Rebirth of the Cyber ​​Hegemony

Page 858

"Okay, Ye Peng, let's go, I happen to be hungry too, let's have a meal together later."

Seeing Ye Peng's depressed look, Chen Yu didn't say any more, but pulled Ye Peng back to Shi Lanfang's office.

"Mr. Chen, didn't you mean to eat, why are you here again?"

"It's for dinner. After a while, you ask someone to pack a few bags and come here for dinner."

"How can it be, Mr. Chen, how can you just pack a bag after you have finally returned home."

"What's the matter, I think the packaged dishes are also delicious. When we were in Xinfeng Industrial Park, we didn't have this kind of treatment."

Chen Yu is not a delicate person, so it's settled.

"Ye Peng, what's the situation, are you still struggling with the problem of instant noodles just now?"

Seeing that Ye Peng was frowning along the way, Chen Yu asked.

"No……"

Ye Peng felt a little embarrassed: "Mr. Chen, I didn't take the cost into consideration before."

"It's nothing, you have this idea, I think it's much better than many business leaders."

Although the production cost is there, it is worthy of recognition to think of such an invention.

"By the way, let the people in your laboratory continue to study and see if they can research some new types of instant noodles."

"what?"

Ye Peng thought he heard it wrong: "Mr. Chen, do you want to continue to study?"

"What, why don't you shut down your laboratory?"

"This one……"

Ye Peng would definitely not be willing to turn it off.

"Haha, why do you turn it off? Although we are making instant noodles, I think making instant noodles requires technology and technology research and development. I feel very good about your laboratory, although the new type of instant noodles you made Temporarily, the cost cannot be lowered, but it does not necessarily mean that there is no market at all.”

"Mr. Chen, do you mean we can try to produce some?"

"of course can."

Chen Yu nodded affirmatively.

"However, our production cost is so high, how can we compete with traditional instant noodles?"

"Why fight them?"

Chen Yu said with a smile: "I forgot how our rice noodles and rice noodles are made? We can't compete with them in the field of instant noodles, so we will make rice noodles and rice noodles, which they have never done before. In this way, Should we stop fighting them?"

Not only do not fight with them, but also, because of the staggered competition and new products, Duoyuan rice noodles and Duoyuan rice noodles have always been very nourishing.

"But our new instant noodles are not rice noodles, they are instant noodles. Since they are instant noodles, they will always compete with traditional instant noodle manufacturers."

"Then we will increase the price. Now the price of a barrel of traditional instant noodles is 3 yuan, and we sell it for 5 yuan."

"Mr. Chen, 5 yuan is too expensive."

Ye Peng kept shaking his head.

How can it be sold at the price of 5 yuan?

Let alone 5 yuan, even if it is 3 yuan and 5 yuan, he will defeat a lot of instant noodle companies.

There is no other way, the competition for instant noodles is too great.

"Of course it has to be more expensive, otherwise how can we compete with these traditional instant noodle companies?"

"Mr. Chen, you have confused me. Just now you said that our production cost is too high, and now you say that we sell it for 5 yuan."

Not to mention Ye Peng, Shi Lanfang was also dizzy by Chen Yu.

"It's actually simple, just change the way of thinking. The current market price of traditional instant noodles is 3 yuan, but what we make is not traditional instant noodles."

"Aren't our traditional instant noodles?"

Blinking his eyes, Ye Peng still didn't understand what Chen Yu meant.

What are we not traditional instant noodles?

"Mr. Chen, are our high-tech instant noodles?"

Ye Peng said weakly.

There's some shame in that.

Although the new instant noodles he made are innovative, they are not too high-tech.

Not to mention that they can do it, others can do it too.

It's just an idea.

"Haha, high-tech instant noodles, Ye Peng, let me tell you that you have a smart brain. However, there is no market for high-tech instant noodles at the moment. Let's change the vocabulary. We are not making high-tech instant noodles, we are making high-end instant noodles noodle."

Chen Yu clearly wrote the four characters of high-end instant noodles on the A4 paper.

“High-end instant noodles.”

Looking at the four words written on the A4 paper, Ye Peng and Shi Lanfang suddenly realized.

Yes.

High-end instant noodles.

It is no problem to sell traditional instant noodles for 3 yuan.

If they also sell it for 3 yuan, they must lose money.

But their high-end instant noodles can break the original limit of 3 yuan in the traditional market.

As long as it is made into a high-end product, let alone 5 yuan, it can be sold for 10 yuan.

"Mr. Chen, you are simply a genius."

Ye Peng cried out excitedly from time to time.

Originally, according to Ye Peng's thinking, even if this new type of instant noodles is made, it will be dead if it is rolled out.

but.

Change the way of thinking, change the positioning, and turn the traditional instant noodles into high-end instant noodles, which forms a new market.

This not only staggers the competition with traditional instant noodle giants, but also promotes its own brand more effectively.

"Mr. Chen, your positioning of high-end instant noodles is really good. There is no high-end instant noodle product on the market yet."

Shi Lanfang on the side also said excitedly.

"It is true that there is not, but there will definitely be in the future. If we enter now, we will seize the opportunity and launch a new business."

With the improvement of people's living standards in the future, people's demand for instant noodles may no longer just satisfy food and clothing.

He may have more to pursue.

Such as taste.

Such as nutrition.

Such as not getting angry... Wait.

As long as one of the above points is met, it can be made into a high-end product.

Just like the well-known soup master in the previous life, a small bucket costs 5 yuan, and I don't know how popular it is.

Although Ye Peng is not engaged in Tang Daren, he can completely imitate Tang Daren's route and create a high-end brand in the instant noodle industry.

Chapter 966: Laotan Sauerkraut Instant Noodles

"That's great, Mr. Chen, your positioning is amazing. I'm going to talk to the people in the laboratory now, and ask them to improve the formula even more, and try to make our high-end instant noodles a hit."

Ye Peng was extremely excited and was about to get up as he spoke.

Chen Yu pulled Ye Peng back: "See what time it is, this matter is not urgent, it's not too late to go tomorrow, let's eat first."

"Yes, yes, eat first."

Looking at the time, it was already past 7 o'clock in the evening.

Although Ye Peng didn't think it mattered, he stayed in the factory 24 hours a day after working.

But today when Mr. Chen came back, Ye Peng could only hold back his temper.

"Ye Peng, I'm actually not interested in high-end instant noodles for the time being."

After the three of them finished their light meal, Shi Lanfang made a pot of tea for Chen Yu.

Chen Yu took a sip, then looked at Ye Peng and said.

This sentence frightened Ye Peng.

After finally finding a new path, the big boss actually said he wasn't interested.

How does this work.

"Mr. Chen, I think our high-end instant noodles have great market prospects. Didn't you say that with the improvement of people's living standards, people's demand for high-end instant noodles will increase."

"That is to say, but for the time being, people will mainly consume traditional instant noodles in the next few years, or even in the next ten years. Even if people's living standards have improved, high-end instant noodles are actually a niche product."

Isn't there a saying?

I am so poor that I eat instant noodles, and you still ask me if it is nutritious?

Nutrition hammer.

Who doesn't know that eating instant noodles is not nutritious.

Even if it is some high-end instant noodles, its nutritional value is not much higher.

"But his market prospect is still very good, and the profit is huge, Mr. Chen..."

Ye Peng said anxiously.

"Ye Peng, you're in a hurry. Just because I'm not interested for the time being doesn't mean we can't do it. We can still do it. Although this business is not particularly big, as you said, its gross profit is huge. You can make some money if you do it with your heart, and I have no objection. However, I think it is traditional instant noodles that really make money."

Although the profit of high-end instant noodles is greater than that of traditional instant noodles? But no matter how profitable high-end instant noodles are?

For things like instant noodles, he doesn't rely on profit to win? He relies on volume.

Even if a bucket of instant noodles can earn 5 cents? Once the quantity reaches a certain level, his profit will be extremely terrifying.

on the contrary.

No matter how profitable high-end instant noodles are, he can't actually make much money if he can't afford it.

Who really makes money from instant noodles? They still have to rely on traditional instant noodles.

Is it just this? Ye Peng said: "Mr. Chen, in fact, Mr. Shi and I have always considered this issue. We have always wanted to enter the traditional instant noodle market, and we have even entered it? But not only have we not opened up the market so far? Instead, it was a loss.”

Speaking of this matter, Ye Peng was also helpless.

Their family started out as a convenience food maker, and they have always been interested in traditional instant noodles.

But they couldn't beat those giants before, and now they can't win either.

of course.

It's not just that they can't win, others like Huafeng?

They have already monopolized the domestic instant noodle market, and it is too difficult to even enter it.

"Although this market is highly competitive, I think there are still opportunities."

Chen Yu naturally knows the pressure in this area? Then he asked: "Ye Peng? What is the main model of the traditional aspect you are in charge of?"

"Currently, it is mainly imitating Master Kong and Uni-President? But everyone recognizes the two brands of Master Kong and Uni-President. Even if our price is cheaper, consumers will not buy it."

"This is also normal. If the price reduction is useful, then Huafeng, Baixiang and other instant noodle companies will not be able to make it so difficult."

Chen Yu was not surprised, and continued: "Actually, we can change our thinking. Our brand really can't compete with Uni-President and Master Kong, but we can start with the category of instant noodles."

"Mr. Chen, I think so too, that's why we have Braised Tofu Instant Noodles and Eggplant Instant Noodles with Minced Meat."

Ye Peng felt that Mr. Chen's thoughts were the same as his, and he felt a little happy in his heart.But Chen Yu shook his head: "Your direction is correct, but the idea is too weird. Just like your ingredients, the operation process is complicated and the cost is too high, so you can only do high-end products, not the mass market."

"But if we compete with them for traditional instant noodles, we won't be able to compete."