Rebirth of the Cyber ​​Hegemony

Page 193

However, Haofang mainly promotes large-scale competitive games, and chess and card leisure is incidental.

Logically speaking, such a game platform should develop independently from YY Games and Lianzhong World.

Because I have made the platform bigger, the autonomy is also greater, and the future development will be greater.

But who knew, Haofang actually made a strategy to join the YY game platform.

"Could it be that the opening of YY games is so attractive?"

"I want to say that Haofang will definitely regret it."

"Haofang joins YY, and Wingfeng will be the biggest unicorn on the large-scale competitive game platform."

The large-scale competitive battle game platform is not only Haofang, in addition to Haofang, there is also a winger battle platform.

Speaking of which, the winger was established earlier than Haofang, and the winger is more famous than Haofang.

Originally, the strengths of the two were similar, but now that Haofang gave up his own platform and joined YY's embrace, the value of the winger was revealed extremely quickly.Especially for some investors, they do not particularly recognize Universal Technology's open concept.They still believe that the initiative should be in their own hands.

Both Wing Feng and Hao Fang are platforms, since they are platforms, they should act according to their own ideas.

What does it mean if you are a platform and join another platform?

For this, Universal Technology did not respond too much, including Chen Yu, and he did not say anything about the industry.

Now that he has made an open strategy, Chen Yu will continue to do so firmly.

As for the doubts from the outside world, let the crazy data severely smash their naive thoughts.

……

"Mr. Chen, this is the data from the previous Haofang platform."

As the largest game company joining the YY game platform, Chen Yu also paid more attention to it.

Immediately, Chen Yu asked Li Nan to sort out the specific data of Haofang's battle platform.

"500 million registered members, 5 simultaneous online..."

Seeing the data about the Haofang platform on the document, Chen Yu frowned.

He didn't expect that Haofang, who was famous in his previous life, only had 5 people online at the same time.

Isn't this a bit of a mess?

"Why are the data so bad?"

Chen Yu put the document aside: "500 million registered members is enough, only 5 are online at the same time, it is too low, and only 100 of 1 registered members is online, the probability is too low."

"This is related to Haofang's operation. In fact, it's not just Haofang. The data on the winger's side is also similar. Their technology is not bad, but in terms of specific operation and promotion, there are relatively big problems. I did a survey. , found that many Internet cafes do not have the client side of the Haofang battle platform.”

"Even if some Internet cafes have them, they put the client side of the Haofang battle platform in the stand-alone game directory."

"Thinking about it, this is why Haofang chose to join our YY game platform."

In fact, some domestic software manufacturers are quite technical.

For example, Jinshan Company, their technology is very powerful.

But great technology does not mean great operation and promotion capabilities.

There are good software and good games, but there is no strong operation and promotion ability.

Take Swordsman Love, for example. Although this game is good, it has only had 10,000+ people online at the same time since it was in operation for a period of time.Although this result is not bad, basically these 10,000+ people are brought in by 5173 for them.As for their own promotional abilities, forget it...

Of course, Li Nan's evaluation is actually a comparison with Huanyu Technology.

Especially the various operations and promotions of the legendary world before Universal Technology. Although Li Nan was not in charge of the game, it was an eye-opener for him and benefited a lot.

"Since this is the case, then we should do a better job on the platform."

Not every game company can do a good job of promotion.

They have technology, Huanyu Technology has a platform, and has strong promotion capabilities.

Well, this is more attractive to them than a simple platform.

"First release a preview of the Haofang battle platform on YY Games."

"Second, contact Haofang and ask them to organize some activities."

"Third, call Xie Zhang over."

Chen Yu called Xie Zhang over to plan a promotion plan for YY Games.

Since we are a platform, the most important thing is promotion.

And promotion is not just advertising. While advertising, we must establish our own brand.

Yes, the real economy has brands, and the virtual Internet also has brands.

At present, major Internet companies have not yet realized the importance of Internet brands.

For example, in terms of games, what is the difference between Shanda and Ninetowns?

Which is better, Shanda's brand or Ninetowns' brand?

It's hard to say clearly for now.

But through decades of hard work in the previous life, Sheng is naturally superior to Ninetowns.

As for the reason, it is that Shanda understands publicity and operation better than Ninetowns.

But Shanda is not the most powerful domestic game brand.

The most awesome is the penguin.

Although Penguin is indeed suspected of being a monopoly, it has to be said that the level of promotion and operation of Penguin in the previous life was not too strong.

The first brand operated by Huanyu Technology is YY Games.

After Chen Yu ordered, Xie Zhang immediately came up with a plan for the YY game brand.

For this reason, Xie Zhang designed a poster for YY games.

The content of the poster highlights YY games, but not just YY games.

Below YY Games, there are various classic hit games.

Happy Landlord Fighting, Mahjong Rush, Snake Snake, Jump...and the newly signed Haofang Battle Platform.

These posters were immediately posted in various Internet cafes, and of course, in the streets and alleys of the city.

Don't underestimate these posters, unnaturally, it is these posters, but YY games have impacted their vision.

At least, in their impression, YY Games is the first game platform to do this kind of promotion.Moreover, there are various mini-games under YY Games... Some of them have been played before, and some have not been played but have been played by others.After coming and going, this kind of promotion method of being exposed from time to time, his brand awareness gradually accumulated.

At least, he is more familiar than QQ games and Lianzhong World...

Of course, among these posters, Huanyu Technology actually has some tricks.

For example, Happy Fighting the Landlord in YY games, mahjong... these are some very common board games.

These chess and cards not only exist in YY games, but also in QQ games, and Lianzhong World also has them.

If we talk about the first to enter the user's impression, it is Lianzhong World.

Because many people may first come into contact with or know about chess and cards, which is Lianzhong World.

But Lianzhong World did not do this brand promotion. Everyone only knows that there are some games like card games.

But with such a crazy promotion of YY games, all users understand.

"Oh, so the platform for playing cards is YY Games."

"Okay, let's go online and play some other time."

"Hey, there are many other games in their YY games. This Snake is more magical, and it seems to be very fun."

"Can YY games also play CS?"

"Great, I'm just worried that there are no players to play online with."

Accidentally, YY games are deeply rooted in the hearts of the people.

Chapter 233: My own competitive game (for subscription)

Of course, the branding of YY games cannot be completed overnight.

At this time, Chen Yu was most concerned about Haofang.

Under the cooperation with Huanyu Technology, the operation of Haofang battle platform has been upgraded to a new level.

For example, Haofang originally planned several activities, which were national competitions.

The competition is divided into preliminary rounds and finals.

The winner of the preliminary round will be rewarded with 1000 yuan, and the winner of the final will be rewarded with 1 yuan.

For this event, Chen Yu directly said that they were too stingy.

1 yuan, what effect can it have, and then the highest reward of 1 yuan will be changed to 10 yuan.

In addition, as long as the teams that participate in the finals are awarded, each team will be rewarded with 1 yuan.

Such a 10-fold increase in money rewards can be said to have stimulated countless players at once.

Originally, everyone only thought it was a game, just for fun.

But under the stimulation of 10 RMB, it was as if a group of players had been beaten to death.

For a while, many players practiced marksmanship and tactics in the Internet cafe all night...

Of course, if Chen Yu were to do it, he would probably just drop 100 million.

What is 10, 100 million is really fragrant.

But in the era of 2002, even if it was 10, it would cause the entire competitive game industry to go crazy.

"10, the champion can get 10, damn it, I will fight."

"Even if you don't get the 10 for the championship, you still have 1 for the tickets to the finals. Brothers, let's form a team."

"Form a team?"

"Yes, look at these competitive games now, most of them are team by team. If we combine together, we will have an advantage over them in the future whether it is playing games or playing games. Maybe we can still get the ranking Woolen cloth."

"It's a good idea."

"It's not just a good idea, think about it, if we form a team in the future, it will be cool to say it."

"Okay, then let's form a team."

Although some of these teams are just talking casually, some are just temporary uprisings.

However, in the future, I don't know how many professional teams will be born because of this.

At the same time, in this series of activities, and in the midst of YY Games' strong operation and promotion capabilities.

Half a month after Haofang went online, there was a blowout.

"18."

"20."

"23."

"26."

Yes.

That's right, this is Haofang's simultaneous online.

Haofang increased from the original 5 simultaneous online users to 26 in half a month.

"5 times, in half a month, increase the simultaneous online by 5 times."

"26, no, it's already 27."

"Looking at this trend, it is possible to go straight to 30 simultaneous online."

Haofang is no better than some other small games.

Although some other small games are also very popular, some of them are hundreds of thousands online.

But the profitability of these small games is not very strong.