Rebirth of the Cyber ​​Hegemony

Page 338

It's just that the more he does offline, the more worried Huang Zheng becomes.

Can such a large home appliance really attract users to place orders online?

Even if they cooperate with Yongle, Yongle will do the technical installation and after-sales service...but that's the case.The first step of getting them to place an order is often the hardest.How to make them willing to place an order and how to make them feel at ease on the website is a very big problem.

However, this is not a problem for Chen Yu.

A lot of e-commerce giants in later generations have long thought of the answer to this question.

For example, offline experience and online ordering.

Chapter 391: Home Appliance Subsidy

What is offline experience is to experience products in physical stores.

For example, you want to buy a TCL TV online, but suffer from the fact that you can only see photos online, not the actual product.

You have some worries.

Well, now, you can go directly to the offline physical store to experience it before placing an order.

Of course, if you don't open up cooperation channels, your experience is useless.

Because the product you experience is not necessarily the one sold online, even if it is a picture.

However, after Huanyu Technology and Yongle Home Appliances cooperate in all aspects, then there will be no problem.

As long as you place an order online, even if you pick up the appliance directly offline.

As a result, the operation has become an offline experience, where orders are placed online and goods are picked up offline.

Of course, you can also pick up the goods yourself, or ask them to deliver the goods.

In short, having an offline store can perfectly solve the problem of inexperience.

The most important thing about why Suning.com can stand out among B2C giants like JD.com and Tmall in later generations is this model.

After many users place an order online, they go directly to pick up the goods offline.

This not only perfectly solves the user experience problem, but also picks up the goods very quickly.

No matter how fast the logistics express is, it cannot keep up with the speed of offline delivery.

Even, if you're on the sidelines, you can have it in your hands in a matter of minutes.

However, this mode is not available to everyone.

The previous Huanyu Technology did not have this condition.

why?

Because there is no merchant to cooperate with you.

Even if you want to cooperate with them, sorry, they may not be willing.

Because their strategy is different from yours.

But now that Huanyu Technology has invested in Yongle, it is different.

Huanyu Technology, which occupies 33% of the shares, can speak for itself in many aspects.

Besides, this is also a good thing for Yong Le.

……

"Okay, get your driver's license."

At this time, the driver's license is actually very easy to get.

Unlike later generations, some can be bought directly with money.

However, Chen Yu didn't go through this back door. Instead, he spent a few days passing all the subjects and got his driver's license directly.

"Mr. Chen, congratulations, congratulations on getting your driver's license."

"There's nothing to congratulate, it's just a driver's license."

"Isn't this Mr. Chen, you can finally drive by yourself? By the way, Mr. Chen, which car do you want to buy?"

"I haven't thought about it yet, Brother Jian, you can suggest it."

"Maybach."

"Pfft..."

Chen Yu vomited blood.

During this period, Maybach was still an independent brand of Mercedes-Benz, not the Mercedes-Benz logo, but the double M logo.

The cheapest Maybach model is more than 1000 million.

"I'll go, why buy such a nice car?"

"Okay, it's okay, or I'm sorry for your identity."

"Does my identity have to be worthy of a Maybach?"

"Maybach is okay. If you want me to say, Rolls-Royce is the most suitable for your identity."

"Okay, don't talk about it, I see a few 4S stores nearby, just go there and buy one."

"The 4S stores next to me sell mass brands. What's so interesting about it?"

It's just that Zhang Jianming said it, but Chen Yu didn't have much interest in luxury cars for the time being.

In his previous life, he was an ordinary person, and the most expensive car he bought was only around a hundred thousand.

Although I have more money now, I am still a student, so why not drive a Maybach to school?

This will not work.

It's 2003 now.

Let alone a Maybach, even driving an ordinary car is considered rich.

Even in Shencheng, the family background is pretty good.

In the end, after lunch, Zhang Jianming accompanied Chen Yu to several 4S stores and fell in love with a Volkswagen Golf.

Because there is an existing car, Chen Yu is quite satisfied.

That 4S store has good service, and they can help with all the formalities and licenses.

And the speed is very fast, as long as the payment is settled, all the procedures can be completed tomorrow.

Chen Yu didn't say anything else, and paid the full amount directly.

The next day, all the formalities for the new car were completed, and Chen Yu drove around in Shencheng for a few laps to get addicted, and then put it aside.He still has something to go to the Shanghai stock market.

"Place an order online and experience it offline, Mr. Chen, I really didn't expect you to come up with such a way."

In the office of the chairman of Yongle Home Appliances, Chen Yu met with Chen Xiao.

In order to carry out the b2c business in the future, Yongle needs to cooperate a lot.

Of course, according to the contract, Yong Le will actively cooperate.

After all, 10 billion yuan is not so easy to get.

Although the contract is signed, according to the requirements of the contract, the 10 billion yuan of Huanyu Technology is not a one-time grant.

Instead, it will be injected 5 times depending on the sales of Yongle.

That's what it says here.

But in fact, the meaning is also very clear. If you don’t give face, I’m sorry, and there will be no capital injection in the future.

But even so, Yongle belongs to Chen Xiao after all, not Huanyu Technology.

It was impossible for Chen Yu not to give Chen Xiao face, so he made a special trip to the Shanghai stock market in person.

"We are also forced to do nothing, but we still need the cooperation of Mr. Chen."

"It should be, it should be, as Mr. Chen said, they are all from his own family. What's more, Mr. Chen's model is helping us Yongle to sell appliances."

"That's what I said, but Mr. Chen, you also know that e-commerce is a new thing in China, and he has just started. Even if he can experience it offline, it may not be particularly attractive. Therefore, we There has to be some concessions.”

"Of course it's okay to share profits, but Mr. Chen, you don't know if you understand it. In fact, the profit of the home appliance industry is very low, and our net profit is only 5%."

Chen's fiction is the truth.

The profit of the home appliance industry is indeed low.

Right now they are fine with 5% profit.

In the future, home appliances will not even have a 5% profit.

The profit of Suning Tesco is only 2%.

"We have considered this part, and we can take the profit from this part. Of course, if it is not enough, we, Huanyu Technology, can also subsidize Yongle home appliances."

"subsidy?"

"Yes, how much is the subsidy for each home appliance sold, and we can discuss the specific amount of subsidy, but the online price must be higher than the price of the physical store."

Chen Xiao was dumbfounded.

It was also the first time he heard about the subsidy for selling appliances.

This is nothing more than selling electrical appliances without making money, and directly subsidizes them.

How much does it cost?

"Mr. Chen, it must be too much loss."

Chen Xiao couldn't figure out why Chen Yu would do this.

They, Yong Le, also set up a website to sell home appliances, but no matter how cheap it is online, it is impossible to subsidize it.

"It's okay, I can stand it for the time being."

Chen Yu remained calm.

Chen Xiao and others in the field of traditional home appliances naturally cannot understand the model of e-commerce.

Even though Yongle has engaged in e-commerce and sold home appliances online, they also sell home appliances online to make money.Anyway, whether it is online or offline, everything is based on making money.

Unfortunately, Yongle's online store is not profitable, and they didn't pay much attention to it.

Of course, in fact, the best way for Huanyu Technology in this model is to establish its own offline stores.

In this way, you will not lose much, and you will not be subsidized.

However, for the time being, Huanyu Technology does not have the energy and technology.

"Okay, since Mr. Chen has made his decision, we, Yongle, will naturally support us in all aspects."

Although Chen Xiao couldn't figure it out, he understood that this model was not harmful to them.

Without any rejection, Chen Xiao agreed on the spot.

Chapter 392: Huanyu Mall

"I didn't expect to be one step ahead of Huanyu Technology."

Seeing that a celebrity gossip photo suddenly caused the YY portal traffic to skyrocket, Xinlang and Chen Tong felt a little uncomfortable.

If Xinlang doesn't put all his efforts into online games, there is no such thing as a YY portal.

However, after all, Chen Tong is the editor-in-chief of Xinlang, and he is responsible for the content.

Although YY Portal first puts effort into entertainment, Xinlang is not without opportunities.

They are still the number one portal in the country.

Furthermore, the operation of entertainment is very simple.

As long as there is fresh content, he can attract users' interest.

Just like this entertainment gossip photo.

For this reason, Chen Tong also adopted the method of Universal Technology and prepared to cooperate with a certain paparazzi in Xiangjiang.

"Mr. Chen, long time no see."