Rebirth of the Cyber ​​Hegemony

Page 431

It can be said that Bird has suffered the most serious losses in this sinking market.

Not only were they cleared out by Tianyu Mobile, but they also had a lot of inventory.

It's just that mistakes cannot be undone.

If the market fails, it is difficult to regain it again.

Although they also considered taking the route of Huanyu Technology, it was impossible.

One is that the positioning of a series of brand mobile phones is different from that of Tianyu mobile phones.

It is impossible for Bird to look down and not take care of the quality of the mobile phone.

Secondly, even if Bird is really ashamed to take the route of Tianyu mobile phone, they may not be able to sell much.

There is always only one leader in the market, and it is impossible for a second one to emerge.

Moreover, you don't have the courage to produce tens of millions of copies at once.

If you don't sell it, you will lose even more.

"Manager Zhu, come and analyze it."

Xu Lihua looked at Zhu Zhaojiang.

There is always someone to take the blame for when the market makes mistakes.

Xu Lihua, who had always disliked Zhu Zhaojiang, said.

"I……"

Zhu Zhaojiang opened his mouth.

He naturally knew that Xu Lihua wanted him to take the blame.

However, even if he saw through Xu Lihua's thoughts, he didn't know how to explain it.

Sinking the market is what he proposed.

It's also what he's been in charge of.

There is nothing wrong with the strategy of sinking the market itself.

However, it is unreasonable that a series of mobile phones in the sinking market have been wiped out without a person responsible.

Bird is no longer a private bird, it is now controlled by a state-owned enterprise.

Since it is controlled by a state-owned enterprise, there must be someone responsible for it.

In this, it is impossible for the founder Xu Lihua to be in charge.

Then, the best candidate is Zhu Zhaojiang.

"Mr. Xu, I don't want to say anything. I am responsible for all this, and I take all the responsibilities."

Knowing that excuses are useless, Zhu Zhaojiang said.

"Manager Zhu, in fact, we still recognize your strength. If that's the case, you should prepare for the handover in the next few days."

Xu Lihua smiled slightly.

These words had already announced that Zhu Zhaojiang was kicked out.

Chapter 494: We Nokia refuses to accept

"President Ren, we..."

Yu Chengdong had never been so depressed before.

He has always been a proud man.

He's also a very capable guy.

In the previous series of jobs, he has hardly encountered any failures.

Even if there is, it is only a small setback at most.

But now, as he dominates Huawei's consumer business, launching its first mobile phone, he's a total failure.

Not only failed, but failed miserably.

The other series of mobile phones are at best products that cannot be sold.

But Yu Chengdong's side was even worse.

Their mobile phones haven't even come out of the factory.

It's not that I don't want to ship.

No one really wants it.

An old saying can be used to describe Yu Chengdong's mood now: "This is really a death before the success of the teacher."

When all the distribution emperors asked you about the price, they turned around and left.

"What, 500 yuan, why don't you grab it?"

"500 yuan is very low."

"How low is it? Take a look at Tianyu mobile phone, 299 yuan. This is still the guide price. Our purchase price is 230 yuan."

It’s not like I don’t know, once you compare, you will know that there is no minimum, only lower.

No matter what technology Huawei uses, what technology it uses, what signal is better, etc. are all useless.

"That's interesting."

Ren Zhengfei smiled.

For the failure of Huawei mobile phones, he was not too disappointed.

Of course, this is not to say that he is not interested in mobile phones.

On the contrary, the performance of Tianyu mobile phone made him discover the charm of the mobile phone industry.

If they can also clear a series of mobile phone brands like Tianyu Mobile, the profits will be too great.

In particular, they have advantages over others in the terminal field.

Terminal + front-end, the combination of the two, the power that will erupt at that time is absolutely unimaginable.

"Chengdong, what are you doing with a sour face, afraid that I will remove you as the CEO of the consumer business?"

"Mr. Ren, I didn't expect such a low price for Tianyu mobile phone."

"You didn't expect, there are many things that you didn't expect. However, the situation is not as bad as imagined."

"President Ren, what do you mean?"

"Chen Yu."

Ren Zhengfei read out Chen Yu's name.

Yu Chengdong understood what Ren Zhengfei meant, and said, "Mr. Ren, I'm afraid Universal Technology won't cooperate."

"This is not necessarily the case. As long as it is in the interests of both parties, there is nothing that cannot be cooperated."

Everything in the mall is an interest.

Although Chen Yu just poached the two of them, it is not impossible to come back and cooperate.

……

"Everyone, the price of Tianyu mobile phone is 299 yuan, what do you think?"

Xu Ban, president of Nokia China, held a meeting to discuss the next strategy.

"Mr. Xu, I think Tianyu mobile phone is not in the same position as ours, so we don't need to worry too much."

"Tell me?"

"Tianyu mobile phone itself focuses on the ultra-low-end market, so Tianyu mobile phone does not pay attention to the brand, they just need to sell the mobile phone. But our Nokia is different. Our Nokia is more high-end than a series of mobile phone brands in the minds of other users. , and the market can accept higher prices.”

"But what if Tianyu mobile phones enter the mid-range or even high-end market in the future?"

"It should be impossible. First, Tianyu mobile phone does not have this technology. Second, the brand awareness of Tianyu mobile phone is not enough. This does not mean that no one knows Tianyu mobile phone. The main reason is that Tianyu mobile phone is positioned as a low-end or even very cheap mobile phone for users. , even if they want to enter the high end, users will not accept it.”

"Well, who else can tell us about Tianyu's mobile phone?"

Xu Ban nodded, but he was not particularly satisfied.

"Manager Jiang, what do you think?"

At this time, Xu Ban looked at "Jiang Zi", Chief Operating Officer of Nokia.

"Manager Jiang, you have led the cooperation with Huanyu Technology before, and it has achieved good results. Let me tell you what you think about Tianyu mobile phone."

"I think we should follow up."

Jiang Zi thought for a while and expressed his opinion.

"Mr. Xu, Tianyu Mobile is a business of Universal Technology. On the surface, he only sells mobile phones, but in fact Universal Technology has multiple businesses. There are mobile phones, portals, e-commerce trading websites, and online games. Businesses, including music websites. Perhaps Tianyu mobile phones are only in the ultra-low-end market now, but as long as they are given the opportunity, Universal Technology can push Tianyu mobile phones to high-end through its various businesses.”

"Makes sense."

Xu Ban signaled Jiang Zi to continue.

"Just like we cooperated with Huanyu Technology at that time, including now we also cooperate with Huanyu Technology in Huanyu Mall. Through their website, our sales volume has been good. It seems that the price of 299 Tianyu mobile phone can not affect our Nokia, after all The positioning is different. But if for a period of time all we see on the street are Tianyu mobile phones, it may not be realistic to say that it has no impact on Nokia.”

Brand not only represents popularity, but also represents penetration.

Some brands are very well-known, but the penetration is not enough.

Some brands are not well-known, but their penetration is very strong.

This kind of penetration often affects the judgment of users, and then affects their choices.

This is easy to understand.

You are using Tianyu mobile phone, and I am using Tianyu mobile phone. If the next Huanyu Technology produces a slightly better mobile phone, will you continue to use Tianyu mobile phone?

The answer is that not everyone will use it, but it is very likely.

And this is very likely to affect the sales of a series of Nokia mobile phone models.

"At present, Nokia has launched more than a dozen types of mobile phones, including high-end and low-end mobile phones. We can ignore the sinking market now, but we must consider the future of our Nokia."

"it is good."

Xu Ban was extremely satisfied.

He agreed with what Jiang Zi said.

According to the current sales of Tianyu mobile phones, they may break through 3000 million sales this year.

Such a terrifying number, although the profit level is not as good as theirs, but in terms of sales, even their Nokia has exploded.

At the end of the year, it is not a bragging that Tianyu mobile phone will be the first in sales in the whole year.

The annual sales number one, what is this?

This is also a real strength.

With such strength, why can't they enter the mid-to-high end?

Besides, the Tianyu series can't enter the mid-to-high end, so can't it be changed to another model?

It's not that difficult.

"You mean, we also grab the ultra-low-end market?"

"Yes."

Jiang Zi said: "The strategy of Tianyu mobile phone is not complicated. They adopt the method of low price in exchange for sales. Once the sales increase, their cost will drop significantly."

"Then how do you set the price?"

"We at Nokia don't necessarily have to set a price of 299. We have a brand premium. We can launch 399, or even 499, but there is a problem."

"what is the problem?"

"Before we make this strategy, we must set a production plan for tens of millions of mobile phones. Because in this way, we can reduce the overall production cost in procurement, production, and design.

Having said that, Jiang Zi hesitated for a moment and said, "But there are certain risks involved."

Once the mobile phones produced cannot be sold, the losses will be huge.