20demayo Page 567
Page 567
It is natural to post money when you hit the market, but it is impossible to post money every day.
In addition, these air-conditioning color TVs are large appliances, and each set costs one or two hundred, which is too much for a large quantity.
"Gree only needs to create a separate air-conditioning brand for us. This brand does not need to be promoted by Gree, as long as it is sold to us. As for whether we can sell it or not, that is our own business."
This style of play is actually the b2c self-operated model of later generations.
The so-called self-operated means that the website platform does its own marketing.
Why is there such a pattern?
In fact, it is the same as the problem encountered by Huanyu Mall now.
Physical dealers get 2000 yuan for the air conditioner from the manufacturer, and Huanyu Mall pays almost 2000 yuan for the air conditioner from the manufacturer.
Everyone's cost is similar, and even, physical home appliance supermarkets may get lower goods than online stores.
why low?
Because in general, physical sales are still more.
That being the case, what do you use to compete with the physical home appliance supermarket?
Can you reduce the price?
Can you go all the way down?
Even if you can drop it, physical stores can also drop it.
Although physical stores need rent and labor...but online stores also need publicity and promotion costs.
Even, if they are more ruthless, the physical store will drop even more than you.
This is why you will often see in later generations that the prices of many electronic products on the Internet are just a reference.
It is cheaper to buy this electronic product physically than online.
At that time, not to mention that online shopping has defeated entities, it is entirely possible for entities to defeat online shopping.
Then, the only thing that can reduce the price and compete with the entity is self-operated.
I sell an air conditioner brand that is not available in physical stores, and that is the perfect solution.
Of course, this is also under Gree.
This brand is not well-known, but the appearance of the parameters is similar to that of a series of brand air conditioners.
Most importantly, since Gree air-conditioners do not need to promote and advertise themselves, their shipping costs can be reduced to a very low level.
Then, through such a model, b2c can establish a model that can compete with real home appliance supermarkets.
No matter how much it costs to get the goods in the physical store, the air conditioner I sell is different from yours anyway.
Whether your price is high or low has nothing to do with us.
As for whether people care about brands online?
Although online consumers also care about brands.
But they care about big brands.
As long as the big brands are the same, ordinary consumers don't particularly care about other small brands under the big brands.
Moreover, under the extremely strong cost performance, many users will tend to buy online.
Especially seeing the explosive models that appear, when people buy more, consumers will gather together to place orders.
"Chen Yu, your model is amazing."
Dong Minzhu is no ordinary person.
She was born in marketing, although she didn't understand Chen Yu's intention just now.
But after Chen Yu explained a little bit, she understood Chen Yu's intention.
It can be said that once this model comes out, their Huanyu Mall will have the capital to compete with physical home appliance supermarkets in the future.
"This model is fine, but if you can't sell so many air conditioners, we won't be responsible for returning them."
"Don't worry, unless there is a quality problem, Gree will not cause any trouble. And, if Mr. Dong agrees, our Huanyu Department Store is willing to shorten the payment period to two months."
"really?"
"Mr. Dong, if it's not true, I'll come to Gree to do something myself."
Chen Yu responded with a smile.
He knew that the last sentence was the real killing move.
For Gree, the most important thing for them is the payment.
Similarly, for all manufacturing industries, the most important thing is the payment.
If the payment is not recovered, there will be no funds for research and development.
If the payment is not recovered, there will be no funds for promotion.
If the payment is not recovered, the treatment of the enterprise cannot be improved.
Shorten the payment cycle by one month, and increase the competitiveness of enterprises by 30%.
The payment cycle is shortened by two months, and the competitiveness of enterprises is increased by 60%.
Shorten the payment cycle by three months, or there is no such word as payment, and you must pay money first to get the goods.
Then, the competitiveness of enterprises will be improved by 200%.
As long as Chen Yu shortens the repayment period, this will directly hit Gree's Achilles' heel, and it is impossible for them not to agree.
Chapter 648: All kinds of cheats for game tyrants
"Such a good condition, I think we, Gree, have no reason not to agree."
Dong Minzhu didn't hesitate any longer, and agreed.
Chen Yu's model can not only make them profitable for Gree, but what's more rare is that the intervention of Huanyu Mall can also force some other dealers.If Huanyu Mall grows bigger in the future, the pressure on major dealers will be even greater.
Just imagine.
Huanyu Mall can shorten the payment cycle, why can't you?
Of course, in theory, physical dealers can also shorten the payment cycle
But for large home appliance supermarkets, even if they can shorten it, they don't want to shorten it.
With the funds in your own hands, you can do more things.
Just like if the balance in Alipay can be used by yourself, hehe... Not to mention other things, just putting it in to earn interest is also a terrifying amount of data.Not to mention, physical stores can really take away the payment and use it first.
Such as expanding the scale and so on.
But at this time, there is competition for dealers, so they have to make concessions.
Of course, the problem of the repayment cycle is not only a problem of Gree Electric Appliances, but also a problem of the entire manufacturing industry.
Distributors delay the payment of the manufacturer, and Gree will also delay the payment of other parts suppliers.
However, each company has its own skills in the payment cycle.
If you suppress other people's repayment by yourself, others can't control it, but if you delay my repayment, I have to find a way to recover the repayment.
"Then I am very grateful to Mr. Dong."
After reaching a cooperation with Dong Minzhu, Chen Yu did not return to Shencheng, but went to Dongshan Province.
There is also a well-known home appliance company here, Haier.
In terms of brand awareness, Haier is even stronger than Gree at this time.
After all, Gree currently only makes air conditioners, although it also makes other products, but it is not well-known.
But Haier now manufactures air conditioners, refrigerators, color TVs, and all home appliances, and they are all very good.
Especially his brand, as long as it is posted on Haier, many people will buy it with confidence.
The reason why it is so awesome is not only Haier's excellent products, but also their services.
Sincere forever.
I have to say that I don't know how many consumers have been captured by this advertisement.
Like Gree's side, Haier's side also disagreed at first.
However, after Chen Yu mentioned their self-operated model and shortened the repayment cycle, there was no surprise, and Haier agreed.
Shortening the payment is definitely a big killer at present.
Not to mention that Chen Yu was able to catch the physical home appliance supermarket by surprise with this trick, even if they knew it in advance, they would have nothing to do with Huanyu Mall.
In terms of cost, the operating cost of a physical home appliance supermarket is much greater than that of an online platform.
Especially when they are still massively expanding their stores.
The investment of each store is hundreds or even tens of millions.
Money is needed here.
It can be placed on an online shopping platform, even if it is further expanded, the website is still the same website.
At most, he just spends a little more money on the hardware broadband.
Not to mention two months, if you really want to fight with them, Chen Yu can give it for one and a half months, one month.
In the following time, Chen Yu did not go to other manufacturers.
There are many well-known home appliance manufacturers in China, and it is impossible for Chen Yu to go to every one of them.
Huang Zheng can do the rest of the work.
As for Chen Yu, he returned to Shencheng and found Zou Tao again.
The last time I told Zou Tao about another game, I don't know what's going on with him?
Chen Yu couldn't help but pay attention to Huanyu Technology's pocketbook.
"Zou Tao, how is the game going?"
When he came to Huanyu Game, Chen Yu found Zou Tao immediately.
"Mr. Chen, we have already made a preliminary plan, but we haven't approved the project yet."
"The project has not been approved yet, why, is there any problem?"
"The main problem is the free game mode. We don't know how to grasp this degree."
"Tell me?"
Although Chen Yu didn't make games on the front line himself, he played a lot of games.
What kind of game has never seen.
Let alone free games like this, Chen Yu has also played games like those who attack girls.
"We researched some other free online games on the market, and found that their yuan players are quite abnormal. One person can single out two, or even three, which is too disruptive to the balance of the game. But if they are not given such strong strength, I am also worried that these RMB players don’t spend money to play games.”
"Look, I still haven't opened my mind. Didn't I tell you before that since it's a free game, our first priority is RMB players. We want to balance the game and want RMB players to spend money. How can there be such a thing? .If you want to make money, then give people players all kinds of cheats."
"Isn't it too abnormal for one person of the same level to single out three people?"
"No, what kind of pervert is one person fighting against three people? I want those players who have spent money to fight against 10 people, no, 100 people, 1000 people..."
"100 people, 1000 people?"
Zou Tao was dumbfounded.
Even if he once accepted Chen Yu's idea, isn't it a fool's errand to single out 100 or 1000 people?
"Mr. Chen, we are making games, not writing novels."
The person in front of him is the founder of virtual online game novels back then.
As Chen Yu's subordinate, Zou Tao had naturally read Chen Yu's online game novels.
Although Chen Yu's novels are very enjoyable to read, when it's time for a harem, it's a harem, and when it's time for a stallion, it's a stallion.
When it's time to drive, drive the car, and when it's time to second people, it will second people.