20demayo Page 266
Page 266
Baidu Music is bundled with Baidu search engine, which inherently has an advantage.
Although it is now overwhelmed by Huanyu Technology, it still occupies a certain market share.
Baidu Music is not dead, and the road to legitimate music will be greatly affected.
Of course, Baidu is not interested in genuine or not.
But electronic music copyrights, video copyrights... etc. Copyrights will be the focus of Chen Yu's efforts in the future.
Now that he has time, Chen Yu is the first one who wants to engage in Baidu Music.
The first step is to sue Baidu immediately.
Although Baidu does not upload audio sources itself, it indirectly provides audio source downloads.
In itself, this supports piracy.Although this is not afraid of suing Baidu, after all, it is not providing piracy positively, even if it loses the lawsuit, it will not cause much loss to Baidu.What's more, it may not lose the case.But regardless of whether Baidu will lose the lawsuit, Chen Yu must make this gesture.
It is Baidu infringement YY music network.
First of all, this morally lets all the public know that Baidu is untenable.
Second, team up with major singers to report Baidu infringement in real name.
If it was before, the major singers had no such interest.
They don't have time to control whether Baidu infringes or not.
Anyway, electronic music doesn't make much money online, and they don't care if Baidu infringes or not.
However, after the birth of the YY Music VIP model, many singers discovered that the use of electronic music copyrights can also bring huge benefits.Especially after the strong launch of Lizi mp3, they discovered that electronic music may be the next trend, and even physical albums may not necessarily sell electronic music in the future.
For their own benefit and to establish a good relationship with YY Music Network, hundreds of well-known singers collectively signed the report.
Third: mobilize the masses.
The power of the masses is powerful.
Especially those netizens who support genuine electronic music.
Zhang Jianming specially organized a campaign to support the genuine version on YY Music.
Each netizen can write a sentence of support for the genuine version under the message wall supporting the genuine version.
Don't think this is just a message, and there is no real action.
But thousands of netizens joined in instantly, and this became a domestic genuine declaration.
[I, Fan Dalong, was the first to speak. I support the original version. Start with me. Come, come, everyone, take a look at my subscription record. 】
Well, Fan Dalong is the pear mp3 scalper.
Correct.
He made a lot of money in the scalper business, so he naturally supported the genuine ones unconditionally.
The more everyone supports the genuine version, the more he earns.
Of course, this is a joke.
Scalpers are only a very small number, and more than 99% of users do not have any interests and thus support the genuine version.
[I didn't know what piracy was before, but since I knew that piracy has harmed so many singers, I started to support genuine ones. 】
[I'm a middle school student, and I can't spend much money to support the original version, but my teacher said, if each of us supports the original version, the cost of our original version will be reduced to a very low level, and even a song will not be needed in the future A dime a song, maybe 5 cents, or even 1 cent...]
[I like to listen to songs, but I know that these songs are composed by singers.If there is no source of income for these singers to write songs, then I will never hear those good songs again.Support genuine...]
[Middle school students know how to support the original version. As an adult, I was in tears and said nothing. Supporting the original version starts with me. 】
Chapter 313: Baidu internal strife
It has to be said that Universal Technology's three-part strategy has been implemented very well.
With YY Music's lawsuit, hundreds of celebrities reporting, and tens of thousands of netizens supporting the genuine version, the topic of genuine and pirated versions has instantly attracted the public's attention.Even some offline TV stations have noticed this topic, and many TV stations have launched investigations into piracy.
Of course, it's not just these things, the relevant departments didn't ignore the reports of so many celebrities.
Relevant departments responded the next day that they would investigate Baidu's suspected copyright infringement.
"Old Xu, what's the matter, has the person above left?"
"Finally gone."
"Actually, there is no need to be so nervous. We are not infringing, nor are we providing pirated content. We are just a search engine, and search engines can search for genuine and pirated content."
Li Yanhong looked calm, and was not affected by the three waves of Huanyu Technology's attack at all.
It's just that Xu Yong has a pensive look on his face.
"Old Xu, what are you thinking?"
"I'm thinking that if we keep doing this, we might have more trouble in the future."
"You think too much."
Li Yanhong said: "Which Internet company has no troubles, even their Universal Technology has a lot of troubles."
"I mean you know."
Xu Yong looked into Li Yanhong's eyes.
The two of them know better than anyone else.
While they are not pirating, they are also supporting piracy on the other hand.
Take Baidu Music as an example.
Originally, after being hit by Universal Technology, the number of pirated copies on the market dropped by 8%.
However, as soon as the Baidu Music business was launched, countless pirate websites popped up in the market.
They Baidu in which played a very important role.
This time Baidu was able to tide over the difficulties not because Baidu was not suspected of piracy, but the higher-ups did not particularly want to pursue it.
The reason why we still come to investigate is also to give Huanyu Technology and the public an explanation.
"Old Xu, you mean we are going to shut down Baidu Music?"
Li Yanhong's face turned cold: "Old Xu, you are too idealistic. Don't look at the so-called genuine declaration made by Huanyu Technology. It is actually useless. Human nature is greedy. How many people will support the genuine? As long as there is a pirated version, 90 More than [-]% of netizens will not support the genuine version.”
"But if you follow the VIP payment model like YY Music, you may not be able to walk out of a healthier legal road in the future."
"Are you approving Huanyu Technology's strategy, but not our own?"
"I'm just expressing my personal opinion."
"Xu Yong, you are not an individual. You have to remember that you are the chief operating officer of Baidu. Your opinion will affect the company's decision-making. Even your personal opinion may harm the company."
Li Yanhong warned Xu Yong.
"It's not certain who harmed the company."
Xu Yong retorted: "Our approach will definitely be unanimously opposed by other companies in the future. Although we have occupied most of the market now, if we use the market to do some illegal business, we will soon be rejected by the market." abandon."
"Xu Yong, you have changed."
Li Yanhong shook his head.
"I haven't changed, but you have changed. Remember what we said in the United States, we said to be China's search engine, we want to provide China with the world's most powerful Chinese search platform. Now we have done it, but Take a look at what businesses we have launched recently? PPC, Baidu Music..."
"Am I thinking about it for myself? If we didn't have a PPC, we'd all be starving to death by now."
"Even if we can launch PPC, why not conduct a stricter review of PPC?"
"It seems that your thinking is completely inconsistent with the company. Well, let's reserve our own opinions."
After arguing, no one can convince anyone.
Li Yanhong didn't want to say anything more, but he made a plan in his heart.
Xu Yong snorted coldly and left.
……
"Mr. Chen, I have done everything that should be done, but it doesn't seem to have much impact on Baidu."
Zhang Jianming reported the previous situation to Chen Yu with some regrets.
However, Chen Yu was satisfied with this, and said, "Yes, who said it won't affect you."
Of course, there is no impact on the surface, but it can be regarded as gaining some in terms of public opinion.
Of course, how is it possible to kill Baidu all at once.
Not to mention that Chen Yu can't do it for the time being, even if he can do it, his superiors are not willing.
Who will build a Chinese search engine if Baidu is eliminated?
Can Huanyu Technology do it?
Can't he do it now?
Since it can't be done, then Baidu still needs to exist.
Not only necessary, but also to survive well.
You can't let Yahoo, let Google do it for you.
"Besides, there seems to be a quarrel within Baidu."
"There is such a rumor."
Zhang Jianming said: "It is said that Li Yanhong and Xu Yong did not get along, but the relationship between the two has always been normal."
"Then there is something to watch."
Chen Yu remembers that Xu Yong left Baidu in 2003.
This is strange.
Xu Yong is one of the founders of Baidu. Logically speaking, it is impossible for him to leave so soon.
Of course, that doesn’t mean founders can’t leave their jobs.
But the key point is that in 2004, Baidu was about to go public with the United States, so how could Xu Yong leave before the listing.
At that time, the media interviewed Xu Yong. Xu Yong said that his biggest regret was that he could not participate in the ringing of Baidu's listing.
However, Li Yanhong still had some friendship later on. Although Xu Yong resigned, he still invited Xu Yong to ring the bell at NASDAQ when it went public in 2004.
"Xu Yong seems to be against Baidu's PPC system."
Zhang Jianming continued: "However, Xu Yong's shareholding is only about 7%, while Li Yanhong's is 22%. His objection is invalid."
"I see."
Chen Yu nodded.
It seems that between Xu Yong and Li Yanhong, he can come up with some means.
"Miss Xiaoqing, I need your help with something."
Chen Yu called Ye Xiaoqing.
"Oh, what's the matter?"
"Aren't you doing a program about the Internet recently? Let me recommend an interviewee for you."
"Forget it, no more interviews."
"what?"
"My show said there was nothing new, so I didn't approve it."
"Isn't your show the idea of your TV station?"
"Who knows, this kind of thing happens often, I'm used to it."
"It's okay, come back and do my "One Stop to the End". I have already prepared the rules and will send them to your mailbox later."
"Great, waiting for your email."
Chen Yu hung up the phone.
In my heart, I thought of the one named Li Ziyi from before.