Rebirth of the Cyber ​​Hegemony

Page 589

The chip industry has developed to the present, and two sets of procedures have been formed.

One is chip design, that is, the manufacturer does not produce, but only provides chip design.

The other is chip foundry. Manufacturers do not design chips, but only make chips.

Both programs are well developed now.

Designers no longer want to produce, because their production efficiency is not as good as that of foundry companies.

Foundry companies also don't want to do design, so what are they doing with design? It's better to keep improving and reduce the cost of foundry.

But even so, as a foundry chip company, it also has the ability to design chips.

Not only has it, but its strength is also impressive.

As for the reason, it is too simple.

Since we want to manufacture chips from major manufacturers, we naturally need to get the chip design drawings of each manufacturer.

The more chips that are manufactured, the more chip designs these foundry companies get.

Although their foundry has signed a confidentiality agreement with the chip design manufacturer, it is impossible to disclose the chip design, but not disclosing is one thing, and whether they can learn and develop on this basis is another matter.

But even so, Zhang Zhongmou has never developed a chip by himself in the chip foundry business for decades.

It's not that Taijidian has not studied various chips. If he really wants to develop it himself, Zhang Zhongmou believes that the chips he makes are definitely not weaker than the current world-class chips.The reason why they don't do it is because they think that they only need to do a good job in chip foundry.As long as the chip foundry is done to the extreme, they will not worry about having no business.

However, the current Center International is forced to self-develop.

no way.

Since other manufacturers have no orders, then design a chip by yourself, won't the orders come?

"Is Zhang Rujing trying to make a living?"

Although he guessed what Zhang Rujing was thinking, Zhang Zhongmou shook his head regretfully.

It's not that he is not optimistic about Center International's chip design capabilities.

The theory makes sense, but it is extremely difficult to implement.

In this world, it is not that if you have excellent chip design capabilities, you can bring chips to the market.

Among so many technology companies in the world, which one does not have a brush?

If you can snatch their market away with a chip you just make, then Qualcomm Texas Instruments will be in vain.

Of course, on this point, Qualcomm, Texas Instruments, Infineon and other chip giants have also received news.

As they are also in the semiconductor industry, they are the absolute leaders in the chip industry.

Whether it is Qualcomm, Texas Instruments, or Infineon, their chips occupy an absolute market.

After learning that Center International might develop a chip by itself, these chip makers wanted to watch the excitement.

"China has started to make chips again."

"It won't be another heart of Han that makes people laugh."

"Hanxin is not so good. Center International has Zhang Rujing. With Zhang Rujing's ability, he can still produce a decent chip. But even if this is the case, can their chip be launched?"

Han Xin's joke can be said to be the biggest joke in the history of global chips.

Once this joke comes out, major chip manufacturers can laugh for 10 years.

They really don't understand, why just take a Motorola chip and polish it to erase Motorola's marking errors, and then add the word "Hanxin" to make it an independent self-developed chip?

It's not just one or two people, it's a whole country.

So when they hear that China is going to make chips again, it's no wonder they don't laugh.

"The main worry is whether the relevant departments over there will force major mobile phone companies to install it."

"It's possible. But if they force it, then Nokia, Motorola, Sony... These mobile phone manufacturers will teach them how to sell mobile phones."

Electronics manufacturing is holistic.

Any local change may cause global changes.

Although mandatory installation may have some effect for a certain period of time, it may be able to keep the center international.

But the price of keeping the core international is the end of all domestic mobile phones.

Since Center International is acting stupid, they are ready to truly occupy the Chinese mobile phone market.

Chapter 672: I've never been afraid of anyone in a price war! ! !

[Chip foundry is making a comeback. 】

[The advent of domestic chips, will it be another Chinese heart? 】

[Center International VS Taiwan Jidian, who do you support? 】

It's hard to keep everyone in the business of electronics manufacturing.

After all, so many people participated and so many workers did the work.

Even if it is kept secret, a series of gossip can still spread.

No, while Center International was mass-producing new chips, a series of news spread like this.

At the same time, the war between Center International and TSMC also surfaced.

"Hey, everyone, is Center International winning or losing this gamble?"

"The probability of losing is very high."

"why would you say so?"

"Actually, it's easy to understand. Center International's technology itself is not as good as TSMC. Although Center International has designed a brand new chip this time, the chip has too much to do with it. It involves not only performance, but also price, and even The entire ecology, and the attitude of the partners. This move is too risky. If you lose the bet, Center International will be over."

"It seems that I heard that this chip was not designed by Center International, but by Huanyu Technology."

"No way."

"I've heard that too, but I don't know if it's true."

"If it is Huanyu Technology, it will be even more difficult. Everyone knows that Huanyu Technology is an Internet-based company. Although it cannot be said that Internet companies do not have any technical content, it is much worse than the general semiconductor industry. Huanyu Technology was in the Internet before. , and some mobile phones, the advantage is creativity, but semiconductors pay more attention to technology. Even if Universal Technology intends to enter the chip field, it will be difficult to give full play to their advantages."

"Actually, I want to support Center International. After all, it is the only chip foundry company in our mainland. If Center International is over, it will have a great impact."

Many people in the industry are still quite worried.

Although this concern cannot be said to have predicted the US blockade of China in semiconductors and high-tech electronics in later generations.

But thinking about the end of the only chip foundry company, this in itself is also an extremely dangerous thing.

It's just that, although they are insiders on this side, they also have a little understanding of the news from the outside world.

However, while many people are worried, more than a dozen domestic mobile phone manufacturers are working hard to speed up production.

Not to mention, after using the "Tianwen" chip, the production efficiency of a large number of mobile phone manufacturers is simply rapid.

Originally, they gave one month for replacement, but looking at it now, three weeks is enough.

Of course, half a month is enough if the first batch of goods is released.

It is also because of such high efficiency that the production cost of the entire mobile phone has dropped significantly like taking an elevator.

"Mr. Xu, Nokia, Sony, Ericsson...they may attack our new mobile phone."

"Are they launching new products too?"

"possible."

"What's their pricing?"

"It hasn't been announced yet, but they may adopt a price reduction method."

"Price reduction?"

Bird general manager Xu Lihua raised his lips.

When you talk about high technology, it is still difficult for Bird to compete with these companies.

You said a price cut...

Hehe, I can't kill you.

"The notice will go on, and the production will be stepped up 24 hours a day."

"At the end of this month, we're going to compete with them."

Xu Lihua clenched his fist.

He knew that this was a very important opportunity for their Bird.

By seizing this opportunity, Bird will be able to return to the top and shout their slogan again.

Bird, the fighter in mobile phones.

Yes.

In Xu Lihua's eyes, Bird is indeed a fighter in mobile phones.

Of course, not just waveguides.

Many other domestic mobile phone manufacturers are also desperate this time.

With the chip of Huanyu Technology, it can be said that it gave them great confidence.

Now, they finally have some experience of the price war that Universal Technology had at that time.

Although it hasn't started yet.

But they know.

As long as they set their own price at that time, it will definitely be the king of Chiguoguo.

However, you have to keep a low profile for a few days now.

Wait for their goods to be produced enough, and then compete with them.

……

Time slipped by quickly.

In a blink of an eye, it was the end of the month.

Nokia was the first to hold a new product conference and launched their new mobile phone 6670.

The Nokia 6670 is a mid- to high-end phone, or a high-end phone.

However, this time Nokia changed its strategy and they regarded the 6670 as a mid-range phone.

The original price of 6670 was 2500 yuan.

This time, they raised the price to 2200 yuan.

Of course, Nokia didn't just release the 6670.

Now that mid-range and high-end mobile phones are compared to mid-range phones, Nokia has prepared a model for mid-range phones to compete with low-end phones.

So, following the 6670, Nokia released another 6630.

The 6630 is somewhat similar to the 6670, but the performance parameters are different, and it is worse than the 6670.

Also, the prices are different.

One is 2200 yuan, and 6630, the price has dropped to 1800 yuan.

For mid-to-high-end machines, this is an extremely attractive price.

You know, for a long time, Nokia has always paid more than 2500 yuan for mobile phones at this price.

Sometimes even sold for 3000 yuan.

Then Nokia, Sony also released new products.

Their strategy is the same as that of Nokia, which regards high-end mobile phones as high-end, mid-to-high-end as mid-range, and mid-range as mid-to-low-end.

This is a way of dislocation, taking a higher-end mobile phone against a lower-end mobile phone of the same price.

May I ask, which one would you choose at this time?

Under normal circumstances, this style of play only appeared in domestic mobile phones before.