Rebirth of the Cyber ​​Hegemony

Page 208

Confronted with him so many times in a row, although Huanyu Technology has gained an advantage, it has never eliminated him.

"Manager Shi, what's the matter?"

Some headaches, at this time, Shi Lanfang in Xinfeng called Chen Yu.

"Mr. Chen, the sales of our oranges and oranges have dropped a little recently."

"How much did it drop?"

"About 5%."

"This is normal market volatility."

Chen Yu frowned.

He is getting annoyed now, why is he so interested in Duocheng?

"Mr. Chen, our Duochengduo original market has been growing steadily. This time the decline is very unexpected. I investigated, mainly because Tongyi launched a new product, Fresh Lecheng. And, they started a large-scale TV station. advertise."

"Okay, I see, Manager Shi, you should formulate a countermeasure as soon as possible."

Chen Yu didn't say much, and hung up the phone.

Shi Lanfang, who was far away in Xinfeng, was a little dazed, what's wrong with Mr. Chen?

"Penguin, penguin."

"You have a lot of means."

Staring at Penguin's QQ game, Chen Yu couldn't think of any solution all afternoon.

This is really difficult.

If you want to defeat QQ, you have already done it, but it is not so easy to destroy him.

"Forget it, don't think about it today, think about it tomorrow."

His thoughts were a little confused, so Chen Yu stopped thinking about penguins for now.

Business competition is not a day or two, and sometimes it is normal to not think clearly for a day.

"Hey, by the way, Manager Shi seems to have called just now."

After letting go of the penguin matter, Chen Yu seemed much more relaxed.

Then he remembered Shi Lanfang's phone call just now.

"Manager Shi, just now you said Tongyi and the others made a move?"

Although it is not his main business, it is his own beverage factory, but how can he not ask at all.

Feeling guilty, Chen Yu called Shi Lanfang back.

"Mr. Chen, yes."

Seeing that Chen Yu returned his call, Shi Lanfang was overjoyed.

Although she is in charge of the entire beverage factory, Shi Lanfang still has no bottom when she meets such a strong competitor.I wanted to report to Chen Yu, but Shi Lanfang's heart sank after the phone call just now.But she knew that this beverage factory was bought by Chen Yu at random, and he might not take it very seriously.

"Which TV station did they advertise on?"

"I voted on every David TV channel in China, and they all voted in prime time, including CCTV."

"Such a big deal?"

"I feel the same way. They may want to completely drive us Duochengduo out of the market within half a year."

"It's not that easy to drive us out of the market."

"In addition, Mr. Chen, they sent representatives again, saying that they want to talk about the acquisition again, and the price is twice the previous quotation."

"Tongyi is a good move."

Carrots and sticks, see if you can stand it.

"Manager Shi, the price seems okay, otherwise, we'll sell it."

"what……"

Shi Lanfang shouted in surprise: "Mr. Chen, don't sell it."

"Why not sell it?"

Chen Yu said with a smile: "Tongyi Group has more experience and strength than us. We may have a better development if we are acquired by them."

"Mr. Chen, if this is acquired, our Duochengduo brand will disappear in the future."

"It is."

"Mr. Chen, you must not sell it."

Shi Lanfang's heart was agitated, and she was really worried that Chen Yu would sell Duocheng.

"Okay, I'm just joking with you. Although I mainly work on the Internet, I don't care how big we are."

Chen Yu said: "Since they want to beat us with advertising, then we will have an advertising war with them."

"Mr. Chen, the TV station's advertising expenses are too staggering, and we don't have enough funds."

"It's okay, I can still afford the money for advertising."

Tongyi Enterprise has not yet made as much money as their Huanyu Technology.

In the advertising campaign, who is afraid of who.

Chapter 251: Solving the QQ Crisis

Now that he decided to advertise, Chen Yu thought of the many advertisements before.

"When playing games, drink as much orange as possible."

At that time, it was to cooperate with the promotion of the game, so this kind of advertisement was used.

Subconsciously, Chen Yu was also planning to use this as an advertisement.

However, Chen Yu shook his head behind him.

No, the positioning of playing games is too single, and the Internet is not just as simple as playing games.

There will be more and more people surfing the Internet in the future, and they will have a lot to do.

Internet?

This said, Chen Yu's eyes lit up.

If you love surfing the Internet, drink as many oranges as you like.

This advertisement made Chen Yu excited all of a sudden.

It is undoubtedly much better to surf the Internet than to play games, and it is also easier to publicize.

Although there are only about 3000-4000 million Internet users now, this is only now.

In the future, the number of people surfing the Internet will reach 8 million, or even exceed 10 billion, and basically everyone will go online.

At this time, although it seems that there are some niche users who use "love to surf the Internet, just drink more oranges", but the market will become bigger and bigger in the future.

It can almost be said that as long as the advertising positioning is accurate, the future growth of Duochengduo will be bound to the growth of the number of Internet users.

As the number of Internet users increases, so does the number of people who drink more oranges.

This is a huge market.

At the same time, everyone has not discovered the market for positioning on the Internet.

Of course, this ad is not just for more oranges.

Since he loves surfing the Internet, surfing the Internet can be associated with a series of businesses of Universal Technology.

The most important thing is YY.

As long as YY's lens is added to the commercial, I believe YY will definitely have a very big explosion.

Thinking about it this way, Chen Yu suddenly figured it out.

In this way, if the advertisement is directly dropped, the challenge from QQ can really be ignored.

That is to say, it solves the crisis of many oranges, and also perfectly solves the challenge of QQ.

Killing two birds with one stone, this deal is a bargain.

……

Tongyi Group.

"Manager Hu, what's the situation with Duochengduo?"

"Mr. Hou, if you have too many oranges, don't sell them."

"Oh, are they ready to fight with us?"

"They also need to have the strength to fight."

The last time Duocheng Duo took care of the multi-brand Tongyi Fresh Orange, Tongyi launched a brand new "Xianle Orange".Of course, this is just an extra label for the orange, and it is still the original recipe and the original taste.Moreover, in order to seize the market in the first place, Tongyi Group spent a lot of money. First, it won the prime advertising time of various satellite TV stations.It has to be said that this kind of advertisement has achieved great results. Once Xianle Orange was launched, it was loved by many citizens.At the same time, it also affected gamers who used to surf the Internet in Internet cafes.

However, they don't know why these gamers are so hardcore. Although the sales volume of Duo Orange Duo has indeed dropped a little, the drop is too small.

"Don't underestimate Duochengduo. Although Duochengduo is not very good, the Universal Technology behind them is not simple."

When it comes to Universal Technology, Hu Yuan also changes color.

He looked down upon Duo Orange before, although he knew that the parent company behind it was Universal Technology.But at that time, he didn't know much about the Internet. Even if he knew Huanyu Technology, he didn't think about this Internet company.However, when the news broke that Huanyu Technology was about to go public in the United States, it directly shocked Hu Yuan.

A profit of more than one billion yuan a year is more than what Tongyi earns.

After thinking for a while, Hu Yuan said: "Mr. Hou, Huanyu Technology is mainly engaged in the Internet, and the acquisition of Duochengduo is just incidental to them."

"What if they also spend money on TV advertisements?"

"Impossible. Even if they have money, they can't support a small beverage factory with such efforts."

Hu Yuan shook his head.

After all, the current Duochengduo Beverage Factory is only worth 1 million yuan, which is considered an overestimate.

But the advertisements they have invested in now have reached 1 million.

It is impossible for Huanyu Technology to be willing to spend 1 million yuan on advertising for Duocheng.

However, after Hu Yuan finished speaking, Hou Rongrong's assistant walked in nervously: "Mr. Hou, Duo Cheng Duo has contacted all David TV stations, and is ready to compete with us in advertising."

"I……"

Hu Yuan opened his mouth, wishing he could slap himself.

……

penguin.

"pony, you are still the best. If you hadn't insisted on opening up our QQ game at that time, I am afraid that our current IP flow will drop even more."

"Now we have fallen behind Huanyu Technology."

"Uh, this is also impossible."

There was some embarrassment on Zeng Liqing's face.

Speaking of which, their Penguins were originally ahead of Universal Technology, but unexpectedly, in less than a year, they were surpassed by Universal Technology.

"Yes, it's mainly because Huanyu Technology makes more money from games, which gives them the capital to make a fortune. But our triumph is not bad. When we represent a few more games, we will fight with Huanyu Technology for real. contest."

Speaking of which, Zeng Liqing despised Huanyu Technology.

If Huanyu Technology hadn't cooperated with their Triumph back then, they would probably live like years now.

"The Triumph side is almost stable, we have to focus on instant messaging."

Ma Huateng said emphatically.

"pony, I've already contacted a few popular game makers from YY Games."

"They promised to come?"

"Not yet, but don't worry, as long as we give them some more benefits, they will definitely be shaken."

"Well, now we mainly attract game developers, not to mention making money, even if they are losing money, we will also attract them."