Rebirth of the Cyber ​​Hegemony

Page 262

In fact, there is no need to analyze the three shortcomings of the ipod. In the previous life, the ipod was not popular in China.

Not only was it not popular, but it didn't sell well either.

As for the most popular mp3 player in China, many well-known domestic brands sold well in previous lives.

For example, Patriot and Meizu.

Especially Meizu, Meizu was the well-deserved leader in the mp3 field in its previous life.

Later, Meizu entered the field of smart phones with mp3, and it can be described as a bright future.

"what are you writing?"

"Write the sales plan of our pear mp3."

"Wait, what's going on here?"

The first product of Lizi Technology is mp3, and the name is directly named Lizi mp3.

Looking at the several plans written by Chen Yu, Duan Yongping was dumbfounded.

Especially Chen Yuding's price of 1000 yuan was somewhat unacceptable to Duan Yongping.

In fact, pricing has been under discussion and has not yet been established.

"Chen Yu, 1000 yuan is too expensive, and ordinary MP3s only cost more than 200 yuan."

"That's ordinary, we're the brand."

"But the ipod is only priced at 999 yuan."

"I think our mp3s are better than ipods."

"Are you so confident?"

"Yes."

Chen Yu nodded confidently.

Apple can do it, why can't they?

Ipod has so many shortcomings that dare to price 1000 yuan, why can't they?

Of course, it is actually profitable to say that the price is more than 200 yuan.

But it's just a small profit.

If you want to be a brand, the price of the brand must not be low.

There has never been anything cheap in this world.

As a rule, if something is beautiful...the price must be expensive.

Chapter 309: Lizi mp3 is officially on sale

In fact, if you really want to compare the pear mp3 with the ipod, except that the sound quality is a little worse than the ipod, everything else is a complete victory.In terms of function, ipod is just a music player, but pear mp3 is not only a music player, but also has recording function.

In addition, from the interface point of view, pear mp3 chooses the usb interface.

Although the USB interface is not as fast as the 1394 interface of the iPod, it is extremely convenient.

As long as the computer can be found, data transmission and charging can be performed.

Third, ipod does not have a music store, but pear mp3 does.

Although many people may not be able to see the role of music stores in mp3 for the time being, but in the future he will definitely explode with terrifying power.Chen Yu is looking forward to this part very much.

Fourth, the super-capacity battery can support Lizi mp3 to play continuously for 24 hours.

What do Chinese people like?

This can be seen from the mobile phone.

The configuration of the previous mobile phones was very low, but there must be a powerful configuration, that is, the battery capacity is large.

The kind that does not need to be charged for a week sells in minutes.

The reason for this situation is that charging is inconvenient for many users.

Such as students.

The student group below the university is in school five or six days a week, and there is no charging head in the dormitory.

It's not enough for school without a huge battery.

Under Chen Yu's previous design ideas, Lizi mp3 has also worked hard on the battery.

15 days long standby, continuous playback lasts 24 hours.

This configuration is believed to attract countless users.

Of course, in terms of appearance design, pear mp3 is not worse than ipod at all, and even surpasses it.

Relying on Chen Yu's design, the overall design style of Lizi mp3 is more fashionable than iPod.

And because of the addition of ultra-thin glass to the screen, it is also better than the iPod in terms of technology.

Perhaps for the time being, Lizi mp3 is not well-known, and the brand is not as good as ipod.

But users are not stupid. They know best what products he needs and what products are suitable for him.

"Mr. Duan, the response to the ipod's launch has been flat."

BBK Vice President Jin Zhijiang said to Duan Yongping.

"Oh, how many copies did you sell?"

"I can't investigate it for the time being, but according to the sales staff of Chaoshun Electronics, only about 10 units were sold that day."

Ipod is an agent of Supercitron in China, and some data can still be found through the side.

"Chen Yu, it seems that you already knew."

Seeing that Chen Yu was still extremely calm, Duan Yongping said in surprise.

"This result is not surprising."

Chen Yu nodded: "We did an ipod survey on YY Music, but less than 1% of them thought of buying an ipod."

This is a data survey done by Chen Yu on yy music website after researching ipod.

The purpose of doing this is also to verify whether Chen Yu's prediction is accurate.

Everything is ok.

As predicted by Chen Yu, the ipod is really unacceptable in China.

Although his brand is very loud, not many people really buy it.

Even if some enthusiasts bought it, they quickly complained.

The most unbearable thing for them is that ipod does not support Microsoft operating system.

Although this can also have a solution, such as downloading a compatible software, so that the ipod can download songs on windows.

But this is quite troublesome.

Many novice users don't know how to download it, and even if they download it, they don't know how to use it.

In addition, the interface problem is also a big problem.

The user has to purchase a conversion cable separately.

Not only that, because the memory card of the ipod is an SD card, so a card reader is required when transferring data.

In short.

If you want to download a few songs on the ipod, you have to work hard.

Not to mention whether ordinary users can do this kind of operation, even if they can, it will be quite troublesome.

What's more, sorry, many ordinary users don't.

Not only ordinary users can't, but the sales staff of general electronic product digital stores can't either.

If you want to download songs, you can't find anyone who can download them.

"So, our pear mp3 can be sold?"

Duan Yongping was both surprised and delighted.

He didn't expect that the ipod would really hit the street in the domestic market.

Although this is only the first day and cannot represent the entire data, but the performance on the first day is like this, I believe it will be more difficult in the future.

"Yes."

Chen Yu was also a little excited.

"Okay, I'll find a few celebrities to place an advertisement here."

Since it is going to be released, the necessary advertisements are still needed.

"Teacher Duan, let me do this."

"You come?"

Duan Yongping wanted to say something, but soon he understood, and said with a smile: "I almost forgot that you are the boss of the entertainment industry now."

"What boss in the entertainment industry, it's just an exchange of interests."

Many singers need yy music to promote their songs.

Chen Yu also needs these singers to help them gain more popularity and promote the VIP payment model.

Once the two cannot bring benefits to each other, such cooperation is impossible.

In fact, the best business model is like this.

Don't be kidnapped by friendship and morality. Only by mutual benefit can we cooperate for a long time.

The communication with Duan Yongping was over, and Chen Yu returned to Shencheng.

"Zhenyi, talk to the people from the various record companies, and tell them that we are about to launch a brand new mp3, and we need a batch of songs to be embedded in the mp3, and ask them if they are interested."

Chen Yu is a chicken thief.

In itself, he wanted these singers to advertise their mp3s.However, if you look for it directly, the advertising fee will definitely be a lot.Of course, with the face of YY Music Network, you can give a friendship price, but even the friendship price is a lot of money.It's better to change a way, to engage in an mp3 built-in song cooperation mode.

The so-called built-in songs means that the songs are built into the hard disk at the beginning of the mp3 sales, and users do not need to download them again, they can listen to the songs.

Needless to say, such built-in patterns are attractive.

This is the best way to make a name for yourself, promote your song, and expand your publicity.

The major record companies hardly thought about it, and they found more than a dozen well-known singers to cooperate with YY Music Network.

The content of the cooperation is very simple, YY Music Network helps them to incorporate the title songs of these singers into Lizi mp3.

And these singers advertise Lizi mp3 for free.

Ok.

In a word, Chen Yu not only saved a lot of advertising fees, but also maintained more friendly cooperation with major record companies.

It's a win-win.

The major record companies are very satisfied.

Chen Yu was also very satisfied.

Everything is ready, pear mp3 is officially launched on the market.

"Hi everyone, I'm Jay Chou. The new single [In the Name of Father] has been built into Lizi mp3. Welcome everyone to listen to it."

"Meet you again. I'm Chen Yixun. Last time, everyone was awesome and exploded the chrysanthemums on it. This time I brought you new benefits. The latest Mandarin song "Ten Years" has built-in pear mp3. I hope you like it."

"I'm Liang Jingru, I'm on Lizi mp3..."

The VIP subscription model of YY Music Network not only created a payment mechanism for electronic music, but also created a music vane.As long as a song performs well on YY Music Network, it will soon become a hit offline.

Countless singers hope that their singles can achieve good results on YY Music Network.

Once one's own songs are built into the pear mp3, it represents the arrival of a fire.

Without any instructions from YY Music Network, the major singers immediately advertised Lizi mp3.