Rebirth of the Cyber ​​Hegemony

Page 593

"want……"

Gritting his teeth, Yang Yuanqing said helplessly.

Chapter 676: Mobile phone snatching activity

"Give Lenovo 4 chips."

After hanging up the phone, Chen Yu instructed the secretary Zhuzi.

Anyway, Chen Yu will still do what Yang Yuanqing promised.

As for what effect 4 chips can have on Lenovo mobile phones, that is not what Chen Yu considers.

"Wu Kai, when will our new product be released?"

Regardless of Lenovo's side of things.

After Tianwen Chip successfully entered the market, Chen Yu also began to pay attention to his mobile phone business.

In fact, Tianyu mobile phone itself was more cost-effective before.

However, due to the emergence of Tianwen chips, the original cost performance of Tianyu mobile phones has also become very average.

At this time, Huanyu Technology also urgently needs to release a new mobile phone.

"The new product is almost ready, but the price/performance ratio can only be said to be average."

Wu Kai felt a little helpless: "Mr. Chen, with the release of the Tianwen chip, our advantage has become less obvious."

But even so, Wu Kai also knew.

Chips are naturally more important than the mobile phone business.

But having said that, it is also a headache for one's own mobile phone to lose competitiveness because of its own chips.

"Hehe, then think of something more."

Chen Yu laughed.

Naturally, he also knows the current situation of Huanyu mobile phones.

Previously, Huanyu mobile phones sold for 1200 yuan, which was extremely cost-effective.

But now, if you still sell it for 1200 yuan, sorry, you really can’t sell domestic mobile phone brands.

Even if the current new Huanyu mobile phone has a higher configuration, 1200 yuan is no longer cost-effective.

"I chatted with Huang Zheng, and I plan to sell our mobile phones online."

Wu Kai suddenly proposed a way to sell mobile phones online.

"It's a good idea."

Chen Yu praised and said: "Then what is the price of our mobile phone?"

"Twenty dollars."

"700 yuan doesn't have much advantage."

Chen Yu shook his head: "Boguo Jinli's price is around 800 yuan, and some have set a price of more than 700 yuan. Our Huanyu mobile phone is also priced at 700 yuan. I am afraid it will be difficult to attract users."

The new Huanyu mobile phone this time is not a replacement, but an upgrade of the previous Huanyu mobile phone.

Therefore, on the whole, Huanyu mobile phone is not so innovative compared with other mobile phones.

Since there is no innovation, then, to attract consumers, it is a price war.

But Huanyu Technology did have an advantage in the price war before, but now because of the built-in multimedia function of the Tianwen chip, the production cost of other manufacturers has been reduced rapidly, and it is on par with Huanyu Technology.Or even if it is still a little worse than Huanyu Technology, but it is not much worse.

"We also want to drop more, but we really can't."

Wu Kai spread his hands: "Huanyu mobile phone is a mid-range mobile phone, and its production cost is higher than our previous low-end Tianyu mobile phone. And now our prices are all within 1000 yuan, it is really difficult to beat the price war."

Chen Yu understands this best.

To say that the most profitable is the high-end machine.

Therefore, the price of a high-end machine must be more than 3000 yuan, or even 4000 yuan or 5000 yuan.

Because only with such pricing can there be greater profits.

Most of the mobile phones below 1000 yuan are small profits but quick turnover.

Such a competitive environment is the most difficult for major mobile phone manufacturers.

Because everyone's configuration is almost the same at this time, and the brand does not have much bonus for domestic mobile phones.

As for market performance, that's up to fate.

It depends on whether the user likes Huanyu mobile phone or Bird, or they will choose BBK.

"It's not impossible to fight a price war, but we have to fight in a different way."

Although so much has been said above, Chen Yu is still confident at the moment.

"Mr. Chen, what can you do?"

"Put the price of 499 directly on the Internet."

"puff……"

Wu Kai almost sprayed water.

He thought Chen Yu had some awesome idea.

Did not expect this.

"Mr. Chen, we have to die."

499 for a mid-range mobile phone, this is not a low-end mobile phone, this kind of selling method will definitely lose money.

"Who said it was a loss, so many of our applications are bound to our mobile phones."

"But it's also a loss."

Wu Kai does not agree with this style of play: "If China Mobile and China Unicom sign an exclusive cooperation with us, then it will be fine."

No matter how valuable the application software is, it is not worth 200 yuan per device.

Furthermore, it is more difficult to get money from the application software, and it will take a year to receive the money back.

If this is the case alone, it will drag the mobile phone department of Huanyu Technology to death.

"Don't worry, I haven't finished yet. I mean, we control a certain sales volume, for example, 1 units."

"1 million units?"

Wu Kai was a little confused: "Only sell 1 units at a time?"

"Correct."

"Then we won't make any money."

Controlling the quantity seems to be feasible, so it won't be a big loss.

But the problem is that if a product like a mobile phone does not sell millions of units, there is no profit at all.

What kind of money can you make by selling 1 units?

"No, we have money to make."

Chen Yu inspired Wu Kai: "If we announced on the Internet that our Huanyu mobile phone costs 499 yuan, would you buy it?"

"of course."

"But you may not be able to buy it. What if hundreds of thousands or millions of people grab it?"

"That depends on luck."

"Correct."

Chen Yu nodded: "It depends on luck. But you are unlucky, so you can't grab it?"

"Then grab it next time."

"Can't you grab it next time?"

"Then grab it next time..."

"Still can't grab it?"

"Then I'll go to reality and buy one."

"Okay, the real one is 700 yuan."

Chen Yu slapped his hands, this is what he wanted.

"No, Mr. Chen, I'll stroke..."

Being confused by what Chen Yu said, Wu Kai had to look back and think about it.

"Mr. Chen, how much did you say to sell online?"

"499."

"1 units per day?"

"It doesn't have to be every day, it can be a cycle of three days, or once a week."

"Is this considered a phone grab?"

"you can say it this way."

"Can we hype up this event?"

"Yes."

"Using this mobile phone grabbing event, we can attract a large number of consumers' attention and create topics, so that our Universal mobile phone can stand out from the crowd of mobile phone brands."

"Yes."

"I'll go, Mr. Chen... This idea is too fucking awesome."

Wu Kai jumped up excitedly.

It was the first time he had seen such an awesome marketing method.

Although this activity has not yet started, just think about it, tens of millions of people will come to grab 1 mobile phones by then.

There must be a large number of people who can't grab it.

If you can't grab it, what is the proof?

Proof that this phone is hot.

The more you can't grab it, the more it proves that this phone is hot.

The more popular this phone is, the less you can grab it.

The more you can't grab it, the more you want to grab it.

Then, after grabbing many times in a row and still not grabbing it, it is estimated that you will give up.

But giving up the grab doesn't mean you don't want the phone.

Since you can't grab it, buy it in reality.

Can there be any way, how can a living person be suffocated to death by urine, just buy it in another way.

Although the purchase price in reality is more expensive than online, 700 yuan is not expensive compared to other mobile phones, and it is also cheaper.

At this point, then, may I ask you, give you a reason not to buy Huanyu mobile phone?

Chapter 677: Mr. Chen, mobile phones can no longer be sold so cheaply, okay?

After making a plan, Wu Kai went to Hangzhou to discuss with Huang Zheng about this panic buying of mobile phones.

However, Huanyu Technology is preparing for this, and a group of mobile phone manufacturers are also on the other hand.

"I don't know when Huanyu Technology's new mobile phone will be released?"

"I don't know where their price will be set?"

"Hope it's not too cheap."