Rebirth of the Cyber ​​Hegemony

Page 253

Baidu is a search engine, instant messaging, e-commerce, browser, map...everything.

But the most successful one is the search engine, and all the other ones are almost dead.

Even search engines gradually declined in the later mobile Internet era, losing their core competitiveness.

Not to mention Baidu at this time, before their post bar appeared, they didn't even know what social networking was.

Since he doesn't even understand the social attributes, how can he be against a music website with a strong social attribute like YY Music?

However, Baidu's imitation also reminded Chen Yu.

The electronic music market is very large. Even if there is no profit for the time being, the traffic is still terrifying.

Baidu wants to enter, but other giants may not want to enter.

Such as Netease.

NetEase is a very amazing company. It doesn't seem to have any special core competitiveness products, but every time it walks ahead of the major Internet.This is why all major portals declined in the previous life, but Netease is still doing well.And there is a feeling that you know he is doing well, but you don't know how he is doing well.

Comments on YY Music Network refer to Netease News' god commentary function.

As for the social nature of music, most of the inspirations are also obtained from Netease Cloud Music in the previous life.

If NetEase also ran in at this time, the situation Chen Yu had to face would be much more difficult.

"Zhenyi, come to my office."

Chen Yu called Xie Zhenyi.

"Zhenyi, how is the performance of the YY music box?"

Previously, Xie Zhenyi built a Kugou music player, which was renamed YY Music Box after selling it to Universal Technology.

"Data performance is average."

Xie Zhenyi shook his head: "It will take a while."

In terms of music players, Qianqian Jingting is currently the dominant player. Although YY Music Box has some ideas, but for the time being, this idea is not particularly explosive, but it is a bit troublesome to promote.

"Where's the original song?"

"A lot of netizens released their own original songs, but the response was mediocre."

The piece of original music did not perform well either.

The level of ordinary people is also average, how can it be compared with a lot of singers and stars.

Although many singers and stars are actually not very good, they have a packaging team behind them.

Whether it is writing lyrics or composing music, the company puts all resources on them.

On the other hand, for ordinary singers, even if you have a good voice, you may not be able to compose music.

Some can compose music, but I'm sorry, the singing is terrible.

It's not that there are no people who can sing and write at the same time, but he is already famous.

However, Xie Zhenyi placed his hopes on the original music: "Mr. Chen, although the performance of the original music is mediocre now, I believe he will be popular."

"reason."

"One is that the general population has a large base, and there will always be a few talented ones. The other is that our original music is down-to-earth, and our status as an online singer is in line with contemporary trends. Maybe there will be a song from the Internet to offline at any time. , the fire spread all over the country."

"Okay, the original channel will be promoted slowly."

Chen Yu also recognized the original channel, but he called Xie Zhenyi not to talk to him about how to do originality. After thinking about it, Chen Yu said: "If Netease also suddenly starts the online song business at this time, what are you going to do? "

"Netease?"

Xie Zhenyi was a little surprised: "Mr. Chen, is Netease going to make music?"

"I don't know, but it's possible."

Of course, Chen Yu doesn't know whether Netease has done it or not, but there is still a reason to be prepared for danger in times of peace.

"It's quite possible indeed."

Xie Zhenyi also nodded: "Netease has a portal website and a secondary music channel. It is relatively easy to enter the online music segment. And they are also very experienced in commenting. If they come in, we will have a relatively large Trouble. But they have a problem getting in, they don't have a sound source."

Baidu can come in through the search engine to grab the music sources of major music websites.

NetEase doesn't do a search engine, if they want to do an online music website, it would be Chiguoguo's piracy and infringement.

"Although we have advantages in having electronic music copyrights, we don't know what the higher-ups think about this. And NetEase is one of the four portals. What kind of severe punishment do you think the higher-ups will take against them?"

It really won't be said.

This is not to say that the higher-ups intend to help anyone.

The development period of the Internet is fragile, and it is necessary to lend a hand to help.

Just like the 360 ​​and QQ wars in the previous life had such a big impact, but the superiors just ran over to persuade you not to fight.

Is it really necessary to let the superior judge judge who is right and who is wrong?

There is no need for this now.

If the Internet develops to a certain stage in the future, perhaps this possibility still exists.

"Then we should quickly capture this market."

Xie Zhenyi realized the seriousness of the problem, and replied: "I think we can advertise offline, such as promoting our YY music on the bus."

This idea brightened Chen Yu's eyes, he didn't expect Xie Zhenyi to have this kind of thinking.

But Chen Yu shook his head and said, "The buses are local, and the coverage area is not large."

"Mr. Chen, I know that our advertisement is mainly to promote the brand of YY Music Network."

"If that's the case, why don't you advertise on the subway?"

"subway?"

Xie Zhenyi didn't think of the subway before. When Chen Yu mentioned the subway, Xie Zhenyi kept nodding: "Yes, yes, Mr. Chen, the subway is the best. The subway can build brand awareness better than the bus."

As for the reason, the subway is undoubtedly more advanced than the bus.

But Chen Yu shook his head again: "Why the subway, why don't we consider the plane."

"airplane?"

Xie Zhenyi was a little puzzled: "Can we also advertise our YY music on the plane?"

"Why not, as long as we give money."

Chen Yu said seriously: "Go and contact the airline."

"Mr. Chen, really go."

Xie Zhenyi thought Chen Yu was joking: "Nonsense, do I seem to be joking?"

"By the way, don't miss the subway, and you can also do it properly on the bus."

Although Chen Yu doesn't know whether NetEase will enter the music market, Chen Yu must win this market immediately.

After giving orders to Xie Zhenyi, the advertisement of YY Music Network appeared very quickly.

The earliest advertisements appeared on buses.

Because the advertisement on the bus is the best cooperation, and it is also the easiest to negotiate.

Then there is the subway.

Lastly is the plane.

However, this time the ad is not an ordinary ad, nor is it OK to write a few YY music websites on it.

Huanyu Technology's advertisement this time sells feelings.

What is emotion?

This is hard to put into words.

But whether you say it clearly or not, the so-called Huanyu Technology still has some experience.

[When I was young, I wanted to be anyone but myself. When I matured, I wanted to be myself, but I couldn't find myself...]

【You are so lonely, yet you say it's nice to be alone. 】

[I am most afraid of being mediocre all my life, and say that being ordinary is rare. 】

These are not famous sayings, nor are they epigrams.

These are unnaturally left by netizens on YY Music.com.However, these sentences expressed by some netizens are on the bus, at the entrance of the subway station, in the waiting room of the plane, in the well-known brand stores... Countless places that you can't even think of, stimulate your heart.

And these words all point to the same place - YY music.

Chapter 301: Internet Song: Mice Love Rice

"Mr. Ding, I think we should also launch an online music business."

Li Xuelin, editor-in-chief of Netease.com, held a project proposal and said to Ding Lei.

"Oh, why, stimulated by YY music?"

"YY Music is completely plagiarizing our news commentary. I didn't expect them to make online music so popular."

"They don't just copy, they innovate."

"There are some, but mostly it's the reviews that mimic us."

"What about the copyright issue?"

"The copyright issue should not embarrass us for the time being."

"What if the superiors pay more attention to it in the future?"

"Let's talk about it later, we have to seize this wave of traffic now."

"You have a good idea."

Ding Lei smiled: "Alright, Xuelin, you can go back."

"Boss Ding, are you agreeing?"

"Promise what? Promise, you don't want to see how popular the YY music website is now."

If it was before, Ding Lei would still consider it.

However, when YY Music's series of offline advertisements appeared, Ding Lei basically gave up on this idea.

In fact it does.

YY music itself was launched earlier, and there are more music sources.

In addition, it is the only genuine platform on the whole network.

Followed by reviews, playlists, and offline advertisements in three steps, YY Music was pushed to the peak at once.

Now anyone who wants to listen to music or download music will go to YY Music Network.

As for Baidu Music, even if the music sources slowly catch up, the popularity is very bleak.

However, even so, Chen Yu did not relax.

Baidu Music still has some threats.

In order to make YY music truly unstoppable, YY player and YY original must be combined.

And, finally launched the VIP charging model.

Only by launching this model, YY Music will not be afraid of challenges from other competitors.

After thinking about it, Chen Yu came to YY Music Department again.

"Zhenyi, how is the YY player doing now?"

"The promotion is still a bit slow."

"What do you think is the main problem?"

"The main problem is that our karaoke lyrics are a little slow."

"Didn't you say that netizens are responsible for this?"

"It is true that netizens are automatically proofreading, but many netizens are not very interested."