Rebirth of the Cyber ​​Hegemony

Page 217

"It's also good for you, Xiaoyu, hurry up and sit down with your classmate."

"Okay, come on, sit here."

Chen Yu greeted the three people in the dormitory.

After everyone was seated, Chen Yu walked over to his parents: "Dad, business seems to be normal."

"You see it too?"

"In such a big store, there are only about ten tables, how good is the business?"

"Well, in fact, the business was pretty good in the first month. The few on the opposite side are crazy. Seeing that our business is good, there are three hot pot restaurants on this street this month."

Chen Yu looked out of the window, indeed, there were several.

"Dad, it's okay to have several houses. There are so many houses that can gather popularity. It's like a commercial street. It's not good to be alone. In this way, when everyone talks about eating hot pot in the future, maybe they all come here."

"That's right, but look in the shop."

At this time, Zhang Wenxiu also came over: "I think the main problem is our taste, which is not as good as the others. Besides, the others are old brands, and we can't compete."

Chapter 261: Playing Games, Exploding Hot Pot

"Taste."

Chen Yu has naturally tasted the taste of his own hot pot. To be honest, the taste is average.

The main reason is that my parents are authentic southerners, and there is no authentic hot pot in the south.Although a hot pot restaurant is opened, the hot pot base ingredients are all imported from other places.

For many old-fashioned hot pot restaurants, they have been in hot pot for decades. Let’s take the bottom material as an example. Many time-honored restaurants use their own hot pot bottom materials.This also ensures their unique taste, which is different from other stores.

If you look at it from this aspect, your own store is indeed inferior to others.

"If not, I'll go to Sichuan Province to study for a while."

Zhang Wenxiu suggested.

"Mom, this method is useless."

Chen Yu shook his head: "It's not so easy for someone to pass on the trick to you. Even if you want to steal the master, you won't be able to figure out what the name of their hot pot base is after a few years. Besides, whether the business of this hot pot restaurant is good is actually related to Although the taste is related, it is not decisive. Just like our snails, do we dare to say that our snails are the best?"

"This one……"

Zhang Wenxiu and Chen Simian also nodded.

After making snails for a while, they also understood some of the truths.

Although the escargots in our own store taste good when they first come out, but if you have a handicraft, other people’s handicrafts are also handicrafts. Some fried snails in the store are also delicious.But the reason why the sales are not as good as the snail beauty is that they did not promote their own brands.The public does not recognize them, so their business is not good.

"Son, do you mean to say that we want to launch our hotpot Xishi brand first?"

"Correct."

"But the brand of hot pot is not easy to recommend."

Chen Simian frowned.

The reason why the brand of snail Xishi can be launched is mainly because of its creativity and early development.

Moreover, there is no brand among the types of snails. When the snail beauty comes out, the public will inevitably shine.

It's much smoother when it's pushed up.

But hot pot is different. Hot pot has a history of hundreds of years, and there are dozens or hundreds of time-honored hot pot restaurants in China.

Coupled with the fact that there is so much competition in Shencheng, it is extremely difficult for you to launch your own hotpot brand.

"It's not hard to push, Mom and Dad, I'll finish the hot pot with my classmates first, and then I'll talk to you later."

"well."

Although he is concerned about the business of the hot pot restaurant, there is no rush for this kind of thing.

Chen Yu chatted with his parents for a while, then returned to his classmates.

"Chen Yu, your store is fine, it's quite big."

"General, general, you have seen the business, it is deserted."

There are only a dozen tables in a shop with hundreds of square meters, which is really deserted.

This is the most deserted catering business. Once deserted, the subsequent business will be even more deserted.

And the more popular the store, the more people he has to go to, even if there is no place, they are willing to wait.

"Actually, it's okay, there are more than a dozen tables."

Yang Bin and the others comforted Chen Yu.

"Come, come, the soup base is here."

"Serve, serve."

"Try it, how does it taste?"

Facing the hot soup base, everyone put the dishes they ordered into the bottom of the pot.

"It tastes good."

"Yeah, compared to Liu Yishou's time-honored brand, it's not that far behind."

"It's, it's..."

Everyone talked while eating.

"Understood, tell me not to comfort me."

Chen Yu took the initiative to serve food for everyone.

Guo Haiyang said, "Chen Yu, I really didn't lie to you. If you want to say whether the taste of your hot pot restaurant is different from that of a time-honored brand, there is some difference, but if you say it is worse than them, you really can't taste it."

"That's right, hot pot actually has the same taste. Everyone is similar. If you say that other restaurants are as delicious as it is, ghosts will not believe it. Besides, no matter how delicious hot pot is, you will get tired of eating it a few times. It's the same as restaurants. , always go to other places to try something new.”

Everyone chatted while eating: "Chen Yu, I see, you should ask your uncles and aunts to do some activities."

"The event is up, look, there is a 9% discount for membership."

Pointing to the signboard next to it, Chen Yu said, "In addition, there are drinks for a dozen and half a dozen for free."

There are actually quite a lot of activities, but because of the small number of people, there are really not many activities.

"These activities are also held in other stores. Don't you study economics? Give your dad some ideas. For example, hold a game game to give away hot pot."

The always serious "Gao Tian" said.

Chen Yu almost choked up: "Brother, can you be more serious, and play games to give away hot pot."

"Brother, it's very serious. Look, isn't there a company that has done this kind of event?"

"That's right, it seems to be Legendary World. They play games and they are very popular. You see, their Duo Orange is selling very well."

Several of them are game fans, and they have naturally played Legendary World.

"That's a lot of oranges. What's the use of playing games to send hot pot. The world is so big, it's impossible for people to fly here to eat hot pot just to eat you."

"Uh...that's it."

Hot pot is different from Duo Orange.

Duo Orange Duo can be distributed anywhere in the country, but this hot pot really has to be experienced on the spot.

"Why don't we do something like this..."

Although they all study economics and management, after all, they have only been in class for a few days, so they have no idea.

Several old friends have big brains, but to be honest, they don't have much reference.

After Chen Yu accompanied everyone to finish the hot pot, he said that the store needed help, and the three of them went back to school first.

"Xiaoyu, all the guests have left."

"Oh, Mom and Dad, let me tell you about it."

Chen Yu pulled his parents to the table and poured them good tea: "Mom and Dad, this hot pot is no better than snails. Our snails sell well, but in fact it is a small business with great limitations and cannot be promoted nationwide. Even if it can It doesn’t make much money if it is promoted to the whole country. But the profit in hot pot is much greater.”

"Xiaoyu, the profit of hot pot is indeed huge, but the competition here is really too great. Just now, your dad and I thought about it, or go back to Ganshi to open a few more."

"Uh……"

Chen Yu didn't know whether to laugh or cry: "It's okay to open a few more when we return to Gan City, but if we gain a firm foothold in Shencheng, we can open not only in Gan City, but also in Chang City, anywhere in the country. At that time, There are chain hotpot restaurants of our hotpot Xishi all over the country.”

"Xiaoyu, okay, okay, stop blowing..."

Chen Simian coughed heavily.

Chen Yu was helpless, he didn't believe what he was telling the truth.

But it's okay, Chen Yu continued: "Okay, then let's talk about our current restaurant first. Mom, the taste you mentioned just now, in fact, our hot pot taste is not so bad. A few of my classmates also said that it is the same as There is not much difference in other restaurants, anyway, the hot pot is the same, if you eat too much, it will not taste good, if you haven’t eaten it for a long time, you really want to eat it.”

"But why is the business in our store worse than other stores? You see, our decoration is not bad, and it doesn't look worse than them."

Zhang Wenxiu just couldn't figure it out.

"Mom, it's okay. Although we are worse than them now, we can adjust a business strategy."

"Xiaoyu, how do you adjust it? Do you want to have a more powerful promotion and let them eat for free for three days?"

"do not……"

Chen Yu immediately shook his head.

This free-to-eat event can still be held in the small county town of Xinfeng.

What's more, the snails are eaten, and the snails are only a few dollars, but the hot pot is free, so you have to vomit blood.

"Then what are we doing?"

"No activities."

"No activities?"

Zhang Wenxiu was taken aback: "Now that we have activities, others don't come here very much. If we don't hold activities, our store will have to close down."

"Mom, don't be in a hurry. What I mean is, we don't do activities, we can do other things. For example, improve the service of our store."

"Serve?"

Zhang Wenxiu still didn't understand: "The store has recruited a lot of waiters, and the service is pretty good."

Chapter 262: Haidilao

"This is also called good service."

Chen Yu said with a smile: "Mom, although there are many waiters in the store, they don't have other services except serving soup and dishes. For example, can you pour tea for customers?"

"Well, the tea is ready on the table, and the guests will pour it themselves."

"Look, mom, this is the lack of service."

"It's not that the service is not in place, it's the same in other stores."

Chen Yu said: "Mom, just because other stores are the same, we have to be different from them. This is our advantage."

"I understand a little bit."

Chen Simian, who was sitting on the side, said, "Xiaoyu, you are saying that the service is more considerate, then we can be more competitive than them by virtue of service."

"Correct."

Chen Yu nodded: "Dad is right. Competing with others in terms of taste is not our forte, and taste is really difficult to evaluate. If you say it's delicious, I'll say it's delicious." It is difficult to set a standard for our own delicious food. However, if our service is better than others, the feeling it brings to the guests is real. Even after eating, they will still remember that our service is good, and they will Recommend others to experience it.”

"That said, I understand a little bit."

Zhang Wenxiu thought for a while and said, "It means that when guests come, we will pour tea and water for them, take the initiative to add soup for them, and tell them where the seasoning is."

"Yes, and neither."

Chen Yu nodded, but shook his head again.

"Xiaoyu, look at you, what is right and what is not right."

"Pour tea and water for customers, take the initiative to add soup to customers, and take the initiative to tell customers where the seasoning is. This is necessary. Apart from these, we must try our best to meet the needs of customers."

"How to meet the needs of customers as much as possible?"