Rebirth of the Cyber ​​Hegemony

Page 1031

Followed by group buying and social group buying.

At this time, he even took out a trick to live broadcast the goods.

It seems that this kind of live streaming is just a Douyin business and has nothing to do with Pinduoduo.

But not at all.

Douyin has benefited a lot from it, and Pinduoduo has also made a lot of money in live streaming.

Especially in Douyin, there are many people who have never tried online shopping.

Originally, they probably would never shop online in their entire lives.

But the emergence of Douyin has brought them an online shopping experience.

"Take a look at Douyin's live streaming. After a week, we will also launch our live streaming."

Bezos didn't want to learn from Pinduoduo before, whether it was bargaining or grouping.

It’s not that he can’t see the advantages and disadvantages of these models, mainly because Amazon and Pinduoduo have different positioning.

If you adopt their model, not only will it not help Amazon, but it will also make Amazon lose itself.

But live streaming is different.

Douyin can do it, so can Amazon.

Isn't it just asking celebrities to help bring the goods?

Douyin can invite Tyson over, and Amazon can also invite a more awesome character.

Don't tell me, Amazon really did it.

Douyin invited Tyson, and later, Amazon invited Jackson.

Jackson, who is also a global superstar like Tyson, has unparalleled popularity.

However, Pinduoduo only spent $100 million to hire Tyson, but the price Amazon paid for Tyson was a bit big.

The price Jackson offered was $3000 million.

The reason for such a high price is not that the Jackson Lions opened their mouths.

Because Jackson itself is worth the price.

He's not like Tyson.

Tyson never took money as money because he was drunk with money before.

But Jackson was different.

Although Jackson lived a very extravagant life, Jackson was not so extravagant.

More importantly, Jackson's career as an entertainer is longer than Tyson's, so he also earns more than Tyson.

According to ordinary endorsements, Jackson's endorsement fee is about 2500 million US dollars.

But because it was a live broadcast, Jackson had some concerns, and finally quoted a high price of 3000 million US dollars.

Although the price of 3000 million US dollars is a bit high, it is still affordable for Amazon.

Finally, a week later, Jackson officially joined Amazon's live streaming.

……

"Brother Jian, let's watch Jackson's live broadcast later."

"I was just about to tell you about that, too."

Early in the morning, Zhang Jianming came to Chen Yu's office.

Zhang Jianming naturally knows Amazon's actions in North America.

E-commerce is one of the most important sub-businesses of Universal Technology, even he, the vice president of Universal Technology, is very concerned about it.

"Oh, come on, sit down, it will start soon."

Chen Yu took out his phone and clicked to enter the Amazon app.

Although Amazon was originally an e-commerce website, not a live broadcast platform, I have to admire Amazon's capabilities.

In just one week, they developed a live streaming feature on the Amazon shopping platform.

“Internet speed is okay.”

While watching, Chen Yu experienced Amazon's live streaming function.

Although the live broadcast has not officially started, it is not too difficult to enter the room.

"Mr. Chen, Jackson and Tyson are both global superstars, and, in terms of popularity, Jackson is stronger than Tyson."

In fact, it is really difficult to say who is more popular in the world between Tyson and Jackson.

Some say Tyson, some say Jackson.

But in terms of statistics, it is actually Jackson.

After all, boxing is a niche sport, and many people have not seen Tyson boxing.

But Jackson is a singer. Many people have heard his songs, and more people prefer to listen to songs rather than boxing.

Also.

Tyson had a short career and is now retired.

But Jackson's career has gone through more than 30 years, and he has been popular until now.

This is why Tyson rarely asks him to speak for him, but Jackson's endorsement fee is so high.

"Well, Amazon found Jackson in the right way."

Chen Yu nodded, Amazon still has vision, but Chen Yu still expressed doubts about how much goods Jackson could bring out.

It's not that Chen Yu doubts Amazon's ability and influence.

The platform is different, the model is different, the time is different... There are many differences.

No matter how good Jackson is, he may not be able to reproduce Tyson's effect.

as now.

Judging from the number of people in the live broadcast room, it only shows more than 2000 million members.

This is not to say that Amazon has fewer members than Douyin.

The point is.

People check Douyin every day, but will you always open the shopping website to shop?

Although there are many prodigal wives in this world, most of them are quite rational.

And these 2000 million fans are also acquired by Amazon after spending a huge amount of publicity.

otherwise.

With a shopping platform like Amazon alone, how could he gather so many people together at once.

"2000 million members, hehe... Brother Jian, I don't think you need to watch this live broadcast."

Although Jackson has not officially played yet, Chen Yu has already concluded the result.

It wasn't God Chen Yu's prophecy.

This can be seen entirely from the number of members.

If the number of members does not reach a certain size, it is impossible for him to successfully convert more consumers.

Just like Tyson's live broadcast with more than 1 million users.

Where are the 1 million users who actually buy?

Let alone 1 million, there are not even 1000 million.

If there is really 1 million, then Tyson's sales record that night is not 200 million US dollars, but [-] billion US dollars.

If you look at the conversion rate.

In the last Tyson live broadcast with goods, 1 million fans only brought in 2 million US dollars in revenue.

That is, 1 fan contributes only two dollars.

Even with 1 million users, how much conversion can he bring with 2000 million fans?

$4000?

If only $4000 million worth of goods are sold, it is estimated that Amazon will cry to death.

In fact, a number of 2000 million fans actually hit Bezos.

Originally, he thought that with their publicity and Jackson's fame, their live broadcast this time did not mean that their overall popularity surpassed that of Douyin, but the difference should not be too big.But contrary to expectations, Amazon’s popularity is only one-fifth of that of Douyin’s live streaming.Although it hasn't started yet, he already knows that basically their sales can't surpass Douyin today.

However, this is not the most important.

Most importantly.

Bezos once again understood when he saw that their fan popularity was only one-fifth of Douyin.

It turns out that the so-called live broadcast with goods is not just live broadcast, nor is it just live broadcast with goods.

His model, his gameplay, his functions... all revolve around social e-commerce.

But unfortunately, Amazon is just an e-commerce platform, and they don't have social networking.

This is just like Ali in his previous life.

Although Ali is the largest e-commerce platform in China, they have not made any achievements in the social field.

Chapter 1145: Whoever gets the payer wins the world

Ok.

Chen Yu's prediction was somewhat inaccurate.

Jackson brought the goods live, and the final sales were not 4000 million US dollars, but 1 million US dollars.

The main reason for this is that Amazon’s spending power is stronger than that of ordinary netizens.

But even so.

Inherent insufficiency still prevents Amazon's live streaming of goods from becoming popular.

It is good that Jackson brought out $4 million in a single 1-hour live broadcast.

But after Jackson, some other merchants brought goods, but they were completely cold.

The reason here is still related to positioning.

Amazon is an e-commerce business, and he doesn't have any social genes.

Although Amazon merchants can also live broadcast live delivery of goods, they do not live broadcast live delivery of goods in a social way.

Just like the way they bring goods, they not only bring goods, but also bring goods.

They don't have a lot of followers.

Even if there are some old users who have followed before, they will not come over just because you start broadcasting.

As for why everyone goes to Douyin?

The premise is.

People don't go to Douyin to buy things, they just watch other people's live broadcasts when they use Douyin.

As for buying things during the live broadcast, that's just an add-on.

But it is precisely this additional thing that Amazon cannot imitate.

Coupled with the fact that a group of Internet celebrities have posted countless short video works that have attracted great popularity, they have a greater advantage than ordinary sellers when bringing goods.

This is social.

It's just that when Amazon understood this, it was a little late.

or.

Bezos doesn't think it's too late.