Rebirth of the Cyber ​​Hegemony

Page 162

After Chen Yu finished speaking, he came with a series of dry goods: "Friends and businessmen, seniors, my experience in making games is not too long. Compared with many seniors present at the scene, I entered the industry relatively late. The reason why I have achieved some results is that many It’s all luck. Many people outside comment on Universal Technology, thinking that Universal Technology relies on advertising to win.”

"Although Huanyu Technology has also played a lot of advertisements, the advertisements are only auxiliary, and the real core is R&D and operation. Whether a game is good or not, R&D is very important, and whether a game can be successful or not, operation is more important. The legendary world is technically It’s not a particularly technical product, but in operation, we think it’s still ahead of the curve.”

"This operation not only includes providing various activities and gameplay, but also includes the operation of online player experience."

"And what is experience? This is not difficult to understand. It is the feeling of players experiencing the product. There are first-look experience, after-contact experience, and deep-level experience. From the perspective of experience, we have The product can be reformed from the player's feedback."

"Everyone, don't think of this kind of experience as product development in terms of hard technology. Product development is important, and of course it also affects the player's experience. But let me ask, in addition to the product, players experience this product. Is there no other influence? For example, is there your company’s game client in the computer of the Internet cafe?”

Online game operation is an art, and you may succeed if you use any method to the extreme.

The success of the legendary world may not be suitable for other manufacturers.

Therefore, Chen Yu is not worried that the dry goods he said will be imitated by other companies.

"Maybe many bosses will subconsciously say, yes, how come there is no game client in Internet cafes? But what I want to ask is, can you guarantee that all computers in Internet cafes have your client?"

This said, everyone was taken aback.

Then it was a wry smile.

How can they do that all the computers in Internet cafes have their clients installed.

But Chen Yu said: "But we, Huanyu Technology, can guarantee that all Internet cafes across the country have our Legendary World client. Don't think that it seems useless, and some small Internet cafes don't have it. But it's not the case. , once a player really wants to play our game, but the Internet cafe has not downloaded the client. Tell me, does this player wait for the Internet cafe owner to download it before playing, or decide to change to another game? For example, just change Our legendary world."

Everyone burst into laughter, and at the same time felt that what Chen Yu said was extremely reasonable.

"This is the so-called game experience. In other words, you don't even give people the chance to experience it. From this point of view, how much hope do players have for your game?"

Chen Yu talked eloquently.

He didn't say how advanced theories are.

What he said is the practice in product operation.

And it is precisely this kind of practice that all major game companies have personally experienced.

However, after Chen Yu said it, they sighed from time to time.

No wonder they are inferior to Huanyu Technology, and this alone is far inferior to them.

"Of course, this is just one example. The game experience is not only installed on the client side, but also includes the sales service of point cards. Our profit is actually point cards. But if players can't even buy point cards , do you think the experience of this kind of game can be good?"

Speaking of this, Chen Yu had a flash of inspiration and thought of a good idea: "I don't know if the major companies have established their own point card channels, but I believe everyone has seen it in this area of ​​Universal Technology. You As long as you go to any Internet cafe, you can buy our Universal Technology point card. I am not bragging about how powerful our Universal Technology is. The channel is not only for our Universal Technology, but also for all the game companies sitting here. .For some time in the future, we Universal Technology will provide [one card] point card service. As long as you join the game company of one card, by purchasing one card, players can recharge any of your games.”

This proposal received unanimous applause from the game companies.

Especially those small game companies, their own strength is limited.Although they also know that they should deploy the whole country, but without this strength, they are helpless.But unexpectedly, Huanyu Technology developed its own sharing channel to them.

"it is good."

Everyone in the audience applauded.

As soon as this proposal came out, it immediately won the favor of many competitors.

Even Netease, Shanda... These relatively strong game development companies can only smile wryly at this time.

They naturally understood what Chen Yu meant by the all-in-one card.

Although Chen Yu is sharing his channel on the surface, but once you rely on this channel, their life and death in the future will be in the hands of Huanyu Technology.For them, it is impossible for them to join Chen Yu's channel.

But they don't join, but they also know that they can't stop other game companies from joining.

Other game companies have no idea of ​​dominance, and it is good to be able to survive.

If you can survive well by relying on Universal Technology, why not?

"sharp."

"It's no accident that Legendary World can reach 90 people online at the same time."

"With this move, I am afraid that the future online game hegemony will be established."

Ding Lei, Chen Tianqiao, Lei Jun... nodded secretly, deeply feeling the horror of Chen Yu's move.

However, their understanding was wrong.

Although Chen Yu wanted to be the overlord in the game, Chen Yu never thought of suppressing his opponents through channels.

Chen Yu's path in the future is not Penguin's path, not Ali's path, but his own path.

Though he still has to build a strong pipeline to achieve his status.

But this status is not for being king, nor is it for dominance.

Instead, Chen Yu will open up all channels, not only serving himself, but also serving all domestic Internet manufacturers.

Of course, Huanyu Technology will benefit more in the end.

Point card channel is just one step of Chen Yu's channel.

In the future, he will do a good job in making the Huanyu technology platform bigger and stronger, and tie all enterprises with himself.

The world is not a zero-sum game.

A gain for one does not necessarily mean a loss for the other.

Just like now, Legendary World broke the peak of 90, but it didn't affect other game companies too much.

Instead, they are still evolving.

After flipping through the speech, everyone was extremely excited.

After Chen Yu's speech, the applause continued for several minutes.

There were even bosses of several game companies who rushed forward to discuss channel cooperation with Chen Yu on the spot.

They need such a channel too much. Although they know that once they join the channel of Universal Technology, they must pay a certain channel fee, but it doesn't matter.It also costs people to build channels, so it is impossible to contribute for free to everyone.

"Chen Yu, awesome, your speech is really shocking."

Back at the hotel, Zhang Jianming was too excited to contain himself.

Just now he dealt with a group of game developers for more than an hour.

"There is nothing shocking, we are also for better development."

Small game companies join the channel to develop themselves, and Chen Yu also wants to become stronger and bigger as a channel.

Everyone takes what they need and cooperates for mutual benefit. This is a healthy model.

"Let's go, let's go back, one card business, we have to step up."

After the conference, Chen Yu and Zhang Jianming prepared to return to Xinfeng.

"By the way, call Zou Tao and tell us that our third promotional film is about to be released."

"Sun Honglei's?"

"Yes, no matter how good Sun Honglei's advertisement is, it's better to enter the server and play."

Suppressing a smile, Chen Yu ordered.

Chapter 194: The Penguin Strikes

grand.

"Da Nian, you also listened to Chen Yu's speech from Huanyu Technology, how is it?"

"The benefits are huge."

"It's good to benefit a lot, don't think about always advertising, the key is operation."

"What Director Chen said is true."

"For some time in the future, let's run the game with all our strength."

After the online game developers meeting ended, Chen Tianqiao returned to Shanda to make the next stage of work deployment.

Just after his deployment was over, Chen Danian came to Chen Tianqiao's office again.

"Da Nian, what else?"

"Chen Dong, there is something I don't know whether to say or not to say."

"What's the matter, if there's anything you shouldn't say, say it."

"Universal Technology is advertising again."

Enduring vomiting blood, Chen Danian reported.

……

nine cities.

"I really didn't expect Chen Yu to be so ambitious."

"It's really possible to be a channel and a platform."

"However, they do have this strength now."

Zhu Jun, who returned to Ninetowns, thought alone.

For Chen Yu's speech at the conference, he studied it very much.

Combined with their previous research on Huanyu Technology, he found that before making games, they were already making platforms.Whether it is 5173, or the guild system, or the current point card sales channels.At the beginning, they thought it was just for game services, but now, games are just one of their businesses.

It's ridiculous, Zhu Jun wanted to compete with Huanyu Technology in advertising before.

Looking at it now, even if you win Huanyu Technology in advertising, you still can't beat them.

"I will no longer ask celebrities to speak for me in the future."

At the company meeting, Zhu Jun said so.

However, just as this decision was made at the company meeting, an advertisement suddenly popped up on the computer in Zhu Jun's office.

……

Xishanju.

"Everyone, next month our Swordsman Love will be tested publicly, how is it going, are you confident?"

"Have."

"Okay, I also have confidence in our swordsman relationship."

"Mr. Lei, next month, should we find a celebrity to endorse for an advertisement to promote popularity."

"Need not."

Lei Jun shook his head: "A few days ago I participated in the online game developers conference. Chen Yu, the boss of Universal Technology, shared his experience with the people present. I agree with him very much. No matter how good the advertisement is, it is better to enter the server to play. One play. No matter how good the advertisement is, no matter how good the promotion is. If the game is done in a mediocre way, even if a player enters the game, he will leave soon. The answer to what JX is best at is game development. We want Use our research and development to show our strength to competitors."

"Well said, I agree with Mr. Lei."

"I agree too."

"The quality of our swordsman love for so many years is not boasting, whether it is fun or not, players will know once they play."

Lei Jun is very satisfied.

He believes that once a swordsman's love comes out, he will definitely show his sharpness.

only……

Swordsman Love has not yet been tested publicly, but an advertisement has disrupted Xishanju's plan.

[No matter how well the advertisement is done, it is better to enter the server and play. 】

A new wave of ads is out.

Or Huanyu Technology.

Or the world of legends.

Still a brainwashing ad.

"This……"

Look at this wave of ads.

Lei Jun couldn't help thinking back to the developer conference that day.

At that time, Chen Yu talked and laughed happily.

At that time, Chen Yu shared with the audience the success of their Universal Technology.