Rebirth of the Cyber ​​Hegemony

Page 882

Undoubtedly, even if Dangdang does not compete head-on with Huanyu E-commerce, it is actually under a lot of pressure.

This time, the Double 11 Promotion Festival, Huanyu E-commerce has done a lot.

Dangdang naturally wanted to catch a wave of enthusiasm.

But I didn't expect that the enthusiasm didn't catch on, and the funds I invested were wasted.

"Mr. Ma, you have been fighting with Huanyu Technology for the longest time, and you also know the most about Huanyu E-commerce. Let me tell you."

Yu Yu turned the topic back to Teacher Ma.

"its me……"

"Actually, I don't have any good way to deal with Huanyu E-commerce."

However, even though he said so, waiting for death is not Mr. Ma's specialty. After thinking about it, Mr. Ma said: "Otherwise, we will gather all our strength to respond to the relevant departments. If Huanyu E-commerce does this, our e-commerce How does the business platform survive. Of course, whether our platform is dead or alive may not be so important, but we can focus on all the merchants on our platform.”

"It makes sense. Although each of these merchants is average in strength, they add up to a large amount, and the higher-ups must fully consider it."

Shao Yibo nodded in approval.

But Wang Shutong shook his head: "But the double 11 trademark is in the hands of Huanyu Technology after all, and this trademark was also awarded to Huanyu Mall by the higher-ups. Even if the higher-ups want to protect us, they can't ignore the Double 11 trademark."

"So, this is also the hardest."

Teacher Ma sighed.

Huanyu E-Commerce registered the Double 11 trademark in advance, not just a trademark issue, but also concerned about management and legal issues.

If the higher-ups ignore the trademarks issued by the higher-ups, how will they be managed in the future?

Not to mention the mediocre strength of these major e-commerce platforms, no matter how strong the strength is, the higher-ups cannot mess around at will.

Besides, this is also a manifestation of market competition.

Although these major e-commerce platforms are related to the economy, if they cannot compete, it is normal for them to be eliminated by the market.

Generally speaking, the higher-ups do not want to intervene in such market-oriented competition.

"Another option is that we will not participate in this Double 11 promotion, and we will postpone the time."

Teacher Ma said the second plan.

The first option is obviously not working, so only the second option can be used.

However, the second option is also obviously problematic.

Everyone knows this problem.

That is the problem of publicity and investment for the Double 11 promotion.

The four companies have invested a lot of money. At this time, they have not seen any effect, but they have supported Huanyu E-commerce.

Uncle could bear it, and aunt couldn't bear it either.

"I know what everyone thinks. However, this pit was obviously dug for us by Huanyu E-commerce. We have already jumped in and can only admit defeat."

Teacher Ma was naturally dissatisfied.

However, no matter how dissatisfied you are with the things in the mall, you can only endure it now.

"Boss Ma is right, everyone, don't be impulsive."

Zhao Yibo also became rational and said.

"Okay, it's our fault this time."

Dangdang and his wife also nodded.

The lesson this time is profound.

But even if they refuse to accept it, they are useless.

Could they still carry on with the Double 11 promotion?

People's trademarks are there, don't get half of them yourself, they invite the industrial and commercial departments to trouble them.

At that time, it will be even more difficult to end.

"But the effect of changing the time node is far from being as good as Double 11."

Although Wang Shutong felt uncomfortable, he had to accept it.

Except for Double 11, there are not many days left in 2005.

"How about choosing December 12?"

Teacher Ma suggested.

Double 11 is on November 11.

This time point should be the best.

This time point is in the second half of the year.

It is different from the first half of the year.

In the first half of the year, everyone has just finished the Spring Festival, and it is time to make money. How much money can you spend?

So the main force of general consumption is in the second half of the year.

And on November 11th in the second half of the year, he is still some time away from the Chinese New Year. At the same time, Volkswagen has also made a lot of money at this time.

This is the best time to reflect consumption.

It is precisely because of the special node on November 11 that the platforms also spent a lot of money to keep up with this wave of promotions.

But I didn't expect that they couldn't use it on such an important promotion day.

"I think December 12th is fine."

Shao Yibo agreed: "On December 12th, they will be double 12, and we will be double 11."

Although Double 12 is not as good as Double 11, it is still a good node.

"Okay, then let's make an agreement, we will jointly carry out this wave of promotions when Double 12 comes."

Teacher Ma looked at the crowd, he was seeking the meaning of everyone.

"no problem."

Everyone nodded.

"By the way, we have to register the Double 12 trademark. The four of us here have to set up a new company. The new company registers the Double 12 trademark and authorizes the four of us to use it."

"Mr. Wang, your idea is good, so that everyone can use the trademark, and there is no question of who owns the trademark."

Teacher Ma also agreed with this plan: "If you don't say it, I haven't thought of it before."

"It's nothing, I'm also afraid of Huanyu Technology."

Wang Shutong felt a little depressed.

She also had to be more careful when being teased by Huanyu Technology.

"Okay, let's talk about it then."

After finishing their business, everyone was ready to leave.

There are still a lot of things waiting for them to do.

For example, the previous double 11 advertisements were removed.

At the same time, they have to appease the merchants who cooperate with them.

In addition, fully prepare for the next wave of promotions, which is Double 12.

However, just when everyone was about to leave, Wang Shutong said: "Well, everyone, please don't leave. I guess we can't do it on Double 12."

"why?"

Teacher Ma asked strangely.

"No, look."

Wang Shutong turned the notebook over: "I checked the trademark website just now, and the Double 12 trademark has also been registered by Huanyu E-commerce."

"My grass..."

Looking at the data displayed on the trademark website, the founders of the four e-commerce platforms collapsed for a while.

"The double 11 trademark was registered by them, and the double 12 was also registered by them. Is it still possible to live?"

"Chen Yu is trying to force us to death?"

"Check other times, what about Double 10?"

"Double 10 has also been registered by them."

Wang Shutong felt a little pain in his heart.

Not only that, but Wang Shutong continued to check: "Not only Double 10, 518, 618, 818... and other time points that look good, they have registered their trademarks."

Even, if Wang Shutong's investigation is serious enough.

She will find that, 365 days a year, all of them are registered by Huanyu E-commerce.

Anyway, it doesn’t cost much to register a trademark. After all registration is completed, it depends on how you choose the time for promotion.

Chapter 984: When Singles' Day meets Double 11

In fact, such a 365-day registered trademark is impossible to succeed in later generations.

However, in 2005, when many people were not very clear about the Internet, they registered this series of trademarks first, which really had a lot of benefits for suppressing their opponents.Of course, Huanyu E-commerce also knows that many trademarks may be taken back by the higher authorities in the future.Just like some patents, sometimes the patent office thinks that such patents are no longer suitable for the development of society, and they will declare certain patents invalid.

But this is not something that Huanyu E-commerce has to consider at present.

Regardless of whether it is withdrawn or declared invalid in the future, this is also the future.

At present, this trick is undoubtedly the strongest killer for several major second-tier e-commerce brands.

Of course, let alone now.

In 2019 in the previous life, Ali also used the double 11 trademark to deal with JD.com, Pinduoduo, and a series of e-commerce brands.

Moreover, JD.com and Pinduoduo can only swear in the media about this, and there is nothing they can do about Ali.

"Well, Mr. Ma, you are very familiar with Mr. Chen of Universal Technology."

Suddenly, Shao Yibo said.

"Mr. Shao, why did you suddenly ask this?"

"I think, how about you, as our representative, discuss with Chen Yu?"

Some embarrassment, Shao Yibo said.

After finishing speaking, Shao Yibo knew that he was shameless, so he explained: "Mr. Ma, I actually want to go, but I don't know Chen Yu well, so he probably won't give me face."

Why would this go to Chen Yu?

Isn't that an announcement of surrender?

no way.

Huanyu E-Commerce's move is too fierce.

There will be problems with the promotion during Double 11, and even if it is not during Double 11, there will be problems with the promotion.

If there is no change in everything, judging from the current situation, this time Double 11 will really miss them.

As for whether the double 12 promotion will be successful in the future, although it cannot be said that it is completely impossible, it is estimated to be uncertain.

"President Ma, why don't you work hard?"

Wang Shutong also said at this time: "So, Mr. Ma, shall I go with you?"

Knowing that this would embarrass Mr. Ma, Wang Shutong continued.

"I know what everyone is thinking."

Teacher Ma smiled bitterly: "Actually, it's okay to lose face. I can go to see Chen Yu. But you don't know, it's okay if I don't go to see Chen Yu. When I see Chen Yu, we may be made worse by him." .”

Speaking of which, Teacher Ma was also very helpless.

He didn't know why there were so many e-commerce platforms, but Chen Yu had been dealing with him exclusively.