20demayo Page 886
Page 886
Although the double 11 sales have not yet started, Ms. Dong knows that this double 11 party will be a milestone in marketing.
"Actually, there is nothing. The main reason is that we have an e-commerce platform that can directly face consumers."
Chen Yu knew what Miss Dong was asking, and he wasn't going to hide it.
Chen Yu should share this kind of thing with everyone so that everyone can accept this brand new concept.
"Oh, can you tell me more about it?"
"In fact, it's easy to say. In the past, when our users bought things, they first watched the advertisement, and then went to the site to shop. Although it seems nothing, but there is a time difference between watching the advertisement and shopping in the mall. How do you describe this time difference? , he will slowly wear down the user's enthusiasm for consumption. But our model is different, just like this evening, when the user is watching the advertisement, he can place an order for the product on the spot. That's why I thought of the celebrity recommended product This is also the model that can most stimulate user consumption.”
"Indeed, this direct-to-consumer model is far superior to the traditional sales model, and it stimulates user consumption even more. If it were me, if there was a celebrity I liked or someone I followed I sell, and I place orders directly."
It was precisely because of seeing this that Ms. Dong went all out, even interrupted the inspection, and came back directly to participate in this promotional carnival night.
She felt that if the carnival night was done well this time, it would definitely make their Gree air conditioner stand out among all air conditioner brands.
Although their Gree air conditioner has done a very good job.
……
"Brothers, do you want to watch the Double 11 Singles Carnival on Mango Channel today?"
"Nonsense, of course."
"I heard that the celebrities invited this time are at the Spring Festival Gala level."
"No, it's even better than the Spring Festival Gala. The four heavenly kings are here, and it's hard to get the four heavenly kings together in the Spring Festival Gala."
"Well. Not just them, but almost all the first-line stars, all of them are here."
"Damn it, why is this Singles' Day so big? Could it be that these celebrities are also singles?"
"I don't know if these celebrities are bachelors or not. But this carnival seems to be hosted by Universal E-commerce, to let everyone buy things online."
"Buy things, I don't buy them."
"Really, Huanyu E-Commerce is offering a 5% discount on everything online this time."
"5% off, really?"
"Nonsense, I've read it all. I'm going to buy a set of Rimba clothes. The mall sells it for 1000 yuan, and the Huanyu e-commerce store sells it for 500 yuan."
"I'm stupid, 500 yuan, half of the real deal, is it fake?"
"It's an official Rimula store, so how could there be fake ones. Moreover, Huanyu E-commerce has said that one fake will accompany ten."
"Okay, let's see when the time comes."
Many people have no idea of buying for the time being.
They're definitely a must-see for tonight's night of bashing, though.
No matter whether they decide to shop or not, with so many stars, such a big lineup, and a 4-hour carnival night, why would they miss it.
Not to mention, those single young men and women who were originally bachelors.
As their festival, they must witness this history.
As for whether you will be stimulated to place an order when you are witnessing history.
Of course, it is impossible to get everyone to place an order.
But as long as a part is stimulated, that's enough.
Or, even without shopping.
Today's carnival night will also leave a deep imprint in their hearts.
Chapter 988: Breaking 300 Billion
At 8:[-] p.m., Mango TV's Singles' Carnival Night officially begins.
Countless young single men and women, as well as non-bachelor men and women, sat by the TV early on.
"I'm stupid, this scene is so big."
"It's the size of the Spring Festival Gala."
"It is bigger than the Spring Festival Gala. It is said that celebrities invite more than the Spring Festival Gala."
Then, after the host opened the opening remarks, the first male singer appeared on stage.
Jay Chou.
He brought a song Qilixiang.
"The sparrow outside the window, talkative on the telegraph pole..."
As the most popular singer at present, Jay Chou is so popular all over the world.
With just one song, Jay Chou boosted the popularity of the audience.
"Hi everyone, I'm Jay Chou, just like you, I'm also a bachelor, so today is our holiday together."
Jay Chou's self-introduction instantly made everyone excited.
What are you doing today?
Isn't it just a bachelor's carnival?
The superstar Jay Chou is also a bachelor.
"So, because I don't have a girlfriend, most of the time, I don't need to accompany anyone. I just need to concentrate on creating and practicing songs. Of course, when I'm bored, I like to take selfies. The new Lizi mobile phone is equipped with a 30-pixel camera and a flash ..."
As he said that, as part of the whole carnival night, Jay Chou began to advertise Lizi's mobile phone.
"Okay, I admit it, I'm just advertising Lizi Mobile."
Jay Chou said truthfully: "Tonight is the carnival night, and it is also the double 11 promotion festival. I believe everyone knows this Lizi mobile phone. If you place an order at 0:500 tonight, the Lizi mobile phone will drop [-] yuan. If you miss this day, you can only buy it again. Wait a year."
After finishing speaking, Jay Chou did not step down, but continued: "You can now log in to Huanyu Mall and search for Lizi mobile phones. Discounts are not supported at the moment, but you can bookmark the Lizi mobile phone sales page first, or add Lizi mobile phones to the shopping list. You can quickly place an order at 0 o'clock in the evening. In addition, Lizi Technology has an even bigger discount, the first 1000 orderers will get 300 yuan of phone credit..."
This kind of direct sales made everyone stunned.
"What else are you doing?"
"Hurry up and collect it. If I sell it like this and no one collects it, it will be too embarrassing."
Although some couldn't believe it, everyone understood now.
That's right.
On stage is Jay Chou.
He was selling mobile phones in front of them.
Immediately, thousands of users came to the computer to collect Lizi mobile phones.
Of course, there are naturally some of them who have already made up their minds to buy Lizi mobile phones.
At the same time, there are also some that I didn't want to buy before, but were stimulated by Jay Chou.
In addition, there are also some discounts for Lizi mobile phones, as well as 300 yuan call credit gifts, which make them want to buy.
But in any case, Jay Chou's first face-to-face recommendation ignited the passion of countless consumers.
"I'm stupid, there are still people who advertise like this."
"This isn't advertising, it's direct product sales."
"I almost thought it was the salesman from Huanyu Technology."
All the consumers were stunned.
In the past, they did see celebrities advertising a certain product.
But this is just advertising, for them, this is a kind of endorsement.
But now, Jay Chou seems to be advertising, but this kind of advertising regards himself as a salesman.
Although this may seem unbelievable, it has to be said that this way of TV stations promoting products live is really down-to-earth.
This kind of down-to-earth is not only about stars like Jay Chou putting down their celebrity airs, but what is even more crazy is the interaction inside.
Just like this moment, Jay Chou interacted with thousands of players through the message function in Universal Mall.
"Jaylen, is that you, is it really you?"
"It's me, it's me, it's really me."
"I'm stupid, Jaylen answered my call, Jaylen answered my call."
Using the live broadcast of TV stations and the message function of Huanyu e-commerce, Jay Chou has realized the function of live broadcast that will be popularized in later generations.
"Jay, can you lower it a bit, Lizi mobile phone is too expensive."
"It can't be lowered any lower, and something will happen if it is lowered."
"Hahaha...hahaha...fun, fun."
"Jay, I bought the pear phone, can you help me realize a wish?"
"As long as it's not difficult, it's fine."
"No embarrassment, no embarrassment, I just want to say to my girlfriend, I love you."
"Of course, what's your girlfriend's name?"
"His name is Lin Jiahui."
"OK..."
Jay Chou nodded: "Lin Jiahui, I don't know if you are in front of the TV or not. Your boyfriend likes you very much. He wants to ask me to tell you that I love you and wish you happiness."
"Clap pat..."
The audience applauded.
On the other hand, more than 10 people have added Pear mobile phones to the shopping list.
"Chen Yu, why is your Lizi mobile phone the first to play?"
"I am the organizer, of course I am the first."
"It's so unfair. If we knew it earlier, we would definitely grab the first one."
Backstage.
Seeing Jay Chou interacting with fans at the front desk, Zhang Ruiming and Ms. Dong said one after another.
"It's been 10 minutes, no, Chen Yu, tell Jay Chou to go down."
"Yes, yes, isn't it 5 minutes for each manufacturer? You have occupied 10 minutes, so hurry up and tell him to go down."
"Play it for a while, play it for a while."
"No, I'll tell you that you guys have an inside story tomorrow."
Ms. Dong refused to give up, Chen Yu had no choice but to ask Jay Chou to end the promotion.
"Oh, I was planning to give Jay 15 minutes."
Sighing, Chen Yu could only be courteous to Ms. Dong.
"Let me just say, this guy always only thinks about himself when he does activities."
Miss Dong glared at Chen Yu.
"No, Dong Zong, now I let Jie Lun go, and it will be up to you later."
Chen Yu smiled naturally.
Chen Yu doesn't care whether Jay Chou is on stage for 10 minutes or 15 minutes.
However, Chen Yu was delighted to see the changes brought about by this new sales model.
For example, the number of shoppers of Lizi mobile phones has increased by N times compared to the original sales through Jay Chou.
Of course, this is not the most important.
The most important thing is that not only them, but all manufacturers who cooperate with them will get huge growth in this new model.
……
"President Ma, I really didn't expect Huanyu Technology to come up with such a brand new sales model."