20demayo Page 1729
Page 1729
Wei Xinyuan said: "You must impose strict regulations, not allowing suppliers to non-distributors, and not willing to change the current dealer system. Then we must find a way to solve the problem of production and sales in the off-season. If this problem is not solved, Then the production capacity of the factory will be idle, which will be a huge loss for the company! Coupled with the loss of skilled talents, the invisible loss will be even greater."
Yang Fei knew that what he said was the truth, and he once played Gao Yi's side in order to clear the inventory and promote production, and used improper means to sell an extra 30 tons of goods!
At this moment, Yang Fei couldn't help but frowned, lost in thought.
Chapter 1556
If there are multiple dealers in one area, the current dealer profits will be diluted.
After moving so many people's cakes, dealers will definitely not agree.
In fact, Yang Fei has already set sales for the distributors, and the purchase volume must reach a certain value every year in order to get the next year's renewal.
But this standard is difficult to formulate.
In the past, four standards were set, based on the standards of first-tier, second-tier, third-tier, and fourth-tier cities.
This task can be accomplished by most dealers.
However, some dealers, because of their good regions, obviously still have a lot of market space to tap after completing their sales targets, but they just don't want to make progress, and they will be safe if they are small.
Some businessmen, seeing these gaps in the market, went to the Peach Blossom Factory and negotiated with Wei Xinyuan, asking to get the goods directly from the factory and sell them at the same price as other dealers.
Wei Xinyuan refused at first.
However, the merchants have vowed to promise that they will never tell anyone, will not disturb the market price, and will not sell other fake products. They only sell products provided by Meili Daily Chemical Factory, and the channels are reliable, which will not affect other genuine brands. Dealer's interests.
Wei Xinyuan couldn't bear their lobbying, and it happened to be the off-season at that time, with limited shipments and serious waste of production capacity, so he agreed to the businessmen's request.
This businessman is very smart. He made a fortune by doing this by himself. He immediately mobilized all his brothers and sisters, seven aunts and eight aunts to find areas with large sales volume, establish channels, and then get goods from Meili Daily Chemical Factory to sell. .
The sales of the daily chemical factory have increased greatly!
The increase in sales becomes especially noticeable in the off-season.
The Meili Daily Chemical Factory led by Wei Xinyuan has been far ahead in the whole group in terms of production and sales for many years.
Yang Fei also praised Wei Xinyuan more than once in public, saying that he has good leadership and good management skills.
Wei Xinyuan made the accounts so seamless that even Yang Fei didn't discover his secret.
The factory's purchase, sales and inventory can be counted. The only difference is that some of the goods are not supplied to the dealers.
Wei Xinyuan was right, he didn't steal a penny.
Yang Fei can see this from the weekly financial report.
After so many years, none of the dealers saw through it, let alone reported it to Yang Fei!
Does it explain something wrong?
There must be something wrong!
What does it say?
It shows that the domestic market is far from saturated!
There is still a lot to do in the beautiful group market!
However, do you really want to change the dealer system?
As the boss, Yang Fei didn't dare to make this decision rashly.
Move the whole body by pulling a hair!
"Mr. Wei, I'll think about this matter again." Yang Fei had difficulty making a decision for a while.
"Is it still the same now?" Wei Xinyuan asked.
Yang Fei knew what he was asking and nodded.
Wei Xinyuan smiled, took his leave and left.
Chen Mo came in to clean up the cups.
Yang Fei said, "Please invite Wu Guohong to my office."
Wu Guohong is the vice president of marketing of the group.
Each brand of Meili Group has its own marketing department.
Of course, the headquarters also has a marketing department, which is responsible for coordinating the marketing work of the entire group.
And it was Wu Guohong who was in charge of this.
Wu Guohong graduated from the School of Management of Fudan University with a master's degree. She has studied business management and marketing.
After receiving the notice, Wu Guohong came to Yang Fei's office soon.
Yang Fei's conversations are always direct, and what can be said clearly in one sentence, absolutely does not need two sentences.
He straightforwardly told Wu Guohong about the problems in the dealership system, and asked him if he had any solutions.
Wu Guohong is in his thirties, just in his prime, strong, and looks a bit dull, but when he speaks, he immediately shows his excellent eloquence and quick thinking.
"Boss, we can strengthen the construction of the distribution system."
"Distribution system?"
"Current dealers are doing things in their own way. We only supply goods and don't care how they sell. By doing this, we save trouble, but there is also a lack of communication with dealers. We can help them establish a distribution system, as long as It is within the scope of one's own region, and it is possible to establish as many distributors as possible."
"At the beginning of the establishment of the channel, I thought about establishing a distributor. However, in this way, there will be an additional hurdle for our products to reach customers. If the price remains unchanged, the profit will be diluted."
"There are two prices that remain unchanged, one is our supply price, and the other is the terminal sales price. On this basis, dealers and distributors can negotiate a mutually acceptable profit share."
Yang Fei said: "As far as I know, many distributors may not sell the account of the general distributor. First, he feels that he is no worse than the general distributor, and there is no need to be ordered by others; second, he feels that the general distributor has made money for himself. A sum of money, I feel uncomfortable, and there is a natural resistance. The contradiction between the two is difficult to reconcile."
Wu Guohong said: "Therefore, we need our manufacturers to assist distributors and establish sub-distributors. For the first type of distributors, we can request that manufacturers set up special dealerships to relieve the psychological shadow of distributors. We are Manufacturers sign contracts with distributors and set them as special dealers. Then they sign contracts with general distributors, and the products sold by the distributors are still counted as his achievements. When a certain amount is reached, he can get rebates.”
Yang Fei's eyes lit up, and he nodded secretly, but he didn't agree immediately, but said: "You continue."
In order to get Yang Fei's affirmation, Wu Guohong worked harder and said: "Our manufacturer ships the goods directly to the distributor's warehouse, and the general distributor can still help him maintain the network and do a good job of service, so as to win the psychological recognition of the distributor. .”
Yang Fei just looked at him lightly and didn't speak.
Wu Guohong said:
"For the second type of distributor, our company sends business representatives or resident managers to visit the door for positive communication, weakening the shadow of the general distributor in the distributor's mind. It makes him feel that the money is earned by the manufacturer, not the general distributor. He has made a lot of money, which is often the case for distributors. Manufacturers should make as much money as they want, but if the general distributor earns a little more, the distributors will feel that they are too dark and they are "killing pigs."