Rebirth of the Cyber ​​Hegemony

Page 885

But if the appearance fee is increased, presumably the stars will not have too many complaints.

"Mr. Chen, I'll arrange this."

"What are the arrangements? We don't need to pay for these expenses."

Chen Yu shook his head: "The product they endorse is not ours, if we release it, it will be wronged."

"Could it be made by the manufacturer?"

"Correct."

"But, is this a promotion for Double 11?"

"But in fact, the products promoted by celebrities are theirs. For example, selling a refrigerator, we can earn some handling fees at most, and those who really make money are those who make refrigerators, like Haier."

"I worry that some manufacturers are not willing to pay the money."

"It's okay, if they don't want to sell it, why don't we find celebrities to promote products for them?"

Of course Chen Yu didn't mind this.

At the same time, Huanyu Technology is not stupid, and wants to recommend products for you without giving money?

However, he believes that as long as they are smart businesses, they will definitely pay this sum of money.

Moreover, maybe, once such a plan comes out, many manufacturers may still rush to come up with it.

Not only will they be out, but they will even consider carefully what kind of stars they invite.

After all, this is not just to sell products for yourself, but also to endorse your own products in another way.

Even if he only spoke for one night, his efforts to promote his products are extremely strong.

"Mr. Chen, I will contact the major manufacturers immediately."

Huang Zheng was a little excited.

He feels that Chen Yu's plan seems to have created a brand new sales promotion model.

This mode is very fresh.

He looks similar to the previous star endorsement, but this is not like it.

But he didn't know what category he would be classified into for the time being.

But it doesn't matter if you don't know, he believes that once such a pattern comes out, it will definitely shock everyone.

"Go."

Chen Yu nodded.

He naturally knows the awesomeness of this model.

This is no ordinary endorsement promotion.

This is for later generations, that is, live streaming with goods.

However, given the current level of Internet speed in China and the fact that smart phones have not developed so fast yet, there are some problems with live streaming.

But on the mobile phone, it is not possible to live broadcast the goods on the Internet, but to live broadcast the goods on the TV station, which is still possible.

TV stations can also broadcast live.

The influence of TV stations is even greater than that of general media platforms.

Moreover, Chen Yu invited some well-known celebrities this time.

And let these stars perform on the same stage and promote in the same field.

Not to mention the effect of bringing goods.

Just the appearance of such a pattern can make everyone remember it.

In particular, even if he only endorses for one night, the effect of his endorsement is even better than that of several years of endorsement advertisements.

really.

As soon as Huang Zheng contacted the major manufacturers, they immediately understood the business opportunities.

It doesn't matter how much you can sell on Double 11 Singles Carnival Night.

The important thing is that this is an extremely novel and extremely memorable evening.

As long as they perform well in this carnival night, it will determine the brand and sales volume of their products in the future.

"Mr. Huang, I think the celebrities you hired for us are too small. We want to ask Liu Dehua to recommend products to us."

"However, Liu Dehua's appearance fee is a bit high."

"It's okay, we are fully responsible. In addition, we will make an appointment with Liu Dehua in advance, so you can rest assured about this."

"Since that's the case, I'll leave this piece to you."

What Huang Zheng didn't expect was that.

With the support of many manufacturers, the original Double 11 Singles’ Day launched by their Universal E-commerce turned into a Double 11 promotion carnival night jointly sponsored by many manufacturers.

Chapter 987: Witnessing History

"Mr. Zhang, Mr. Zhang, you actually came in person."

"Chen Yu, why, you are not welcome."

"Where, where, I just didn't expect that it's just a small party, how can you work hard for Mr. Zhang."

"Heh, little party, today's party has attracted a lot of attention from Huanyu Technology."

"I'm not doing this for everyone's benefit."

Mango TV backstage.

Chen Yuzheng had a few words of courtesy with several celebrities, when Zhang Ruiming, the chairman of Haier Group, came.

It wasn't just him, after a few minutes, Ms. Dong from Gree Electric Appliances also came.

"President Dong?"

Chen Yu stepped forward: "Mr. Dong, didn't you say that you went to your province for inspection?"

"No. But after hearing about the party you held, I flew back by plane that day."

"Mr. Dong is really giving me face."

Chen Yu politely invited Miss Dong to take a seat.

"Mr. Zhang, it is said that you invited Liu Dehua to do promotion this time?"

"Yes. We paid a huge amount of money to invite Liu Dehua this time. If we want to blame it, we have to blame Chen Yu. This guy is very good and messed up our plan."

"Me too."

Ms. Dong laughed and said, "We were messed up by Chen Yu, too."

But although the two said so, they didn't blame Chen Yu at all.

They felt that Chen Yu could hold more promotional parties like this.

"Mr. Dong, who do you invite to promote this time?"

"We don't have as much money as you, Haier. I'm going to save some endorsement fees, and I'll do it myself."

Miss Dong pointed at herself domineeringly.

"President Dong, domineering."

Chen Yu took the lead in applauding.

Zhang Ruiming also said in admiration: "Miss Dong, you are the one who can enjoy yourself in front of the media."

This is a fact.

Gree's Ms. Dong not only thrives in Gree's business, but also maintains a glorious image in front of the media.

This is unmatched by other big business leaders.

"Don't laugh at me, I'm going all out this time."

For this evening party, Ms. Dong didn't just play in person.

At the same time as this evening party, Ms. Dong also asked the advertising department to arrange a burst of intensive advertisements.

She was planning to intensively bombard their Gree air conditioners at the same time as this party.

Zhang Ruiming was a little surprised by this situation: "Miss Dong, are you desperate?"

"Fight."

Seeing Miss Dong's desperate fight, Zhang Ruiming looked at Chen Yu: "Chen Yu, this is all your fault."

"Yes, yes, Mr. Zhang, in order to express our apologies to Mr. Dong, within 24 hours of the end of the party, we will present the top ten awards for the total sales of Double 11."

"Mr. Zhang, you know why I have to fight this time."

Seeming to have expected Chen Yu's routine, Miss Dong said to Zhang Ruiming meaningfully.

"Chen Yu, your move is too much, why didn't you say hello in advance."

"It's also a temporary thought. I think everyone has worked so hard, so I have to give everyone a reward."

It's a joke of course.

This top ten award in total sales is said to be for a group of manufacturers, but it is also for their Double 11 and for their Universal E-commerce.

No matter how well the manufacturers sell this time, the final big winner is Huanyu Technology.

Therefore, Chen Yu tried his best to help them promote sales and help them improve their brand.

"Chen Yu, I'll go out first."

Zhang Ruiming couldn't see it in such an arrangement.

Although Zhang Ruiming knew that Chen Yu did this for their Double 11.

At the same time, Chen Yu's so-called awards were also created by himself, and they didn't seem to have much gold content.

But regardless of whether it is for their double 11 or not, some of their manufacturers can also benefit.

Just like this time the sales list.

Such a list is more valuable than anything else.

Because everyone knows that this is a real sale, and it is also paid for by consumers across the country with real money.

The impact of this kind of sales data on consumers is not comparable to that of pure advertising.

It's not like an award from a certain media can be compared.

"Chen Yu, guess what Mr. Zhang is doing?"

"I do not know about this."

"Playing stupid again."

Ms. Dong gave Chen Yu a blank look: "I guess they are going to arrange an advertisement, and they are going to compete with Gree."

Although the competition is only in 24 hours, these 24 hours are really too precious.

"By the way, Chen Yu, I admire you guy, how did you come up with such a new sales model?"

Ms. Dong started her career in sales.

When she was not the chairman of Gree, she did a very good job in sales.

Because of her sales, Ms. Dong gradually became the head of Gree.

But it is also because Ms. Dong knows about sales that she admires the promotional party of Huanyu E-commerce even more.

On the surface this looks like an ordinary promotional party.

Of course, it's not like they haven't held promotional parties like this before.

Back then, they held a Gree promotion meeting with some TV stations.

They also invited a series of stars.

Although the effect is not bad, there is no comparison with Chen Yu's current wave.