20demayo Page 148
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"Mr. Chen, this platform doesn't seem to be difficult."
"There is definitely no technical difficulty in creating a platform, and it can be done quickly by recruiting dozens of technicians. But, what I want to ask is that we are engaged in chess and card games, Ourgame is also engaged in chess and card games, and Penguin is also engaged in chess and card games. Game, how do we surpass them?"
"This……"
Li Nan thought for a while, and said: "We have YY instant messaging, as long as we bind chess and cards with YY, I am confident that we will surpass Lianzhong World."
"What about the penguins?"
Chen Yu said: "You can think of the binding of chess and cards to YY, but Penguin can't think of the binding of chess and cards to their QQ. The number of simultaneous online users on QQ is three times that of ours. Although this volume is not a big deal, it is still incomparable. Horrible. Once this size goes up, if we have no other way, it will be very difficult to catch up."
In fact, the contest between QQ Games and Lianzhong World did not sell cigarettes.
Although the two are competitors, they really don't fight each other, and they don't need to fight.
As long as Penguin develops all kinds of chess and card games, relying on the size of QQ and adding the so-called [your friend is playing cards in QQ games] binding, he will soon surpass Lianzhong World.
However, facing a penguin three times the size of YY, why do you surpass them?
Once it failed to surpass them, it was even far behind the penguins.
Then give Penguin a certain amount of time, and Penguin's QQ instant messaging will really be invincible.
This is a battle that must be won.
Unlike before, it doesn't matter that YY has not yet surpassed QQ in terms of active users.
Because there are opportunities in the future.
But if you lose even one move to Penguin, it will be quite dangerous.
A new battle has arrived, and Chen Yu is very nervous.
"Mr. Chen, I really haven't thought about this one."
Li Nan frowned.
It is easy to build a YY chess and card platform, but it is not an easy task to surpass similar QQ chess and card platforms.
"I think we can try to poach the executives of Ourgame World. They have certain insights into chess and cards, and they can give us some help when building a platform in the future."
After thinking about it, Li Nan said.
"It's a good way to poach the executives of our company, but it's not very effective. Many times in the competition of the Internet, the competition is not whether you are professional or not, but whether you have innovation from them. For example, our YY, if If we follow the same model as QQ, we will definitely die.”
"It seems that Netease Bubble is similar to QQ's model?"
"They will die soon."
"Uh……"
Li Nan burst into tears.
Is there any peer evaluation like this?
"If we want to compete with QQ, it is still our previous strategy, differentiated competition."
With decades of advanced vision in later generations, when Chen Yu thought about it, he thought of a strategy on how to compete with penguins.
Chapter 176: Taking over the endorsement
"Competitive differentiation?"
"Mr. Chen, how do you differentiate yourself in chess and cards?"
"It's also simple, we can think more about women."
Chen Yu gave an example: "Our chess and cards are not only simple chess and cards, we can also have more casual games that are not chess and cards, but are just as interesting and simple. These casual games are as simple and relaxing as chess and cards. , it doesn’t take much time or energy, and you can play it as soon as you get started. Li Nan, let me ask you, what is a small game that some female colleagues in the company like to play?”
"The female colleagues like to play."
Li Nan thought for a while: "It seems that some female students can play something called Lianliankan or something."
"How about it, is Lianliankan fun?"
"It's not fun, it's too boring. I don't know why they like it. Maybe it's to pass the boring time."
Li Nan didn't have much research on Lianliankan. Although she also saw female colleagues playing it, they played it in their free time.
"Hehe, don't you think board games are just for killing boredom?"
Chen Yu asked back.
Li Nan was also speechless when asked this question.
In fact, not only Lianliankan is boring, but board games are also boring.
Not only board games are boring, but online games are also boring if you really want to worry about it.
But why are people still playing when they are bored? That is because people have too much boring time.
Even, because of boredom, many people like to play minesweeper.
Is minesweeping really that fun?
Although minesweeping also has a certain degree of playability, most of them are also used to pass the boring time.
"Don't underestimate small games like Lianliankan. Although he doesn't seem to have much technology and is a bit boring, he is inherently more acceptable to female players. Once we recruit this group of users, then We are differentiated from QQ.”
"Of course, we are not just for differentiation. The reason why we want to differentiate is to make our games more distinctive. They have chess and cards, we have them, and we have casual games like Lianliankan, but they do not. We made a statistic before, a female Internet enthusiast can bring 6 male players.”
"Even if we only attract a part of female players, the amount of them will be incomparably terrifying."
The Internet is actually like this.
No matter what tricks are used, as long as you grasp some commonalities, you can instantly think of a solution.
Back then, 5173 made a ranking of beautiful players, and the effect was very sensational.
Now YY targets the female crowd, which can also have the effect of surprise attack.
"Mr. Chen, I understand."
Li Nan is not stupid.
I couldn’t figure it out before because I didn’t think about it, but after Chen Yu explained it, he understood that as long as YY opens up this differentiation, even if QQ’s volume is three times that of YY, they will have a fight strength.Even, as long as this trick is used well, it can also have unexpected effects.
"In addition to differentiation, we should also innovate in chess and card games. Everyone likes to play Doudizhu. Most of the players in the country play the same way. Can we think of a more interesting Doudizhu? How to play. For example, if 100 people form a team together, the losers will be eliminated, and the winners will PK until the end, and then decide the final champion, isn’t it more interesting?”
"Mr. Chen, this game is amazing. I want to play this game after you say it."
Li Nan's eyes lit up.
He wasn't interested in fighting landlords before.
But there was a 100-man Fighting the Landlord game, which immediately aroused his great interest.
"It's nothing. For some specific gameplay, the team you are in charge of should do more research and innovation."
Chen Yu didn't continue talking.
The idea that should be said has been said, and if we continue to talk about it, what do we need Li Nan and the others to do?
……
port city.
Chen Xiaochun recently received an endorsement cooperation.
It should have been a cause for celebration.
But this endorsement cooperation is an advertisement for an online game.
Chen Xiaochun, who has never been in touch with online games, feels a little confused, and learned from friends that there is no star endorsement for online games yet.
This gave Chen Xiaochun a headache.
Should I accept this endorsement or not?
According to my friend, it is not impossible to accept this endorsement, but it will lower your figure.
After all, some other big stars endorse luxury cars, luxury goods and the like, so it's too cheap to endorse an online game.
It's just that Chen Xiaochun, who has had a hard time eating since childhood, doesn't have much feeling about whether the price can't be dropped.
When Chen Xiaochun was 13 years old, he went to work with his father in Hong Kong. Because he didn't have any education, he only studied in the first grade of junior high school, and he lacked nutrition since he was a child. Chen Xiaochun looked much younger than his peers.No one wanted child labor, let alone Chen Xiaochun.Unable to find a job, Chen Xiaochun had to do odd jobs on construction sites.
Later, Chen Xiaochun did decoration again, worked as a waiter for a food stall, and worked in a barber shop.
The hardships of life did not knock Chen Xiaochun down, and then by chance, he signed up as a dancer on TVB.At this point, Chen Xiaochun began to debut.Until now, although Chen Xiaochun has not been able to become a top traffic star, there are still several works that can be produced.
The most representative work is his Young and Dangerous Boy.
Many times Chen Xiaochun feels that acting in this drama is just acting in his true colors.
Among them, the brotherhood is what Chen Xiaochun feels the most.
Therefore, Chen Xiaochun doesn't have much idea about the so-called price drop or not.
For this reason, Chen Xiaochun decided to try this game called "Legendary World" first.
Speaking of trying to play, there are some headaches.
Because there is currently no server in the Legendary World in Hong Kong, it is too slow to log in to the Legendary World in Hong Kong, so Chen Xiaochun had to go to Shenzhen City to live for a few days.He also played the legendary world at the hotel, unexpectedly, Chen Xiaochun was fascinated by this game.
Especially the guild system in the game, hundreds of brothers go to Tucheng to PK together, the feeling is almost the same as him playing young and Dangerous.Even more passionate, after all, playing Young and Dangerous is acting, not real fighting.Although online games are not real, the feeling is more real than acting.
At the same time, at this time, Chen Xiaochun also understood why the company called Huanyu Technology asked him to speak for him.
"Xinfeng."
After checking the information of Huanyu Technology on the Internet, Chen Xiaochun knew that it was an Internet company based in Xinfeng.
If it is someone else, you may not have heard of the place name Xinfeng.
But for Chen Xiaochun, he knew it.
Chen Xiaochun was born in Huishi City, Guangdong Province. Like Xinfeng, he is a Hakka.
The difference is that "Huishi" is the capital of Hakka overseas Chinese, while Xinfeng is the cradle of Hakka.
The so-called Hakka cradle is the city where the Hakka people first lived.
The Hakka began to move south from the Central Plains, and the first stop was in Ganshi, including most of Ganshi.
Then they began to migrate to Guangzhou, and finally some moved to Southeast Asia.
So why does Xinfeng not have much connection with some other counties and cities in Jiangxi Province, but has a better relationship with Guangzhou Province?
Chen Xiaochun knew that he was an authentic Hakka since he was a child, and when he saw a company run by the same Hakka, he felt very cordial for a moment.
"I accept this endorsement."
Without any scruples, Chen Xiaochun accepted the endorsement.
Chapter 177: Hello everyone, I am Chen Xiaochun
"Mr. Chen, good news, Chen Xiaochun has accepted the endorsement."
Wang Chang called Chen Yu.
"Great, after so many days, I thought Chen Xiaochun didn't pick up."
Chen Yu was also happy.
Although the later generation Chen Xiaochun also took over the game endorsement, but it is a later generation after all.
Later generations are more open-minded in all aspects, and the influence of the Internet has become more and more far-reaching, so endorsement games are nothing.
Not to mention Chen Xiaochun in later generations, even the emperor superstars have also endorsed them.
But it's only 2002 now, and there really isn't a single Mingsheng who has ever gotten involved in an online game.
"I didn't miss it either. Chen Xiaochun revealed that he is playing our Legendary World these days."
"No way, really play our game for endorsement?"
"No."
"I must give Chen Xiaochun a thumbs up."
Chen Yu was extremely happy.
I didn't expect this family to be quite powerful.