Rebirth of the Cyber ​​Hegemony

Page 797

If you don't raise the price, they will not leave for the time being, and they will have opinions on the company.

If they raise their salaries, then this will also have an impact on their TSMC salary levels.

You know, how many people are there in Universal Technology's semiconductor business?

How many employees does Universal Technology's semiconductor business have?

It's not a class at all.

Huanyu Technology may be enough to spend a billion or so, and their TSMC has to spend at least a few billion.

No matter which one you choose, it will be a big blow to these old semiconductor companies with a lot of employees.

In particular, they have just announced that they will spend huge sums of money on wet lithography.

The equipment hasn't been bought yet, and the personnel salary issue alone will cost them a lot of blood.

The project has not started, but the budget has exceeded the $70 billion injected by the previous three companies.

Even so, Zhang Zhongmou had to obey Chen Yu.

Although such a trick is shameless, it is not something that any company can do.

Without such a strong cash flow, let alone punishing others, you might be punished to death yourself.

"Huh, Chen Yu can use such a shameless trick, and we TSMC are not easy to mess with him."

Although Zhang Zhongmou seemed to have a friendly face, he was really not a person who would not fight back when he suffered a disadvantage.

TSMC has been involved in the semiconductor business for decades, and I don’t know how many competitors it has eliminated.

Since he decided to enter the wet lithography process, he has decided to fight hard with Universal Technology.

Since Huanyu Technology launched the attack first, he is not a vegetarian either.

"Zhang Lei, let me know that for the important chip design manufacturers we cooperate with, the cost of chip foundry will drop by 20%."

Don't look at this as just a drop in chip foundry costs.

Just such a price cut can directly pose a threat to the center international in which Huanyu Technology has a stake.

And that's not all.

The price reduction of chip foundry costs will also affect Universal Technology's consumer business.

For example, the computer business and mobile phone business of Universal Technology, as well as other electronics manufacturers that cooperate with Universal Technology.

If TSMC lowers the price of chip foundry, a series of domestic electronics manufacturers will no longer be cost-effective.

Chapter 900: Joining forces to kill Huanyu

Of course, in order to deal a heavy blow to Huanyu Technology.

Zhang Zhongmou of TSMC is not acting alone.

Now that Huanyu Technology has been regarded as TSMC's most important competitor, Zhang Zhongmou has never been soft on his opponent.

TSMC's 20% drop in chip foundry costs is just the beginning.

Intel and Samsung also chose to follow up.

The first is Intel, who also chose to cut the ex-factory price of their own chips.

Samsung is even more ruthless.

No, but their LCD screens have cut prices, and they have also started to cut prices for their own memory sticks and motherboards.

"Mr. Chen, our netbook sales have dropped sharply in recent days."

"Our Universal TV sales growth has also slowed."

"There are still a small number of mobile phone manufacturers that have cooperated with us before, and they may choose to use chips from other manufacturers."

Zhang Jianming, Wu Kai, Zhou Yifei, Wang Dongsheng, and Liu Zhihong, who was in charge of the color TV, were all extremely nervous.

They didn't expect it.

This time, these semiconductor companies joined forces to deal with them, Universal Technology.

obviously.

These companies announced price cuts, and Huanyu Technology has the greatest impact.

For example, the chip.

Huanyu Technology launched the Tianwen chip before.

The Tianwen chip series is not only for its own use, but also for use with major electronics manufacturers.

Now that TSMC's foundry costs have dropped, Tianwen chips are directly affected.

Although Tianwen Chip has previously led the market through a series of multimedia operations and binding systems.

But with the passage of time, after other mobile phone chip manufacturers gradually followed up, Tianwen chips no longer have much advantage.

Unless, Tianwen Chip can also carry out more effective innovation.

But how is it possible.

Previously, the innovation of Tianwen Chip was more about creativity than technology.

In addition, the hard power of Huanyu Technology can only be said to be average, how can it continue to innovate.

Not to mention Huanyu Technology, even the world's top giants, they can't keep innovating.

Just like the apple in the previous life.

Apple mobile phones can innovate 1 generation, 2 generations, 3 generations and 4 generations... what happens next?

The latter series of competitors are more innovative than Apple's mobile phones.

So.

By this time, the competition has become more intense.

This is beyond human intervention.

The chip business is affected, and with it, the mobile phone business is affected.

The mobile phone business is one of the core businesses of Universal Technology.

If there is any problem with this area, Huanyu Technology will not be able to overtake on curves in the future.

Also.

There's also a decline in Intel chips.

This also affects Universal Technology's netbook and gamebook business.

As for the LCD panel, he also affected Universal Technology's super TV business.

However, this is not the point.

Chen Yu knew it.

These semiconductor giants have joined forces against themselves, not just against his series of electronic businesses.

More importantly, he wanted to influence the ecosystem of Universal Technology.

Yes.

Whether Huanyu Technology is making mobile phones, netbooks, or super TVs.

He is all for his own ecology.

Because there are products, there is an ecology.

But if the product has no market share, your ecology will be like that, and you will never be able to promote it.

If the ecology cannot be established, then Universal Technology will never be able to challenge these semiconductor giants.

"What strategies do you have to deal with it?"

"We are preparing to launch new models for netbooks and gaming notebooks to cope with the price cut this time."

"What changes in the new model?"

"The performance has been improved, and the appearance and workmanship have been fine-tuned."

"Does that mean it hasn't changed?"

Chen Yu shook his head.

He is not very satisfied with this coping strategy.

Although this seems to have some effect.

"What about our mobile phone?"

Chen Yu looked at Zhang Jianming and asked.

"In terms of mobile phones, our high-end mobile phones have less influence, and the low-end mobile phones have a greater impact, but the low-end mobile phones are the largest sales volume. At present, we are planning to expand sales stores and expand publicity in order to cope with this time. compete."

Chen Yu nodded.

But again, he wasn't particularly satisfied.

Although expanding sales channels and publicity, it does have a certain effect.

But when the products in the market are almost the same, it is difficult for you to distance yourself from your competitors.

Unless, you can make another sensational innovation.

But this is as difficult as chip innovation.

Unless, now Universal Technology pushes their smartphones.

But that's not possible.

Firstly, Huanyu Technology's smart phone is still under research, and it is not particularly mature yet.

There are several key technologies that have not been done enough.

another piece.

It's 2005, and there's no time to launch a smartphone.

Even if Chen Yu wants to launch it ahead of schedule, it should be in the second half of 2006 at the earliest.

"Uncle Dongsheng, can the price of our super TV be lowered?"

Chen Yu looked at Wang Dongsheng, the person in charge of BOE.

"It can be lowered, but other manufacturers have lowered it more than us."

Wang Dong continued: "Half of the cost of the TV is the screen. In the past, because the screen was too expensive, it also prevented many manufacturers from participating. However, Samsung's price reduction of the display this time not only hits our TV business, but also hits our panel foundry business.”

speak up.

This time Samsung dared to lower the price because Universal Technology helped them.

Previously, due to the sluggish panel cycle and oversupply in the market, LCD screens were not very popular.However, with the popularity of netbooks and super TVs, other manufacturers quickly followed suit.All of a sudden, it made the LCD panel warm up quickly.Under the huge demand in the market, even if Samsung lowers the price, their profits are very rich.

Moreover, the more they cut prices, the more they can stimulate market demand, which in turn increases Samsung's profits.

In his heart, Chen Yu paid more attention to Samsung.

Among these giants, Samsung is definitely the most difficult one to deal with.

Having competed with Samsung before, it seems that Universal Technology has gained a certain advantage, but Samsung still has the final say in the entire market.

Let's not consider this for the time being. In the future, I will slowly settle accounts with Samsung.

"Mr. Chen, in addition, the price of high-end screen chips has increased, and our side is also very passive. But in general, our super TV still has certain advantages. But if this trend continues, we will have more TVs. competitors. We expect that the top five domestic TV manufacturers may also follow up the large-screen LCD TV business.”

Liu Zhihong from the color TV business said.

Originally, Liu Zhihong was the director of the development zone, but he was previously asked to take charge of the color TV business.

Later, when Chen Yu saw that Liu Zhihong had done a good job, he persuaded Liu Zhihong to resign from the development zone and become a professional manager.

Chen Yu also attached great importance to what Liu Zhihong said.

The strength of domestic TV manufacturers is terrifying.

Hisense, Changhong, TCL, Skyworth, Konka... If they fight with you, Huanyu Technology will not be able to stand up.