Rebirth of the Cyber ​​Hegemony

Page 392

"Twenty dollars."

"I……"

……

"Nokia has sold more mobile phones in China than us so far. Zhaojiang, what do you think we should do?"

"Mr. Xu, I think we should adjust our positioning and enter the low-end market."

"mid lower end?"

Xu Lihua, general manager of Bird, snorted softly: "Zhaojiang, I always thought you were very capable in developing the market, but now you are facing competition, and you actually want to back down."

"Mr. Xu, you can't say that. This is called a strategic shift."

"This is not called a strategic shift, this is called surrender."

Xu Lihua said loudly: "As Bird, the number one domestic mobile phone manufacturer, if we retreat, the domestic mid-to-high-end mobile phone market will be completely occupied by these foreign brands. The mid-to-high-end mobile phone market represents our dignity, and we cannot retreat. We are the face of domestic mobile phones."

"Mr. Xu, don't be arrogant. Nokia's technology is more advanced than ours. We can't compete in the mid-to-high-end market."

"If you can't fight, you have to fight. I have allocated 2000 million yuan in research and development funds to increase investment in research and development. In addition, in terms of advertising, we should also increase our efforts..."

But for Xu Lihua's strategy, Zhu Zhaojiang, the deputy general manager, kept shaking his head inwardly.

The 2000 million research and development funds are just a drop in the bucket for products like communication mobile phones, and are useless at all.Real research and development, which one is not hundreds of millions and billions of dollars.It's a pity that Bird had no plans in this regard before.Even if I think about it now, it's too late.

It's just about the future of the company, Zhu Zhaojiang still said: "Mr. Xu, we don't make mobile phones for anyone, nor for the face of the country. Even if we want to win glory for the country, we still have to consider our own development. Mid-to-high-end We really can’t compete with these foreign mobile phone giants, and we still have time to enter the sinking low-end market. Otherwise, after a while, I am afraid that even the Tianyu mobile phone produced by Huanyu Technology will be ahead of us.”

Tianyu mobile phone has become famous recently.

This is not to say that Bird intends to pay attention to Tianyu mobile phones.

It’s really impossible not to pay attention.

Known as the ugliest Tianyu mobile phone in history, it was once passed as a joke in the entire industry.

It's just that the outside world thinks so, but Zhu Zhaojiang doesn't think so.

On the contrary, he is also very optimistic about the Tianyu mobile phone series.Although the Tianyu mobile phone series is not good-looking, if it focuses on the low-end market and the price reaches a certain level, it can also attract everyone's interest.At the same time, this also brought inspiration to Zhu Zhaojiang.If the waveguide mobile phone sinks the market to the low-end, it may be able to go further.

It's just a pity that Bird General Manager Xu Lihua disagreed.

Especially when Zhu Zhaojiang mentioned the Tianyu mobile phone, Xu Lihua smiled disdainfully: "Tianyu mobile phone, Zhaojiang, are you confused, you still take out such an ugly mobile phone to talk about things. Or, are you talking about us Bird?" Lost confidence, do you think the ugliest mobile phone in history can be compared with our Bird?"

"Mr. Xu, that's not what I meant."

"What do you mean by that? Well, you are so interested in Tianyu mobile phones. Well, let's see how much Tianyu mobile phones can sell. By the way, haven't they been listed recently? How much do you think they can sell? "

Although Zhu Zhaojiang is the vice president of the company, Xu Lihua, who is the company's boss, does not deal with Zhu Zhaojiang.

Of course, if it's an ordinary company, the boss doesn't like the vice president, so he just opens it.

You know, Bird was created by Xu Lihua.

However, although Bird was founded by Xu Lihua, he later sold it to Ningbo Electronics.

Ningbo Electronics is a state-owned enterprise.

Naturally, Bird has also become a subsidiary of a state-owned enterprise.

Zhu Zhaojiang graduated from university in 1996, and he was assigned to Bird by the school.

All the way from the front line to the top management of the company, there is a faint momentum to approach the founder Xu Lihua.

At the same time, Zhu Zhaojiang's talent was also valued by the senior management of Ningbo Electronics, and he was promoted to vice president all the way.

It should be said that although Xu Lihua and Zhu Zhaojiang were in a superior-subordinate relationship at this time, they were divided into two factions.

One group is the founder group like Xu Lihua.

The other faction is the state-owned enterprise faction.

Xu Lihua had always wanted to withdraw Zhu Zhaojiang, but he never had a chance.

By this time, Xu Lihua wanted to beat Zhu Zhaojiang.

"Xiao Liu, do you have the sales data of Tianyu mobile phone?"

Facing the secretary, Xu Lihua said.

"Tianyu mobile phone has only been on the market for three days, and there is no definite data about them for the time being."

"How is the market doing? Is anyone buying?"

"Based on market feedback, it is said that the sales are very good."

"not bad?"

Xu Lihua was a little surprised: "Will someone buy Tianyu mobile phone?"

"Look, there are photos posted by buyers on the Internet, and there are indeed many buyers who bought them."

"Looking at the posts they posted, the sales of Tianyu mobile phones in the past three days can at least exceed 10 units."

Secretary Xiao Liu opened the [Tianyu Mobile] circle.

Although the circle was established not long ago, it already has more than 1 members.

Although this data is not much, it must be known that not all people who buy mobile phones will use computers to surf the Internet.

One out of 100 mobile phone users uses a computer to surf the Internet, which is already very good.

Judging from such data, Tianyu mobile phone is not only selling well, it may even be popular.

……

In fact, Gionee and Bird are not the only ones paying attention to the sales data of Tianyu mobile phones in the recent period.

Almost all mobile phone manufacturers have set their sights on the Tianyu mobile phone.

Unlike watching Tianyu's mobile phone jokes before, this time, they felt deeply shocked.

"100 million units."

This is the official statistics of Tianyu mobile phone after two weeks of sales.

After seeing this number...

Bird, Lenovo, Gionee, Jinzheng, Backgammon, Amoi, Panda, Changhong... All the mobile phone brands were dumbfounded.

of course.

They also know that there is only one answer to the reason why Tianyu mobile phone is so crazy.

That's their phone price.

The guide price of 499 is simply killing all mobile phones in seconds.

No, not just killing all phones.

The guide price of 499 also brought down the original high mobile phone price from the altar.

It turns out that mobile phones can be so cheap.

Turns out, I can afford a cell phone too.

It turns out that mobile phones are not high-tech products.

In such an impact of breaking the three views, terrifying sales also followed.

Some mobile phone dealers even offered a price of 450 yuan for promotion.

Yes.

Although the manufacturer's guide price is 499 yuan, the actual selling price is entirely up to the dealer.

You think that if you set it at 450 yuan, you will earn less.

No.

As long as the quantity is large, all the dealers can make a lot of money relying on the sales volume.

"This guy is disrupting the market."

"Bastard, how can we live with such a low price?"

"Are we lowering the price, or lowering the price, or lowering the price..."

Faced with such a price killer like Tianyu mobile phone, a group of mobile phone manufacturers simply went berserk.

They wanted to lower the price, but found that they couldn't.

you ask why?

Why else?

The cost price of their mobile phones is not only 499 yuan, how can this be reduced?

Impossible to sell at a loss.

Of course, if you lose a little bit, you can still sell it.

But the problem is that if the price is really reduced to 499 yuan, they will go bankrupt after only one month of selling.

Chapter 451: Dual SIM Dual Standby

"Now you can feel how powerful Chen Yu is."

The sales record of 100 million mobile phones in two weeks has caused a sensation in the entire domestic mobile phone industry.

Of course, this is not to say that no one can exceed such a figure.

Bird's annual sales exceeded 2000 million units, which is also a terrifying record.

Nokia is also much more powerful than the current Tianyu mobile phone.

However, everyone knows that Tianyu mobile phone has just been launched.

He has no brand.

There is no technology.

He even just rolled out the market channels.

However, in their two weeks, they have caught up with the market that others have taken root for decades.

"President Duan, us?"

Jin Zhijiang and others felt a little ashamed.

They were arguing to break up with Chen Yu before, and rushed to make their own mobile phone.

Well now, their design drawings have just been designed, and their mobile phones are already selling well.

This kind of speed is incomparably terrifying even thinking about it.

"Don't let us...failure is nothing, and Chen Yu taught you a vivid lesson today."

Duan Yongping left without saying anything.

……

However, although the mobile phone manufacturers are shocked by the hot sales of Tianyu mobile phones, they are not without strategies to deal with it.

After all, they are a group of bigwigs who have worked in the domestic electronics industry for decades.

After they inspected and researched Tianyu mobile phone, they discovered the uniqueness of Tianyu mobile phone.

Sink the low-end market.

In other words, it is sinking the ultra-low-end market.

Previously, there were also low-end mobile phones in the domestic mobile phone market, and even the low-end mobile phone market sold quite well.

But no matter how low-end the previous ones were, the price of a mobile phone was around 1000 yuan.

Is the price around 1000 yuan considered expensive?

Of course not expensive.

Many people can still afford it.

But, to be honest, 1000 yuan is still relatively expensive.

Many people are still reluctant to buy.