Rebirth of the Cyber ​​Hegemony

Page 551

One of them is Jack Ma.

The other is Cai Congxin.

Ali can achieve what he is today. To be honest, Cai Congxin has a lot of credit.

It is also because of Cai Congxin that Ma Yun has always felt more secure.

He knew that no matter what problem Ali encountered, Cai Congxin could come up with an idea.

This time, it looks the same.

"Actually, there is no idea."

Cai Congxin put down his tea cup: "I just thought of a bad idea."

"Whether it's a bad idea or a good idea, if it works, it's a brilliant idea, hurry up."

"Okay, then I'll say it."

Clearing his throat, Cai Congxin said: "There are actually two users in the battle of users, one is a store user, and the other is a consumer. I don't think about consumers for the time being. This is the most difficult part. Easiest. To attract consumers, we have to attract store users to come and open stores.”

"Lao Cai, everyone has the same idea as you. We have used many methods, but the efficiency is not high."

"It's normal not to be high, and it's incredible to surpass Huanyu Technology just by relying on those methods."

Cai Congxin nodded and continued: "Whether it's local promotion personnel or advertising, or other things, the efficiency is actually relatively slow. Of course, although the efficiency is slow, we still have to do it. But since Chen Yu came to Hangzhou, he obviously wanted to beat us. One is caught off guard. They have absolute users, so they can crush us. But why don't we do the opposite?"

"In turn, what do you mean?"

"It's also simple. For example, when we develop store owners, we generally develop new store owners or old store owners."

"There are all of them, but it is easier for new owners to develop. Old owners generally have opened stores in Huanyu Department Store, so they don't want to open in our store."

"It's an illusion."

Cai Congxin shook his head: "Actually, new shop owners are the most difficult to develop, and old shop owners are the best to develop, such as the old shop owners at Huanyu Department Store. Because they have done business online, they will be more willing to accept it. The reason why we have the illusion , because the old store owners are lazy, and they don’t want to bother to re-register a store.”

Nowadays, many people are actually not very familiar with online operations.

Many people only do general operations when opening a store.

But opening a store involves a lot of operations.

Such as uploading pictures, uploading ID cards, bank cards...etc.

These things can't be done in less than half an hour.

Don't think that those who open shops are very diligent, in fact, many of them are soy sauce.

They are not professional.

But even if they are not professional, you have to bring them over.

It is because of their unprofessionalism that they have piled up countless commodities.

"The more I talk, the more I don't understand, Lao Cai, we all understand this. We also understand why the old shop owner doesn't want to open another shop, but they are lazy. What can we do? We can't register their account and upload pictures."

Lu Zhaoxi said incomprehensibly.

This statement was unexpected, but Cai Congxin nodded with a smile: "Why not?"

Chapter 628: Either Ali or Huanyu, which one do you choose?

"Lao Cai, I knew you must have a way, sure enough."

Although Cai Congxin didn't explain it, when it came to this, everyone understood it instantly.

It seems that there is some weirdness in helping the store owner to register and upload pictures. This is not their task per se, it is the store owner.However, if Taobao really helped these people register, wouldn't these stores come here?

It's actually quite clear.

The difficulty of developing new stores is definitely much more difficult than developing old users in a short period of time.

New store owners not only have to explain to them what is the Internet and what is an online store, but also explain a series of operations to them, which wastes a lot of energy, material and financial resources.The best way is to let them join naturally.However, the Ali platform is not as famous as Huanyu Technology, and this natural way of joining is undoubtedly much slower.

Then only manually.

It's even slower by hand.

However, if those old users are developed on the existing basis.

This is undoubtedly much easier.

As for the steps, it is really too simple.

Go to Huanyu Department Store to search, and add all the YYs of all the stores, and then register them one-on-one.

In other words.

As long as Huanyu Department Store opened a store there, they were going to open one on Taobao.

"Zhaoxi, immediately recruit 1000 temporary registration specialists. I hope that within two days, all the shopkeepers of Huanyu Department Store will be drawn to our Taobao."

I have to say, this trick is really too vicious.

Although Huanyu Department Store has 10 shopkeepers, no amount of shopkeepers can support the crowd.

More than 1000 registered specialists were instantly thrown into the battlefield in a one-on-one manner.

"Brother, we are employees of Taobao, do you have an idea to open a store on our Taobao?"

"Trouble, don't open."

"No trouble, no trouble, we can register an account for you and upload product pictures, and even help you with artwork. At that time, you just need to pay attention to whether there is anyone on Taobao who placed an order, and you remember to deliver the goods."

"So simple?"

"It's that simple."

"Okay then, please help me register."

Someone will automatically register you without your hands. Would you like to do it?

Do you still do this kind of thing?

It's not that many shopkeepers didn't know Taobao before, but why didn't they register? One reason was that they were too lazy to move.

Of course, the other one is that Taobao does not have too many orders.

Rather than wasting time there, it is better to specialize in Universal Department Store.

But now it's different.

You don't have to do it yourself, others will handle everything for you, and those who don't agree are idiots.

It can be said that basically, as long as the registration staff from Ali came to the door, most of them agreed.

This offensive also made Huang Zheng, who is in charge of Huanyu Technology's e-commerce business, nervous.

"Mr. Chen, Ali has poached our shop owner."

"Why are you in such a hurry, we have 10 shopkeepers, how much can they dig?"

"They're all ready to poach."

"how can that be."

Chen Yu shook his head.

However, when Huang Zheng told Ali's coquettish operation, Chen Yu was also dumbfounded.

"I'll go, Teacher Ma is fine."

I have to say that although this operation has no technical content, it works abnormally.

No matter how few orders there are on Taobao, if someone registers and uploads pictures for you, the original store owner in Huanyu Mall will pay attention to the orders on Taobao.

No matter how few mosquitoes are, they are still meat. The Chinese people are very hardworking.

No wonder in his previous life, when Chen Yu saw Mr. Ma bragging, he said that Taobao had just started its business, and no one came to buy products.In order to create popularity, all their employees went into battle, opened their own stores and paid for themselves.Although this kind of operation is not very technical, it did play a big role in the initial popularity.

The same is true this time.

Although Chen Yu knew that even if they all registered accounts for these store owners, they would not be able to poach their own stores in a short time, but this undoubtedly gave Ali a chance to rise.As long as Taobao has enough shopkeepers and enough products, it is very likely that it will face head-to-head with Huanyu Technology in the future.

"Huang Zheng, what can you do?"

"Mr. Chen, we can recruit people from the bottom up."

"What does it mean to draw a salary from the bottom of the pot?"

"This means that merchants who open stores on Huanyu Department Store are not allowed to open stores on Taobao."

"pick one of two?"

"almost."

"That's not a bad idea."

Speaking of which, Ali used this trick in his previous life.

When competing with JD.com, Ali repeatedly used one-two moves.

Those who open a store in Ali cannot open a store in JD.com.

Although such an approach of choosing one from the other is extremely annoying, under the powerful Ali platform, almost all merchants can only succumb.

If this trick is used on Teacher Ma, I am afraid that Teacher Ma will vomit blood.

However, although this method was good, Chen Yu felt that it was too rough and unhuman.

After thinking about it, Chen Yu said, "It's good to choose one of the two, but it's a bit detrimental."

"Mr. Chen, there is nothing we can do. If we don't do this, then Taobao will poach our 10 store for nothing."

"I mean, come to a relatively mild one. For example, as long as the store has signed an exclusive store opening agreement, our Universal Technology can add points to them in the recommendation algorithm."

"Mr. Chen, that's a good idea."

Huang Zheng understood Chen Yu's thoughts at once.

This method is undoubtedly much gentler.

Although it is also an option, it is no longer mandatory.

Whether you choose to stay at Universal Technology or both, it is up to you.

Of course, if you have to choose both, you won't be pressured, it's just that there is no recommendation to add points.

"Excuse me, can you help me cancel the Taobao store?"

"why?"

"Because I don't have much energy, I can only manage one store well."

"Sister, you don't really need much energy. Everything is done for you. You just need to wait for the order to be received."

"I really don't have time, please log out for me."

"Sister, is there something wrong, tell me."

"No, there is no problem, it's just that I don't have the energy to manage it."

"Sister, if you don't tell me, we can't log you out."

"Well, you can't tell people I said it..."

After flipping through the explanation, the Eighteen Arhats of Ali sat together again.

"Huanyu Technology is really shameless, even asking the store to choose one of the two."

"This is a monopoly and we have to complain to the relevant authorities."

"It's useless to complain. Universal Technology can say that they have not reached the point of monopoly at all. Besides, the higher-ups now attach great importance to Universal Technology, and complaints are of no benefit to us."

At this moment, even Cai Congxin, who has always been very calm, is somewhat demoralized.

He didn't expect that the strategy he came up with would be wiped out by Huanyu Technology in minutes.

Although Huanyu Technology is too shameless to choose one of the two, their crazy way of poaching shopkeepers is not necessarily very civilized.

"Old Cai, is there any other way?"

Jack Ma looked at Cai Congxin.

Cai Congxin shook his head with a wry smile.