20demayo Page 475
Page 475
Although Ding Lei knew that Universal Technology had its own channels, if they were willing to spend money, Universal Technology would not be able to do anything to them.In addition, considering that 2 million US dollars has been paid out, can the investment in publicity be stingy?
……
"Zou Tao, you have met your opponent."
Netease's actions also put a certain amount of pressure on Universal Technology.
Chen Yu was a little excited when he found out that Ding Lei had added points to the game operation.
It seems that they can have a good fight with Netease.
Otherwise, just like in the past, they couldn't catch up with just a few random tricks, that would be so boring.
"Mr. Chen, don't worry, the number of people who are online at the same time after the closed beta will definitely exceed that of World of Warcraft."
"Oh, Zou Tao, it seems that you are very confident?"
"There are some. I have prepared a few plans. Mr. Chen, please take a look."
With that said, Zou Tao handed over the plan to Chen Yu.
During this period of time, Zou Tao was thinking about how to deal with Netease's plan.
Although his performance in the beta test was not satisfactory, Zou Tao is not easy to mess with NetEase's World of Warcraft.
Just looking at Zou Tao's plan, Chen Yu shook his head.
"No."
Chen Yu denied and said: "Although these plans are also effective, they are the same as the previous ones."
Zou Tao's plan is actually an upgraded version of the previous Huanyu Technology game operation.
Focusing on the various businesses of Huanyu Technology, we will vigorously publicize and promote them.
Although Chen Yu also believes that this style of play is still effective, especially because these channels are still owned by Universal Technology, and Universal Technology has an advantage over NetEase in this regard.It's just that NetEase is also doing this kind of play. If Huanyu Technology still insists, it will be difficult to get rid of the opponent far away.
"Mr. Chen, I also prepared a network administrator invitation code."
Seeing Chen Yu shaking his head, Zou Tao thought for a while and said.
"Network management invitation code, what is this?"
"It's the same as the game promotion code we created before."
"Since it's the same, why make a special invitation code for the network administrator?"
"The main reason is that the effect of the previous game promotion code is not particularly obvious."
Zou Tao explained: "The game promotion code has been launched for a while, and it has attracted many people to promote it at the beginning. It's just that this model has been imitated by other game companies, and the game promotion code on the webpage does not allow people to promote it. Game promoters are more focused on promoting our games, at most they post a link, or mention that others regard this as an online earning pocket money.”
"Then what does the network administrator invitation code mean?"
"Network administrator invitation codes are specially for network administrators, and the income of network administrator invitation codes is higher than that of previous game promotion codes. If these network administrators can help us promote our games with heart, their monthly income will be comparable to their salary. About the same, maybe even higher."
This said Chen Yu understood.
This looks like an invitation code, but it is actually the same as recruiting a game promotion specialist from Universal Technology.
But he is more useful than a game promoter.
Because the network administrator stays in the Internet cafe, the gamers he contacts the most are those gamers.
At the same time, a group of gamers are also very familiar with these network administrators.
If the network administrator is serious about promoting their games to them, the conversion efficiency will be very high.
"Not bad."
Chen Yu agreed with this plan.
It's just that Zou Tao was a little hesitant, but he still said: "It's just that the cost of promotion funds may be relatively large."
There are 10,000+ Internet cafes in China. If each Internet cafe has a network management invitation code, it is equivalent to recruiting 10,000+ employees.Even if it is impossible to get all the network administrators in the country, half of them must be obtained, otherwise there will be no effect.But the income generated by these tens of thousands of employee invitation codes, the cost is also terrible.
But Chen Yu waved his hand: "There is no need to worry about money, as long as it can attract people, the previous expenses are worth it. Besides, look at NetEase, they can spend 2 million US dollars, what are we afraid of?"
"However, I don't think that's enough."
"Mr. Chen, what do you mean?"
"If you want to spend money, spend a little more. Since you have thought of network management, why don't you go further?"
"Go further?"
Zou Tao didn't understand something.
"For example, charter."
"Package?"
Zou Tao couldn't keep up with Chen Yu's rhythm.
"What do you mean by chartered?"
"Zou Tao, you're so stupid. To rent out the venue is to rent out the Internet cafe. It means that we will cover all the machines in the entire Internet cafe."
Internet cafes have always been a battleground for major game companies.
This is the beginning of Huanyu Technology.
But Huanyu Technology was only reflected in the promotion of Internet cafes at the beginning.
This kind of publicity includes putting up posters, engaging in offline Internet cafe activities, Internet cafe teams...etc.
But now Chen Yu took the Internet cafe promotion a step further.
From the original poster, a chartered flight came directly.
"Oh, that's it."
But although Zou Tao nodded, Zou Tao still felt that he couldn't keep up with Chen Yu's brain circuit.
"Mr. Chen, can you explain in more detail?"
What is the charter for?
What's the point of packing all the machines in the Internet cafe?
Is it possible to let ordinary users surf the Internet for free by subscribing all the machines in Internet cafes?
Seeing Zou Tao's confused face, Chen Yu was a little helpless.
This is also normal.
This trick is not something that just anyone can think of.
This method of play was invented by Shi Yuzhu, a game master in his previous life.
Now Shi Yuzhu is still selling melatonin, and has not yet entered the game field.
Naturally, no one knows about this kind of promotion method of including Internet cafes to invite users to play their games for free.
Not only no one knows.
On the contrary, before such a means of promotion comes out, it is impossible for you to imagine it.
Now that NetEase has learned their original style of play.
Well, Chen Yu will change to another more terrifying style of play.
Fortunately, Zou Tao is not stupid.
After Chen Yu explained a little, Zou Tao suddenly realized.
I thought in my heart.
It turns out that game promotion can still do this.
It turns out that they can also hire Internet cafes and ask them to play their own games.
Although this method is simple and crude, it is extremely effective.
Zou Tao has seen it.
If that time really comes, gamers all over the sky will frantically pour into their games.
Although in it, not everyone can stick to their game after entering their game.
Some may just play for a while and never play your game again.
But it doesn't matter if they play for a while or for a long time.
As long as they play, then everything has a beginning.
With a start, with an attempt... Then many people may embark on the road of games from now on.
"Mr. Chen, can we still do this?"
"of course can."
"Will this be too bullying?"
"Have it?"
Touching his chin, Chen Yu was a little confused: "Are we bullying?"
"Uh……"
Zou Tao was speechless.
Chapter 545: Ding Lei's Ambition
The year of 2004 in China's Internet online game circle is destined to be a major event recorded in the annals of history.
Not long after the beginning of the year, two major 3D online games have completed their beta testing.
However, the closed beta is irrelevant to most gamers.
Because this selection is some elite level players, there are not many players tested.
There are still countless people's expectations for how fun and how the two major games will be.
It is different from the previous era when activation codes were required.
At this time, most of the major game companies have canceled the activation code strategy.
Especially after the emergence of two major competing games, the activation code can only hinder the promotion of the game.
Therefore, although the closed beta is not a public beta, it has become a must for major game manufacturers.
For major game companies, the closed beta is already equivalent to the public beta.
It can even be said that the closed beta is more important than the public beta.
Because the internal beta is popular, the public beta can be popular.
If the internal beta is cold, the public beta is basically a foregone conclusion.
For the time being, there has not been a game that has been popular in the internal beta and the public beta.
"Brothers, World of Warcraft and Kyushu officially closed beta today, which one should I play?"
"I don't know, it depends on everyone's situation."
"I'm going to play World of Warcraft."
"I'm going, aren't you a fan of Huanyu Technology, how do you play World of Warcraft?"
"I also want to play Kyushu, but some players in the beta test said that World of Warcraft is more fun and more classic. I will play it for a while and see. If it is not fun, I will play Kyushu again."
"Uh, I'd better play Kyushu first."
I don't know if it was agreed, but the two game companies chose to conduct internal testing on the same day.
However, the timing is slightly different.
World of Warcraft side is 13:1 noon, which is [-]:[-] pm.
Kyushu OL is at 18 o'clock in the evening.
Both games have their own fans, as well as their own game crowd.
However, World of Warcraft seems to be more popular than Universal Technology.
And this time Kyushu started testing a few hours later than World of Warcraft.