Rebirth of the Cyber ​​Hegemony

Page 857

Shi Lanfang can understand the increase in production.

As long as the e-commerce platform under Huanyu Technology provides a small resource, it will be enough for Xinfeng's business for several years.

But when new products are launched, Shi Lanfang doesn't understand for the time being.

"To develop an enterprise, we must constantly launch new products. Although our Duochengduo is well-known, the competition for juice drinks is also fierce. Our Duochengduo may not always sell well, such as Wahaha, Uni-President, Nongfu Spring They are our biggest competitors. Therefore, I think we can increase some business in Xinfeng. For example, we can also enter the instant noodles..."

Chen Yu actually had the idea of ​​making instant noodles very early on.

However, the conditions were not ripe before, so they staggered to compete with major instant noodle companies, and produced instant food such as rice noodles and rice noodles.

Then came out hot leather silk.

However, although rice noodles and rice noodles have opened up some markets, rice noodles and rice noodles are still niche after all.

As for hot skin silk, it is even more niche, only people in the Hakka group like it.

The real convenience food for the masses is always instant noodles.

Even though the instant noodle market looks very low-end, but with a large volume, his profit is also horrific.

Moreover, the business of instant noodles requires a lot of labor, which is of great help to solve Xinfeng's employment, promote Xinfeng's economic development, and improve the living standards of Xinfeng people.

After the previous experience in producing rice noodles and rice noodles, as well as the market and channels opened by Duochengduo.Judging from the current hardware on Xinfeng's side, it can be started.

Chapter 965: What we want to do is "high-end instant noodles" (2 in 1)

"Instant noodles?"

When Chen Yu mentioned instant noodles, Shi Lanfang was obviously taken aback.

"Why, is there a problem with the instant noodles?"

Chen Yu asked a little strangely.

"No, no problem."

Shi Lanfang shook her head, but still said: "But we have actually entered the instant noodle business."

"Oh?"

Chen Yu was a little surprised: "Not bad."

Being able to launch a new business itself is also worth advocating: "How about it, how effective is it?"

"Well, there are some losses at the moment."

"It's okay, it's nothing to lose money. Many new products lose money when they first come out."

"The main reason is that the competitors are too strong, and we don't have a particularly suitable entry point."

"It is."

Although instant noodles are simple, the competition is so intense.

Just for making instant noodles, there are Uni-President in China, Master Kong, Baixiang, Hualong, Huafeng... and so on.

There are also hundreds of brands in various places.

Apart from these things, the two domestic giants, Uni-President and Master Kong, cannot compete with them.

Even, these two brands can be said to have monopolized the entire instant noodle market.

"Who is in charge of this business?"

"Ye Peng."

"It's him."

Speaking of which, Chen Yu and Ye Peng haven't seen each other for a long time.

Speaking of Ye Peng, Chen Yu really wanted to see Ye Peng.

"It seems that Ye Peng still has a soft spot for instant noodles."

But that's no wonder.

At the beginning, Ye Peng's family was making Nanshan bowl noodles, and this guy was so flexible that he even came up with an innovation of ten packs of ingredients.

However, after all, Nanshan Wannian is a local enterprise with mediocre strength. In addition, its competitors are too strong, so it can't gain much reputation.

In the end, it was acquired by Duoyuan Group of Huanyu Technology Co., Ltd., merged into Duoyuan Group and transformed into businesses such as rice noodles, rice noodles, and steamed skin silk.

"That's not true. Ye Peng's family started by making instant noodles. Although our rice noodles and rice noodles have been selling well in recent years, Ye Peng has always been interested in instant noodles, and he also set up a laboratory. From time to time Research some new recipes."

"Oh, where is he, why didn't I see him just now?"

"It's probably still in his laboratory. It is said that he is working on a new product recently, and he said that if it is made, it will be a big seller in the future."

"Hahaha... Let's go, let's go and have a look together."

New instant noodles?

Chen Yu really had some expectations.

……

Half an hour later, Chen Yu and Shi Lanfang came to the laboratory run by Ye Peng.

"Not bad, not bad, this flavor is fine."

"This taste can be a little bit stronger. Don't we want spicy tofu? Let's make it a little bit spicy."

"And the taste of this minced eggplant can be improved."

If it wasn't confirmed that this was a laboratory? Chen Yu thought he had come to some restaurant.

"I said Ye Peng? What are you doing, cooking?"

Seeing Ye Peng in front of him tasting and ordering from time to time, Chen Yu walked into the laboratory.

"Ah, Mr. Chen? Mr. Chen, have you replied to Xinfeng?"

Seeing Chen Yu appear, Ye Peng was both surprised and delighted.

"Manager Shi? You didn't tell Ye Peng?"

"Eh? I wanted to tell him, but he's been in the lab all day today."

"That's no wonder."

Chen Yu didn't mind either, and then looked at the bowls on the table in front of them, which contained some red and green things.Some said strangely: "Ye Peng? What are you doing?"

"Haha? Mr. Chen, this is a new type of instant noodle that I'm going to launch."

"New instant noodles?"

Chen Yu was taken aback: "That's it?"

"Yes, Mr. Chen, how about you eat?"

"No, let me introduce you first."

Looking at the red, green and green inside? Some are still dark, although Chen Yu doesn't think there is anything wrong with it? But he really doesn't understand what new type of instant noodles Ye Peng is making.

"Okay, Mr. Chen? Take a look, this is my new spicy tofu instant noodles."

"Look? I compressed the tofu we had made into seasoning. In this way, we can eat real tofu when we eat instant noodles."

Fished it with chopsticks: "Look, this is tofu, the color is a bit dark, but the taste is very good."

"What about this?"

"This is instant noodles with minced meat eggplant. We also make the minced meat eggplant well, then compress it into seasoning, and finally soak it in boiling water. Then we can eat instant noodles and eggplant with minced meat. Compared with braised pork Beef noodles and stewed chicken with mushrooms are much more delicious."

Although the entire product has not yet been finalized, Ye Peng is full of confidence in his products.

"Look, there are three cups of chicken instant noodles here."

"There's also Instant Noodles with Pork and Preserved Vegetables."

"There is also instant noodles with braised pork."

Pointing to the front, Ye Peng excitedly announced that he had created more than a dozen new types of instant noodles.

"I'll have a bite."

After flipping through the introduction, Chen Yu almost understood it.

Then, holding chopsticks, I ate a few of the prepared instant noodles.

"How about it?"

Ye Peng asked expectantly.

"not bad."

Chen Yu nodded.

Don't tell me, it tastes really good.

At least, it's better than braised beef noodles.

"Manager Shi, let me just tell you, the new product I created will definitely sell well."

Hearing Chen Yu's good evaluation, Ye Peng jumped up excitedly.

"Then Mr. Chen, we will start production next month."

As if he has seen a bright road, Ye Peng can't wait to push out his new instant noodles immediately.

"Hey, don't be so anxious."

Chen Yu patted Ye Peng and said, "Ye Peng, don't be so excited. Although your new instant noodles taste good, do you think it will sell well if it tastes good?"

"This one……"

Ye Peng hesitated a bit when he said this.

If we talk about the past, Ye Peng must have nodded.

It tastes good, and of course it will sell well.

But since he joined the Duoyuan Group under Huanyu Technology, he has a deep understanding that good taste does not necessarily mean good sales.

Take their rice noodles, hor fun for example.

Is the taste of rice noodles and rice noodles weaker than traditional instant noodles?

No.

Those who like to eat rice noodles must think that this taste is stronger than instant noodles.

But the market is not judged by your taste.

Some people like rice noodles, but more people like instant noodles.

This is why rice noodles are a niche product no matter how delicious they are.

No matter how good the niche products are, no matter how invincible they are, he can't sell instant noodles.

"So, let's take a look at the new type of instant noodles you made just now. Regardless of the taste, its manufacturing cost must be higher than that of instant noodles. Moreover, it may not be one or two points higher."

Instant noodles have been developed to the present, because the technical level is actually not complicated, and there are so many companies competing, its cost can be said to be extremely compressed.

Even if the cost is a dime more, you may not be able to occupy the market.

Ye Peng's new instant noodles look good and taste good.Let alone whether he can be liked by the market, even if he is liked by the market, can he compete with traditional instant noodles?The seasonings alone, such as braised tofu in braised tofu and eggplant with minced meat, are made into seasonings, which cost a lot.Put this on the market, do you sell it for 3 yuan or 5 yuan?

If you sell it for 3 yuan, you will lose money, and if you sell it for 5 yuan, others will not buy it at all.

"That's true too."

Hearing what Chen Yu said, Ye Peng was a little depressed.

Then I looked at the researchers in the previous laboratories, but asked, "Can our seasoning cost be reduced by half?"

"This one……"

Several researchers looked left and right, and said awkwardly: "Mr. Ye, we are about to descend to the extreme."

Obviously.

This is not possible.

Or rather, it is currently not possible.