Rebirth of the Cyber ​​Hegemony

Page 610

Next is the third generation of pears.

This is only a symbolic price of dozens of dollars.

The reason why there is no big drop is that the 3rd generation of Lizi itself is not purchased by ordinary users.

Those who can buy three generations of pears will no longer care about his price.

On the contrary, if the third-generation pears are sold cheaply, others will not buy them.

This logic works perfectly.

The higher-end products are more pretentious products, and they must be sold expensively.

Even if Universal Technology wants to make more money, the price must remain stable.

Of course, since we want to promote, we must not only sell the products of Huanyu Technology.

In fact, the main product promoted by Huanyu Mall is electrical appliances.

The products of Huanyu Technology are only incidental.

The real core is those big appliances that everyone can use.

And this time, Universal Technology launched the most screaming price in history.

Haier three-door refrigerator, 1999 yuan.

Gree 1.5P air conditioner, 1999 yuan.

TCL 38-inch color TV, 1999 yuan.

Haier 10 kg pulsator washing machine: 1999 yuan.

Such a price is placed in 2020 in the previous life, of course there is no cost performance.

However, in 2004.

If you want to buy branded home appliances with the above performance parameters, the cheapest ones cost more than 3000 yuan.

If you don't know how to bargain, it's normal to win more than 4000 yuan.

But now, in the eyes of others, those high-end and incomparably expensive major appliances.

At this moment, it has become so close to the people.

Ok.

Again.

Faced with such a price, I just ask you, is it fragrant or not.

Chapter 695: Mr. Ma, what does self-employment mean?

"Mom, it's been cold recently, pay more attention to your body."

"It's okay, your mother is in good health. It's you, don't stay up all night."

"understood."

"You just know that you keep saying you know, and tell you every day, but you keep ignoring it."

"Mom, I must listen to you this time."

"Again..."

On the weekend, Ma Yun called home.

Although his work has not been very smooth recently, he has always settled down well at home.

No matter how hard or tiring the work is, he will never complain to his parents.

"By the way, son, do you have a refrigerator repairer?"

"Is the refrigerator broken?"

"It just broke a few days ago, and it can't be repaired by someone."

"Then buy a new one."

"It's better not to buy one, how expensive it is, let the people there repair it."

"If we send someone over there, we may not be able to fix it. I think the refrigerator is too old, and it's useless to repair it."

Although Taobao is engaged in e-commerce, it also has after-sales maintenance in B2C before.

Jack Ma has always been generous to his parents.

Considering that this refrigerator has been used for many years, it may be the same if it is repaired again. It is better to buy another one.

"Mom, this way, I'll make arrangements later, just remember to answer the phone."

There is no need for mother to worry about this kind of thing, Ma Yun will arrange it.

But the other end of the phone immediately said: "Son, don't buy it in the supermarket, it's very expensive there."

"You don't need to go to the supermarket, we have them on our side."

"I know you have them there too, but you don't have to spend money. I think so, you can go to Huanyu Mall to place an order and buy me a refrigerator. The refrigerator there is only 1999 yuan, which is very cheap."

"Mom, what are you talking about... Huanyu Mall?"

"No."

"Mom, how do you know about Huanyu Mall?"

Ma Yun was surprised.

Although parents know that they are doing online business, they also know that.

As for how to do it, they don't know.

And just the name Taobao, some parents can't remember it.

How come Huanyu Mall remembers it?

"I also heard from others that Huanyu Mall will hold an event in a few days. The home appliances in it are very cheap. It's cheaper than buying them in supermarkets."

"Mom, that's a lie. How could it be a thousand or two thousand cheaper?"

Ma Yun vomited some blood.

Of course he knew what was going on.

Recently, Huanyu Shopping Mall bought a lot of advertisements in CCTV, and the advertisements bombed there when nothing happened.

For these ordinary people, the most publicity is of course the CCTV advertisement.

And the price is so low, it is impossible to say that you are not tempted.

No, even my own mother was moved.

"It's a lie, but it doesn't look like it. It seems that there is an advertisement in the TV station."

"You can also lie on TV."

"Son, is it true or not?"

"Mom, can I still lie to you? Well, Mom, don't worry about anything else, I'll ask someone to bring the refrigerator back to you when the time comes."

"Then, fine, I will listen to you, son."

After hanging up the phone, Jack Ma felt even worse.

I didn't expect Huanyu Technology to work so hard. Judging by the strength of the advertisement, almost half of the people in the country know about it.

But it's normal to think about it.

It's so much cheaper, anyone will be tempted.

It's just that Jack Ma knows that this kind of cheapness is completely a routine of Universal Technology.

Just looking at the surface, Huanyu Technology is indeed cheaper by one or two thousand.

But in fact, these cheap things only sell a few or dozens of models.

When these sold out, they marked back the original price.

This is actually the same as snapping up Huanyu mobile phones.

Use the low price in the front to attract users. When there are more users, consumers will buy even if it is the original price.

Of course, Jack Ma and the others have also learned this move, and it works very well.

It's just that Taobao has always been inferior to Huanyu Mall in terms of scale, so there is not much movement.

"It's Huanyu Technology again."

Ma Yun has a headache.

Especially now that they can't go head-to-head with Huanyu Technology.

In the end, he simply didn't care about him anymore, and he was out of sight and out of mind.

It's just that Ma Yun doesn't want to look at the Huanyu Mall anymore, but news about Huanyu Mall keeps appearing in front of Ma Yun.

For example, a variety show produced by CCTV that night.

This program is actually an advertisement for Huanyu Mall.

But this time the advertisement is not the price, but the logistics system of Huanyu Mall.

One of the most eye-catching places is that the logistics department of Huanyu Mall delivered a refrigerator to Senshan Laolin.

Yes.

You read it right.

In this place, they don't even send it by post, but Huanyu Mall did it.

And the goods sent are not small items, but large refrigerators.

you can imagine.

It took the four of them almost two full days to deliver the refrigerator that weighed several hundred kilograms all the way across mountains and mountains.

What concept is this?

Undoubtedly, once such a shot was released, the whole scene exploded again.

"Hype, that's hype."

Ma Yun gritted his teeth with hatred.

Of course he knew that this was Huanyu Technology's hype.

Also send Senshan Laolin.

Do you think they have no ability to send them to Taobao?

No.

equally capable.

But the problem is, sending once or twice works.

But you try this kind of thing as normal business.

Not to mention one Huanyu Technology, even ten Huanyu Technologies, they can't do it.

However, whether it is hype or not, the audience in front of the TV likes to buy this account.

Seeing such a scene, they immediately felt that the service system of Huanyu Mall was extremely good.

This kind of after-sales service not only allows them to quickly establish the trust and safety of online shopping, but also makes them feel that online shopping is more convenient than buying in physical stores.At the very least, they absolutely believe that it is impossible for physical stores to send refrigerators to the mountains.

Not to mention that they are sent to the mountains, there are some remote villages, they don't send them.

If you force him to send it, sorry, you have to pay more.

"Zhaoxi, don't show me such news in the future."

Ma Yun said with a livid face.

"Uh...Mr. Ma, this is the TV station you tuned to."

Lu Zhaoxi was a little embarrassed.