Rebirth of the Cyber ​​Hegemony

Page 1023

Bezos shook his head: "Pinduoduo's current positioning is to sink the market. The main people are uncles, aunts, and housewives. Big request. Besides, isn’t Pinduoduo the same as we were in the early days of Amazon?”

"Even so, in any case, we can put a label on him. When we mention Pinduoduo, consumers will have poor quality, fake products... and other keywords."

"That's fine."

Bezos nodded, but he knew in his heart that it didn't do much.

The target group targeting the sinking market itself is not particularly concerned about the quality of these products, and no matter how much public opinion is on the Pinduoduo label, it is useless.

It's like many people persuade others not to eat cheap junk food, but many people still eat it.

why?

You think they like to eat cheap junk food, the problem is that they have no money.

The most important problem now is to first figure out Pinduoduo's business model.

If they haven't even figured out their core business model, how can it be possible to drive Pinduoduo back to its hometown.

In the next few days, Bezos has been studying the core model of Pinduoduo.

It's just research and research, and Bezos hasn't made a general idea.

He has a little idea in his mind, but he doesn't know how to sum it up.

until.

When Pinduoduo launched a "group-making" function in the bargaining function, Bezos finally discovered something.

Pinduoduo's group joining adopts the group leader joining system.

The group leader can start a group fight with his friends, and if one group is successful, the group leader can get the goods for free.

On the bright side, it seems that this is the same as bargaining, using free to let a large group of people initiate group purchases and recommend more users to buy.

But at a deeper level, you will find that this teamwork is not just as simple as recommending users.

For example, why would someone join this group?

If they were strangers, would they still join in together?

This reminded Bezos of the group buying they had done before.

In fact, all major e-commerce platforms have engaged in group buying.

At the beginning, group buying was very popular, and everyone liked it very much.

But after doing it for a while, I found that the group buying turned off.

Not only merchants don't like group buying, but even users don't like group buying anymore.

As for why?

Some say group buying increases the cost of merchants.

Some also say that group buying reduces the quality of goods.

Some also said...

So far, Bezos has not been able to fully explain it clearly.

But seeing Pinduoduo's teamwork, Bezos seems to have figured it out a little bit.

Previously, their Amazon group buying, as well as other e-commerce platforms, were all based on e-commerce platforms.

It is their platform to promote these group buying products.

However, Pinduoduo's teamwork has become the user's own promotion.

Invisibly, he reduces the intermediate links, because this is the user's spontaneous promotion, at least he does not need to pay the promotion cost.

It's like the product doesn't need a distributor, it goes directly to the consumer.

Undoubtedly, such a price can naturally hit the lowest.

But, is that all?

No.

Looking at these bargains and group connections, Bezos thought of a series of keywords.

Connect, share, friend...eventually...socialize.

That's right.

It is social.

Pinduoduo's model is precisely social e-commerce.

Chapter 1135: The problem of "Douyin"

"genius."

"It's just genius mode."

When he discovered this, Bezos jumped up excitedly.

This undoubtedly created a new model of e-commerce.

Moreover, this model has advantages in some aspects compared to pure C2C or B2C.

Through social networking, Pinduoduo hardly needs to be recommended by itself. Through social interaction between consumers, Pinduoduo can accumulate a large number of orders.

And through social networking, Pinduoduo's ability to acquire customers has also been significantly enhanced.

It turns out that if the e-commerce platform wants a user who has never shopped online to join online shopping, they have to spend at least 10 dollars.

This is the customer acquisition cost.

But Pinduoduo, his customer acquisition cost is almost infinitely close to 0.

Of course, it is impossible to approach 0, but it is much lower than traditional e-commerce platforms.

Second.

Because it is social, they are recommendations between acquaintances, so he is more able to promote the transaction of commodities.

For example, I placed an order on Pinduoduo, and I thought the product was good, so I recommended it to my friends.

My friend also placed an order because I felt good about using it.

Compared with simply relying on reviews on the virtual network, word of mouth is simply not too much stronger.

Are strangers more likely to be trusted, or acquaintances more likely to be believed?

Of course they are acquaintances.

As for the evaluations and word-of-mouth of a large number of strangers on the Internet, this can be completely obtained.

Also.

This also seems to be more beneficial to merchants.

With the development of the global economy today, it can be said that there are quite a lot of products in excess.

Many times, there are many products that do not know how to recommend to consumers, or even fail to sell.

Although the e-commerce platform seems to have solved part of it, it is only a temporary solution, not a permanent solution.

With the increase of commodities, e-commerce platforms can only recommend some relative commodities.Moreover, such a recommendation also needs to pay an advertising fee to the e-commerce platform.

This is just like when we usually visit e-commerce platforms, we search for certain products and then place an order.

For example, if I want to buy a mobile phone, I search for mobile phones, and the interface recommends a series of mobile phones to me.

This is people looking for goods.

But Pinduoduo is the other way around.

They use the way of goods to find people.

After you place an order on Pinduoduo, share it with your friends.

In general, what you want to buy is also likely to be what your friend needs to buy.

The merchant not only finds you as a consumer, but also finds other consumers with this need through you.

This is more effective than keyword advertisements, precise recommendations...etc.

Therefore, this model is not the traditional B2C, but c2b, which is driven by consumers and allows merchants to personalize sales for themselves.

More specific, it is even more terrifying.

He not only changed the traditional e-commerce model, he even changed the entire consumption model.

Shaking his head, Bezos didn't intend to continue thinking about it.

He was afraid to think about it any further, he had to overthrow Amazon's sales logic.

What he has to consider now is how to curb Pinduoduo's growth momentum.

because.

Judging from the current situation, although Pinduoduo sells some ordinary products, and the quality is not very good.

But this is only their first step.

When Pinduoduo develops steadily, they will definitely steal Amazon's market.

Just a thought.

Bezos sighed.

Before Huanyu Technology started Pinduoduo, they had already created a perfect social platform.

It's not just WeChat.

In addition to WeChat, there are also Weibo, Friends.com... In his system, if you want to beat Pinduoduo, then you have to beat Huanyu Technology's social system.

This……

is it possible?

……

"Mr. Chen, this is the business situation of the major subsidiaries in recent months."

Zhuzi sent a document to Chen Yu's office.

Although Chen Yu is not in charge of the specific business of each subsidiary, as the company's biggest boss, he has to have a general grasp of all businesses.

At the same time, Chen Yu can push forward in some aspects.

Of course, if a group of subsidiaries encounter some troubles, Chen Yu will also come forward to clear the way for them.

Otherwise, could it be that he is really a shopkeeper who throws his hands away?

Especially now that although Universal Technology seems to be developing very well, there are many places where Universal Technology may not have complete advantages.

For example, in chip semiconductors.

but.

Chen Yu must first stabilize his basic market before he can focus on semiconductors.

"WeChat is developing very well here."

"Xie Zhang's Tantan is also very good."

"Pinduoduo, which Huang Zheng is in charge of, is getting better and better."

"Hey, Xuelin's side..."

After all, it is an overseas business.

The heads of Huanyu Technology's subsidiary companies went overseas, and not all of them went smoothly.

At this time, Chen Yu discovered the problem with the Huanyu video that Li Xuelin was in charge of.

This discovery problem is not a problem with Huanyu Technology.

With the help of Huanyu Video, Li Xuelin went a step further and launched the short video app Douyin.

Douyin focuses on shooting short videos. Once launched, the popularity of Douyin has reached that of Huanyu Video.

However, while Douyin is popular, Li Xuelin's steps are a bit big.