Rebirth of the Cyber ​​Hegemony

Page 720

This price is much cheaper than Samsung and Panasonic's plasma.

However, Universal TV is sold in different versions, such as the K song version.

This is a bit more expensive than the basic version, requiring 18000 yuan.

The game version also needs 18000 yuan.

Supreme version.

That is, games + karaoke + voice... that is 21000 yuan.

How about this price?

He is slightly more expensive.

no way.

Large-size LCD screens have not yet become popular, and although panel prices have been dropping, they are still extremely expensive.

This is why Panasonic plasma needs 19999, and Samsung 60-inch LCD TV needs 18999.

It's not that they don't want to lower the price, it's that the output has not increased, and it can't be lowered at all.

In fact, whether it is Panasonic's plasma or Samsung's 60-inch LCD TV, this is already the price after their price reduction.

In their words, such a price is basically unprofitable.

As for making no money, why sell it.

It's just opening up the market in the early stage.

Only when the market is opened up and the output increases in the future can this market be made.

For Universal Electronics.

is also like this.

In fact, the production cost of Huanyu Electronics is still lower than that of Panasonic and Samsung.

Although Huanyu Electronics acquired BOE, BOE can only produce small-sized LCD panels at present.

Small-sized LCD panels can be used on notebooks or netbooks.

But if you put it on a large-size TV, you can't do it at all.

Therefore, for Universal Electronics to be a super TV, their panels must be purchased from Samsung.

Just imagine?

Samsung's production of large-size LCD panels is so expensive, and Universal Electronics' procurement costs are even more expensive.

Moreover, the production cost of Universal Electronics is not just the panel, it also involves a series of other electronic components.

For karaoke, for games, and to realize these functions, the cost of these electronic components alone exceeds that of ordinary TVs.In addition, there is still a need for system research and development of the TV. Although Universal Technology is supporting this area, research and development also requires costs.

In this way, even if Universal TV only has a 45-inch screen, its price is very expensive.

Therefore, when Universal TV announced the prices of the four versions, the crowd was not as excited as before.

The supreme version of more than 21000 yuan is really not acceptable to ordinary people.

As for the basic version of 15000 yuan, it only has the function of voice remote control.

Although this function is also very good.

But they are also very excited about karaoke and games.

If you want to add any of these functions, you have to start at 18000.

"so close."

When Huanyu Electronics announced the price of its super TV, the heads of other TV manufacturers secretly breathed a sigh of relief.

Although they knew that Universal TV was indeed amazing.

But no matter how amazing it is, when the price is too high, people will also consider it.

as now.

The people who were so excited just now became calm after announcing such a price.

That's not to say no one bought it.

There are some families with good conditions and enthusiasts, so they don't care about the price.

So on the spot, more than a dozen consumers placed orders for the supreme version of Huanyu Super TV.

But a dozen consumers are too small, and he is far from influencing the masses.

Of course, they also know that Huanyu Electronics does not want to lower the price.

But Huanyu Electronics is the same as them, and the price cannot be lowered at all.

How much can you drop a TV of [-] to [-]?

It's useless to drop a few hundred yuan.

If it drops a few thousand yuan, it will be a loss of several thousand yuan for selling one. Which manufacturer can stand it?

"Let's go back."

No longer staying in the Universal TV exhibition area, the heads of the various TV manufacturers are going back to digest it.

Although the price of Universal TV is a bit expensive now, if they are given time, they will be their strongest competitors.

They must hurry up and conduct research on Universal TV.

Like his exterior design.

His narrow borders.

Of course, there are also his voice remote control, karaoke system, game system...

This doesn't seem difficult to do, but his concept is extremely advanced.

At the same time, they also feel that this is far from being as simple as it appears on the surface.

……

"Mr. Chen, it seems that everyone still thinks our pricing is a bit high."

The China TV Products Exhibition ended in a one-day exhibition.

On the side of Universal TV, there are mixed feelings.

The good news is that their Super TV has become the most popular presence in the exhibition area.

What is worrying is that such pricing seems to be a bit high for most viewers.

This also made Liu Zhihong a little worried.

Although Liu Zhihong has a position in the government, he also holds the position of CEO of Universal Electronics.

Moreover, after Huanyu Technology acquired Furi Color TV, Liu Zhihong discovered that the entire TV factory had been completely renewed.

At this time, Huanyu Electronics is no longer the original company that needs technology but no technology, and needs funds but no funds.

Today's Huanyu Electronics is backed by Huanyu Technology, and everyone in the factory is working extremely hard.

This also affected Liu Zhihong.

In particular, the success of their Super TV, although it has nothing to do with Liu Zhihong, somewhat gave Liu Zhihong a sense of accomplishment.

This sense of accomplishment is much stronger than when he worked for the government.

Sometimes, he wished he could quit his job and devote himself to the production of Universal TV.

"The price is a bit high, but we won't be able to lower the price for a while."

Chen Yu also nodded.

However, Chen Yu was not worried at all: "Director Liu, don't worry, there are a lot of rich people in the country. Although our prices are high, it is actually not too much of a burden for them."

"But the problem is, these rich people may not necessarily buy our super TV."

"Who says you won't buy it."

Chen Yu said, "Director Liu, don't forget that we have our own sales channels."

This said, Liu Zhihong was taken aback.

Immediately, his heart was filled with excitement.

Yongle Home Appliances, Dazhong Electric Appliances, these two major home appliance chain giants were acquired by Huanyu Technology.

Of course, this is why Chen Yu dared to set such a high price.

It's not that Chen Yu really thinks that these rich people will buy his products.

If you don’t have your own sales channels, let alone you set a price of 21000, even if you set a price of 1, users will think it is expensive.

However, what if you put your super TV in the most concerned position in the major appliance stores across the country at this time?

This is not something that ordinary electrical appliance manufacturers can do.

Even if it is a group of home appliance giants in China, they can't do it.

It's not that they don't have this strength, but that around 2000-2010, sales channels have always had a strong voice.

Even in the future 2020, sales channels are also one of the core keys to the best-selling products.

Chapter 817: Best-selling TV

"Chen Yu, the super TV you guys made is not bad."

"Uncle Dazhong, you are also participating in the exhibition, why didn't I see you?"

"I don't have time to participate, I watched the news."

"Oh……"

While talking with Liu Zhihong, Zhang Dazhong called Chen Yu at this moment.

"Hehe, I'm very interested in your TV, how about it, put it on the shelves quickly."

"No problem at all."

Chen Yu smiled and said, "If you don't call me, I still want to call Uncle Dazhong."

"I don't know you boy."

Zhang Dazhong teased Chen Yu: "You must be looking for the best position from me."

"Necessary, how can we not sell our own products?"

"You're a slippery boy. Please, please, I'll give you the best position."

Zhang Dazhong didn't care.

In fact, Zhang Dazhong also thought so.

Like the super TV made by Huanyu Electronics, even if no one buys it, it is very good to put it in the store.

"Director Liu, look, it's done."

hang up the phone.

A few days later, the first batch of super TVs landed in Dazhong Electric Appliances and Yongle Appliances stores across the country.

For this super TV, each store also attaches great importance to it.

Specially vacated a best position and placed him in it.

"I'll go, what TV is this?"

"It can sing, play games, and even use remote control with voice."

"It's too sci-fi."

Where is the closest place to the user?

Naturally, it is a home appliance store.

Although the TV show looks good, in fact, only some enthusiasts will care about the TV show.

For the general public, when they want to buy a TV, the first place they go is the major appliance stores.