Rebirth of the Cyber ​​Hegemony

Page 611

If you don’t want to watch it, Ma Yun will pay attention to it as soon as he hears the news of Huanyu Mall.

Just like now, when he heard that Huanyu Technology had advertised a variety show on CCTV, Jack Ma immediately transferred to CCTV.

"Go away... do your own thing."

After driving Lu Zhaoxi out, Ma Yun felt exhausted all over.

Although he has always felt that b2c is burning money, but if this burning method really finds a way out, it will be so bad.

However, even though he thinks so, Ma Yun still has a little faith in his heart.

B2c absolutely can't do it.

Only c2c is the most suitable for the domestic market.

"President Ma, the Huanyu Mall homepage has launched a promotion interface."

"Tell me about Huanyu Technology again."

Ma Yun wanted to strangle Lu Zhaoxi to death.

That's what I said, but how can I not read the news about Huanyu Technology.

But even though he wanted to see it, Jack Ma still pretended not to care and said: "What's the matter, it's just a promotional interface, Zhaoxi, can you calm down."

"But the problem is, the price of their home appliances is really..."

"What is it really? It's too cheap, isn't it? Isn't this normal? There are advertisements on TV. It's not like you don't know this kind of routine. First, make a few low-priced ones, and then attract consumers."

"But……"

"What is it? Zhaoxi, do you care too much about Huanyu Technology?"

"No, Mr. Ma, the prices on Huanyu Mall are real, not routine."

"Of course I know it's true, and I'll definitely sell it to consumers at such a price. If it's fake, he won't be charged with death..."

"President Ma, that's not the case...President Ma, why don't you enter the Huanyu Mall and have a look."

Feeling a little anxious all of a sudden, Lu Zhaoxi felt that he would know if Ma Yun had a look at it himself.

"What's there to see, really."

Ma Yun glared at Lu Zhaoxi, but still opened Huanyu Mall.

"Look, that's it. The price is normal. Although it's cheap, how long can it be cheaper?"

"How many units can he sell?"

"Just look at this large 1.5P air conditioner. There must be only a few dozen units in stock on it. Whether you can grab it depends on your luck."

"Hey, it seems that there are not dozens of them."

Open the interface of Gree 1.5P air conditioner, but the reality is not the same as Jack Ma imagined.

The inventory quantity above shows 999999.

99 units.

"Why so many?"

If it is to attract people with low prices, then 99 units is too much.

Selling so much, they have to die at a loss.

Gree air conditioners have always been more expensive than other air conditioners, and the market price of a large 1.5P is at least 3000 yuan.

Now it's 1999 yuan, and it's sold like this, how can other home appliance supermarkets mess up.

Thinking about it this way, he felt that Huanyu Technology was playing tricks.

They can't sell it for such a low price.

The purchase cost is not enough.

"Zhaoxi, do you think they are cheating?"

Ma Yun guessed: "Now mark 99 units first, and then directly reduce it to 99 units when the real promotion comes."

"This, I don't know too well. But Mr. Ma, it seems that there are a few words on it. I don't know what it means?"

"Where are the extra words?"

"Look, it says, Huanyu operates on its own."

Pointing to the first few words of the title, Lu Zhaoxi said.

Chapter 696: Another Brand New Model

"Huanyu operates on its own?"

Although it was just four simple words, Jack Ma subconsciously felt bad.

These few words are probably not that simple.

If it is taken literally, it seems that Huanyu is selling goods by itself.

But deep down it doesn't seem to be.

"Zhaoxi, immediately call everyone over to study this Huanyu self-run."

Although the official sales promotion has not yet started at this time, the four words Huanyu self-operated make Jack Ma feel a strong sense of crisis.

Will this be a new model?

It's like placing orders online and picking up goods offline when Universal Technology was engaged in that time.

Although the mode of ordering online and picking up goods offline is not so important anymore, at the beginning, it did increase the confidence of countless consumers in ordering online.And once confidence is developed, it doesn't matter whether you want this model or not.

However, Ma Yun felt that this Huanyu self-employment seems to be more than just an ordinary model.

Jack Ma has also done b2c before.

Although most of the B2C is to invite merchants to come and open a store.

But sometimes, Ma Yun and the others will also store some goods for sale.

But at that time they did not have the concept of self-employment.

Looking at it now, this self-management seems to be the same as when they sold their own goods at that time.

But if that's all there is to it, what's the deal with the price?

Even if they are self-operated, their prices cannot be so cheap.

Since it is self-operated, it also needs to purchase, and the cost of purchasing may not be lower than others.

This kind of self-employment was just an additional business for them at that time, not the main business, but it was still possible to use it to make some money.

But now...

When he saw that the price of this series of products was substantially reduced by about 1000 yuan, and the lowest price reduction was 700 yuan, Jack Ma was in a bad mood.

Who can afford such a price?

"Mr. Ma, their self-employment seems to be different from our previous self-employment."

"I also feel, how could they set such a low price?"

"It's possible they've resorted to substantial subsidies."

"Impossible, if you post it like this, they will die at a loss."

In fact, when they were doing b2c before, they did start subsidies.

It's just that there is no way at that time.

E-commerce is a new concept, and everyone has no idea to place an order online, so they can only use subsidies.

But this method not only does not make money, but also loses money.

No one in business is a fool.

The reason why everyone is willing to lose money at the beginning is just to let everyone try online shopping.

Many people have tried it now, and basically most of the b2c platforms don't subsidize it much.

Besides, even if it is a subsidy, the maximum supplement is 50-100 yuan, so there is such a difference of 1000 yuan.

And now online shopping is not as good as it was in the pioneering period, and the number of online orders is increasing every day.

Although Huanyu Technology made money, this posting method made him go bankrupt in minutes.

"Mr. Ma, it seems that some of their products are different from those in physical stores."

At this time, Cai Congxin pointed to a promotional air conditioner and said.

"I have never seen this type of air conditioner."

"I also feel a little strange."

On the basis of this discovery, everyone suddenly discovered that other products are also like this.

"Brother Cai, it's like this. I checked, and the models of these refrigerators are different from those in the physical store."

"And these color TVs."

"Could this be the manufacturer's inventory?"

"Probably not. It is impossible to have so much inventory. Besides, even if it is inventory, it is impossible for the model to be different. It is not just the model. You see, some of their brands are also different from the physical stores."

"Then where did these models come from?"

With doubts, they soon discovered the real answer.

Huanyu's self-employment here is not just about selling things by itself.

The deeper level of self-operation is that the manufacturers cooperate with Huanyu Mall alone, designing and producing products for them alone.

Or it is not a separate design, in fact, the performance parameters are the same, but a different model and a small class trademark are changed.

The same is Gree, the physical store sells Calm King, well, it’s called Xinyue online.

Although it is called Xinyue, the brand is still Gree, and the performance parameters are exactly the same as Calm King.

In other words, these products will not be sold in real life, they will only be sold online.

He doesn't just sell online, he owns and only Huanyu Technology operates independently.

Even if they want to sell it on Taobao.

Sorry, the manufacturer does not supply you.

"President Ma, we..."

When they understood this point, Ali's partners showed embarrassment.

They are all elites in the industry.

Although in terms of the overall situation, they are completely inferior to Universal Technology.

But if the new model comes out, they will be able to discover its power at a glance.

Huanyu's self-management can be said to have brought new hope to b2c, which had not had much vitality before.

Just imagine.

Manufacturers design products for Huanyu Mall independently, that is to say, they no longer need physical dealers.

They just need to sell their products to Universal Technology.

As for Huanyu Technology, as long as it puts its products on the Internet, he doesn't need to rent a storefront at all.

All of a sudden, from the dealership to the rent... The savings here are not just one or two points.

This can also understand why these large appliances can save 1000 yuan.

of course.

Why are they making other models?

Because it has to stagger sales with physical stores.

Otherwise, if the products sold online and in physical stores are the same, physical distributors will also put pressure on manufacturers.

Well now, everyone sells different products.