Rebirth of the Cyber ​​Hegemony

Page 884

"I was thinking, why does he want a girlfriend? Isn't it good to be a bachelor?"

"That is, talking about a girlfriend not only costs money, but also requires this and that. Wouldn't it be nice to save this money to buy ribs?"

"Double 11 seems to have an event at Huanyu Mall, with a 5% discount on the whole site. I originally wanted to buy a bag for my girlfriend, but what the hell, I'm going to buy her a hammer now."

"Yes, if I want to buy it, I will buy it for myself. I have been waiting for Double 11 for a long time. This time, I want to celebrate Singles' Day for myself."

This is of course soft text.

The purpose is to promote this Double 11 promotion organized by Huanyu E-commerce.

As for why Double 11 is tied together, it is to better stimulate everyone's consumption.

It's just a promotion, and everyone may not have much thought about it.

But putting Singles' Day and Double 11 together, it is associated with countless singles across the country.

So, when Double 11 coincides with Singles’ Day, what should you do at this time?

In the past, everyone might have a meal together, watch a movie, play games, and there were not many activities.

Everyone is a bachelor, in fact, this day is quite depressing, and there is nothing to be happy about.

However, after many people linked the bachelor with Double 11, they subconsciously discovered it.

Shopping on Singles' Day seems like a good thing.

Yes, not only shopping, but crazy shopping.

Singles' Day was originally a day for them to be single, and they usually envy a series of classmates who have girls, but today finally came their day.So, during this day, they must do one thing to celebrate this Singles' Day.

What to do?

Apparently there is nothing more rewarding to do than shopping.

And this shopping is not for others, but for yourself.

Just like the advertisement of Huanyu e-commerce: single, double 11, shopping for yourself.

"I'll go, the things in Huanyu e-commerce on Double 11 are really fucking cheap."

"Well, I didn't know it before, but when I saw it today, my heart was moved."

"I just don't know how to buy things online, will I be cheated?"

"Don't worry, I've already bought it countless times. Huanyu E-commerce has PayPass to guarantee the transaction between the two parties, there will be no problem."

"That's fine, try it on Double 11."

If you don't have the idea of ​​shopping, or don't think of shopping online, no matter how cheap things are online, it's useless.

But once the idea of ​​shopping comes up, the [-]% discount on the whole site of Huanyu E-commerce is an incomparable temptation.

No.

Not just temptation.

Ever since Huanyu E-Commerce opened its e-commerce platform, it has accumulated many ways to seduce people.

The 5% discount on the whole site is only second, and there is also a more favorable 1 yuan spike activity.

As long as your hands are fast, you can buy a mobile phone for 1 yuan.

In addition, in addition to the 1 yuan spike, there are many special offers.

A series of brand clothes, some of which can be bought home for only 99 yuan.

Of course, what about giving shopping vouchers, how much money will be returned when you spend the full amount, lucky draw, non-stop red envelopes... Don't have too many activities.

In a word.

Go shopping on the Huanyu e-commerce platform on Double 11, and it is absolutely worth the money.

……

"President Ma, our IP traffic suddenly increased by 3%."

"You read that right?"

"No, Mr. Ma, look, for some reason today, our IP traffic suddenly skyrocketed."

"what happened?"

Ali's teacher Ma has been extremely depressed in recent days.

Huanyu Technology Chen Yu took the Double 11 trademark and led the army. Mr. Ma is doing or not doing the Double 11 promotion this time.

But in the end, I had no choice but to bite the bullet and do it.

It's just that although he had to bite the bullet and do it, he also knew that this time the Double 11 promotion probably wouldn't have their play.

Because almost all traffic, all promotions, and all attention are directed to Universal E-commerce.

However, he never thought of it.

When they were biting the bullet and doing promotions on November 11, their IP streams soared by 11%.

"Zhaoxi, our advertising efforts are so strong?"

"This may not have much to do with our advertisements, Mr. Ma, these traffics all come from Huanyu E-commerce."

After speaking, Lu Zhaoxi opened the website IP traffic query.

From the data analysis chart, Taobao's traffic suddenly began to skyrocket that day.

But then look for Huanyu E-commerce.

The IP traffic in the data graph can no longer be described as skyrocketing.

10 times.

Yes.

The traffic of the two platforms of Huanyu e-commerce has been blowing out in the past few days, increasing by 10 times.

As for how Taobao was stimulated by Huanyu E-commerce?

It's actually very simple.

That is entirely because the traffic from the blowout of Huanyu e-commerce has slightly spilled over to some Taobao.

of course.

Not just Taobao.

Because the traffic of Huanyu e-commerce is like a volcanic eruption, the traffic of other second-tier e-commerce platforms, such as Dangdang, eBay, and Joyo Amazon, has also increased significantly.

"How could this happen? How could Huanyu Technology's advertising efforts be so strong?"

Teacher Ma kept shaking his head.

He didn't want to believe this was the case.

Although their Taobao IP flow has also seen a sharp increase.

But compared with Huanyu E-commerce, it is nothing compared.

Not only is it incomparable, such a rise may mean that Ali will never surpass Huanyu in the future.

"Lao Li, we were wronged."

Staring at the data flow in the background, Dangdang Yu Yu said to Li Guoqing.

First, they proposed the double 11 promotion, and then registered the double 11 trademark to drive them away.

Then promote Singles’ Day to be associated with the Double 11 promotion, and all the traffic is monopolized by Universal Technology.

In the end, Huanyu E-commerce became the only one.

Or.

Now Huanyu E-commerce can no longer be described as a dominant company.

Because Huanyu E-commerce was the only one before, and it was the number one in the industry.

At this time, the traffic of Huanyu e-commerce has skyrocketed by 10 times.

This proves that Huanyu E-commerce has become a super giant in the field of e-commerce.

And they no longer have the possibility of fighting against Huanyu E-commerce.

Chapter 986: Double 11 Singles Carnival Night

"Huang Zheng, come here."

"Mr. Chen, are you looking for me?"

Chen Yu was flipping through the Double 11 Singles Day that Mango TV would broadcast live in the next few days.

This so-called Singles’ Day is not only prepared for single people across the country, but also for Double 11 of Universal E-commerce.

Yes.

The promotional festival is actually not very popular.

But Singles' Day is deeply rooted in the hearts of the people.

Binding Singles' Day with promotions can greatly increase users' spending power.

In addition, most of the people who are bachelors are young men and women.

And these young men and women are very receptive to new things, and they are more receptive to online shopping than others.

In addition to the conversion of a series of soft articles on the Internet, the Double 11 Singles’ Day live broadcast by Mango TV on Double 11 can completely ignite the spending power of all consumers.

However, when Chen Yu looked at the Singles' Day arrangement this time, he felt that something should be added.

"Huang Zheng, I took a look at our carnival night. Although a lot of stars were invited, it seems that these stars are just singing and don't have much effect."

"Mr. Chen, although the purpose of inviting these celebrities is only to sing, it is more to start our Double 11 promotion carnival brand."

"Well, this has some effect. However, since these stars have been invited here, it would be a waste of their popularity if they were only asked to sing. I think they can also help others while singing. Let's sell the product."

"promoted products?"

Huang Zheng was taken aback: "You mean the product endorsement?"

"Almost, but not an endorsement."

Chen Yu explained: "It is to ask them to recommend certain popular products during Double 11, such as refrigerators, color TVs, mobile phones, clothes...etc. Through their sales promotion, users' purchases are promoted."

"President Chen, let me think about it."

Chen Yu's idea made Huang Zheng feel very fresh.

He thinks this model is very good.

The popularity of celebrities is naturally extraordinary. If you use the popularity of celebrities to promote product sales, it is theoretically possible.

Moreover, because they are stars, the conversion efficiency is also very high.

After all, some people may want to buy it in their hearts, but they haven't made up their minds all at once. Once a celebrity comes to recommend it, the transaction is facilitated.

Moreover, products recommended by celebrities can also increase the safety of users for online shopping.

Just imagine, other celebrities have recommended it, why do you doubt it?

But, there is a problem here.

"Mr. Chen, although this does not look like an endorsement, if you recommend a certain product during the live broadcast, it is actually equivalent to an endorsement. Although our relationship with major brokerage companies is not bad, our relationship with major stars is also not bad. , but with such an additional condition, I am worried that some stars will have opinions."

In itself, I just invite these people to sing, which is fine.

But asking them to sell products after singing is not as simple as singing.

"Then increase their appearance fee."

"If that's the case, it should be fine."

A lot of celebrities have naturally filmed product advertisements.

In fact, shooting product advertisements is actually selling products.

It’s just that it usually takes a year or a few years for merchants to shoot product advertisements.

This time the live broadcast on TV was only for one night.