Rebirth of the Cyber ​​Hegemony

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On this basis, they launched instant messaging and search engine business.

But unfortunately, the development of these two businesses is not very good.

"Bamboo, is Li Xuelin in America?"

"I just returned to China, and I seem to have seen him at Mr. Zhang's place."

"Well, tell him to come to me."

"Yes."

……

"Xuelin, why did you suddenly return to China?"

In Zhang Jianming's office, Li Xuelin sat on the side with some depression.

"I called Xiao Chuan a few days ago, planning to cooperate with him on the search engine, but he rejected me."

"Hehe... It's normal for him to reject you. Xiao Chuan's search business has been doing very well recently, so there is no need to cooperate with you."

"I'm not helping him. Look, our Universal Video is so big. If we add our Universal Search to our Universal Video, the market share can be increased by dozens of points in an instant."

"That's what you said, but Xuelin, what are you doing with such a big step? If Mr. Chen knows, he will scold you."

"How come, Mr. Chen has always liked the horse racing mechanism. We have been competing with each other to create better products."

"You are wrong. Although Mr. Chen likes the horse racing mechanism, there are prerequisites. Besides, Mr. Chen has been complaining about your Douyin in recent days."

"Oh no."

When Zhang Jianming said this, Li Xuelin panicked: "Mr. Zhang, what did Mr. Chen say?"

"It is said that you are not doing your job properly, that you have not done a good job in your own business, and you are thinking about doing other things."

"This one……"

Li Xuelin panicked even more now.

Suddenly, Zhuzi knocked on the door and came in: "Mr. Zhang, Mr. Li. Mr. Chen wants to ask Mr. Li to come to the office."

"I'll tell you."

Patting Li Xuelin on the shoulder, Zhang Jianming said, "Okay, I won't tell you any more, go to Mr. Chen's office quickly."

Chapter 1136: Live delivery with goods (seeking subscription)

"Mr. Chen, you, are you looking for me?"

Knocking on the door lightly, Li Xuelin asked with a guilty conscience.

"Well, sit down."

Chen Yu was still reviewing the documents, so he ignored Li Xuelin after speaking.

This made Li Xuelin even more worried.

In Huanyu Technology, Chen is always the biggest boss of the whole company. Although he doesn't seem to be in charge, a casual sentence can determine a person's future.Although Li Xuelin's overseas Huanyu video looks very good, but he knows that this kind of business is nothing in Chen Yu's eyes.

Seeing that Chen Yu didn't say a word at this time, he was even more nervous.

After a while, Chen Yu put down the file.

"Oh, I almost forgot, Xuelin, wait a long time."

"No, I just sat down once."

I just sat here, it has been an hour since I came in.

But no matter how long he waited, Li Xuelin dared not say a word.

"I heard that this time you are going back to China to intercede with Mr. Zhang?"

"President Chen, me?"

"What me, me, me, I didn't say anything about you. Your Huanyu video business has grown, so you can naturally develop in other places. However, to develop in other places, you must first make your business the strongest."

"Mr. Chen, you are right. I will immediately stop the search and instant messaging services when I go back."

"What about after it stops?"

"Look, the light stops for the sake of stopping."

With that said, Chen Yu picked up his phone, turned on Douyin, and began to scan Douyin.

"The Douyin you recently created is very good. It has inherited the advantages of the previous Huanyu short video, and it has been carried forward in the smart phone. Users use the fragmented time to shoot a lot of interesting jokes. But have you noticed that your Other competitors have also come."

"Mr. Chen, we have seen other competitors. However, they are still in the stage of imitating our Douyin. In addition, we have also provided more financial subsidies to those original video fans. In terms of functional business, our new Launched the same city service, which has made great progress in terms of user growth.”

"It seems that you have some confidence in Douyin."

But Chen Yu said again: "But what about after that?"

"after?"

Li Xuelin was taken aback, he didn't understand what was after what Chen Yu said: "Mr. Chen, what are you referring to after?"

"How long do you think the Douyin model can survive?"

"This one……"

Li Xuelin shook his head: "Mr. Chen, we haven't thought about this issue for the time being."

"You should think about it."

Chen Yu continued: "Although Douyin is developing very well now, it does not mean that others cannot do without it. Unlike instant messaging, it does not have such a strong viscosity."

"That's why, Mr. Chen, I just want to engage in instant messaging. Combining instant messaging with short videos will create stickiness."

Maybe it was because he still couldn't let go of instant messaging, Li Xuelin still fought for Chen Yu and said.

"You really think well, but how much do you know about instant messaging?"

"This one……"

With this said, Li Xuelin could only sigh.

Li Xuelin had a background in portal websites and content.

Instant messaging is not the same as portals.

They are completely different things.

So Li Xuelin, who works on content, can do a good job in video websites, but he can't do instant messaging well.

"Xuelin, your advantage lies in the content. It was the portal website before, and so is the video website now."

"But Mr. Chen, as you said just now, Douyin's viscosity is no better than instant messaging after all."

"It can only mean that your content is not enough. If your content is good enough, maybe users spend more time on Douyin than on YY or WeChat. many."

Seeing that Li Xuelin was a little tangled, Chen Yu knew that he was stumped by his remark.

Chen Yu also knows that making content is the hardest part.

He can't do it in one day, two days.

But Chen Yu believed it even more.

Once the content is done, it will be extremely difficult for others to surpass it.

as now.

Even in terms of domestic portals, their Huanyu portal is still inferior to Sina.

This is the great part of the content.

"Xuelin, in fact, you can think in a different direction. Instead of talking about content, you can directly cut into the profit. Let me ask you, what are the current aspects of Douyin's profit?"

"Mr. Chen, this is what I would like to ask you for advice. At present, Douyin does not have too many profit points. On the one hand, it is through advertisements, and on the other hand, it is through rewards through props. There is another one, we are preparing to launch VIP members Mechanism, but I haven't figured it out yet."

"Members are not very useful."

Chen Yu shook his head: "Advertising and tipping have very little room for profit and cannot last long. Moreover, this kind of advertising and tipping can only make some money for video anchors with the highest pyramids. Most of them cannot make money through video profit."

"That's why we introduced the subsidy mechanism."

"Continue to subsidize, how long can you subsidize. The subsidy alone has no output, and Douyin has no use even if it has a large amount of traffic."

Chen Yu asked one question after another, which made Li Xuelin's face turn red.

Only now did he understand why Chen Yu said that he did not miss his job.

I really haven't done a good job in Douyin, so I just want to enter other businesses.

"Mr. Chen, in fact, we have also made some other attempts."

"Oh, tell me."

"Such as selling goods."

"Not bad."

Chen Yu praised: "I think the idea of ​​selling goods is good."

"Mr. Chen, it's not good."

"why?"

"We have cooperated with several well-known game anchors several times, mainly selling keyboards, mice, graphics cards... etc. The effect of selling them at the beginning was okay, but after a few more games, the effect was not good."

"It's nothing. Not everyone needs to buy a mouse or keyboard."

"That's right, so the profit from selling goods like this won't last long."

"Xuelin, I think this is a good attempt. Why do you want to sell mice and keyboards?"

"Because they are game anchors, everyone comes to watch him play games live, so selling mice and keyboards is a better product."

"So, apart from the mouse and keyboard, other things can't be sold?"

"Mr. Chen, what do you mean?"

"Could it be that when a user is watching a video, can't he buy a piece of clothing back?"

"This one……"

"Clothes are not good, so you can sell shoes. If that doesn't work, try selling fruits..."

"Mr. Chen, what do you mean, let them sell everything?"

"Yes."

Chen Yu nodded with a smile.

If you only bring a mouse and a keyboard with you, no matter how awesome the anchor is, you may not be able to sell them after a few games.

But what if other things are added?

Sell ​​mice today, sell clothes tomorrow.

Clothes today, panties tomorrow.

Selling underwear today, lipstick tomorrow...

In short.

Anything that can be bought online can be sold on Douyin.

Correct.

That's right.

This is called live streaming.

Chapter 1137: Everything can be sold on Douyin

"Here, Mr. Chen, do you think it's feasible to bring the goods?"

"Certainly."

Chen Yu nodded, but seeing that Li Xuelin couldn't believe it, he said again: "Xuelin, think about it, how much income does the video rely on advertising and rewards alone. Moreover, he is very Buddhist about rewards. Some people like to tip you, and some people don’t like to tip you. At the same time, no matter how much he likes it, he can’t keep tipping. But bringing goods is different. Bringing goods is the same as selling things. In reality If you want to buy it, you also need to buy it online...the user consumption will increase even more.”

"At the same time, the profitability of bringing goods is obviously more stable than advertising and rewards. Not to mention those big anchors and Internet celebrities, even some small anchors and small Internet celebrities, even if they have thousands of fans, they can make Relatively outstanding performance. And when all the anchors, netizens, and video shooters regard Douyin as a platform that can make money, then users will leave Douyin.”