Rebirth of the Cyber ​​Hegemony

Page 721

Undoubtedly, Dazhong and Yongle Home Appliances, one of the three major home appliance chain stores in the country, welcome countless people every day.

Some of these people may not necessarily buy super TVs.

Some of them may just want to buy some small electrical appliances, or other products.

Even if there are some who just want to buy a color TV, they never thought about buying a super TV.

But whether they buy it or not.

As long as they walk into the store, they will definitely be attracted by Universal Super TV.

Those who can’t afford it here are fine, they can buy other TVs.

But in it, quite a few people can afford it.

Especially for the coastal areas.

Accidentally, one super TV was sold.

of course.

In fact, such purchases are considered niche.

Even if some people buy super TVs, there are not as many people buying ordinary TVs.

But what does it matter?

Super TV itself is positioned as a minority for the time being.

It is also impossible for him to be accepted by all the public at once.

If the masses really come to buy them all at once, Huanyu Electronics does not have such a large output yet.

But just like this, you have one set, and I have one set. Under the promotion of home appliance supermarkets all over the country, Huanyu Super TV has sold a small climax.

Moreover, because of the terrifying price of Huanyu Super TV, it accidentally became the best-selling TV of the week.

This best-selling is not sales, but overall sales.

Buying one Huanyu Super TV for 22 yuan is equivalent to buying ten TVs of other brands.

With such promotion, it is difficult for him not to become a bestseller.

……

"Everyone, this is the TV launched by Huanyu Electronics. They call it a super TV."

"Let's take a look, the frame of this TV is very narrow, which makes us feel that the entire screen is very large. We must focus on this design style."

"However, the most important thing is their voice remote control, game system, karaoke system..."

On the other hand, after the TV show, all major manufacturers are researching Universal TV very hard.

It should be known that this China TV product exhibition is not only related to the Chinese market.

He also relates to global markets.

Even if the global market is not considered, the Chinese market is extremely terrifying.

Not to mention anything else, there is one TV per capita in a family, and this amount exceeds that of the entire Europe and America.

As for the focus of the research, it is the three iconic functions of Universal TV.

That is voice, games, karaoke.

These three functions not only amazed the audience, but also amazed some of their peers.

"Zhizhong, can we do these three functions?"

Samsung, Vice President Li Jae-yong said with some concern.

Some time ago, BOE was still buying backlight display technology from them, and Lee Jae-yong still had a hand at that time.

Unexpectedly.

Even if Samsung kept a hand, Universal Technology still caught itself by surprise at this TV show.

Their 60-inch large-screen LCD TV was actually robbed of the limelight by their 45-inch TV.

"Mr. Li, the simplest of the three major functions is the voice remote control. We bought several Universal TVs. Their principle is to build a database for specific keyword voiceprints. This database is not particularly large and the technology is not difficult. We can It was built in a relatively short period of time. The game system and karaoke system are somewhat complicated, mainly involving hardware and software... However, as long as we give us time, we can also make it."

"how long will it takes."

"Half a year."

"Half a year is too long, three months."

Li Zairong shook his head.

Electronic products are updated very quickly.

Although plasma or LCD TVs are very expensive now, they won't be popular anytime soon.

But if they lag behind others too much, they will be passive everywhere.

Now Samsung still has an advantage.

Especially on large screens.

If this advantage cannot be maintained, and BOE acquired by Universal Technology also starts to produce large screen sizes, then this will be the biggest disaster for Samsung.

Jin Zhizhong naturally understood Li Zairong's consideration.

Although we know that the task is heavy, Samsung has never encountered any difficulties, which is nothing.

Three months is three months.

No matter how difficult the task is, Jin Zhizhong will complete it.

"Mr. Li, don't worry, in three months, I will definitely complete the karaoke and game system."

"it is good."

Li Zairong nodded.

Jin Zhizhong was the general he trained and made great contributions to Samsung.

As long as Jin Zhizhong agreed, it will definitely be completed.

However, at this moment, the assistant suddenly received a message.

"Mr. Li, Huanyu Electronics' super TV has become the best-selling TV of the week."

"what?"

Li Zairong was extremely surprised: "Impossible, their sales can't be so hot."

"The main reason is the high price of Universal TV."

"Even if the price is high, it's impossible."

Li Zairong shook his head: "Unless, all the big appliances and even supermarkets help Huanyu Technology to sell TVs."

After saying this, Li Zairong stopped talking for an instant.

He seemed to remember, didn't Huanyu Technology acquire Dazhong Electric Appliances and Yongle Home Appliances?

The two chain giants are both owned by Huanyu Technology. Can you imagine how he will help?

"I really didn't expect Huanyu Technology to have such a trick."

Li Zairong frowned.

Then back and forth in the office from time to time.

"Mr. Li, this is my fault."

Jin Zhizhong took the initiative to take responsibility and said: "At that time, we did not plan the distribution of sales channels."

Of course, it's not that Jin Zhizhong doesn't want to make arrangements.

Mainly in the Chinese market, Samsung is only a manufacturer, and it does not have its own sales channels for home appliances.

Even for the layout, other home appliance supermarkets have to cooperate.

"It's not your fault, it's my negligence."

Li Zairong did not blame Jin Zhizhong, saying: "I also did not pay attention to Universal Technology's acquisition of Dazhong and Yongle."

Li Zairong naturally knows the importance of sales channels.

Now Huanyu Technology has its own home appliance chain supermarket, and there are still two.

This makes Samsung seem extremely passive.

Although he knew that even if Huanyu TV was selling well, it was only sales.

His quantity is not particularly large.

That amount doesn't affect anything at all.

But the quantity will not affect anything, but it will affect the brand and the future public's choice of TV.

Even if there is no real decisive battle at this moment, this one must be fought with Huanyu Technology.

After thinking about it, Li Zairong said, "Zhizhong, so, you can contact Gome."

"Huang Guangyu from Gome is an old cunning man. I'm afraid he will take some benefits from our Samsung."

"Now is not the time to care about this, just give them a little favor."

"President Li, I understand."

Jin Zhizhong knew the seriousness of the matter and didn't ask any further questions.

A few days later, Jin Zhizhong went to the United States in person.

Chapter 818: Sorry, Huanyu Mall also sells super TVs

With the same action as Samsung, there is also Panasonic.

Panasonic is cooperating with Suning, another major home appliance chain supermarket.

Of course, their cooperation is not really about how many TVs they want to sell at once.

Now is the marketing period, no matter if you buy Samsung's 60-inch home appliances, Panasonic's plasma color TV, or Huanyu Technology's super TV, the sales volume will not be particularly large.What they want to look at is the brand.

Cooperating with home appliance supermarkets can put their brands into the eyes of users in the first time.

Although they may not buy such TVs now, once the funds are sufficient in the future, or the industry is replaced, and their prices drop, then the public will be the first to consider them.

but.

Although they don't care about the specific sales, they also care about the sales ranking during this period.

This is the same as the car sales list.

The higher the ranking, the more valuable the brand is.

Even if the sales volume in this ranking itself is not large.

But it's okay.

As long as they can grab the first place, that's enough.

Even if they sell 1000 units a month, if they rank first, it will be good for the future layout.

of course.

In fact, they could ignore Universal TV before.

Taking Panasonic and Samsung as an example, they completely overwhelm the Universal brand.

It’s just saying that, but it’s not certain whether users will buy it like this on another track.

Take a look at Universal Technology's netbooks.

The Huanyu brand itself does not have much influence, and he can be regarded as a miscellaneous brand in the field of computers.

Even, he doesn't even count as a miscellaneous card.

He is just a novice, and he is still a novice who has just been working on computers for a few years.

but……

Who made netbooks a concept created by Universal Technology?