20demayo Page 879
Page 879
But after Huang Zheng explained again, Chen Yu still shook his head: "The event coupon can only be regarded as an ordinary event, and there is no highlight. It is true that your forwarding politely has some effect, but for the time being, it is not very effective."
This repost was polite and Chen Yu remembered the Pinduoduo that Huang Zheng's later generations did.
Relying on this crazy forwarding method, he has become the third largest e-commerce platform in China, and even faintly has the possibility of entering the second place.
However, in the traditional PC Internet market at present, his polite forwarding has not been able to form an explosive promotion method for the time being.
"As for the price promotion, the 8% discount is not strong. If you want a discount, you can make it bigger, 5% off."
"5% off?"
Huang Zheng panicked.
If this is 5% off, those merchants will not lose money.
"Mr. Chen, this is not acceptable."
"Why, do you think the 5% discount is not strong enough?"
"no no……"
Huang Zheng didn't know how Chen Yu's brain circuit turned, how could he think that the 5% discount was not strong enough.
The 5% discount is not strong enough, so how many discounts are needed?
If the 5% discount is really used, the consumers will go crazy.
But just thinking about it, Huang Zheng's eyes suddenly brightened.
Yes.
If this is a 5% discount, consumers will have to frantically go to the Huanyu e-commerce platform to buy things.
"Mr. Chen, do you mean 5% off for the entire site?"
"It depends on the merchant's own arrangement, but each merchant must launch one or several products with a 5% discount. As for other products, even if they can't get a 5% discount, at least a 7% discount is required. Especially for clothing products, all participating companies must be forced to 50% off All the above models are 5% off."
"Mr. Chen, I'm afraid the merchant is unlikely to agree."
Although Huang Zheng somewhat understood that Chen Yu was trying to use the 5% discount to create momentum.
As long as this momentum is formed, their e-commerce platform can go further.
At the same time, the public has a better understanding of online shopping, and even the number of users has exploded.
After all, although Huanyu E-commerce is doing well now, online shopping is still only a minority.He did not form the masses, and not everyone accepts online shopping.Once the 5% discount appears, it will surely form a huge influence.
"Businessmen do not agree because they are afraid that they will not make money. Although 5% off is a huge discount, they will not lose money for clothing brands. That is to say, the profit is not particularly large, but as long as it is measured, their profit is also large. It is very large. Moreover, as long as our platform drives consumers’ consumption enthusiasm, it will also help their business in the future.”
"But some businesses may not be able to see the future."
"If they don't agree, that's okay. It doesn't matter if they don't agree. They don't have to participate in this promotion festival. But for all companies that agree, we will help them attract traffic through various methods."
There are people who are opposed to any plan and some people are in favor of it.
Chen Yu's model can be said to be the opportunity for the fastest and most rapid development.
Otherwise, just develop slowly little by little, when will the e-commerce platform truly mature.
Moreover, Huanyu Technology must do the same.
Although Huanyu E-commerce is currently leading, the e-commerce platform will never be monopolized.
Since you can't monopolize, then his competitors will continue to compete with you.
Just like Ali.
Even though their business is far inferior to Huanyu Technology, they are still favored by capital.
Of course, Chen Yu didn't bully any merchants by doing this.
Although Chen Yu is strong, as long as this promotion festival is over, these merchants will definitely feel the charm of this promotion.
As for those who don't want to participate, it is impossible for Chen Yu to ask all of them to participate.
But as long as they see such promotional profits in the future, they will naturally join in.
"Okay, Mr. Chen, I'll communicate with some merchants first to see how it works."
"Okay, let's analyze the pros and cons of future prospects with them, but this plan is set and will not be changed. If they participate in our promotion, then we will use our best efforts to give back to these merchants. As for those who did not participate, then Just let them study the data of this promotion after the promotion, I believe they will make more wise choices in the future.”
Speaking of which, Chen Yu could have waited a few more years for the 5% off promotion that Chen Yu said.
However, on the one hand, it is a matter of competitors.
On the other hand, the contest between Chen Yu and Microsoft made Chen Yu unable to wait.
He must make his e-commerce platform work and become bigger and stronger.
Once the e-commerce platform is really established, then Chen Yu will be more confident in responding to Microsoft's challenge and entering the global market.
Just like Amazon, Chen Yu wants to challenge.
However, now that his own e-commerce platform has not really grown, Chen Yu naturally dare not go abroad to compete with Amazon.
But if his e-commerce platform has grown and grown, it's really not in Chen Yu's character not to touch Amazon.
Chapter 982: Sorry, We Just Registered the Double 11 Trademark (5000-word Chapter)
"Chen Yu, are you in Hangzhou?"
"how do you know?"
"Hehe, you Huanyu Mall are our competitors, we have to inquire about you all the time."
"Tsk tsk...Student Lu, it's ok, I've entered the role so quickly."
Chen Yu was a little surprised when he received Lu Xue's call.
"Let's have dinner together tonight."
"Are you also in Hangzhou?"
"I've been in Hangzhou for several days."
"Are you really here to spy on the situation of our Huanyu E-commerce?"
"Half and half, let's talk at night."
"Row."
That night, Chen Yu met Lu Xue who hadn't seen him for a long time.
"Student Lu, why did you come here? I've been waiting for you for half an hour."
"Sorry, sorry, I just inspected the market in Hangzhou, and a few customers were delayed."
"You are in good working condition."
"No way, we are under a lot of pressure to compete with your Huanyu E-commerce."
"What do you call Huanyu E-commerce? It seems that I am also a major shareholder of your Vipshop."
"I don't care about it. Anyway, I am in charge of Vipshop now, and he is mine."
"Okay, okay, our Mr. Lu, drink a glass of water first to quench your thirst."
Chen Yu brought a glass of water to Lu Xue: "It seems that you have gained a lot recently. If you have any insights, please express them?"
"I don't have any insights, but after looking around in Hangzhou, I found out why you set up your headquarters in Hangzhou."
"why?"
"There are a series of small and medium-sized enterprises here. Although these small and medium-sized enterprises are not very strong, their product lines are extremely rich. At the same time, their prices are not expensive. In addition, everyone here is more open-minded and easy to accept new things. The computer penetration rate is relatively high, which is of great help to promote online shopping for consumers. On the contrary, our Vipshop is located in Beishi, which is slightly weaker than Hangzhou.”
"It's okay. Beishi is the political, cultural and economic center of the country, and it's not that bad. In addition, the logistics will become more and more developed in the future, and the initial advantages of Hangzhou's side will not be particularly obvious."
"I think so too."
Lu Xue nodded: "By the way, I heard that you are going to hold the Double 11 promotion festival."
"Yes, didn't you follow up too?"
"Of course we must follow up. You are the leader in the industry, and your promotions are also of great help to us. At least, not to mention other things, this wave of promotions will increase the number of online shoppers a lot."
"It's a good use of your opportunity."
"It is estimated that Ali will follow suit."
"should be."
Chen Yu nodded.
After several contests with Ali, Huanyu E-commerce has occupied the number one position in the industry.
However, after several battles with Huanyu E-commerce, Mr. Ma has confirmed his own position, no longer being fooled by Chen Yu, but focusing on the c2c business with all his heart.Although this area is still incomparable with Huanyu e-commerce for the time being, with the latest wave of financing, Ali has also gained many users and has become the second largest e-commerce platform in China.
"But recently I heard a piece of bad news about you?"
"what news?"
"Did you launch a 5% off promotion plan?"
"Yes, do you think this is bad news?"
The 11% discount plan for Double 5 has been launched, which does not require other competitors to inquire about internal information, as long as you know about it.
"Then have you noticed that many businesses do not agree with this plan?"
"It's nothing."
Chen Yu nodded: "Everyone agrees to any plan, and some people oppose it."
"But if it's 5% off, the merchants probably won't make much money from this promotion."
"That's not necessarily the case. What if it's measured?"
Once the amount is measured, let alone a 5% discount, some can earn a 4% discount.
Especially items like clothing.
Many commodities are mostly half-and-half.
As for why the profit is so high, do not drop some.
This is entirely the law of the market.
It's not that you want to drop, you can make more money.
A price drop must be supported by volume.
If the volume does not rise, it is useless to drop the price.
Chen Yu is so confident because Chen Yu can bring down the price, but he can bring in the quantity.
"But users may not think so. I found that many merchants are not willing to participate in your promotion."
"There is this phenomenon, but after the promotion, they will understand."
The explosive power of 5% off is not comparable to any clearance sale in any store on the street.
Once it attracts the attention of a large number of consumers across the country, this amount will be astonishing.
You think it's just a big sale like 1 times and [-] times.
But the reality will tell you, not 1 times 2 times, but 100 times, 200 times.Even 1000 times, 2000 times.
This completely subverts the three views of everyone.
At the same time, the potential of the e-commerce market is extremely large, and it is far from fully developed.
Not to mention the current 2005, even if it is the later 2020, he will explode with an increase of more than 30% every time he promotes.
Just imagine, the scale of the double 2020 promotion in 11 is already more than 6000 billion, and he can still maintain a huge growth.
Can you estimate how big the potential of e-commerce is?
"Chen Yu, this is an opportunity for your opponent to poach your corner."
"Student Lu, you mean that you, Vipshop, want to poach our corners."
"Our Vipshop model is different from your Huanyu e-commerce company. We are a website for special sales, and it is not very useful to dig, but don't underestimate Ali."
"Student Lu, it's amazing. Vipshop will leave it to you. I'm completely relieved."
After chatting with Lu Xue, Chen Yu also had a basic judgment on Lu Xue's ability.