20demayo Page 779
Page 779
However, Lu Xue was embarrassed, but Li Hui said: "Chen Yu, you just picked a treasure. Our classmate Lu Xue has found a new model of department store e-commerce. Otherwise, how do you think we can do it?" 5000 single day."
"What new model, I am more interested in talking about it."
"You won't steal a teacher, will you?"
Li Hui asked.
"puff……"
Chen Yu almost spit rice.
I also steal what division.
Can I see this?
Chen Yu wished he could say, if I give you a recommendation on the homepage, let alone sell 5000 orders a day, I will let you sell 50 orders a day.However, as the rich second generation of hot pot in Li Hui's eyes, Chen Yu said: "Sister Hui, our family is in the hot pot business, not e-commerce."
"Right."
The hot pot Xi Shi is about to go on the market, and this guy will be worth billions in the future.
With such a worth, they should not be interested in their small business.
Immediately, Li Hui said: "Actually, the department store business is more difficult to do. There are many people competing. According to Huanyu Technology, there are several million department stores in Huanyu Department Store alone, covering almost all life categories. If the price We may not be able to compete with all the stores, and at the same time, we may not be the opponents of some other powerful department stores in terms of funds. However, our family, Lu Xue, has not only attracted a lot of consumers through social networking. , and also cultivated a series of agents. At the same time, these agents are actually developed from ordinary consumers..."
"It's a genius idea."
Chen Yu couldn't help admiring.
How many products can a store sell with just one person?
But what if you recruit hundreds or thousands of agents?
As for how to recruit these agents, he can't simply recruit one from the street or the Internet.
Because such a conversion rate is too low, it is okay in the short term, but it has no effect in the long term.
Therefore, through transformation at the level of social relations, such an agency becomes stronger.
"That's right, our family, Lu Xue, is the bully of Peking University."
Li Hui talked about Lu Xue's achievements from time to time.
While speaking, Lu Xue's face was flushed, and she was too embarrassed to see Chen Yu.
"Sister Hui, don't talk about it, I'm too embarrassed to say this."
I really can't bear it, Lu Xue said.
"Why can't I say it?"
Li Hui glared at Chen Yu: "Although your family is quite rich, our family Lu Xue is no worse than you. You can have a girlfriend like Lu Xue, you can secretly enjoy yourself."
"Yes Yes Yes."
Chen Yu naturally followed Li Hui.
He also knew that Li Hui was doing this for the good of Lu Xue, and he didn't want Lu Xue to marry in the future and be looked down upon by him.
"Sister Hui, you are so right. To have a girlfriend like Lu Xue, my ancestral grave will be filled with smoke."
"It's almost there."
Seeing that Chen Yu was very smart, Li Hui didn't say any more.
But I sighed again in my heart, such a good boyfriend, why don't you give yourself one... 5555.
"However, student Lu, although your model is good, it cannot be standardized, nor can it be replicated and expanded. After a certain scale, it will be difficult for you to expand. Moreover, your profits will be limited by layers of agents. "
"So, we want to slowly transfer to the mall, but Sister Hui and I are more worried about this."
Although in front of Chen Yu, Lu Xue couldn't do much business, but the person in front of him was an e-commerce boss, and Lu Xue would not let it go for nothing, so she said, "Chen Yu, what do you think?"
"its me……"
Just as Chen Yu was about to say something, Li Hui said, "He only knows how to sell hotpot. Ask him what he thinks?"
"puff……"
This time it wasn't Chen Yu, but Lu Xue who almost spit.
"Look, Chen Yu, how your girlfriend is laughing."
Lu Xue immediately rescued Chen Yu and said, "Selling hot pot is actually similar to selling clothes, and their hot pot is so popular, there must be something we can learn from."
"It is."
At this time, Li Hui stopped talking, and she also wanted to hear the thoughts of this hot pot rich second generation.
Chapter 882: Vipshop Mode
"Actually, although the competition in Huanyu Mall is great, it is not without opportunities. We just need to find the right entry point."
"What entry point?"
"Let's put it this way, if you want to find this entry point, you must first understand the model of Huanyu Mall. Although Huanyu Mall looks like a b2c, there are also categories in this b2c. For example, it is divided into self-operated business, direct business, and franchising Business. Self-operated business is done by Huanyu Technology itself, direct-operated business is done by brand companies, and franchised business is the business of dealers joining brand owners. You can’t do self-operated business, and you can’t do direct-operated business now. All you can do is join.”
"Chen Yu, we know this, is there any problem here?"
"Don't worry."
Chen Yu was not in a hurry, and said again: "Although these three businesses are not the same, they actually have something in common. They all sell some big brand products. For example, Gree, Midea, Changhong, Nike, Adidas... Wait. On the other hand, there are not many second- and third-tier brands that are not particularly famous, but few have settled in."
"But only first-tier brands are bought, and second- and third-tier brands are not very interested in everyone."
"That's not necessarily the case. What if clothes from second- and third-tier brands are sold at high discounts?"
Universal Mall is different from Universal Department Store.
Taking the clothing category as an example, although the first-line clothing brands in Huanyu Mall will also have discounts and promotions, they are basically the same as the reality, at most a little cheaper.
"If you sell the products of second- and third-tier brands in the mall and sell them at very favorable prices, there will definitely be a certain market."
"Then why not sell second- and third-tier brands in department stores?"
"Because your prices in department stores can't compete with other stores."
This is actually the previous Vipshop model.
Although Huanyu Mall also has discounts, the discounts have a bottom line.
For Huanyu Department Store, there is no bottom line for discounts.
In addition, the quality of Huanyu Department Store has never been as good as that of Huanyu Mall.
If users need a certain brand and a certain quality, they will all go to Huanyu Mall to buy.
Of course, if you don’t care much about quality and care more about price, then go to Huanyu Department Store.
Although the two are the same e-commerce company, their positioning groups are different, and there will be no conflict.
However, the Vipshop model is completely different from Huanyu Mall, a new model of Huanyu Department Store.
This model has attracted a lot of users by establishing cooperation with second- and third-tier brands, and then through discount promotions.
"There is a key question here, how can we get such a favorable source of second- and third-tier brands."
At this time, Lu Xue asked the key point.
Although second- and third-tier brands are second- and third-tier brands, they are also brands.
Since it is a brand, their price must be more expensive than ordinary products.
If their prices do not have a certain advantage, then even if they are sold in the mall, they will not sell much.
But they are just franchisees, not manufacturers, so they can't get such a cheap source of goods at all.
"This is also a direct order, and I directly negotiated with second- and third-tier brands."
"It's impossible for them to give us a lower price."
"This is not necessarily the case. You have to know that the current market environment is a buyer's market, not a seller's market. In other words, supply exceeds demand, and many first-tier brands are under great inventory pressure. This is true for first-tier brands, and second- and third-tier brands survive. The pressure is even greater. Moreover, many brands in the second and third tiers have not established their own online sales channels. You can use your own advantages to get a relatively low price. In this way, consumers can use a relatively low price I bought a product of a particularly big brand that is missing, but the quality and style are guaranteed.”
Chen Yuyun said calmly.
He knows the e-commerce market very well.
Of course, this understanding is not because Chen Yu is so smart and powerful, nor is it because he is extremely knowledgeable.
Although he majored in economics, the basis for all these establishments is the data accumulated by Huanyu E-commerce.
With countless merchants across the country staying on the Huanyu e-commerce platform, Chen Yu can almost be said to have the most first-hand data resources in the market.
These resources seem to be some cold data, but if you take them out casually, it is a huge business.
However, then again.
For Chen Yu, this kind of business is just so-so, and Chen Yu has no interest.
Chen Yu is a platform, so it is impossible for him to open a store to sell things.
No matter how good the products sold in this store are, Chen Yu will not get involved.
"I... Chen Yu, what major do you study?"
Li Hui on the side was dumbfounded.
At any rate, they were talented students of Peking University, but today they were given a vivid class by Chen Yu.
"economics."
Chen Yu said.
"Is the economics major of Shencheng University so good?"
Li Hui couldn't believe it.
Although she didn't mean to look down on Shencheng University, but Shencheng University is indeed a very ordinary undergraduate institution.
This was also the reason why Li Hui always felt that Chen Yu was not good enough for Lu Xue.
But when Chen Yu turned his eyes, let alone their Peking University undergraduates, even master's students might not be able to tell.
Moreover, Chen Yu is not just exaggerating, but has insightful insights that are extremely practical.
After talking about it, Li Hui can't wait to go back and open a mall on the spot.
"Of course it's amazing. If you think about where Shencheng is, the most profitable place is in Shencheng. Although we don't have any advanced theories, Shencheng's vision of the market is not comparable to that of ordinary people."
"Okay, you're amazing."
Chen Yu was somewhat shocked, but Li Hui refused to accept it and said: "Then why don't you do e-commerce."
"This is..."
Chen Yu was taken aback.
Seeing Lu Xue giggling in embarrassment, Chen Yu asked back, "Why do I want to do e-commerce?"
"Why not, if the model you say is good, it's a big deal."
"Big business? Can it make more money selling hot pot than our family?"
Li Hui was speechless for a moment.
This answer is really wonderful.
The valuation of hot pot Xishi is about to exceed 100 billion, and you still care about opening a shop online.
Even if you open a store online for a lifetime, it is not enough for them to earn in a month.
……
"Lu Xue, what do you think of the pattern your boyfriend said?"
"good."
"Then what are your plans?"
"Go back to the studio and count how much cash flow the company has."
After a meal, Chen Yu said that he had to leave beforehand.
Lu Xue didn't keep Chen Yu either.
Anyway, Chen Yu has become an exchange student at Peking University, so it will be very convenient to meet in the future.