Rebirth of the Cyber ​​Hegemony

Page 346

Some have a long-term vision, but are very interested in such cooperation.

They are just small home appliance stores, and of course they don't know how to engage in websites.

And Huanyu Mall will also give subsidies.

All of a sudden, the profits are given to the citizens, which in itself can also stimulate the sales of their home appliances.

Ultimately, it is they who benefit.

No matter what the purpose of Huanyu Mall is, in short, they will definitely not lose money from this kind of cooperation.

Not only is there no loss, but a wave of activities in cooperation with Huanyu Mall can even make a lot of money.

For this reason, some merchants are also carefully preparing to cooperate with Huanyu Mall for a big promotion.

Such feedback made Chen Yu secretly nod.

Although it is difficult to develop the third- and fourth-tier markets, once developed, the benefits are obvious.

More than 300 stores have cooperated with Huanyu Mall just by sending people to all parts of the country.

Although these more than 300 stores are all small home appliance stores, the sum of ten stores is not comparable to the large home appliance chain supermarkets of the first and second tiers.But it doesn't matter, ten stores are not as good as my hundred stores, and there are tens of thousands of small appliance stores all over the country.

No, it only took one week, and the original 300 stores became 1000.

And, it doesn't end there.

Under the continuous promotion of a series of promotion specialists of Huanyu Mall, all counties and districts in the country have been won by Huanyu Mall.

Two weeks later, Huanyu Mall has cooperated with 2500 stores.

Three weeks later, 2500 stores became 4000.

Think about the concept of 4000 stores?

Even these stores are small-scale stores, some of which are only more than 100 square meters.

Some even have only a few dozen square meters.

But it doesn't matter, there are more than 4000 stores is enough.

"My God, so many businesses."

Looking at the home appliance store that has applied for cooperation, Chen Yu was also dumbfounded.

All of a sudden, Chen Yu felt like he was a boss with more than 4000 stores.

[What Gome, what Suning, I am the largest home appliance chain giant in the country].

"Hehe, anyway, no matter how these merchants calculate, they will not lose money, why don't they cooperate together."

"It's definitely not a loss, it's us who lose."

Of course Chen Yu didn't mind losing money.

However, seeing the addition of more than 4000 stores, Chen Yu was thinking about how to manage these stores well.

"By the way, pull them all into a group."

Chen Yu suddenly had an idea.

In any case, where more than 4000 stores are placed is a terrifying force.

Although they are not their own stores, and although they do not completely listen to their own orders, it is good to borrow their power once in a while.

For this reason, Chen Yu thought of pulling them into a group.

Gather these stores scattered all over the country to form a rope.

"Okay, but it seems that there are only 500 people in our group at most."

"I'll go, ask Li Nan to open the permission, and it will be fine."

How many people the group can accommodate is not up to them.

Let alone 500 people, even 5000 people, 5 people are fine.

Of course, it is impossible for YY to set the group like this all at once.

A group of 500 people is enough for ordinary people.

Then open a group of 2000 people, a group of 5000 people, will YY make money?

"Yes, yes, how could I forget this."

Zhang Jianming slapped his head.

I called Li Nan, and after a few minutes, the permission was activated.

Zhang Jianming immediately created a group called [National Home Appliances Group].

Then they pulled the store owners who had cooperated before into the group.

"Jingzhou Home Appliances, Wu Province, come to report."

"Anqing Appliances from Ontario came to report."

"Home appliances in Liupanshui, Guizhou are here to report."

"Home appliances in Gan City, Gan Province come to report..."

All are provinces and urban areas in the inland central region.

Of course, there are also many coastal provinces.

After all, not all coastal provinces are economically developed.

Like the Nanxiong area of ​​Guangzhou Province, it is actually similar to Jiangxi Province.

Besides, the development of the suburbs of Beishi is average, so there are naturally home appliance companies to cooperate with.

"Wow, so many brothers."

"That is."

"How is the home appliance business doing?"

"It's hard, I'm worried that Huanyu Mall will come to help."

The group was extremely lively, and all the home appliance owners were extremely novel.

Did not expect so many sellers of electrical appliances across the country.

Everyone got together, and the topic was lively for a while.

"Everyone, everyone, do you have any ideas to get more people to buy appliances?"

"Brother, isn't this very simple, engage in activities."

"That's right, Huanyu Mall is cooperating with us this time, and it happens to be a big promotion."

"The event is going on, but the traffic is a little more than before, not too much. That brother just now, why did so many people come to your store all of a sudden?"

"It's simple. I printed a lot of leaflets, and I distributed one to anyone who has a computer. Also, those who drive small cars have to distribute them. They can afford a car, so they are rich, and they must have one at home." computer."

"We have also distributed leaflets, but now the users are very sophisticated, and they don't particularly believe it."

"Stupid, you can't just print big promotions and big price cuts on your leaflets. They don't know whether you are reducing prices or not. You have to add the words [National Subsidy]..."

"The country seems to have no subsidies."

"Of course there is no subsidy, but the state does not subsidize. Isn't Huanyu Mall subsidizing? No matter who subsidizes, it is actually the same..."

"Hey, that's a good idea, I'll do the same."

Various home appliance stores exchange experiences from time to time, benefiting a lot from time to time.

Chapter 400: The Second Wave of Promotions

Because the plates are small, the major appliance stores have not formed a large scale.

So their operation idea is to do whatever they want.

It should be said that they are all wild roads.

However, in third- and fourth-tier cities, let alone such wild ways.

If you set up a large store like Gome, it may not be easy to talk to.

What people want is to bargain, and what they want is to fool.

One trick of state subsidies, but it instantly aroused the interest of many customers.

Of course, these small home appliance stores are also talented people.

Of course they knew that Universal Mall was advertising their website, and at the same time, they also took advantage of this opportunity to do it online and offline.

All of a sudden, major home appliance stores tried their best to attract as many customers as possible.

On the other hand, Dangdang and Excellence also quickly set up their own home appliance marketing team.

Although major home appliance supermarkets do not cooperate with them, they bypass home appliance supermarkets and directly cooperate with home appliance manufacturers.

I have to say, this move is indeed possible.

In addition, there is another advantage of cooperating with manufacturers, that is, the price advantage.

This is also an advantage on the platform.

However, the major appliance manufacturers do not cooperate if you want to cooperate.

To cooperate, it is necessary to sign an order with them.

In other words, it is impossible for you to buy one and ship it to you.

There are no orders of tens of millions or hundreds of millions, and these home appliance manufacturers ignore you.

Don't think that the list of tens of millions or hundreds of millions is very big, but in fact it is just that little.

Excluding all aspects of cost and logistics, it is not bad to earn 500 million.

It's just a pity that Dangdang and Joyo still haven't solved the problem of offline delivery even with the cooperation of manufacturers.

In other words, although the manufacturer can deliver the goods, it cannot bring experience to the user.

Even Dangdang and Excellence are aware of this and have increased their investment in logistics to ensure that the goods will be delivered within seven days.It's just that in the end, after the two major websites were launched, the two were not welcomed by the market.

According to rumors, the website of Dangdang and Joyo went online on the same day, but the sales amount has not been announced to the public.

This already means that Dangdang and Excellence have failed in the field of home appliances.

Not only failed, they also signed orders with major appliance manufacturers.

You know, if these orders are not sold after signing, it will be a huge loss.

But no one will care about them at the moment, because after Dangdang and Excellence, Suning E-commerce was officially launched.

Compared with Dangdang Excellence, it has even more advantages than Huanyu Mall.

Suning itself is a home appliance manufacturer, and its brand is stronger than Yongle.

In addition, Suning itself has its own logistics, after-sales and marketing teams.

It's just that now it's just moving the team online.

The media believes that Suning will definitely do better than Huanyu Mall if it enters.

But the results were surprising.

After the official launch of Suning E-commerce, no specific sales figures were announced.

It's not that they don't want to announce it, but they can't.

After Suning E-commerce was officially launched that day, the entire website crashed for unknown reasons.

Although Suning said later that Suning e-commerce was attacked by hackers on the day it went online.

But industry experts are skeptical.

Relevant people in later generations deciphered that the reason for the collapse of the Suning E-commerce website that day was a problem with the website structure.

Well, to put it simply, Suning Appliance thinks that e-commerce is purely a website page.Although some people in the industry pointed out at the time that their website had a lot of problems, even if the page was simple, there were big flaws in terms of architecture, database, server, and signal processing.

It's just that Suning didn't know much about the Internet at that time, and the guides who directed this battle were also laymen.

Although he is very good at selling home appliances offline, his eyes are darkened when he puts them online.