Rebirth of the Cyber ​​Hegemony

Page 550

Naturally it is clothing.

In this wave, Chen Yu will start the clothing market of Huanyu Department Store.

……

"Zhaoxi, how is the promotion of merchants entering?"

"It's been in progress. So far, we have 5 merchants. However, they don't often log in to our side, and they focus more on Huanyu Department Store, which also makes the shopping experience of our side users not particularly good. .”

"Don't worry, everything has to be pushed forward slowly. When we accumulate enough merchants, everything will be much better."

In Ali's office, Jack Ma is in a pretty good mood recently.

After operating for a period of time, Ali has gained a firm foothold.

But despite this, Ma Yun still dare not rest assured.

What frustrates him the most is that Huanyu Department Store has suddenly developed without them noticing.

Yes.

This is simply an irony.

This c2c market that they gave up at the beginning was unexpectedly developed by Huanyu Technology.

Thinking of this matter, Ma Yun felt extremely uncomfortable in his heart.

He also understood.

The reason why Chen Yu engaged in b2c with great fanfare at the beginning was not because he thought b2c would make money, but to lure them to Taobao.

Well now, they took the bait on Taobao, but the c2c business was quickly overtaken by others.

Now, they have to pick up their old business again and catch up with Huanyu Technology.

Of course, all this is not the worst.

At the beginning, Ali's c2c business was not profitable, and not many people paid attention to it.

Although the b2c business is not making money now, it has more or less attracted the attention of the industry.

Moreover, many capitals are also very interested in Ali.

This also brought them a lot of opportunities for Ali.

Of course, on the whole, Ali and Huanyu Technology have lost blood in several rounds of competition.

"Chen Yu is really a genius."

Helpless, Ma Yun sighed.

Ma Yun really doesn't know how to deal with a genius like Chen Yu.

Obviously they were the latest to do e-commerce, but Chen Yu relied on a series of coquettish operations to overtake in a corner all at once.

"By the way, Zhaoxi, what is Chen Yu from Universal Technology doing recently?"

"It seems to be making mobile phones."

Recently, there have been a lot of news about Huanyu Technology's mobile phones.

Although Ma Yun once again lamented that Chen Yu could even make a mobile phone, he was actually quite happy in his heart.

Since Chen Yu is working on mobile phones, it is obviously impossible to keep an eye on e-commerce.

As long as Chen Yu does not focus on e-commerce, Ma Yun has absolute confidence to catch up with Huanyu Technology.

Although Huanyu Technology sent a man named Huang Zheng to be in charge of the e-commerce business.

But in Ma Yun's eyes, Huang Zheng is still too young.

As recently as they have sneaked into the c2c market again.

But just as Ma Yun smiled, Lu Zhaoxi's expression changed.

"Zhaoxi, what's wrong with you?"

"This one……"

"Is it because you are not feeling well? It has really tired you out recently. In this way, you should get off work early today."

"No, Mr. Ma... yes."

"It's okay, the body is the capital of the revolution, don't be brave."

"Mr. Ma, I just received news that Chen Yu from Huanyu Technology has come to Hangzhou..."

"What?"

Jack Ma couldn't smile anymore at the smiling face he showed just now.

Chapter 627: Ali's bad idea

"Chen Yu has come to Hangzhou."

"How can he come to Hangzhou?"

"Isn't he making mobile phones?"

Hearing that Chen Yu came to Hangzhou, Ma Yun subconsciously cheered up.

This is not enough to scare him when he hears Chen Yu's name, but he has lost all battles against Chen Yu before.

Especially the fact that Chen Yu fooled him has been hard to forget.

If possible, he would never meet Chen Yu for the rest of his life.

If this is not possible, it would be better to meet Chen Yu less often.

Although Chen Yu and Ma Yun have not met yet.

But Ma Yun knew that Ali was in trouble.

"Is Huanyu Technology doing anything?"

"It's not clear yet, I will send someone to keep an eye on them."

"It's no use staring."

Ma Yun shook his head: "Now our competition with Huanyu Technology has shifted from b2c to c2c. We had an advantage in c2c before, but we didn't cherish it. Instead, we gave up this market for nothing. Now they start c2c, even if they don't To make money, they just need to expand the user base.”

This reminded Jack Ma that the contest between Huanyu Technology and Penguin was the same.

Although the e-commerce platform is e-commerce, it is also the same as instant messaging.

It’s okay to lose some money in the early stage, as long as the users are doing well.

Thinking about it this way, Jack Ma regretted it even more.

Why was I so obsessed at the beginning and was fooled by this guy?

"I'm sure they will have a promotion to promote their business."

The previous few contests were all through promotion.

Although this model is very vulgar and not creative, it has to be said that it is very effective.

On the one hand, promotion can attract more popularity.

At the same time, he can sell a large number of products in a short period of time, resulting in greater transaction volume.

This, on the other hand, stimulates the purchase of users and the attention of the public.

It's just that Ali has a problem now.

Their number of merchants and users is far inferior to that of Huanyu Technology.

If Universal Technology engages in such a promotion, will they follow or not?

If you don't follow, this promotion will have nothing to do with them.

If you follow...

At that time, when the sales data of the two phases are compared, it will be clear at a glance who is superior and who is inferior.

To follow or not to follow, there is a problem.

"Notify everyone and have a meeting."

Once again, the Eighteen Arhats sat together.

Ma Yun looked around at everyone, and then said: "We haven't sat together for a long time. In fact, what I hope most is that everyone usually does their own things. As long as the company is operating normally, there is no need for us to get together. Because every time we get together Together, everyone knows that this is us Ali who is in trouble."

"I believe everyone knows that Chen Yu, the founder of Huanyu Technology, came to Hangzhou. He didn't come to Hangzhou for fun. His purpose is very clear. He will free up his hands and start to deal with us Ali. The strength of Huanyu Technology, I don't need much Say. So, gentlemen, what shall we do now?"

No need for Jack Ma to introduce, their biggest competitor is Huanyu Technology.

For Huanyu Technology, they can be said to be very familiar with it.

But the more they understand, the less sure they are.

"Actually, this contest is a contest for users. Universal Technology has clearly seen that we have returned to the c2c business, so Chen Yu came to Hangzhou specially. If there is no accident in the future, no matter what offensive Universal Technology launches, they are all for users .Since it is for users, we only need to solve the problem of users.”

Cai Congxin, who has always been extremely calm and is Ali's best think tank, was the first to speak.

"Lao Cai is right, this time it is a battle of users, as long as we solve the users, then we will not be afraid of Huanyu Technology."

Cai Congxin's words made all the arhats in the audience nod secretly.

Just now there were some ups and downs in my heart, but now I have some clues.

"So, how to quickly increase our users?"

Compared with others, Ma Yun dare not relax at all.

Of course he knows that this is a battle for users, but how to get users up is the key.

"Mr. Ma, I think we can increase the investment in promoting personnel."

One of the Arhats suggested.

"Although the promotion of local promotion personnel is effective, the efficiency is too low, even if it is increased, it will not be of much use."

Ma Yun shook his head.

Of course, despite shaking his head, the number of ground pushers will naturally increase.

Even if the temporary increase does not have much effect, but it can increase some effects.

"I think we should do more advertising, especially on TV."

It’s just that Ma Yun shook his head: “We have done this kind of promotion before, but the conversion rate of traditional media is not particularly high. We can still do a little bit of B2C business, but the C2C business will not show much effect. "

"It's better for us to fight a price war with them. This time we will lose a little bit, and we have to earn enough popularity."

Another arhat suggested.

But this time Ma Yun shook his head even more: "We are an e-commerce platform, and we have no products of our own. If we want to fight a price war, we have to cooperate with merchants. If they want to cooperate, one is that we have to provide resources, and the other is that we have to give them Subsidies. Of course, there is no problem in itself. But, can we beat Huanyu Technology in the price war?"

This question stopped everyone.

As long as Ali fights a price war, Huanyu Technology will inevitably fight.

Huanyu Technology has the most categories, the most merchants, and the most users.

You want to fight a price war, how do you fight this?

Don't start a price war by yourself, they will kill you.

I still remember a promotional event launched by Ali at that time. His Meow’s Huanyu Technology actually asked a bunch of people to swipe orders.

The trading volume has gone up, but at that time Ali vomited blood at a loss.

Dozens of proposals in a row were all rejected by Jack Ma.

Seeing Cai Congxin who was calm and relaxed, Ma Yun asked: "Lao Cai, everyone here is in a hurry, and you are the only one who is so leisurely."

"Hehe, I'm not listening to everyone's discussion."

"Discussion, what discussion, I see you have been drinking tea. Come on, since you were the first to speak just now, you must have thought of an idea."

Ali is a partner system.

Because of this system, Ali has attracted countless talents.

But in the Ali partner system, only two are permanent partners.