20demayo Page 566
Page 566
It should be said that the slogan "good air conditioner, made by Gree" is also very good.
In the 90s, he used such advertising words.
However, after entering the 21st century, this slogan was discarded.
It was not until 2013 in the previous life that the "good air conditioner, made by Gree" was used again.
However, when thinking that Gree is going to compete with global air-conditioning brands at this moment, this slogan is very suitable for Gree.
"Mr. Dong, that's being polite. It's a one-sentence matter. If Gree uses this sentence as an advertisement, I'm too happy."
Naturally, Chen Yu would not say that I stole this advertisement from you.
It's best if you want to use it.
"No, no, this ad is too useful to us. Just this ad is worth at least 100 million."
Gree, master the core technology.
With these words in his mouth, Dong Minzhu was a little excited.
This slogan can be said to be tailor-made for them.
You know, even though Dong Minzhu made bold words to challenge the number one in the world.But seriously, there's a lot of pressure in here.
In terms of air conditioners, although Gree air conditioners occupy the first share in the domestic market, in terms of technology, Gree is still far behind Japan, South Korea, Europe and the United States.This is also the case in the eyes of many people, especially for high-end central air conditioners.
Although Dong Minzhu continued to increase R&D investment and narrowed the gap with them, even now the gap is very small.But it is quite difficult to change everyone's ideas all at once.Gree's advertising words before, good air conditioner, although Gree made it is not bad.But most people think that the Gree air conditioner is not bad, but it is not the top. Can it be compared with other air conditioners in Japan, South Korea, Europe and the United States?This needs to be verified, but if the advertising slogan is changed to "Gree, master the core technology", everyone will think that Gree has already kept pace with Japan and South Korea... This will have a huge role in promoting the high-end market.
Once the high-end market is won, it will feed back the low-end market.
Really want to say, let alone the 100 million advertisement, Dong Minzhu is willing to give 1000 million.
"President Dong, you..."
"Okay, it's settled like this. I will notify the financial secretary to transfer the money to you later."
Dong Minzhu aggressively asked Chen Yu not to discuss the issue of advertising fees.
Since Dong Minzhu insisted, Chen Yu no longer refused.
100 million, in a word, this money is too easy to earn.
It seems that if we want to explore the business here in the future, Chen Yu can remember many classic advertisements in his mind.
This is of course bad fun.
This kind of thing is rare, as the boss of Huanyu Technology, how could Chen Yu do this kind of thing professionally.
"Look, Chen Yu, I owe you another favor."
"Mr. Dong, you gave me money and a high hat. No wonder everyone in the industry admires you."
"What admiration is there? Everyone sees that I am a woman, so they all let me go."
After the visit, only Chen Yu and Dong Minzhu were left in the office of the chairman of Gree Electric.
Both of them knew that what they were talking about now was the key point.
The advertisement just now was just an episode, Chen Yu came to Gree for another purpose.
"Mr. Dong, I heard that Gree recently made adjustments in terms of payment settlement."
"There are adjustments."
Dong Minzhu nodded: "This is also inspired by you. The payment settlement is a big problem. If the dealer keeps holding back, we will be very passive even if we make more air conditioners. However, we have only adjusted some small ones so far. As for the settlement of the dealer's payment, we have no way to deal with some big dealers for the time being."
This is also Dong Minzhu's regret.
Such as the national large home appliance supermarkets.
Although Dong Minzhu wanted to adjust their payment settlement cycle, it was a seller's market at this time, and Gree still needed these large home appliance supermarkets to occupy the market.Although Gree is the number one in the country, it is not without competitors. Midea, Chigo, and even Hisense and TCL have launched a series of air conditioners.Not to mention, there are some big air-conditioning groups in Japan, South Korea, Europe and the United States.
But even so, Dong Minzhu also knew that rice should be eaten bite by bite.
Given her time, Dong Minzhu believes that she will be able to win these dealers.
"The right to speak of large dealers is indeed very important."
Chen Yu also nodded.
Huanyu Technology has shares in Yongle Electric Appliances, so it naturally knows the right to speak in large home appliance supermarkets.
If manufacturers want to adjust their payment settlement cycle, then I will put more resources on other products.
They believe that there are definitely manufacturers willing to sacrifice the payment settlement cycle in exchange for the market.
The last time Huanyu mobile phone was almost cheated by the dealer.
This is also the reason why Chen Yu wants to be a sales channel.
"By the way, the weather is getting hotter and hotter, Chen Yu, is there any event in your Huanyu Mall?"
"President Dong, that's exactly why I'm here."
Chen Yu said: "Summer is the peak season for air-conditioning home appliances, and we also want to do a wave of promotional activities in the Huanyu Mall."
Huanyu Technology has two major e-commerce platforms.
One is the b2c Huanyu Mall.
The other is C2C's Huanyu Department Store.
Although Huanyu Department Store of c2c had done a promotion before.
But Huanyu Department Store is only for small commodities, and has little to do with B2C Huanyu Mall.
Therefore, it is also possible for Huanyu Mall to do another wave of promotion after taking over Huanyu Department Store.
Of course, Chen Yu's promotion is not for the sake of promotion.
He also aimed at several major competitors.
Currently, Joyo, eBay, and Ali have joined forces.
Although Chen Yu thought that they could not be his opponents, it was impossible to completely let them go.
It's just not easy to deal with them.
However, Chen Yu has plenty of tricks.
For example, this time Chen Yu approached Dong Minzhu.
The play is very simple.
When Ali eBay and the others were doing c2c before, Chen Yu was doing b2c.
When Ali followed suit to do b2c, Chen Yu secretly started c2c again.
Then Ali Zhuoyue discovered that c2c is the most suitable for the domestic market, and Chen Yu came back to prepare for a wave of b2c.
Ha ha?
Do you think you can really understand the Chinese e-commerce market?
When the time comes, I will make you doubt life.
Chapter 647: Self-operated Model
"Great, I'm waiting for your Huanyu Mall promotion."
Dong Minzhu laughed.
Regarding the promotion, it is not only good for Huanyu Mall, but also good for Gree Electric Appliances.
It can even be said that Gree Electric has more direct benefits for them.
With such a big platform for promotion, it will allow them to sell more air conditioners.
"However, Mr. Dong, our sales promotion this time may be different from before."
"You said."
"We hope that the air conditioners sold on our platform cannot be sold on other platforms."
"You mean it can't be on Taobao, Joyo, including eBay?"
"Not just these online platforms, but also offline."
"This one……"
Dong Minzhu hesitated, and then said: "Chen Yu, I'm afraid we can't agree to this."
However, Dong Minzhu was also afraid that Chen Yu would misunderstand: "Chen Yu, if it is the online part, I can promise you on my side, but if it includes offline platforms, our side cannot withstand the pressure of those dealers. You know, The strength of some large home appliance supermarkets offline is very strong, and it is impossible for us not to cooperate with them."
Put it simply.
Don't look at the online sales so hot, but in terms of sales, physical stores still sell more.
The reason why Dong Minzhu is interested in Chen Yu is because she feels that the Internet is also a good sales channel.
What's more, it can increase sales.
But if she was really asked to choose between the two, her first choice would be offline.
It's not that Dong Minzhu is ruthless, anyone would do it.
Unless, online sales are far greater than physical, or physical only accounts for a small part of online sales.
But at present, Huanyu Mall does not have such strength.
As for whether there is a future, let's talk about it in the future.
Of course, Chen Yu was not surprised by Dong Minzhu's rejection.
Not to mention Gree, any merchant would probably not agree to such a condition in Chen Yu.
The online trading platform is just a trend, he has not really become popular yet.
"Dong Zong, I was the one to be abrupt, but Dong Zong, you also misunderstood me."
Chen Yu knew how much he weighed.
Although Huanyu Technology seems to have a large scale now and has made a lot of money, its valuation exceeds many well-known companies.
But in the eyes of these well-known manufacturing companies, they don't think Huanyu Technology is so powerful.
At the very least, he has limited influence on entities.
He has limited impact on employment.
He also has limited influence on the economy.
Even if it is e-commerce, the overall scale at this time does not have a particularly large impact.
As far as the real impact is concerned, the mobile phone business under Universal Technology has a greater impact on the entity.
However, what Chen Yu said was different from what Dong Minzhu understood.
Chen Yu explained: "I mean, Gree Electric can manufacture another brand of air conditioners for our Huanyu Mall."
"President Chen, this is also a bit difficult."
Dong Minzhu shook his head: "Gree spends a lot of manpower and material resources on producing each air conditioner brand. It is not impossible to create a brand for your Huanyu Mall alone, but the cost is too high."
Just like Gree's Calm King series.
It is really not an easy task to create an air conditioner comparable to the Cool King series.
For this, Chen Yu has done mobile phones, and he also knows the difficulty of building a brand.
However, since Chen Yu made this request, Chen Yu has long thought of a countermeasure: "Mr. Dong, you just need to choose any brand name. As for the promotion of this brand, Gree does not need to be responsible."
"OEM?"
"You could say the same."
Dong Minzhu didn't understand: "Then does anyone buy it?"
"Of course, as long as the price is right."
Chen Yu continued: "Our previous model was to sell air conditioners, such as Cooling King. We would sell Cooling King online, and we would also sell it in physical stores. For us, we have no advantage."
The only advantage of online stores is that they are cheap.
But before the price was cheap, Huanyu Mall posted money to do it.