Rebirth of the Cyber ​​Hegemony

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But even if it was good, Gome’s sales on that day were only tens of millions.

This is not much different from the first wave of promotions in Huanyu Mall.

But now, the second wave of promotions in Huanyu Mall has increased by more than ten times in a short period of time.

This is absolutely not normal.

"I don't think the sales are fake."

"Uncle Dazhong, what do you think?"

"China is so big, and the home appliance market is so big, it's not uncommon to say that it sells hundreds of millions a day."

"Uncle Dazhong, I know you want to say that the home appliance market is too big. It is not uncommon to sell hundreds of millions a day, but that also depends on a lot of physical stores. There are only a few stores in Yongle, how can they sell Pay out so much?"

"Then what if their partner is not only Yongle?"

"Not only Yong Le, but who else?"

Blinking his eyes, Huang Guangyu thought for a while: "We haven't cooperated with him. Could it be some regional home appliance chains?"

Inter Milan, Suning, and Yongle are the first-line large home appliance chain supermarkets in China.

But besides them, there are second and third tiers.

These second and third tiers are not national, but regional.

For example, there is a Siping home appliance in Jiangxi Province, which is also a chain, but the scale is not large.

"Even if they contact these regional home appliance chain locks, they may not be able to sell so much."

"Then what if they even cooperate with ordinary home appliance stores in third- and fourth-tier cities?"

"You mean those small shops with dozens of square meters?"

Thinking of this, Huang Guangyu shuddered.

Chapter 403: Leader, is there really a subsidy?

"genius."

"Chen Yu is simply a genius."

Under the doubts of a series of people, finally, someone discovered the truth.

It turns out that Huanyu Mall has integrated all the home appliance stores in the third- and fourth-tier cities into one.

"This move is too powerful, we immediately follow up."

There was an astonishing light in Ma Yun's eyes.

When everyone was still struggling in first- and second-tier cities, Huanyu Technology put the battlefield in third- and fourth-tier cities.

You know, most of these third- and fourth-tier cities are small counties, and some even go deep into rural areas.

Although these stores are small, but the number of them will add up to a terrifying amount.

Just like Huanyu Mall, there are more than 4000 and nearly 5000 partners, not to mention the sales of 5 million, if the preparation is sufficient, it is possible to break the sales of 7 million.

Of course, it is precisely because these small third- and fourth-tier cities are too small, so small that some home appliance chain giants don't even pay attention to them, so this also gives Huanyu Mall a chance to overtake in a corner.With the support of these third- and fourth-tier home appliance stores, Huanyu Mall can do well even without Yongle.

Of course, it would be even better if the first and second lines and the third and fourth lines can all be opened up.

"Zhao Xi, you immediately form a group of local promoters and send them to third- and fourth-tier cities, even in rural areas."

"Yes."

The so-called local pushers are actually offline entity promotion specialists.

The same as the promoters of Universal Mall.

Originally, local promotion specialists like this can only be done by the real industry, and Internet companies are relatively rare.

Because the cost of promotion is too high, too many people are mobilized, and the efficiency is much worse than online promotion.

But e-commerce is a different Internet.

Although he belongs to the Internet field, he goes deep into the entity.

Whether it is a seller, a buyer, or a product, he is closely connected with offline.

Even if the promotion cost is high, it must be won.

Of course, Huanyu Mall has won more than 4000, and Ali and the others are already behind.

But China is really too big. There are tens of thousands of home appliance stores in China.

Even if it is Huanyu Mall, it may not be able to win all the tens of thousands of home appliance stores.

Even if Ali is one step behind, there are still many stores waiting for them to cooperate.

Moreover, Ali at this time has a bigger advantage than Huanyu Mall.

This advantage is the cooperation between Gome and Suning.

I don't know if it was stimulated by the sales of Huanyu Mall.

Or because they don't have much experience in the Internet.

Just after the second wave of sales promotion at Huanyu Mall, Gome and Suning reached a cooperation with Ali.

There are first- and second-tier markets.

Third-tier and fourth-tier markets are also being formed.

Ma Yun believes that with this move, Ali will definitely be able to compete with Huanyu Mall in a month.

……

"Government subsidies."

"Sannong construction."

"State support?"

"What is this with?"

Seeing many leaflets with various slogans printed on them, some leaders of relevant departments were dumbfounded?

They originally only received reports from the masses that Huanyu Mall was suspected of promoting false advertisements.

Of course, the whistleblower has no definitive proof.

In themselves, they generally don't pay much attention to such unsubstantiated reports.

However, it is impossible for the relevant departments to be so casual.

Even if no one reported it, they felt that Huanyu Mall's sales of hundreds of millions a day were a bit fake.

For this reason, they specially conducted evidence collection.

After digging through the investigation, they found all kinds of leaflets.

There is something written on the flyer.

Anyway, it is under the banner of the country to induce users to consume.

"We don't seem to have subsidies in this regard."

"We don't have it here, but it's hard to say. Some local governments may introduce it."

"Why don't you contact me?"

"Okay, I'll contact other local governments."

Although such slogans are false at first glance, some of their leaders have never heard of any state subsidies.

But with a rigorous attitude, no one can guarantee that the local government will not issue such subsidies.

After double checking, I contacted relevant departments all over the country again.

In the end, it was concluded that there is no support for home appliances in this area, and there is no subsidy in this area from the local government.

"I'm afraid this is not just as simple as being suspected of false advertising."

A certain leader above was extremely serious.

If some fake sales are made, this is of course a violation, but it is not particularly serious.

However, it is serious if consumers are deceived and prompted to buy goods under the banner of the country.

"Come on, let's go to Huanyu Mall in person."

The next day.

Huanyu Mall welcomed dozens of leaders from relevant departments.

Chen Yu originally thought that these leaders were there for investigation, but when he saw that something was wrong, Chen Yu asked Zhang Jianming to quietly ask Zeng Xiang who accompanied him.

Zeng Xiang is the top leader of the industry and commerce in Hangzhou, because the headquarters of Huanyu Mall is in Hangzhou, and Zeng Xiang has dealt with Zeng Xiang several times.Zeng Xiang is very optimistic about Internet e-commerce, and also takes care of Huanyu Mall.

"Zeng Ju, what's the situation?"

"Mr. Zhang, if you ask me, I want to ask you."

"We don't understand either."

"Let me ask you, did you cheat in the promotion last time?"

"Zeng Ju, how dare we?"

Zhang Jianming was a little puzzled: "Don't you know that we have cooperated with third- and fourth-tier small home appliance stores, and then we set such a sales record."

"Then why do the leaders of the General Administration have to come to your place for roll call?"

"I'm not asking you, Bureau Zeng. We ordinary people don't know. Bureau Zeng, what do you mean by the leadership of the General Bureau?"

"I don't know, but the attitude seems very strict. If you have done something and confessed earlier, I can intercede with you."

"I……"

Zhang Jianming opened his mouth and smiled wryly.

How did he know what they did?

"Mr. Chen, it looks like he's looking for trouble."

Zhang Jianming whispered to Chen Yu.

"Looking for trouble."

Chen Yu also frowned.

Although Chen Yu asked himself that he hadn't done any illegal means, but if his superiors came to make trouble, it would be a real headache.

"Is it clear?"

"I asked Zeng Ju in a low voice just now, but Zeng Ju didn't know too well, so he told us to be frank and lenient."

"I go."

Chen Yu complained: "What's the confession? He didn't steal or rob. He did business legally. What else is there to confess?"

"Okay, don't ask any more, it's coming anyway, we'll know in a while."

Taking three deep breaths, Chen Yu didn't think much about it.

Since the leader of the General Administration didn't speak at this moment, he didn't guess any more, and accompanied them to visit the entire Huanyu Mall.

"I want to ask, what kind of website is your Huanyu Mall?"

After visiting for a long time, "Liu Xinqian", the leader of the General Administration, suddenly asked.

"Leader, our Huanyu Mall is an e-commerce website based on the Internet. Simply put, it is to sell goods through the Internet."

"In reality, there are physical stores selling goods, so why sell them online?"

"That's right. In theory, there is generally no need for e-commerce with physical stores. But because e-commerce is a platform on the Internet, it can save a lot of manpower and material resources, and ultimately reduce the cost of purchasing goods for users. Promote user consumption and improve economic development."

"On the other hand, e-commerce can concentrate information resources, so that all competitors can get first-hand information, which can promote the competitiveness of enterprises. At the same time, e-commerce breaks the barriers of time and space, and provides more combinations for various social economies. It can optimize the country's economic and industrial structure."

"Of course, because e-commerce has Internet attributes, there will be a lot of exchanges between sellers and buyers in e-commerce transactions, which can also feed back the most real needs of consumers to merchants, and enterprises and merchants can also communicate based on user feedback. Among them, we can provide products that are more suitable for consumers and reduce a lot of unnecessary waste.”

Although I don't know what the leader wants to do.

However, Chen Yu answered the leader's question carefully.