Rebirth of the Cyber ​​Hegemony

Page 609

"Don't put a high hat on me. If there is anything else, go back if you have nothing to do."

"Okay, Uncle Zhang, work hard, don't disappoint the 100 billion I gave you."

"Hey, looking for a fight, right?"

"Come on, I'm leaving right now..."

Seeing Chen Yu running away, Zhang Dazhong felt a smile in his heart.

This brat has no airs.

After muttering a few words, Zhang Dazhong was extremely satisfied with Chen Yu.

Although we didn't work together for a long time, Zhang Dazhong was influenced by Chen Yu's young and optimistic attitude in just these few days.

Even with that, Zhang Dazhong made himself feel a lot younger.

……

"Huang Zheng, how are you preparing for the sales promotion in a few days?"

"Mr. Chen. For this promotion, we have made arrangements in many aspects."

"Tell me."

"The first one is logistics. In order to ensure smooth logistics, in addition to cooperating with Dazhong Yongle, we have also established cooperative relationships with major logistics companies. For this promotion, the logistics resources of major logistics companies will be Lean to our side."

"Ah."

Chen Yu nodded.

Then, Huang Zheng continued: "At the same time, we have also upgraded the network and servers to ensure that users can place orders smoothly, and we have also invited network security experts to ensure the safety of this promotion to ensure consumption in all aspects. the financial security of the investor.”

"not bad."

"In terms of publicity and promotion, I plan to put the advertisement on CCTV this time."

"Huang Zheng, it's a big deal, it costs a lot of money."

"CCTV advertising is really expensive."

"It's okay, just call, just apply to Mr. Zhang."

"Boss Zhang has already approved it."

"Row."

Chen Yu smiled in relief.

Brother Jian's growth over the past few years has been terrifying.

An ordinary technical secondary school student, now there is a big boss.

This is really a hero regardless of provenance.

Think about Huang Guangyu, isn't he also from a reckless family?

"What about our competitors?"

"Our competitors haven't followed suit."

"Don't they do it?"

"This is not very clear. But judging from the information we have received now, they have not cooperated with more brand merchants, and they may not participate in this promotional festival."

"Since that's the case, we have to shock them with our promotional festival this time."

After talking on the phone with Huang Zheng, Chen Yu went straight to Hangzhou.

This promotion is different from previous promotions.

This difference is not only a bigger scale, but more importantly, a different model.

The previous model used the way of cooperating with brand owners.

That is to say, the sellers on the Huanyu Mall platform are the major brands.

In fact, the mode is the same as that of c2c.

It's just that c2c is an individual seller, while b2c is a business seller.

This is actually the traditional b2c model.

But now, Huanyu Mall not only has corporate merchants, but also adds another model, self-operated.

The so-called self-operation means that Huanyu Mall operates by itself.

The above sellers are made by Huanyu Mall itself.

Get the goods by yourself, store them yourself, deliver the goods by yourself, install them... Of course, the customer service inside is also yourself.

Compared with ordinary b2c, the self-operated model increases labor and capital costs.

But what he brought about was a huge drop in prices.

Through self-operation, Chen Yu can further bring the concept of e-commerce into reality.

If this wave of promotion is successful, we can really say:

This will establish Huanyu Technology's dominance in e-commerce in one fell swoop.

Chapter 694: Still the same sentence, is it fragrant or not?

"Mr. Ma, we really don't want to follow the promotional festival organized by Universal Mall?"

"Zhaoxi, how many times have I said that the b2c model is just for looking good, but it is not suitable for our domestic market. We were cheated by Huanyu Technology once, don't we understand?"

"But this time, I feel that Huanyu Mall has done a lot of promotion. It is said that they even won the advertisement of CCTV."

"Chen Yu is like this. No matter what you do, first make the action bigger and attract the attention of others. We can do our c2c business well."

In Ali's office, Ma Yun felt helpless and admired Chen Yu.

This home appliance war is actually a bad idea of ​​Ma Yun.

First, Ma Yun ran to Huang Guangyu's place first, and then there was a desperate contest between several major electrical appliance giants.

Unexpectedly.

Ma Yun's bad idea not only didn't bother Chen Yu, but actually helped Chen Yu.

At this time, Huanyu Technology is sitting on Dazhong Electric Appliances and Yongle Electric Appliances, not only forming a situation in the country where the three kingdoms compete for hegemony in home appliances, but more importantly.With the logistics and after-sales systems of Dazhong and Yongle, this will inevitably feed back the e-commerce business of Universal Technology.

It is said that Huanyu Technology has now established a separate logistics department, and the efficiency of logistics operations has doubled compared to before.

Before the battle started, Huanyu Technology had several times more bombs than Ali.

It was also said to give Chen Yu eye drops.

Accidentally, I got on myself.

Ma Yun has a feeling that if he steals the chicken, he will lose the rice.

Just saying that, seeing that the noise of Huanyu Mall is getting louder and louder, some e-commerce companies can't sit still.

The first one who couldn't sit still was Joyo Amazon.

At this time, Excellence has been invested by Amazon, and the original model of Excellence is b2c.

According to the previous style of play, even if their excellence is not as good as Huanyu Mall, they will take this opportunity to launch a promotional festival.After all, with Huanyu Mall in the lead, it's okay for them to follow suit.But now, because they reached an agreement with Jack Ma and the others before, they are not very prepared.

But the more unprepared and the more prosperous Huanyu Mall was, the more restless Joyo's side became.

In particular, Huanyu Technology has two major home appliance supermarkets in its hands, which is very beneficial for their b2c business.

"Mr. Ma, we are prepared to follow suit."

Excellence CEO Wang Shutong gave Jack Ma a call.

"President Wang, no way."

Ma Yun frowned: "We discussed it before, and we will not follow anyone."

"Mr. Ma, I know, but this time I can only apologize. You must know that we, Excellence, were originally engaged in b2c, and we were acquired by Amazon, and Amazon's model is also b2c."

"But aren't you very optimistic about c2c?"

"Although I am optimistic about c2c, it does not mean that we have to give up b2c."

"Mr. Wang, I feel that you are a little unclear about your position."

Wang Shutong was also helpless.

Whether it's b2c or c2c, they don't want to give up.

It seems that there are some models of Huanyu Technology.

Huanyu Technology is doing both b2c and c2c.

But Joyo Amazon and Universal Technology are different.

Whether it is b2c or c2c, Huanyu Technology is the first in the industry.

So, they can do whatever they want.

But if you follow along and do the same, you won't even know how you died.

"Mr. Ma, it's not that I don't know our own positioning. Perhaps, except for Huanyu Technology, none of the domestic e-commerce companies have a clear understanding of their own positioning."

This sentence made Ma Yun not know what to say.

Although he firmly turned back to c2c, is c2c really suitable for the future?

It's just that it seems more suitable now.

And this looks like it was made by Huanyu Technology for them to see.

If the future proves that c2c is not suitable for the domestic market, what will Ali do?

This is a difficult problem.

It's just that Ma Yun is very smart not to think about this problem.

It's never wise to dwell on things that haven't happened in the future.

"Okay, you can follow if you want, but I don't think it's useless for you to follow. Everyone will only pay attention to Huanyu Mall, and it is impossible to pay attention to excellence. Moreover, you can't compete with Huanyu Technology. Especially in terms of price, with two Huanyu Technology, a home appliance supermarket, can knock you out of the competition just by price."

After competing with Chen Yu for a period of time, Jack Ma knew Chen Yu's actions too well.

This time, they will definitely fight the price war again.

Although this price war has no technical content, but sorry, consumers will follow this set.

As for the others, I'm sorry, it's not that they don't want to follow, but that their strength doesn't allow it.

After chatting with Wang Shutong, a few days later, Huanyu Mall officially launched a new wave of promotions.

This wave of promotions is in November.

The reason why it was set in November was Chen Yu's decision.

November is almost the end of the year, and most of the year has passed.

Generally speaking, everyone's pockets are also bulging at this time.

Compared with the months before the beginning of spring, people are afraid to spend much, but the consumption capacity in November will undoubtedly increase significantly.

In addition, it is almost the end of the year, so many consumers have decided to buy a large home appliance for their home.

Whether it's TVs, refrigerators, washing machines, or air conditioners... it's the peak season for consumption.

Of course, since it is a promotion.

In addition to the selected time, the greatest strength is in the price.

The first to make promotional actions are all kinds of products under Universal Technology.

Universal Netbook.

Originally a Universal netbook in 1999, this time it dropped 200 yuan, 1799.

Huanyu mobile phone followed, um, yes, 499.

However, like the previous routine, this one has to be grabbed, but there is no doubt that this wave is stronger than before.

This time, Huanyu Technology provided 10 units. Whether you can grab it depends on how well you do the strategy.