Rebirth of the Cyber ​​Hegemony

Page 746

Chen Yu looked at Wu Kai.

"This……"

Wu Kai was a little embarrassed, and explained: "The main reason is that our advertisements were too aggressive, and we didn't expect such a strong market reaction. All of a sudden, users' enthusiasm for consumption has increased several times. In addition, other brands of resistive screens are also now It has been introduced to the market, which has gradually popularized resistive screen mobile phones to a certain extent, so our production has been unable to keep up with the pace of sales. However, I have increased the production of OEMs in Guanlan Park. Then it will disappear.”

"Ah."

Chen Yu nodded.

He didn't interfere too much with the business's behavior.

Although the terminal retail price of the Lizi mobile phone is set at 6000 yuan, how much it sells for is entirely up to the merchant.

He can sell it higher, or he can sell it cheaper.

As for the decision to sell high or low, it depends entirely on the supply and demand relationship in the market.

However, even consumers who have increased the price will buy it, which proves the popularity of PEAR mobile phones on the other hand.

However, this phenomenon seems to be hot, but Chen Yu will not let this phenomenon continue.

In the final analysis, it is the reason of production.

As long as the output keeps up, this price increase will stop.

But that's not the case.

Market behavior is often beyond the control of manufacturers.

Although Huanyu Technology also has its own specialty store.

But Huanyu Technology's expert store is just a channel, and it is impossible for it to cover all consumers.

However, this also strengthened Chen Yu's decision to make Lizi mobile phone bigger and stronger.

Now that Lizi mobile phone has made such a good start, it must be grasped carefully.

Of course, the market is not necessarily such a price increase is completely effective.

Some people will buy it, and some people won't.

For example, at this time, some consumers will buy Nokia, or Sony, Samsung.

There are reasons for such a choice to increase the price, and there are also reasons why the price of Pear mobile phones is very high.

Chen Yu felt normal after watching it.

No matter how powerful the mobile phone is, it is impossible to catch all consumers in one go.

There are those who buy Lizi mobile phones, and there are also those who buy other mobile phone brands.

Some people think that those who pay high prices for Lizi mobile phones are idiots, and there is nothing you can do about it.

But judging from the present, it is obvious that the popularity of PEAR mobile phones exceeds that of other mobile phone brands.

Just look at the shopping guide lady in the mobile phone store.

All the shopping guide ladies were extremely jealous of the pear mobile phone seller.

After wandering around, the two returned to the company.

Chen Yu is quite satisfied with this market inspection today.

However, apart from being satisfied, Chen Yu brought back a few configuration sheets of other mobile phone brands.

"Brother, take a look at the configuration sheets of these mobile phones."

"Mr. Chen, is there any problem here?"

Wu Kai took it over and took a look.

In fact, there is no need to look at it, he already knows the configuration list of these mobile phones.

After all, it is a mobile phone.

He has analyzed the mobile phone configurations of some of their competitors a long time ago.

For example, there are some configuration lists of Nokia, Samsung, and Sony.

He can recite it without even looking.

"No way, you didn't find anything wrong?"

"It seems that there is nothing wrong with it."

To confirm, Wu Kai looked at the configuration lists of major mobile phone brands again.

Check it out, there should be no problem.

If there is a problem, he has discovered it before.

"Brother, you are not professional."

Pointing to the CPU on the configuration list, Chen Yu smiled and said, "Look, their CPU is not ours."

Chapter 844: A mobile phone capable of playing online games

"Oh my God……"

Wu Kai thought it was a big problem, but when he heard it, he almost vomited blood.

"Mr. Chen, Nokia uses Texas Instruments CPUs, Motorola uses its own CPUs, Sony also uses Texas Instruments CPUs, and Samsung also has its own CPUs. So, basically, they are unlikely to use our CPUs."

Wu Kai also understood what Chen Yu meant.

Huanyu Technology is doing cpu, and at the same time, it has also invested heavily in the cpu foundry business.

Of course, the cpu you make yourself is not just for yourself, it can also create profits.

For example, cooperate with some domestic mobile phone manufacturers to install Huanyu Technology's CPU on domestic mobile phones.

Of course, this one was also done.

Under the innovation of Tianwen 2nd generation integrated system, many domestic mobile phones have used Tianwen chips successively.

However, for these foreign giants, it is obvious that they cannot use Huanyu Technology.

"Not necessarily."

Chen Yu shook his head: "Although these mobile phone giants have their own CPUs, they also have deep cooperation with other chip manufacturers. But all industries and everything are for profit. If there is profit to be made, they will also use our CPU. cpu."

Do domestic mobile phone manufacturers really like Huanyu Technology so much?

Are they so willing to use Tianwen 2nd generation?

Actually not.

Because Tianwen 2 is integrated with the system, and it is cheaper than other CPUs, why not use it?

"That's right, but it's very difficult to get them into our camp."

Wu Kai shook his head.

It's not that they haven't made such a plan.

Wu Kai once raised this issue with these mobile phone manufacturers.

But in the end, there was no room for negotiation on this kind of thing, so they just refused it.

This is impossible.

"I think it's still a matter of branding."

The recent brand promotion of Lizi mobile phone made Chen Yu see the influence of the brand.

Once the brand is successfully built, it can not only create a greater premium, but also occupy more markets.

"Mr. Chen, what do you mean?"

"It's actually quite simple."

Chen Yu said: "The brand we built before was an overall brand, such as Huanyu, such as Lizi. But in the segmented products, he also has a brand. For example, the Intel Pentium chip series in PC computers, and the Athlon series of AMD. But , instead of a mobile phone cpu, which brand do you think is bigger?"

"This one……"

For a moment, Wu Kai didn't know how to answer.

Because all of a sudden he doesn't know how to compare.

"Forget it, because in our minds, we don't have the concept."

Chen Yu continued: "Even we who make mobile phones are like this, let alone ordinary people."

In fact.

For ordinary people, most people don't know which companies have mobile phone chips.

In other words.

In the entire field of mobile phone chips, mobile phone chips have not yet established a relatively successful brand.

Although there are some relatively powerful mobile phone chip companies, these are all in the eyes of professionals or practitioners.

He doesn't have a concept in the consumer space.

Consumers will not choose which mobile phone because of which mobile phone uses which chip.

The general operation is what kind of mobile phone manufacturers provide, and consumers use whatever chips.

They have no choice.

This lack of choice is not because they don't want to choose, but because they don't know how to choose.

But it's different when you put it on the computer.

The reason why Amd's cpu sells so-so is because even a computer novice will use Intel's cpu.

That's what branding does.

But in fact, is Intel's CPU really better than AMD's?

Although he is indeed better in terms of stability, but in terms of performance frequency, it is far inferior to similar amd products.

"Mr. Chen, do you mean to build our mobile phone chip brand?"

Wu Kai said with some excitement.

"Correct."

Chen Yu nodded.

His purpose is this.

As long as he builds his own brand, he will have the right to speak on mobile phone chips in the future.

At the same time, he can also push his mobile phone chip to the world.

In the future, when a user chooses a mobile phone, he will not only look at the brand of the mobile phone, but also the mobile phone chip.

Why are Huawei mobile phones selling so well in the future?

The biggest hero lies in his chip.

And Xiaomi, which has no chips, has suffered a lot in this area.

It is obviously much easier for consumers to drive the market, and then for those giants to follow up, than for Universal Technology to negotiate with them alone.Because there is no need to negotiate at all, these manufacturers will automatically make changes because of market demand.Just like when Nokia was almost bankrupted by smartphones, didn't they have to compromise the market in the end?

It's just that they compromised too late.

However, although Chen Yu's strategy was good, after thinking about it, Wu Kai still said: "Mr. Chen, your idea is very good. However, there is still a certain gap between the performance of Tianwen chip and other chips."

The reason why the Tianwen chip can be launched is actually the same as the Lizi mobile phone, using innovative methods rather than technical success.

"Of course I know this, but do you think consumers know?"

Consumers don't even know the brands of mobile phone chips, so what performance do they know?

As for the pc computer, in fact, many computer noobs don't know the performance of the specific chip.

It's just because the brand of Intel is too big, so all users will use Intel chips immediately.

But if you ask what is the difference between Intel Pentium and AMD Athlon, they can't even tell you what the main frequency is, how can consumers tell you the difference.As for those who can use amd, it is either some DIY veterans, or it is mandatory to install it through the cooperation of some brand computer manufacturers.Of course, there are others that are sold by computer salesmen.

"Brand has nothing to do with performance, as long as we advertise hard on the chip."

"As long as our chip brand is famous, these global mobile phone manufacturers will take the initiative to cooperate with us."