Rebirth of the Cyber ​​Hegemony

Page 143

"Mr. Chen, I can't help it. County Magistrate Lan personally asked me to introduce the situation to you by name."

"Oh……"

Chen Yu nodded: "Let's go, talk while walking."

"Director Shi, what is the starting price of Duoyuan Beverage Factory?"

"The starting price was 1000 million last time."

"1000 million, it's expensive."

"How should I put it? Let me tell you about the specific situation. Although the capital chain of Duoyuan Beverage Factory is broken, they have a brand new fruit juice production line. The market price of this one is about 300 million. At the same time, Duoyuan Beverage The factory covers an area of ​​160 mu, which is relatively large..."

"Oh."

Chen Yu's eyes lit up.

160 acres of land, but this one is worth a lot of money.

However, seeing what Chen Yu was thinking, Shi Lanfang said: "The nature of the 160 mu of land is industrial land."

"No wonder."

Chen Yu Shanshan smiled.

If the land is for commercial use, wait for him to come to the auction.

I'm afraid that some local tyrants will come directly to take pictures, and they don't care whether they want this beverage factory or not, they just take the land and make money.

"Does the beverage factory owe foreign debts?"

"There are only hundreds of thousands of foreign debts, not big."

Shi Lanfang shook her head: "The boss of Duoyuan Beverage Factory made some money by developing real estate before, so he didn't owe much. Later, the technology was upgraded and it was changed to juice drinks. Unexpectedly, the market didn't buy it, so there was more inventory."

"Didn't they produce bottled soda and soy milk before, how did they come up with the idea of ​​making juice drinks?"

"No way, it was hit by the market."

Shi Lanfang explained: "Bottled soft drinks and bottled soy milk developed very well in the 90s, and the market recognized them very well. However, in recent years, with the launch of Coca-Cola, Pepsi, Sprite... these drinks have entered the market, the market for bottled soda and bottled soy milk It's getting smaller and smaller."

"Competing with international giants is difficult."

Chen Yu also frowned.

Not to mention the present, but future generations, how many can compete with Coca-Cola and Pepsi?

"In fact, multi-source beverages did not go bankrupt so quickly."

"how?"

"Originally, the production cost of multi-source beverages was very low. Although fruit juice was added in it, the price of fruits on our side was not high in the past few years. Although the sales were not very good, but if they were sold cheaper, we could earn more or less. As for the loss. However, last year, the price of fruit suddenly skyrocketed, and Duoyuan Beverage Factory couldn't stand it all at once, and the boss got stuck in the real estate side again, so it went bankrupt."

"Director Shi, is it my fault?"

Chen Yu spread his hands.

The fruit used in multi-source drinks is actually navel oranges.

Originally, the price of navel oranges was 1 cents per catty, and the low ones were [-] or [-] cents.

Duoyuan Beverage Factory is so big that it can even get six or seven cents of the wholesale price.

But last year, when Chen Yu made a hype on the Internet, the fruit growers made a fortune, but the price of navel oranges increased several times.

From a few cents to five or six cents.

The cost has skyrocketed, but the sales price can't go up, so it's strange that it doesn't go bankrupt.

"No, no, Mr. Chen, don't get me wrong, I'm just talking about the facts."

Shi Lanfang was also embarrassed.

Isn't this the one who raised the price of navel oranges last year?

"Well, I almost understand."

Chen Yu nodded, and walked towards the warehouse with Shi Lanfang.

At this time, the employees of Duoyuan Beverage Factory saw Shi Lanfang bringing a person to the factory, and said excitedly: "Good news, good news, Director Shi brought a boss here."

"Which boss?"

"I don't know, Nuo, it's right there."

"I said Lao Wang, that's just a kid, what kind of boss is that?"

Everyone looked at it, and they were still hopeful, thinking that someone had come to buy the factory.But seeing Shi Lanfang walking in with a young man, everyone's heart was half cold.

"It's over. Last time our factory passed the auction, it is estimated that the factory will not be sold."

"What nonsense, as long as the funds are in place, our factory will be able to operate normally immediately."

"What's the use of normal operation, and the drinks can't be sold. Are you an idiot for other bosses?"

"It's just that the price of navel oranges is too expensive. At that time, I suggested not to use any juice, but to use more additives."

"Didn't the boss say, this is not nutritious."

"Fart nutrition, Pepsi, Coca-Cola nutrition, their bottle cost is more expensive than the drink cost."

A group of workers quarreled wildly.

It's just that the factory has stopped production, and they can't help it any more.

"Why are there still so many workers here?"

"Well, they haven't found any other work yet."

"By the way, does the factory still owe them wages?"

"I owe some, about 1000 yuan per person."

"Okay, here's another 70."

Chen Yu smiled helplessly.

It seems that the acquisition of a bankrupt company is not as simple as imagined.

"Here, this is the warehouse."

"At present, there are about 50 boxes of Duoju in the warehouse. Each box has 24 bottles, each bottle is 500ml, and the wholesale price is 12 yuan per box. If this batch of 50 boxes of drinks can be sold, the cost can be recovered by 600 million. Of course, this price is a bit false, and transportation costs and labor costs have to be removed... But if Mr. Chen can sell this batch of oranges, it will be equivalent to saving this beverage factory."

Chen Yu understood what Shi Lanfang meant.

If 50 boxes can be sold, plus the company's land and production lines, the investment of 1000 million won't be a loss.

Moreover, if it can sell 50 boxes, it will naturally sell 100 million boxes.

Once the company is operating normally, the business is still profitable.

But the most important thing is that Duoyuan Beverage Factory can't sell these products, so why can you sell them?

Presumably, the failed auction of Duoyuan Beverage Factory a few days ago is also the problem.

On paper, this investment should be a good deal.

Even if there are still some foreign debts and the wages of 700 workers have not been paid, it is not too much.

But the key point is that it is easy to collect 1000 million, but the hard part is how to save the beverage factory if 1000 million is thrown in.

It's not that we don't have 1000 million, but we have 1000 million, but it's impossible to do charity.

If the beverage factory cannot be operated normally and there is no way to sell these beverages, then the business will lose money.

"Director Shi, you are a graduate of the Agricultural University. This beverage factory itself also produces fruit juice drinks. What do you think?"

"its me……"

Shi Lanfang was a little embarrassed: "Mr. Chen laughed, I'm just a civil servant, and I don't understand business matters."

"Director Shi is modest. If you say so, I will take it as a reference."

"I think there are risks and opportunities going hand in hand."

After thinking about it, Shi Lanfang said.

"Risks and opportunities, this is something new, Director Shi, let's talk about risks first."

"Risk Mr. Chen, you mentioned just now that my country joined the WTO last year, and all kinds of commodities from all over the world flooded into our country at once. The competition of various products has intensified, and the competition in the future may be even greater. Not to mention other things, just Beverages, not only our domestic giants, but also foreign giants. Like Pepsi, Coca-Cola... These are very powerful, and it is difficult for some small beverage factories to compete with them."

"Then what about chance?"

"Juice drinks are relatively innovative in China, and they are healthier than carbonated drinks. I believe that as people's material living standards get better and better, people's demand for fruit juice drinks will increase. Besides, more oranges are added. The juice of our Xinfeng navel orange has a better taste than similar drinks. As long as it is recognized by the market, I think there is still a big chance.”

After all, he graduated from the Agricultural University. After Shi Lanfang analyzed it, Chen Yu kept nodding.

Chapter 170: Internet Cafes and Drinks

Judging from the development of later generations, this is really the case in the beverage industry.

Even for Pepsi and Coca-Cola, their market share in later generations is getting lower and lower.

It's not that the strength of these giants is not enough, the main reason is that everyone's consumption concepts are too diverse.

If fruit juice drinks are cultivated, it will really be a huge market.

However, even though he nodded, Chen Yu didn't say that he would buy it.

He just has a slightly more far-sighted vision on the Internet than others, and he may not have such a strong forward-looking vision on other fields.Even if there are some, but looking at it now, investing 1000 million is also a huge risk.

"Okay, that's about it for today, let's go back first."

Instead of staying here, Chen Yu was going to visit various supermarkets.

However, in 2001, Xinfeng did not have such a large supermarket.

Chen Yu remembered that Xinfeng only opened a slightly larger Hualian supermarket in 2002 or 2003.

If this is the case, it is more profitable to enter the supermarket field than to enter the beverage field.

Walking on the road, Chen Yu laughed at himself.

have to.

I don't have any ideas on the beverage side, but I found a new way.

However, although it was a new way, Chen Yu didn't want to enter the supermarket industry either.

Although the supermarket is also making money, Chen Yu doesn't understand it. In addition, it involves a lot of dealers, manufacturers... marketing and other knowledge, Chen Yu's head is getting bigger.Moreover, there are no talents around Chen Yu who understand the operation of supermarkets. It is possible to set up several supermarkets, but it is too wasteful of time and energy.

In addition, only a few supermarkets do not make money. It is the supermarket chains that make money.

The more supermarkets you open, the stronger your bargaining power and the greater your profit.

Furthermore, there are too many things that make money in this world, it is impossible to do whatever makes money.

As for why Chen Yu didn't completely reject it, the main reason is that 700 employees were laid off.

A few days ago, seeing the ashamed face of the county magistrate Lan, Chen Yu was also a little emotional.

They are all from Xinfeng's fathers and villagers. When more than 700 people are laid off, that is, 700 families will suffer. Although they will not starve to death, it will bring them huge pressure all of a sudden.At the same time, it also brought great pressure to Xinfeng.

However, even though he thought so, Chen Yu was not a philanthropist. If he didn't think of a way to bring the Duoyuan Beverage Factory back to life, Chen Yu could only say sorry to County Magistrate Lan.

"Boss, do you have a lot of oranges?"

"No."

"Why didn't you buy something? It's delicious with lots of oranges and it's not expensive. Boss, you should buy some."

"What do you buy? In the past, a few boxes were bought, and few people bought it. Nowadays, young men and young people like to drink Coke. Which one will drink more oranges?"

"Coke is nothing to drink."

"I think so too, but they have a big Coke brand, they often advertise on TV, and they invite a lot of celebrities. Hey, young man, what are you doing?"

"Here, let me buy a bottle of Coke."

Feeling a little embarrassed, Chen Yu bought a bottle of Pepsi from the street store.

"Tsk tsk, King Guo."

Seeing Guo Tianwang printed on the bottle package, Chen Yu understood why everyone drank Coke.

Not to mention the big brands of these beverage giants, I don't know how many people have been attracted by Guo Tianwang's endorsement alone.