Rebirth of the Cyber ​​Hegemony

Page 965

The same goes for smartphones.

Super Pear is the first brand to pioneer smartphones.

His brand awareness is naturally elevated invisibly.

In the PK among the world's top mobile phone manufacturers, the brand is undoubtedly the most aggressive.

Previously, Nokia could sweep the world with their brand, but this time in the field of smartphones, it is not so easy to operate.

Not only is it not so easy to operate, but they also have to consider, how do they price it?

If it is higher than Super Pear, then the question arises, why don’t users buy Super Pear?

Are you really doing better than Super Pear?

Because everyone knows that you are copying Super Pear?

After Super Pear came out, they had their Nokia 1.

And judging from the whole design, he is really copying.

Of course, you can copy as you like, it is not impossible to copy, anyway, many companies have been copying.

But your copy is more expensive than the ancestor who created the smartphone. Are you a fool when you are a consumer?

Well, you thought it would be fine if the price was lower than Super Pear?

No, this is a bigger problem.

Once it is lower than Super Pear, then Nokia's own brand will become a problem.

Isn't this clearly telling others that their Nokia is not as good as Super Pear?

Otherwise, why do you sell it cheaper than others?

Ok.

Now let me ask you again, is Nokia’s price higher than Super Pear or lower than Super Pear?

Chapter 1070: Cut leeks

Obviously, Nokia has thought about this issue.

Although they are also a headache.

In the end the price of Nokia 1 is higher than the super pear or lower than the super pear?

In the end, no matter whether it is above or below, Nokia 1 will appear very passive.

Suri, though, thought of a smart pricing.

Since it can't be high or low, it's the same price as a super pear.

I have to say that the same price as Super Pear 5999 seems to be a very wise choice.

But that's just what it looks like.

After the Nokia 1 was officially launched at the Nokia new product launch conference.

The Nokia 1 was not as popular as the Super Pear.

Of course, it's not that the Nokia 1 is nobody's business.

Nokia has been making mobile phones for so many years, but he has cultivated many hardcore players.

There are still many hardcore supporters of Nokia.

Just after these hardcore support for Nokia, the sales of Nokia 1 quickly became cold.

As for the reason, it is still an ecological problem.

The reason why a smartphone is called smart is that apart from its functional intelligence, the most important thing is its ecology.

If you don't have a set of apps that work with you, your smartphone is just a bauble.

Of course, Nokia's previous Symbian system was compatible with many applications.

However, because of the new touch method, all the application software that Nokia has previously cooperated with must be newly optimized or even remade.

This not only takes time, but also costs a lot of money.

Of course, it's not like no application vendors are keeping up.

No matter how you say Nokia is also a global giant, there are still some applications that quickly catch up with Nokia.

After the Nokia 1 appeared for a period of time, a series of applications were slowly launched.

However, these applications can keep up, but there are some applications that Nokia just wants to develop, and these applications may not appear.

Such as friend network application.

Such as Universal Video application.

Weibo application.

These are all global super applications, and the key point is that these applications belong to Universal Technology.

Universal Technology will launch applications that support the Symbian system?

This is impossible.

In fact, they have also used this trick before Nokia.

When Super Pear was launched, Nokia also united with a group of partners to boycott Super Pear.

The way to resist, that is, regardless of all the applications, they will not launch the super pear version.

It was only later discovered that the boycott had no effect at all.

Not only was it ineffective, but some of those who participated in the boycott before joined the Super Pear camp.

After researching, I found that Nokia's resistance was useless at all.

If you want to resist, Huanyu Technology will make its own application.

For example, office software, if Microsoft does not follow suit, Universal Technology will launch the wps mobile version.

Another example is a search engine.If Google doesn't follow, they bring their own Yisou and even Baidu.

Well, now Nokia is also encountering this problem.

If they followed Universal Technology's practice before, they could build their own social networking site, their own Weibo platform, their own video site...but...you can only think about it.The dream is lofty, but there is no room for manipulation in reality.Such a platform is no more than a functional application software, it is a social application.Social platforms have a natural viscosity, and users cannot easily change social software.

It's like people don't change instant messaging software easily.

Even if you can make these platforms, it is just a decoration whether anyone uses them.

Of course, you can also promote it slowly, and sooner or later they will use it.

But sorry.

It doesn't matter if you take your time, consumers will not take your time.

They have to log in to Friends.com every day, check Weibo every day, and watch Huanyu videos every day... Can consumers accept that Nokia 1 smartphones do not have these applications?

Of course, why didn't Nokia, the world's top manufacturer, consider these issues?

They are very aware of the disadvantages on their side.

But Nokia has a history of more than 100 years, and they have a series of means to fight against their competitors.

For example, cut prices.

Yes.

The social application is Nokia's weakness. Even if Nokia makes it by itself, it is difficult for them to do it.

However, if your mobile phone sales reach a certain level, the series of applications will naturally follow.

In fact, ecological construction is not built all at once.

Just like their Saipan.

They know too well how the ecology is built.

No matter how good your technology is and how complete your application is, if there are no sales, it will be over.

But once your sales increase, he will show up any application you want.

At that time, even your competitors will rush to cooperate with you.

Lowering prices is the best way to increase sales.

Nokia counted.

Based on the price of Nokia 1 priced at 5999, they also have a profit of 2000 yuan.

The price of 5999 yuan can't be sold for a while, so what about my 4999?

However, for the sake of face.

After all, price cuts affect the Nokia brand.

So, Nokia took such an approach.

The official guide price is still 5999, but the supplier has given them great discounts.

So, you will find it in the market soon.

Although the price of Nokia 1 is set at 5999, in the end you may buy it back for 4999 or even 4899.

really.

This trick continues, the sales of Nokia 1 have been strongly improved.

The price of 5999 is indeed a bit embarrassing, because compared with it, they would rather buy super pears.

But for the price of 4999, Nokia 1 can indeed be considered.

"Mr. Suri, our sales have increased by more than 30% in recent days."

"Oh, it looks good."

"We expect that our sales will continue to increase in the future. Although we can't compare with Super Pear for the time being, as long as we are given time, we will definitely be able to catch up with Super Pear."

"very good."

Suri nodded in satisfaction.

This strategy has been formulated as early as when Nokia 1 was developed.

Looking at it now, the effect is very good.

This also proves Nokia's strength and their long-term vision on the other hand.

Even if Universal Technology is one step ahead of them, so what?

Back then, Motorola was more ahead of Nokia, but didn't Nokia also beat Motorola?

As long as they maintain this momentum, the touch smart phone developed by Huanyu Technology will make wedding clothes for them.

But what Suri didn't know was.

When their Nokia 1 made a substantial price cut, those leeks harvested by Nokia were not happy.

"4999, tsk tsk, this is the latest market price of Nokia 1."

"I bought the Nokia 1 blindly before the fuck."

"When we are leeks, if you say that the price will be lowered, then the price will be lowered. Even if you want to lower the price, have you ever asked us how these leeks feel?"

"As a loyal fan of Nokia, I bought the Nokia 1 right away. Although after buying it, I feel that this phone is not as good as Super Pear at all, but who calls me a Nokia fan. Even the Nokia 1 No matter how bad it is, I will bite my teeth and swallow it. But Nokia actually treats us like leeks, okay, fine, then I will expose the Nokia 1, a garbage phone..."

Do you know how you feel when you are harvested as leeks?

This is like the feeling of dropping 10 after buying a Cadillac for a few months.

Or if you buy a Tesla and drop 20 a year, [-] grass mud horses pass by...

This is the mood of the first batch of old Nokia 1 users at the moment.

Chapter 1071: Here Comes the Patent Stick Everyone Wants (2 in 1)

"Let's talk about the appearance first. Damn it, you can afford to lose this person that Nokia is imitating Super Pear. Let's talk about a series of functions inside. If it wasn't written as Nokia on it, I almost thought it was Super Pear. But Nokia obviously Not as good as Super Pear, the workmanship is not so exquisite, and the whole mobile phone looks very cheap. The most shameful thing is that he sold it for 5999.”