game design. Certainly."

"Third, content and promotion go hand in hand. We have been striving for excellence in content, and we will not let go of promotion. We will work closely with the company's brother departments, 5173.com, YY channel, and various well-known websites to maintain cooperation. Of course, Offline, we will continue to cooperate with major game companies and Internet cafes in an all-round way. Not only that, we will also try to cooperate with China Telecom and Netcom business halls, hoping to increase the number of people online in Legendary World as much as possible.”

Three points in a row, Chen Yu affirmed.

In terms of content, it is possible to introduce new ones, which is what gamers should do.

Especially in terms of promotion, it is also very thoughtful to think of China Telecom and Netcom business halls trying to cooperate.

Although Internet cafes are now the mainstay of the game, Adsl dial-up Internet access has increasingly entered thousands of households, and the number of people in this area is also a very large volume.If this kind of cooperation can continue, there will be a strong guarantee for Universal Technology to launch various games in the future.

However, in promoting this part, Chen Yu still added a little bit.

"I think we haven't done enough offline. Not only can we cooperate with Internet cafes, game guilds, and broadband business halls, we can also cooperate with well-known movie stars."

"Working with a star?"

"Yes, we invite celebrities to endorse us."

"Can online games also invite celebrity endorsements?"

"Why not?"

Chen Yu said, "Which rule prohibits celebrities from endorsing games?"

This is the limitation of history.

It's not that Zou Tao and others are not smart enough, it's that they don't think about it.

But it's okay, once Chen Yu starts this, it will become commonplace to ask celebrities to endorse games in the future.

Chapter 174: QQ Game (for Subscription)

After Chen Yu decided to ask a celebrity to endorse the legendary world, all the high-level executives of Universal Technology were extremely excited.

Although they heard the news at the time, including Li Nan and Zhang Jianming, they were also taken aback.

Can the game also invite celebrity endorsements?

But when they really accepted this concept, everyone couldn't help being extremely excited.

Thinking about asking a celebrity to endorse at that time, it would definitely blind all the game companies.

This is not only shocking to game companies, but also to game players.

This is the first time in history. Believe that the celebrity speaks for itself, the simultaneous online connection of the legendary world will hit a new peak.

In fact, this is also an advertising effect.

Pepsi, Coca-Cola can sell so well, because of what?

Isn't it just asking celebrities to endorse and constantly smashing advertisements?

Drinks are fine, why not online games?

Not only is it possible, online games are not necessarily worse than drinks, they are even more profitable than drinks.

For this reason, Zhang Jianming, Zou Tao, Li Nan and others were still having a private meeting to discuss who to speak for.

Some said to invite Liu Dehua, the superstar of the emperor, to blow up the sky properly.

Some also said to invite the song god Zhang Xueyou.

Others said please invite the popular Jay Chou.

Of course, there is also talk about inviting female singers, for example, Wang Fei?

Ask why?

There is too much reason, because Wang Fei sang a song called "Legend".

However, no one convinced anyone.

In the end, it was Chen Yu's turn to make the decision.

"You guys, your brains are too big."

"This one invited superstars, that one invited popular singers, and that one invited Wang Fei."

"We don't ask for any of these."

Chen Yu rejected all the candidates they proposed.

Although it is not impossible to invite them, Chen Yu has better candidates.

"Mr. Chen, who do you want to invite?"