Rebirth of the Cyber ​​Hegemony

Page 242

Because there are relatively few piracy in the United States, such music can easily succeed.

But in China, it is not so simple to do a good job in this music store.

Due to the existence of piracy, Chen Yu had to do everything possible.

"Not only that, but it's also a way to brand our mp3s."

Backgammon is actually a brand.

But this is only domestically.

Compared with international giants, BBK is not only not comparable to Apple, it is also far behind Samsung and Sony.

However, if the music electronic copyright is legalized, it is very likely to make its own mp3 brand.

"Mr. Chen, I understand what you mean. However, I think whether the payment for the genuine version can be slowed down. Because usually everyone has never accepted payment, and now we have been paying for it. Some people can't accept it."

"Can't slow down."

Chen Yu shook his head: "The slower we pay, the harder it will be to push through."

It's like a previous life.

After decades of electronic music piracy in the previous life, the higher-ups finally paid attention to it and began to pay for music.

But although it was done, it really didn't make any achievements.

As for the reason?

Others have used it for decades for free, and it is basically impossible for you to ask him to pay for it all at once.

In their minds, downloading songs has always been free of charge, so why are they charging now?

This concept itself is wrong.

It is now 2002, the Internet has not yet been popularized, and everyone's understanding of the Internet is just at the beginning.

In fact, music is copyrighted.

There is a fee to download music.

Even if you don't pay, at least you have to have a concept that if you download for free, you are downloading a pirated version.

It's like reading a novel.

As long as he has this concept in his mind, even if he doesn't pay now, he may pay in the future.

But if you don't have this concept in your mind, you will never pay for it in your life.

This time is the easiest time to cultivate everyone's Internet awareness.

"It makes sense."

Duan Yongping recognized this very much: "Once the cognition is accepted by the public, even if you use strong means to reverse it later, it will not have much effect. It is very necessary to start cultivating genuine awareness. However, in terms of specifically combating piracy, I am afraid it will cost a lot of money." Less effort."

"It's okay. I will form a special legal team later on to be responsible for combating piracy."

This should be paid attention to from the very beginning.

It is obviously unrealistic to let everyone watch the genuine version.

Not everyone will buy genuine copies.

Some are not aware of this, some do not know how to buy, and some are for other reasons.

It is not enough to cultivate genuine awareness.

If you want everyone to read the genuine version, you have to start from the source.

If there is no pirated source, users will not be able to watch the pirated version.

In his previous life, Chen Yu had seen a public service advertisement, and there was a sentence in it, no business, no harm.

This is a public service advertisement for animal protection.

Although the ad makes sense.

But it is more difficult to get everyone to have such a mind than to exterminate the guy who kills animals.

Therefore, if you want users to pay, you have to use all kinds of methods, and a three-pronged approach will be effective.

"That's all for details, Mr. Duan, what else do you want?"

"You have more shares than me, how dare I have any orders, it should be you who ordered me."

"Teacher Duan is making fun of me."

Chen Yu knew that Duan Yongping was joking: "Then divide the troops into two groups. Mr. Duan, your side is responsible for the hardware research and development, and my side will first purchase the song copyrights of major record companies, and the website will be completed first."

"Yes, Chairman."

Duan Yongping replied.

"I……"

Chen Yu didn't know whether to laugh or cry, but he returned to Shencheng without saying anything.

……

"Mr. Chen, recently I found a good music website, Soubao.com."

"Soubao.com, what are you doing?"

"Uh, Mr. Chen, this is a music website."

"Music site?"

Chen Yu was extremely surprised: "Is this website well-known?"

"Currently it ranks first in the category of music websites, and ranks 187th in terms of global website traffic."

"so smart……"

Chen Yu was also shocked by this statement.

When did a music website become so awesome?

In his memory, Chen Yu didn't seem to remember such an awesome website.

"Wait, let me go to this website first."

Through Baidu, Chen Yu found this search site.

"Strange, the traffic of this website can't be so high."

After clicking in, Chen Yu didn't understand.

This is just a very common music website, he is similar to other music websites on the market.

At least Chen Yu didn't find anything different about this music website.

But after looking carefully, Chen Yu finally discovered the highlight of this website.

In the very center of the search network, there is a search bar.

This search bar is for searching music.

At first, Chen Yu thought that this search for music was a search on this site.

He is not, in addition to searching out the sound source of this site, he can also search for music in the entire Internet site.

For example, search for a Pearl of the Orient.

There are hundreds of links in the search bar, which means that there are hundreds of websites with the sound source of Pearl of the Orient.

Yes, this is very similar to [Baidu mp3] launched by Baidu in the previous life.

"No wonder."

Seeing this, Chen Yu understood why the traffic on Souzao.com was so large.

In addition to listening to songs, everyone on this music website is more about searching and downloading other songs.

After all, it is troublesome to search for some songs in the Baidu search bar. Some searched web pages may not be available for download, and some searched web pages may even have viruses.But it is much easier to have a search network, just like Baidu has Baidu mp3, everyone wants to listen to music and download music to Baidu mp3.

"Don't say anything, just buy this website."

Chen Yu ordered.

Chapter 291: Cool Dog

"By the way, communicate with major domestic record companies and say that we want to buy their electronic music copyrights."

"Electronic music copyright?"

Li Nan is a little strange: "It seems that the songs on the Internet don't need money now."

"It's not that you don't want money, but all the songs on the Internet are pirated."

Chen Yu was helpless.

Even Li Nan feels that online songs do not require money. If this phenomenon continues to happen, even an explicit ban will be useless in the future.

"We are a regular company, and we must take the lead in using genuine ones. Moreover, the future music website wars will in the final analysis be copyright wars. Once the copyright awareness of the major record companies is awakened, and once the state supports them, whoever has more music copyrights will have more rights." can win this battle.”

In the previous life, QQ Music, Netease Cloud Music...the reason for their success is that they bought a large number of music copyrights.

As for Qianqianjingting, which was very famous before, it has never been heard of since it was acquired by Baidu.

The reason for this is that Baidu does not attach importance to copyright.

Similarly, because Baidu does not pay attention to copyright, Baidu's mp3 super traffic business was cut off later.

It's not that Baidu doesn't want to do it, it's just that the pressure from above is too great, and they don't dare to pirate anymore.

Of course, this doesn't just refer to music.

Among the video site wars, it is also a copyright war.

At this time, since everyone is not yet aware of copyright, they can completely catch them all at a very low price.

"I immediately sent someone to communicate with the major record companies."

Although Li Nan can't predict the situation of future generations, he also understands the importance of copyright.

Once copyright is really taken seriously in the future, the copyright in their hands will be a huge treasure.

All went well.

After Huanyu Technology came forward to communicate with the major record companies, the major record companies hardly refused.

This is not surprising.

The Internet has just developed, not to mention that ordinary netizens have no awareness of electronic music copyrights, and the major record companies are also somewhat confused about the so-called electronic music copyrights.Coupled with the fact that there are countless music sources that can be found with a random search on the Internet, they subconsciously never thought about electronic music copyrights at all.

At this time, if Huanyu Technology wants to buy it, it will be a free gift.

Why don't you just give away money for free?

Of course, even though they thought so, the major record companies took precautions.

Worried that Universal Technology purchased these copyrights to make physical records, they restricted Universal Technology to make physical music records in the terms.For this, Huanyu Technology said that there is no problem.They never thought about making physical records, they really only needed electronic music rights.

"President Chen, it's done."

"Great, how much did it cost?"

"5000."

"so cheap."

Chen Yu was extremely happy.

"When they heard that we were going to buy electronic music copyrights, they didn't even talk about the price."

"That's right, I won't bargain for this kind of free money."

Chen Yu laughed.

5000 million seems like a lot.

But 5000 million corresponds to about 50 songs.

Yes.

According to statistics from relevant departments, there are about 70 songs in China.