Rebirth of the Cyber ​​Hegemony

Page 722

Although this concept is just a replacement, a netbook is also a notebook, which is actually a kind of deception.

But no matter whether it is flickering or not, users will buy it.

But this time, they once again saw this shameless move by Huanyu Technology.

The previous notebooks were not called notebooks, but netbooks.

The current TV is not called a TV, but a super TV.

Is Super TV a TV?

This is, of course, television.

But adding the word "Super" in front of the TV seems to have turned into another product.

This kind of coquettish operation also caused some headaches for Samsung and Panasonic.

If it was them, how could they have such a showy operation.

Even when they released a new product, Panasonic named it after a plasma TV.

Samsung, on the other hand, also summarizes it with super-large LCD TVs.

But compared with Huanyu Electronics' super TV, they will feel that their side is simply weak.

……

"Mr. Huang, our Samsung LCD TV has to trouble you."

"Where did Mr. Jin say, we have been cooperating with Samsung, and this is not a trouble. But, I looked at it, and your request is to be placed in the most conspicuous position, and to leave enough space for you. In addition , I have to arrange the best salesperson for you, although this is no problem. But I am afraid that you also know that the price of such TVs is too high for the time being, and you will not be able to sell many in a while. At the same time, your TVs are so high-profile. Here, more or less, it will also affect the sales of our other home appliances..."

"What Mr. Huang said is true. Our Samsung is also considering Gome. Therefore, I specifically applied to the headquarters to give Gome 200 million yuan in compensation every month. Do you think it is okay? Of course, your company is not included in this." Sales rebate."

"200 million is a bit small, but Mr. Jin knows that Gome is the largest home appliance chain in the country. Even if the combined share of the two chains under Huanyu Technology is not as large as that of Gome."

"What does Mr. Huang mean?"

"1000 million per month, in addition, we need to add an additional 3 points of rebate."

"Mr. Huang, 1000 million, this promotion fee is too high. Last week, Huanyu TV sold 1000 units. Calculated at 2 yuan each, their sales for that week were only 2000 million. Mr. Huang, you It costs us 1000 million promotion fees a month, and we need to add an additional 3 points of rebates, adding up to the 13 points of rebates we promised before. Mr. Huang, after this calculation, we are simply giving Work in the United States."

Kim Ji-joong, who is in charge of Samsung LCD TVs, said with a smile.

It's just that although Jin Zhizhong was smiling, his words were extremely dissatisfied.

"Mr. Jin, you can't calculate it like this. We Gome has the most stores in the country, and Mr. Jin knows how well our publicity and promotion capabilities are. It is true that we waste a lot of resources to promote you. Even if we don't sell many Yes. It’s like an advertisement on a TV station. The TV station’s advertisements can be hundreds of millions. On the surface, they haven’t sold you products, but don’t they need to pay advertising fees? Besides, your company’s LCD TV sales may be mediocre now. , but in a year or two, your sales will definitely skyrocket, won't you?"

"Boss Huang, this plan is really expensive."

"Mr. Jin, like this, if it's 800 million a month, if it's less, then please ask Mr. Jin to talk to Suning or other supermarket chains."

Jin Zhizhong was helpless.

Now the situation is beyond his consideration.

And before coming, Jin Zhizhong was also prepared to be cheated by Huang Guangyu.

Gritting his teeth, Jin Zhizhong agreed.

of course.

Although it was a promise here, Jin Zhizhong remembered the loss.

Now Samsung is begging Gome, and they have nothing to do with Samsung.

But in the future, Samsung will make the liquid crystal market bigger. Hmph, I want to embarrass you Gome.

"Mr. Li, I have reached a cooperation with Huang Guangyu. However, I was cheated by this guy of 800 million monthly promotion fees, and I had to give them an additional 3 points of rebate from Gome."

Signing a contract with Huang Guangyu, Jin Zhizhong reported to Lee Jae-yong.

"It's okay, Zhizhong, thanks for your hard work."

Li Zairong was not particularly angry.

Compared with the funds invested in the entire LCD TV, the promotion cost of 800 million a month is not unaffordable.

But Jin Zhizhong still blamed himself and said, "It's still my fault. I didn't arrange sales channels before. If we had reached a cooperation with Gome and Suning in advance, we would definitely not have to spend so much money."

"Don't mention the past. I didn't expect Universal Technology to attack from the sales channel. At that time, I always thought that he acquired two chain home appliance supermarkets just to serve their e-commerce websites."

"Mr. Li, Huanyu Technology probably thought so at the time. They wanted to use the home appliance supermarket to do a good job of after-sales work for Huanyu Mall..."

"Huanyu Mall, wait..."

Before Jin Zhizhong could finish speaking, Li Zairong suddenly became excited: "Zhizhong, there is a problem here."

"President Li, what's the problem?"

"The Universal Mall we were talking about just now."

At this time, Li Zairong's expression became extremely ugly in an instant: "Is it possible to sell their super TVs on Huanyu Mall?"

"Well, it seems... yes."

Done.

Like Li Zairong, Jin Zhizhong's face was ashen at the moment.

Chapter 819: Samsung should be the second child

Universal Mall.

Thinking of this e-commerce website, the two of you look at me and I look at you, feeling cold inside.

Huanyu Mall is the largest e-commerce website in China.

And at the beginning they started with home appliances.

Although they didn't make any money on Huanyu Mall at that time.

In fact, they are not making any money now.

But after years of hard work, they have successfully promoted the concept of e-commerce.

He let everyone know that you can buy things not only in real life, but also online.

Online shopping and online consumption are becoming more and more popular.

Such a super channel... why didn't I think of it?

Jin Zhizhong wished he could slap himself.

On the other hand, judging by Li Zairong's expression, it's not much better.

No wonder they didn't expect it.

It is true that sometimes such cross-border things affect their thinking too much.

Before.

Those who engage in TV will engage in television, and those who sell electrical appliances will sell electrical appliances.

Those who engage in the Internet will engage in the Internet, and those who engage in entities will engage in entities.

People who sell TVs don't know how to sell appliances, and people who sell appliances don't know how to sell TVs.

Those engaged in the Internet will not enter the physical manufacturing industry, and those engaged in the physical manufacturing industry will not enter the Internet.

Even now, this is the iron law.

But there was a monster called Huanyu Technology.

This guy is engaged in both the Internet and entities.

This guy not only sells appliances, but also makes appliances himself.

This is simply a one-stop package of production and sales.

Even Samsung, although the entire industrial chain is extremely perfect.

But is there no weakness in perfection?

No, even Samsung, they have weaknesses.

this weakness.

That is they do not have their own sales channels.

Or not without it.

Samsung's sales channels in their home country don't know how scary it is.

But the homeland is the homeland, so it’s different when you come to China.

On the Chinese side, most of Samsung's products are sold through distributors.

Such as cooperation with home appliance supermarkets, cooperation with mobile phone supermarket chains.

Even, it has cooperated with e-commerce platforms before.

but now……

Huanyu Technology has grasped the strongest channel in its own hands.

One is one of the two strongest home appliance supermarkets in the entity.

The other is the strongest e-commerce platform... this one, there is no one.

If there are only two home appliance supermarkets, perhaps Samsung and the others can still fight.

But if you add Huanyu Mall...

Almost immediately, Jin Zhizhong called Huang Guangyu.

"Mr. Huang, can you give us more publicity next week?"

"President Jin, what do you mean?"

"We anticipate that Universal Technology may launch their e-commerce website to help them sell."

"This one……"

Huang Guangyu hesitated for a while.

"Mr. Huang, for the issue of funds, just follow the 1000 million a month you mentioned earlier."

Knowing that Huang Guangyu wanted to blackmail him again, Li Zairong signaled Jin Zhizhong with his eyes.

Jin Zhizhong understood and raised the cooperation amount to Huang Guangyu.

What I didn't expect was that Huang Guangyu shook his head: "Thank you, Mr. Jin, and Samsung for your generosity. 1000 million is unnecessary. Since we signed a cooperation with Samsung before, we will continue to abide by the cooperation. At the same time, the next This week, I will also increase the promotion of stores across the country, of course, you also need to cooperate. However, Mr. Jin, what I want to say is that Huanyu Mall has already started to act. "

Huanyu Technology is not only a competitor of Samsung, but also a competitor of Huang Guangyu.

To be honest, Huang Guangyu really wanted to destroy Huanyu Technology.

But there is no way, strength does not allow.

"what?"

"Just now, Huanyu Mall advertised their super TV in full screen."

"So fast."

Jin Zhizhong's heart shuddered.

He didn't expect Huanyu Technology to move so fast.

They just thought of Huanyu Mall, and they acted.

In fact, it is not that Huanyu Technology is moving fast, but that they have already made arrangements.

Others can't imagine how many sales channels Huanyu Technology has, so Chen Yu himself doesn't know it?

"Can I see the specific sales data?"

"I can't see this for the time being. It will have to wait a week after consumers receive the goods and confirm their orders."

"Mr. Huang, thank you."

During this phone call with Huang Guangyu, Jin Zhizhong's impression of Huang Guangyu changed a lot.

However, that's not the point.

The point is... Huanyu Technology's super TV, the army has already attacked.