20demayo Page 356
Page 356
This is the advantage of e-commerce, he can optimize resources across the country.
"In addition, although Wal-Mart has a variety of commodities, the types are not complete. Compared with all small commodities in the country, Wal-Mart has no advantage at all."
Wal-Mart can only sell some commonly used items, but in fact there are many things that Wal-Mart cannot buy.
Even if you can buy it, some varieties are very single, and there is no room for choice.
"Mr. Chen, if we don't pick up the goods offline, we won't be able to eliminate the user's vigilance. If we can't eliminate the user's vigilance, it is impossible for us to increase the number of orders."
"Not necessarily."
Chen Yu shook his head: "If we create an integrity system online, then there will be no problem with c2c."
"Integrity system?"
Zhang Jianming was puzzled.
"This integrity system is somewhat like a credit system, which is the same as the Western credit system. We can establish this system for merchants, produce and promote it. Once users recognize this integrity system, even if there is no offline delivery, We can still sell products online."
Looking back on my previous life, the most commendable thing about online transactions is not technology, logistics, capital, or a series of things.
The most core thing is actually that e-commerce in the previous life created a integrity system recognized by everyone.
It is precisely because of this set of integrity system that users will feel at ease with sellers.
It is precisely because most sellers are honest, so users will choose to place an order with confidence.
Just like Taobao's success.
Was Ali at that time because of his strong technology?
To be honest, Ali's technology is very average.
Is it because there are so many talents?
It seems that Mr. Ma has his 18 Arhats.
But to be honest, except for Cai Congxin, the 18 Arhats of Mr. Ma at that time were very ordinary.
Even Cai Congxin was not considered a top talent at the time.
But in the major companies at that time, there were countless existences that surpassed Cai Congxin.
Is it because Ali is rich?
No.
Ali didn't have much money.
Taobao raised several times, and Mr. Ma only raised hundreds of millions of RMB.
Or at this time you will think that Ali is lucky.
But neither.
Ali is not the first to do c2c business.
Before them there was eBay.
There was also 8848 before eBay.
So, what exactly made Ali.
According to the memoirs of Teacher Ma in the previous life, he said.
Ali's greatest success is that they have created an online integrity system.
It is precisely because of integrity that Ali has achieved success.
However, although Mr. Ma said so, Taobao's integrity system was not very good.
At least there are too many loopholes.
Like Taobao's star diamond level, it is directly the existence of brushes.
In the previous life, a lot of people engaged in e-commerce. The first priority was not to sell things well, but to earn stars first.
If you don't level up a little bit, you won't be able to do this business.
Just imagine, once the order is not closed, you will start to be dishonest. How honest can you sell things in the future?
Now Chen Yu is going to create a brand new integrity system.
Chapter 411: Big promotion at the end of the month
"Mr. Chen, the Internet is too virtual. C2C is a small and medium-sized enterprise, most of which are individual sellers. It is difficult to establish such a integrity system."
"Although it is difficult, it is not impossible. Let's take it step by step."
Chen Yu said: "The first step is the real-name system."
B2C does not have the problem of real-name system, because it cooperates with brands and well-known enterprises.
Innate is the real name.
"The second step is to launch seller credit points. The higher the points, the higher the credibility."
"Is it through the buyer's evaluation to improve the credit score?"
"Buyer evaluation is only one aspect."
eBay has also done c2c before, and there is also a buyer rating.
However, there is a problem with this buyer evaluation.
That is, there will be points.
When a seller feels it is necessary, they can find a scoring team to score points.
As for how to brush?
It's so easy to rate by registering a large number of accounts.
Even if you need to provide the courier tracking number later, it’s okay, the courier side already has empty order business.
Even at the end, some of them spend even more money to collect points and directly collect the real list.
Relying solely on buyer reviews is too crude and bad for your credit score.
"Credit scores are not just buyers' evaluations, but also include supplier services, product quality, on-time delivery, business history, complaints, industry comparisons, and big data analysis."
Big data analysis is difficult for ordinary enterprises.
Before the start, Ali, JD.com, including major Internet sites were powerless to analyze big data.
They can only roughly analyze some data.
Until the development of technology later, there are more and more talents, but big data analysis is becoming more and more accurate.
But this is not a difficult point for the current Huanyu Technology.
Because Huanyu Technology has a search engine, Yisou.
Search engines can not only provide search, but also conduct in-depth analysis of data.
In fact, what search engines are best at is processing all kinds of data.
Of course, Ali and Baidu have also cooperated.
However, the cooperation between Ali and Baidu is used in selling things.
It is how to sell products on their website as much as possible.
However, Chen Yu believes that big data can not only sell products more accurately, but also analyze the credit performance of sellers more accurately.
"Mr. Chen, your credit system is too complicated."
"It is indeed complicated, but if it is too simple, then the credit is likely to be faked. If it is faked, it will destroy our Huanyu Department Store. Even if our Huanyu Department Store is established in the future, everyone may say, we There are too many fakes on the site.”
Chen Yu doesn't want his e-commerce website to be the same as Taobao in his previous life.
Although the scale has risen, the reputation is rotten.
"Find Xiao Chuan for this one, and get the credit system out as soon as possible."
"Ok."
Zhang Jianming nodded.
"However, just having the seller's credit is not enough. We have to introduce more settings to reassure users. For example, we can implement a [7-day no-reason return] regulation, as long as the user receives the product within [-] days. If you are not satisfied, you can return it unconditionally."
Chen Yu continued to add.
"It's a good idea, so that users can feel more at ease about online shopping. Wait a minute, I'll take a note."
There were too many contents, and Zhang Jianming was afraid that he would not be able to remember, so he took out the notepad.
"So, within this regulation, we have to add a merchant deposit. If the merchant does not open the store, the deposit can be refunded. The function of this deposit is to make users feel more assured when placing an order, and on the other hand, it is also for users to refund. When the payment is made, the compensation can be paid in the first time."
Chen Yu, who has bought too many things, knows the trouble of returning goods.
Without these guarantee mechanisms, it is difficult to attract large-scale users to join the online shopping army.
"By the way, our PayPass must be advertised more."
Pay pass was launched very early.
Moreover, AliPay has also been used by many users.
However, the previous use of PayPass was relative to online game users.
Most online game users buy point cards and equipment, and they are more acceptable to online payment.
But for the average person, getting them to spend online for the first time is much harder.
Therefore, it is necessary to spread the reputation of Alipay.
His purpose is actually to ensure that users shop.
When you place an order and pay, the money does not go to the merchant, but to PayPass.
Only when you confirm the receipt of the goods can the merchant receive the money.
Of course, AliPay is not only a guarantee for buyers, but also a guarantee for sellers.
The seller is also afraid that the user will not pay after the goods are delivered. With the middleman of Alipay, they can also do business with confidence.
In the past, Huanyu Mall was mainly engaged in the b2c model, and offline delivery was used as a guarantee, but it did not promote AliPay much.But now in the case of Huanyu Department Store, AliPay must carry out all-round publicity.
"Yes, Mr. Chen."
Zhang Jianming wrote down the content arranged by Chen Yu in his notebook.
"Okay, that's all for my proposal."
Although there are still some functions later, it has to be done step by step.
However, Zhang Jianming entered the notebook and said: "Mr. Chen, Ali is very capable of imitating. Once our credit system comes out, I am worried that they will imitate us."
"It's okay, they're out of energy now."
Why didn't Chen Yu figure out the whole credit system before? He was worried that Mr. Ma would imitate it.
Internet imitation is just too easy, too easy.
Often as soon as your function comes out, they will be able to come up with it the next day.
In addition, Huanyu Technology entered the e-commerce market later than Ali, and the credit system was created to make wedding clothes for Mr. Ma.But it is different now, Mr. Ma is thinking about the b2c market now.
Even if he made such a big move, it would most likely be ignored by Mr. Ma.
In fact it is.
After Ali cooperated with Inter Milan Suning, Ali tried to engage in a small-scale home appliance promotion.
Although the scale is not large, the effect is very good.
A day's sales exceeded tens of millions, and the previous Taobao transaction data was slammed every minute.
This also gave Ma Yun hope.
"Mr. Ma, we have contacted more than 1500 small appliance stores."
"A little less."
"The main reason is that Huanyu Mall discovered our actions and competed with us for merchants in major third- and fourth-tier cities. They even snatched up some home appliance stores that we have cooperated with."