Rebirth of the Cyber ​​Hegemony

Page 881

"Even if we don't lose money, we don't make any money. According to your promotion method, we calculated that we won't make any money in this promotion."

"This is not necessarily the case. Mr. Huang has also communicated with you before, and this time our promotion is very strong. I believe you have also seen our advertisements on various TV stations and various media. Once our promotion starts, our volume There will be explosive growth. At that time, you will be the ones who will get the most profit.”

"This is just your unilateral opinion, Mr. Chen. If the quantity doesn't increase, then wouldn't it be an advertisement for you with our money?"

The two sides are fighting each other, and no one can convince the other.

Standing on their respective positions, Chen Yu is right, but Chen Yu also knows that they are not necessarily wrong.

Who can guarantee that the future volume will definitely increase.

It is not unreasonable for some medium-sized enterprises to worry.

"Everyone, our promotion is not once or twice. You can look back and see which promotion you lost."

"Mr. Chen, your family has a big business, and you can afford to pay for it, but if we pay for it, the whole company will be ruined. We can't accept the promotion of 5% off."

"That's fine too, everyone, you don't have to participate."

"Mr. Chen, are you forcing us to go to another platform?"

"Are you threatening our Universal E-commerce?"

In fact, the 5% discount promotion plan has been clearly stated, and the platform has also analyzed the advantages and disadvantages of it in detail.

Chen Yu actually didn't need to explain too much to them.

It's just that they are the sellers who have been cooperating before, and Chen Yu doesn't want them to cause losses due to short-sightedness.

But it seems that this time they are not discussing with themselves, but forcing the palace.

Either do what they want, or they leave.

"Mr. Chen, we don't want to threaten your company, but your company shouldn't make things difficult for us."

"Is this your personal idea?"

"No, Mr. Chen, this is our unanimous opinion. In addition, there are other merchants who were not present, and they will also act in unison with us."

"It seems that everyone is very united."

Chen Yu had no choice but to nod: "If you are really determined to go to other platforms, I will not keep you."

"Mr. Chen, you..."

"Everyone, don't get excited, listen to me."

"Although everyone is free to choose the platform, but this time the double 11 promotion, I am afraid that other platforms will not be able to continue."

"?"

The merchants are a little confused.

Chen Yu said apologetically: "I'm really sorry, we just registered the double 11 trademark."

With that said, Chen Yu took out the registered double 11 trademark registration license.

Chapter 983: Sorry, Double 12 is also registered by us

"Zhaoxi, how is your arrangement?"

"I have already attracted many Huanyu e-commerce merchants to our platform."

"Jiang Fang, where are you?"

"I led more than 20 medium-sized companies to go directly to the headquarters of Huanyu E-commerce, and forced them to go to the palace."

"Very good, General, I will credit you with credit."

"Old Cai, where are you?"

"The major mainstream media have already contacted us, and many netizens are on our side in this media attack on Huanyu E-commerce."

"Not bad, Lao Cai."

In Ali's office, Teacher Ma laughed heartily.

Haven't been this happy in a long time.

As long as they follow this strategy, sooner or later Ali will regain the number one position.

just.

Before Teacher Ma finished the meeting, Jiang Fang suddenly received a call.

"President Ma, it's not good."

"What's wrong?"

"The 20 medium-sized merchants we sent are back."

"It's not a bad thing... They came back when they came back, maybe they didn't achieve our goal. Jiang Fang, it's okay, Huanyu E-commerce has such a big plate, and the strength of these more than 20 medium-sized merchants is not very strong, how can we force it?" Huanyu E-commerce. However, this has already made Huanyu E-commerce see our contest, and I believe he must be under a lot of pressure."

Teacher Ma is relatively calm.

For the more than 20 medium-sized merchants who went to Huanyu E-commerce, Mr. Ma did not think that they would be able to force Huanyu E-commerce.

Their strength is still too weak.

If we can unite with Gree, Haier, TCL... these heavy home appliance companies, Chen Yu may be able to make concessions.

It's just that it's unlikely.

Huanyu reached cooperation with home appliance companies at the very beginning of e-commerce.

The more heavyweight a company is, the harder it is for them to leave.

but it does not matter.

Teacher Ma didn't want Huanyu E-commerce to make concessions, what he wanted was to put pressure on Chen Yu.

However, Teacher Ma seems to be wrong.

Jiang Fang's complexion became a little ugly, and he said weakly: "Mr. Ma, these 20 merchants said that they did not want to leave the Huanyu e-commerce platform. At the same time, more than 100 other medium-sized sellers also said that they would no longer visit us. Taobao opened a store, and they will continue to stay on the Huanyu e-commerce platform.”

"Oh?"

This surprised Mr. Ma a little.However, he still looked as usual: "Chen Yu is a powerful guy, he must have bought them off."

This looks possible.

But Jiang Fang still shook his head: "Mr. Ma, no, the main thing is that Huanyu E-Commerce has registered the double 11 trademark this time."

"Double 11 trademark?"

"what……"

Teacher Ma's heart trembled, and immediately, his whole body trembled.

……

Yes.

Chen Yu took out the double 11 trademark registration license, and naturally it was not just for the merchants to see.

Similarly, Chen Yu also showed this to a group of friends.

After Huanyu e-commerce headquarters showed the trademark registration license, Chen Yu immediately ordered the trademark to be announced to the media.

Huanyu E-commerce said: The double 11 trademark was originally created by Huanyu E-commerce, and it was first used as a logo. Since the launch of the Double 11 promotion festival, Huanyu E-commerce has used huge human, material and financial resources for the double 11 promotion, and played a big role. Good publicity effect.Without the authorization of Universal E-Commerce, it is illegal for any enterprise or individual to use the Double 11 trademark. At the same time, Universal E-Commerce will hold relevant companies and media accountable and reserves the right to sue in court.From now on, we hope that friends who have previously been suspected of infringing on the Double 11 trademark of Huanyu E-commerce will remove all Double 11 advertisements and logos from their shelves.

What is shameless.

This is.

What is Wang Zha.

This is also.

No one thought that the Double 11 promotion would be registered as a trademark by Huanyu E-commerce.

Moreover, when the Double 11 war started, Huanyu E-Commerce took out the Double 11 double standard.

As soon as this kind of operation came out, more than 20 medium-sized enterprises who went to the headquarters of Huanyu E-commerce that day were dumbfounded.

What was even more dumbfounded was the portraits of friends and merchants mentioned by Huanyu E-commerce.

Such as Ali.

"Chen Yu is shameless."

"Huanyu Technology bastard, how can Double 11 be registered as a trademark alone?"

"What do you mean they spent a huge amount of manpower, material and financial resources for the promotion of Double 11, and we also spent a huge amount of money for the promotion of Double 11."

Eighteen Arhats was directly fooled by Huanyu Technology's move.

It turned out that they also wanted to take advantage of Huanyu E-commerce's promotional festival this time to increase a wave of users.

Unexpectedly, Huanyu E-Commerce had long been on guard against him.

Also, they are shameless enough.

The double 11 trademark will not be released sooner or later, and they will take it out when they have spent a lot of money and the double 11 is coming soon.

This kind of operation directly made the huge amount of promotion that Ali spent before becoming zero.

Well, the problem is coming.

At this time, will you continue to promote Double 11, or stop it?

If you continue to promote Double 11, you will definitely be sued by Huanyu E-Commerce, and they have a trademark, Ali will definitely lose the lawsuit.

But if the publicity is interrupted, all the previous publicity costs will be destroyed.

of course.

This is not the most important thing.

Most importantly.

Although Double 11 was originally created by Huanyu E-commerce, because all the e-commerce platforms want to take advantage of the momentum of Huanyu E-commerce to get a share of this online shopping.Therefore, not only Ali, but some other e-commerce platforms have also invested a lot of funds into promotional activities to promote Double 11.But now, not only can they not engage in Double 11 promotions, but all the funds they have spent before have been used to promote Huanyu E-commerce.

This is the truly amazing place.

I have been busy for so long, but I didn't expect that this is to make wedding clothes for others.

……

"President Ma, what do you say?"

"Mr. Shao, don't look at me, I don't know what to do?"

"President Wang, what do you think?"

"Don't look at me either, just ask Mr. Li and Mr. Yu of Dangdang."

Ali, eBay, Joyo Amazon, Dangdang, the founders of four domestic second-tier e-commerce platforms gathered together.

In fact, Vipshop has to be added here.

However, Chen Yu is the major shareholder of Vipshop. Although Vipshop and Huanyu E-commerce are two companies, they are actually one.

Naturally, these few people would not invite Vipshop to come over.

As for the other JD.com, Vancl... etc., they have only just been established, and their scale is not large, so they are not qualified to sit with them.

"We Dangdang only sell books. To be honest, we don't directly compete with Huanyu E-commerce."

Li Guoqing smiled wryly, stretched his eyes and said.

"Mr. Li, this battle hasn't started yet, so you're scared?"

Joyo Amazon CEO Wang Shutong snorted softly, and turned to another founder of Dangdang, Li Guo’s wife Yu Yu: “Mr. Yu, it’s said that you have the final say in Dangdang, right?”

Yu Yu, who has always been shrewd, said: "Who said, I should be the one who beat Lao Li. However, since everyone is sitting together, let's discuss it together. Otherwise, we will be beaten by Chen Yu this time." It hurts a lot."

Although Dangdang only sells books online, there is no direct competition with Huanyu E-commerce.

But Huanyu E-commerce is a comprehensive e-commerce platform.

Since it is a comprehensive platform, he can sell everything, and naturally he can also sell books.

Moreover, in order to combat Dangdang, the book channel of Huanyu E-commerce has formulated a strategy of not making profits for 5 years.

It doesn't matter whether you make money or not, what matters is whether you can defeat Dangdang.