Rebirth of the Cyber ​​Hegemony

Page 289

"no problem."

"Of course, I hope Mr. Jiang Sheng will keep this idea a secret."

Chen Yu reminded me.

"As a partner, I feel I have this obligation."

Jiang Sheng also nodded.

"Any question?"

Looking at Chen Yu and Duan Yongping, Jiang Sheng asked.

"Don't look at me, ask our Chairman Chen."

Duan Yongping pointed at Chen Yu: "He's in charge, and I'm the one to do it."

"Let's leave the Japanese affairs to Mr. Jiang Sheng."

Although Chen Yu didn't know Jiang Sheng well, he knew Duan Yongping's character, so he couldn't make fun of it.

After thinking about it, Chen Yu also nodded.

None of the three had any objections, and the two discussed some agency matters.

Jiang Sheng paid an agency fee, and then the two parties signed a cooperation agreement.

"Chen Yu, I really belong to you."

The next day, Jiang Sheng left Guancheng on the grounds that he still had business in Japan.

Duan Yongping called Jin Zhijiang over to prepare to launch the next generation Lizi mp3.

Among them, the radio function is the flagship of the next-generation mp3.

"Teacher Duan, is that Mr. Jiang Sheng reliable?"

"Although Mr. Jiang Sheng is an overseas Chinese in Japan, he has been doing business with us backgammon over the years, and his reputation is very good."

"That's good."

"how?"

"I'm not worried about him stealing our radio idea."

"Not too possible."

"Impossible is fine."

With that said, Chen Yu came up with a complete plan: "Teacher Duan, let's talk about the second generation of Lizi."

"what?"

Seeing Chen Yu come up with a more complete plan, Duan Yongping blinked.

Then he understood: "Chen Yu, I was thinking, if Mr. Jiang Sheng stole our idea, he would have to be tricked to death by you."

"Oh, it's imperative to be on guard against others."

Chen Yu didn't recognize Jiang Sheng.

The reason why he was able to speak out such an important idea was completely reserved.

If Jiang Sheng dared to steal this idea, then don't blame Chen Yu for being cruel.

"Chen Yu, tell me your complete thoughts."

A radio function is already extremely attractive, and Duan Yongping really wants to know how amazing the design of this full version is.

"Teacher Duan, the idea of ​​a radio station alone won't work. Although this function is very innovative, it has no technology. As long as we launch it, other manufacturers will follow suit immediately, let alone some giants like Sony."

"That's what I said, but we were the first to launch it, which is conducive to promoting our brand and also helping our pear mp3 enter the Japanese market."

"This can only allow our pear mp3 to enter Japan, but this is only the first step. There are too many giants in Japanese electronics companies. Even if we enter the Japanese market, we have no real core competitiveness. How we get in at that time will depend on How will you get out?"

"It's true what you said."

Duan Yongping frowned and said: "The Japanese electronics industry is the largest market in the world, even bigger than the United States. Our strength really cannot compete with them."

"So, we have to change the way we play."

"how to change?"

"Defeat their hard technology with soft technology."

The so-called hard technology refers to hardware functions.

This piece of Japanese electronics companies is undoubtedly the most powerful, and they cannot compete with them at all.

The soft technology is strategy and operation.

"You mean music payment site?"

Duan Yongping was the first to say.

The biggest reason for the success of pear mp3 is not the appearance, nor the recording, nor the sound quality.

Although the launch of the YY music electronic payment market was initially opposed by many people, the 1 cents a song and the opening of the payment tool for the payment of Internet cafes suddenly caused the entire market to explode.

"We didn't have time to do electronic music payment in Japan."

Chen Yu shook his head and said, "After we launched the VIP mode, Japan has already moved this mode over."

"what do you mean?"

"E-manga VIP mode."

Chen Yu pointed to the word comics in the complete plan, and said in a more emphatic voice.

"comics."

Staring at the word comic under Chen Yu's finger.

Of course, Duan Yongping knows that the level of manga in Japan is very high, and the Japanese people are crazy about manga.

It can be said that the Japanese people love comics more than they love songs.

"It makes sense in theory, but it's cumbersome to operate."

Running wildly in his mind, Duan Yongping took a few steps and said: "Paying for electronic music can work, and theoretically paying for electronic comics can also work. However, to watch comics on our mp3 screen, our screen has to be At least 2 inches, the screen is really too big, equal to the specifications of several mp3s."

"Of course, this is not the most important thing. The most important thing is that we make mp3. If we engage in electronic comic reading, will our products still be mp3?"

This is what Duan Yongping is worried about.

In fact, it is not difficult to understand.

Although Mp3 paid for music before, mp3 is originally related to music.

But now mp3 is engaged in comics, when did comics have anything to do with mp3?

Although this function can be done, and it can be done well, the problem is that such mp3 and comics are mixed together, and it has difficulty in positioning.Is this called an mp3 or a comic reader?Once the positioning is wrong, no matter how innovative your electronic products are, they will not be welcomed by the market.

It's just that Chen Yu, who has experienced it, doesn't feel anything at all about this problem.

First of all, regarding Duan Yongping's big screen problem, Chen Yu said: "The 2-inch screen is not too big. Although it is larger and heavier than the current specifications of MP3, it is also small and exquisite, and has good portability. Of course, this The production cost may be much higher than ordinary mp3."

"As for the positioning problem you mentioned, Mr. Duan, I don't think it's a problem. You can call this thing an mp3, or you can call this a comic reader. Of course, if users don't know how to call it, we can directly locate it for us. , directly called the second generation of Lizi.”

"The second generation of pears?"

"Yes, the slogan of mp3 is no longer added after the second generation of pears. You can regard it as an mp3, but it is not an mp3. You can also call it an electronic comic reader, but it is not an electronic comic reader. In short , we can just call it the second generation of Lizi. If our product is successful, then when we talk about the second generation of Lizi, users will immediately know what kind of product it is..."

"Wait a minute, I have to think about it."

Chen Yu's concept is a bit advanced, even Duan Yongping sounds a little confused.

There is no way.

Due to time constraints.

Why did Chen Yu want to make mp3? He really wasn't just that interested in mp3.

What Chen Yu wants to do is a smartphone.

However, it is impossible for a smart phone to cross over in one step, he has to advance slowly step by step.

The second generation of Lizi is a very important transitional product.

Chapter 335: Baidu launched Tieba first

"Chen Yu, are you really sure?"

"If I'm not sure, I won't make mp3."

Chen Yu nodded affirmatively.

Based on the future development trend, Chen Yu believes that although the second generation of Lizi seems to be a transitional product, it will definitely become a very eye-catching product.At least, that's how it is in Japan.

"Okay, I don't worry if you are sure."

Duan Yongping finally agreed with Chen Yu's opinion.

However, Duan Yongping also put forward his own opinion on the second generation of pears mentioned by Chen Yu: "Japan can do this, but the domestic side should develop functions suitable for China."

"Teacher Duan, you are right."

Duan Yongping was able to become an electronics boss in his previous life, that's not a bragging rights.

Although shocked by Chen Yu's creativity, he is more aware of domestic users: "Although Chinese people also like comics, they are not as fond of Japanese people. We will not be very popular when we launch such a feature that focuses on comics. .but we can put out mp4..."

"mp4...it's too early."

Duan Yongping said: "We have just launched mp3, and then we developed the next generation of products. The speed is really too fast."

"Not fast."

Chen Yu shook his head and explained: "Teacher Duan, the update speed of electronic products is very fast, and the update speed of mp3 is faster than any other products. Look at the launch of our mp3, which basically affected more than half of the cd and tape market. In a year or two, it is estimated that CDs and tapes will no longer be sold."

"In addition, although things like mp3 are creative, they are still small electronic products in the final analysis. The lifespan of small electronic products is very short, and it is very powerful if it can last for 5 years. Even our mp3 can't live for 5 years."

This is a fact.

In the previous life, it took only 3 years from the introduction of mp5 to its explosion.

Five years later, the mp5 market quickly fell to the bottom, and there was no market after 3.

Until the emergence of smart phones later, basically no one cares about mp3.

"That's what you're worried about."

Duan Yongping agreed with Chen Yu's point of view.

He was the bully back then, and although the bully was very popular, it only lasted for 10 years.

Later, I made vcds, and the life span was shorter, and I didn't have them for 10 years.

As for the repeater, its lifespan is less than 5 years.

Although the current mp3 has just developed, no one can predict how long this small object can live.

You also want to lengthen the product line and update it slowly to maximize profits, sorry, this will not work.

It's not that users won't accept it, but that the market update is too fast.

If they don't act, their peers will.

You know, the competition in the domestic mp3 market is much stronger than that in foreign countries.

For example, a series of mp3 products have emerged in China recently, such as Patriot and Huang Zhang's Meizu series.

In particular, Huang Zhang's Meizu series products directly hit the price of mp3 to about 200 yuan.

Some even got 198 directly.

Moreover, they also added a lot of functions, making their reputation in the low-end market.

Although it has not affected Lizi Technology for the time being, there will still be great competition in the future.

"Since this is the case, we will launch mp4 in China."

Without too much hesitation, Duan Yongping made up his mind: "By the way, Chen Yu, how do you think we should design mp4?"

At present, there is no mp4 in the world.

The so-called mp4, to be honest, is an upgraded version of mp3, and it can even be called mp3.