Rebirth of the Cyber ​​Hegemony

Page 472

This is the perfect way to promote your ad.

That is to say, the Kyushu advertisement was displayed, and the name of Huanyu Technology was also displayed.

At the same time, he broadcasts TV dramas every day, in fact telling everyone that there is such a game as Kyushu.

Not only that, but users will not feel bored because this is advertising.

On the contrary, you will feel that such a setting is very fresh.

All of a sudden, World of Warcraft, which was still being discussed, was shattered by the impact of the Kyushu topic.

……

"Kyushu Misty Record."

netease.

Ding Lei, who won the agency rights of World of Warcraft, has been under a lot of pressure recently.

Although he sent Ding Yingfeng to negotiate with Blizzard and reduced the agency fee by US$5000 million, the agency fee of US$1 million is still not a small figure.

This is not to say that NetEase can't afford the money.

The key is that after taking out this sum of money, if the operation of World of Warcraft is not successful, he will have to vomit blood.

But fortunately, World of Warcraft is extremely well-made.

Blizzard can charge such a high price, and it is worthy of his game.

But just when he was about to use the sky-high price to represent World of Warcraft to stir up hype, a TV series with the same name as their Kyushu OL appeared from Universal Technology.

You say the same name is the same name, but his TV series is completely an advertisement for their Kyushu OL.

Even the setting at the beginning of the TV series is related to Universal Technology and games.

This kind of advertising method not only stimulated Ding Lei, but also made him brainstorm.

Thinking about it, he will do the same in the next game in the future.

"Yingfeng, it seems that we are far behind Huanyu Technology in terms of publicity."

Ding Lei said with a sigh.

"President Ding, Huanyu Technology has always been very good at publicity and hype. However, this is just publicity. The real ability to retain users depends on the quality of the game. At that time, we can completely compare the quality with Kyushu PK, whoever is superior and who is inferior , The player's eyes are discerning, and they know everything when they see it."

"Ah."

Ding Lei nodded.

Propaganda can't win Huanyu Technology, it can only rely on real skills.

Fortunately, World of Warcraft did not disappoint them, it is indeed a big production.

Although they don't know how Kyushu OL is, Ding Lei knows.Don't look at the pictures that Kyushu OL burst out are beautiful, but they are far from World of Warcraft.

"Server, is the network ready?"

"Ready."

"Choose some outstanding players and start a two-week closed beta immediately."

"Yes."

Soldiers are at great speed.

Now that he has signed an agency contract with Blizzard, Ding Lei is ready to start the closed test as soon as possible.

This closed beta is not to send your own GM to test.

In order to reflect the entire game more accurately, Netease has adopted the method of inviting all kinds of elite players across the country.

In this way, the Internet environment across the country can be detected.

Secondly, it can also form word-of-mouth through these elite players, and finally defeat Kyushu OL by quality.

……

"Zou Tao, are you under pressure?"

"A little bit, but it's okay."

"It's okay, hehe, your ability to resist stress is not bad."

Netease has launched a closed test, and Universal Technology can't lag behind.

Under the arrangement of Zou Tao, Kyushu OL also conducted a closed test.

It's just that things don't look good.

Although Kyushu OL is also a large-scale 3D online game elaborately produced by Universal Technology, its strength is ultimately inferior to Blizzard.In addition, Blizzard had been secretly producing World of Warcraft four years ago. Although there were not many people in the closed test, there were some bad voices.

Obviously, in the eyes of some closed beta players, World of Warcraft is better than Kyushu OL.

However, Chen Yu never thought that a well-made game would be able to attract more players in its official operation.

During the official operation, whether players will play your game is still subject to many constraints.

For example, to promote this piece.

Another example is point card recharge.

The network maintains this piece.

There is also the Internet environment.

The Internet environment refers to the computer configuration.

The more advanced the game, the higher the configuration of the computer required.

If the computer configuration is not enough.

Sorry, no matter how good the game is, you can't play it.

"There is."

With a flash in front of his eyes, Chen Yu thought of a way to kill World of Warcraft.

Chapter 542: Tricks

"Boss, turn on the computer."

"Okay."

After chatting with Zou Tao for a while, Chen Yu randomly found an Internet cafe nearby.

In 2004, although the number of Internet users in China skyrocketed by a large margin, Internet cafes were still the places where the number of Internet users was most concentrated.

Chen Yu turned on the computer and logged into Kyushu OL and World of Warcraft respectively.

Kyushu OL is naturally no problem.

Shanghuanyu Technology itself is in the mainland, and it is very clear about the preparation of major Internet cafes in China.

Therefore, the domestic configuration was also considered during the research and development, and some research and development that took up more memory were simplified.

Such as light and shadow rendering effects.

According to Kyushu's algorithm, it is adjusted according to the computer's own configuration.

The computer configuration is high, and the overall effect of the game is also high.

The configuration of the computer is low, and the overall effect is also low.

Even if yours is a bad computer, then set it according to the best effect.

Anyway, no matter what, it is to allow players to play the game.

However, it is clear that World of Warcraft did not take this into account.

After Chen Yu logged into World of Warcraft, he found that the game was obviously lagging.

Although it cannot be said that you cannot play World of Warcraft at all, if you have such a game experience all the time, it will really dissuade many players.

This has nothing to do with whether the game is fun or not.

No one else can play it, no matter how fun it is, no matter how classic it is, it is useless.

Of course, it's not that Blizzard's R&D personnel are stupid and didn't take into account the computer configuration.

In fact they thought about it.

But their consideration is only based on their American computer configuration.

After all, he is not a domestic game company.

Even if they have a good understanding of the configuration of many domestic computers, it is impossible for them to follow the domestic configuration completely.

World of Warcraft is a global game.

He cannot make adjustments because of the computer configuration of a country or a region.

Moreover, some of them cannot be adjusted.

Of course, there's nothing wrong with that in itself.

According to the past life, as long as World of Warcraft becomes popular, the computer configuration of domestic Internet cafes will be upgraded rapidly.

This is the same as the legend of the year.

The computer configuration of Internet cafes was also very low back then, but after a legendary game became popular, the configuration of Internet cafes was quickly updated.

If World of Warcraft is also popular now, the major Internet cafes should also upgrade their configurations.

But at present, the owners of major Internet cafes are still waiting and watching.

Just as Chen Yu asked the owner of the Internet cafe.

"Boss, your computer can't play World of Warcraft. It's a good card. How about adding a memory stick another day?"

"Brother, you know how much a memory stick costs, it's several hundred."

"It's only a few hundred yuan, what's there?"

"I'll go, you just add one. If you want to add one, I have to add more than 100 computers. You calculate the cost."

"That's true."

"Not only that, I took a look at your World of Warcraft. If you really want to play it smoothly without lagging, you must buy a discrete graphics card, which costs 2000 yuan."

Chen Yu nodded.

Then he went to several other Internet cafes.

Mostly the same.

Except for a new Internet cafe whose computer configuration has slightly caught up, other Internet cafes are very reluctant to play World of Warcraft.

However, Chen Yu would not let them go.

But does he know what a popular game means to an Internet cafe?

If World of Warcraft is really popular, they will spend money no matter how high the configuration is.

After all, the profits of Internet cafes in this era are still considerable.

As long as you catch a popular game, basically Internet cafes will not lose money.

After leaving the Internet cafe, Chen Yu went to "Ruimeng Technology".

Ruimeng Technology is an Internet cafe chain enterprise established in Shencheng.

At that time, Ruimeng Technology just wanted to expand the Internet cafe industry, so it started the business of chain Internet cafes.

Unexpectedly, as soon as his chain idea was realized, Ruimeng Technology, which originally had a dozen or so Internet cafes, has grown to a scale of more than 1000 at present.

Of course, it's not just the success of the chain model.

While they opened a chain of Internet cafes, there were a series of other businesses that helped them.

Such as point card sales business.

Guild cooperation business.

Including Internet water army business.

Before Fatty Wang wanted to open a chain of Internet cafes, Chen Yu suggested investing in Ruimeng Technology.