Rebirth of the Cyber ​​Hegemony

Page 340

Of course, if the 5% profit is done well, there is money to be made.

It is understandable that there is no profit, but if you sell one and lose one, you will lose too much.

Home appliance supermarkets rely on volume to make money. To make more money, they naturally have to sell more.

But the more you sell, the more you lose.

Still, the key is.

He still doesn't understand.

Are users willing to pay such a high price to buy these large home appliances online?

But it doesn't matter if Teacher Ma doesn't understand.

Huanyu Technology is proceeding in an orderly manner according to their plan.

The first is advertising.

This ad is for a brick-and-mortar TV station.

On the one hand, the advertisement is to promote the reputation of Huanyu Mall, and on the other hand, it is also to increase the trust of users.

Otherwise, people have never even heard of it, so how can it make users place an order?

In order to make users trust Huanyu Mall, Chen Yu specially invited Liu Dehua over.

Invite Liu Dehua partly because he is famous.

On the other hand, it is also because he does not have too many scandals.

[To buy home appliances, I used to go to home appliance supermarkets, but now I go to Huanyu Mall. 】

The first shot of the ad is about Liu Dehua buying home appliances at Yongle Home Appliances.

Then, the style of painting changed, and it was transferred to Huanyu Mall.

[Now, I will go to Huanyu Mall.Click to buy, pick up the goods offline, safe and secure. 】

Advertising is simple.

It means offline experience, online ordering, and offline shopping.

When such an idea appeared, Ali Ma Yun was stunned.

"Place an order online and purchase offline, is that still possible?"

Lu Zhaoxi was also dumbfounded.

This broke his understanding of e-commerce.

"Genius idea."

Cai Congxin thought to himself.

Before that, he had been thinking about how Huanyu Mall would do b2c.

Unexpectedly, they came up with such a novel model.

This model perfectly solves the problem of user experience.

Moreover, receiving goods offline also brings more security to users.

This is simply the most perfect mode of e-commerce.

"Calm down, everyone, don't get excited."

"Although this model looks good, it remains to be seen what it really looks like."

Ma Yun calmed everyone down.

He knew that this mode brought a huge impact to his 18 Luohan.

You know, the c2c they are doing now has been solving the problem of user experience.

But unfortunately, there has been no way to solve it.

Now, what they couldn't do is done by Huanyu Technology.

In an instant, those who had always believed in the c2c model before became shaken.

"Yes, it depends on how this model works, and whether users accept it depends on their transaction data."

Lu Zhaoxi also agreed.

None of them wanted to see such a situation.

If the model of Huanyu Technology is correct, then their c2c will really have to be overthrown and restarted.

……

"Mr. Chen, good news, the traffic of our Huanyu Mall has increased so fast."

Huang Zheng excitedly reported to Chen Yu.

"What about registered users?"

"Registered users are also growing rapidly, and our advertisement has taken a good start. However, many users have asked, is it true to pick up goods offline?"

"Whether it's true or not, let them go directly to Yongle offline and ask if they know."

There is no such thing as fake.

After seeing the advertisement, many users subconsciously realize that the major Yongle stores are asking.

The answer is true.

For a while, many users were thinking in their hearts, after the Huanyu Mall opened, they would go there to buy.

As for why.

It's also very simple, the home appliances on the Huanyu Mall are one or two hundred cheaper than the real home appliances.

Same brand, same quality, same everything.

Everything is the same.

If you buy it in a physical store, you will pay more, but if you buy it online, it will be one or two hundred cheaper.

And to get the goods later is to go to the physical store, why not give it a try?

……

time flies.

The time for the official operation of Huanyu Mall is getting closer.

A number of media have reported various aspects of the new model of Huanyu Mall.

[Offline experience, online order, whether to create a new model of e-commerce? 】

[B2c or c2c, it seems that there is already an answer. 】

[It's too early to discuss the future e-commerce model, let's first look at the transactions of Huanyu Mall. 】

Many people are looking forward to it.

There are peers in the industry.

There are media organizations.

There are also some users who want to buy home appliances.

Someone is optimistic.

Someone questioned.

There were also people watching.

But in any case, Huanyu Mall has indeed created a new model of e-commerce.

This not only brings challenges to Ali, but also brings challenges to the entire e-commerce.

As for his transaction status, it will have to wait for the official opening of the site.

……

"The station will officially open tomorrow, everyone, are you confident?"

"Have."

"louder please."

"Have."

"A little louder."

"Yes, yes, yes."

In the office, everyone in Huanyu Mall waited and said loudly.

"good very good."

Chen Yu nodded in satisfaction.

Then, Chen Yu accepted an interview from a reporter from Xinhuanet.

Interviews are still the old rules, Chen Yu only accepts written interviews and does not accept showing his face.

For this, Xinhuanet reporter said there is no problem.

"Mr. Chen, hello, it is said that your Huanyu Mall will open tomorrow."

"Yes, tomorrow at 12 o'clock noon, by the way, when will your newspaper come out, will it come out tomorrow morning?"

"Don't worry, Mr. Chen, it will be printed tonight."

"Great, I have to give you something exciting."

"What content?"

"How much do you think the sales of our Universal Mall will be tomorrow?"

"That's exactly what we wanted to ask."

"You can guess."

Of course, Chen Yu would not let the reporter guess. He continued: "Taobao's turnover so far is more than 2000 million, and it will not exceed 5000 million by the end of the year. We have set a sales task."

"How many?"

"It's also 5000."

The reporter smiled.

Taobao has 5000 million, you also have 5000 million, what is this?

"Don't get me wrong, I'm talking about the turnover of a day."

Seeing the reporter's expression, Chen Yu explained.

Chapter 394: Various Promotion Plans

"one day?"

Chen Yu nodded.

"Mr. Chen, you sell 5000 million a day, are you sure?"

"Of course."

Chen Yu said with incomparable certainty.

To be honest, if it wasn't for 2003, Chen Yu would not dare to mention this number in future generations.

It's not that this number is too big, it's that this number is too small and too few.

Too small to be ashamed to say it.

However, Chen Yu thought so, but the reporter who interviewed Chen Yu didn't think so.

You know, although the online e-commerce market looks promising, the transaction volume is actually not much.

And no matter how powerful e-commerce is, people will think, can it compare with brick-and-mortar stores?

Furthermore, everyone is not very familiar with e-commerce.